As the CMO of Claspo, I'm used to hearing all sorts of stereotypes and misconceptions about widgets. One of them is that adding a widget to the site will promiscuously bombard every visitor until they get annoyed. But widgets can actually be a key part of your website's personalization strategy, helping users find what they need when they need it. Personalization is still a complex issue for site owners and marketers, with many thinking their site isn't ready for it...
Geotargeting advertising has become one of the essential marketing tools. According to Improvado statistics, 84% of US companies actively use it, and of those who don’t yet use it, 94% plan to implement it in their strategies in the future. Even the B2B sector is not an exception, with 71% of companies already using this technique and another 14% exploring its possibilities. Thus, geotargeting advertising is one of the top trends in modern marketing. Here's how to join this trend...
Originally, we wanted to showcase awesome Claspo pop-up templates and encourage you to utilize them right away. However, we soon recognized that some companies just play on environmental and social themes, intentionally or inadvertently, leading to customer deception and harm to brand reputation. As a result, we decided to go deeper. So, this article will safeguard you from unethical pitfalls, offer insights for crafting genuinely impactful campaigns and promotions, and demonstrate the Claspo web page widgets' flexibility to your unique...
With all the design and customization options for the widgets available nowadays, it’s easy to get overwhelmed by the possibilities. While there are many tools to A/B test any aspect of your website widget to prove what performs best, it’s important to test the right variables first to avoid endless rounds of trivial tests. Because what rockets conversions for one site might fail on another, you want to determine what design and delivery decisions work best with your customer. I'm...
Easter is a time of cherished traditions, prominently featuring the joy of giving gifts to loved ones. In 2024, Easter holiday spending reached $22.4 billion, with a third of shoppers turning to online stores. So, if you have special offers, don't tuck them away like hidden Easter eggs. Instead, showcase them front and center on your website, enticing shoppers to choose your store for their gift-hunting adventure. How do you make your offers stand out? Claspo is your ally here. This...
Spring is a time of renewal and vibrancy, which is also reflected in the marketing campaigns of many businesses. Let’s explore how other companies welcome spring and what you can learn from them. We will also look at a few ways you can incorporate Claspo’s best widgets on the web into your spring marketing campaign to ensure its success. Create Seasonal Pop-up with Ready-Made Templates In Minutes Get Started 6 Memorable Spring Campaigns The best way to learn something is to...
International Women's Day (IWD) is fast approaching, and it’s a great opportunity for shoppers to purchase gifts for their friends, loved ones, or themselves. It’s also a brilliant opportunity for marketers and business owners to encourage shoppers to buy specifically from them while earning loyalty during this celebration. But to capitalize on this celebration, you must prepare a great marketing campaign in advance. But what if you have no ideas for a great campaign? You can inspire yourself with something...
Ah, Valentine's Day – where love fills the air, hearts grace every corner, and the joy of gifting warms our souls. Spending on Valentine’s gifts has been on a sweet rise, from $21.8 billion in 2021 to $25.9 billion in 2023. Meanwhile, 35% of shoppers prefer the online route for their love-filled purchases. So, why not turn your online store into the go-to destination for all lovers? With Claspo widgets for websites, it's a breeze. This article unveils the best...
We’re zeroing in on the New Year at light speed, so it’s time to pick up a New Year pop-up to place on your website. Hello, this is Claspo, your captain for this holiday flight speaking. We’re about to enter the world of user-friendly festive pop-ups that will bring you many leads and customers this holiday season. Our previous journeys have shown us that New Year email-gathering templates and information-sharing pop-ups are the most popular among our users. Here are...
Christmas is right around the corner. During this period, people all over the world will spend hundreds and even thousands of dollars. If you want to maximize your profits during the holiday season, website pop-ups can help. Websites with pop-ups are 4 times more likely to convert users than those without this tech, so it’s safe to say Christmas pop-ups are a must. In this article, we’ve gathered the 17 best Christmas-themed pop-up templates for your website that are the...
How to use multiple pop-ups to convert and not lose website visitors? Marketers and website owners puzzle over this question when they have a variety of new products, bestsellers, or great deals to show customers. On one hand, pop-ups do work. According to Entrepreneur Media, the average conversion rate for sites with pop-ups is 16%, compared to 3.7% for sites without them. But on the other hand, if there are too many they annoy visitors and cause them to leave...
The term "popup window" has negative associations for many Internet users. A picture that covers the desired text fragment appears in front of your eyes. When trying to close, the user often goes to another resource altogether. Despite this bad reputation, pop-ups can also be helpful. Initially, they were just a type of dialog used in programming as a user interface element. They serve as information and a means of dialogue between the user and the program (web application). However,...
In the rapidly evolving world of e-commerce, a well-designed shopping cart is crucial in enhancing user experience and driving conversions. A shopping cart serves as a virtual basket where customers gather their desired items before purchasing. This article will explore the 10 best shopping cart designs in 2025, highlighting their unique features and discussing the importance of a well-designed shopping cart in the e-commerce landscape. Importance of a Well-Designed Shopping Cart in E-commerce The impact of a well-crafted shopping cart...
Want to increase signups, reduce cart abandonment, or capture user feedback — without redesigning your entire site? Try this: improve your website pop-up design. In this how-to guide, you’ll learn: What a pop-up is and why it works How to design a pop-up that gets results Real examples and best practices you can apply today Whether you’re a designer, developer, or marketer, you’ll get clear, practical instructions and real popup examples to help you build pop-ups that actually do their...
GivingTuesday is a global movement that encourages and multiplies giving, commitment and solidarity. The goal? Dedicate a day to generosity and solidarity by celebrating donations in all forms. In a single day, Giving Tuesday participants in the United States gave $2.47 billion, more than all US philanthropic foundations in an entire year. A successful Giving Tuesday campaign requires some thoughtful elements. To help you identify and incorporate all of these factors, we bring great ideas for the best Giving Tuesday...
Hello bars are one of the greatest marketing tools ever invented. With their ability to stay in place without blocking the visitors’ view of the page, they are incredible in drawing users’ attention in the most noninvasive manner. You can add them to the top or bottom of any page to announce new products, tempt users to subscribe, offer incentives, alert them about important changes, ask for their preferences, and serve a multitude of other purposes. It is only the...
Pop-up messages are like a digital tap on the shoulder, delivering important information, notifications, or a friendly nudge to take action. From newsletter subscriptions to exclusive offers, these little windows are all about engaging users and increasing conversions. But creating the perfect popup design is a big deal. It's all about finding the right balance between capturing attention and not driving your visitors crazy. That's where we come in with some handy tips and real-world examples to inspire your widget...
With today's high competition and the struggle for consumer attention, shoppers are confident that they are in control of time and can endlessly study and compare different options. That’s why they browse your products and offers but delay buying indefinitely. Adding a countdown timer pop-up to your website is a proven way to show customers that your offer is limited and thus regain control over their time. When the counter tends to zero, it stimulates even the most indecisive buyers...
Whether you're designing a landing page, optimizing conversion paths, or just experimenting with front-end features, knowing how to create a pop-up in HTML is a valuable skill. In this guide, we’ll show you two practical approaches to adding a custom pop-up to your website — one using HTML, CSS, and JavaScript, and another with a no-code builder that gets it done in minutes. If you enjoy hands-on coding and full design control, you’ll appreciate our step-by-step walkthrough of the manual...
If you're looking for simple but effective ways to engage your audience and strengthen your digital strategy, video pop-ups are a perfect choice. By interacting with them, visitors can view your branded video imbued with your messages without leaving your website and easily complete targeted actions by clicking the CTA button. In this article, we will share some cool video pop-up examples, discuss their advantages, and show you how to create one with minimal time and effort. Create Free Video...
Don’t be afraid to experiment with your marketing tools! If you want to bring more attention to your pop-up windows that have images, text, videos, surveys, and more, just try adding animations! They will surely get more attention from your target audience. Let’s see how to use pop-up animation properly and engage the users. Easily Create Animated Pop-up with 800+ High-Converting Templates Get Started Table of Contents Definition of Pop Up Animation Effects When to Use Animation Effects Pop Up...
Despite the popularity of blogs declining slightly in recent years in favor of video, they are still a powerful tool in your toolkit, with blog pop-ups remaining among the best ways to convert your readers into buyers and subscribers. Blogs serve as a valuable resource for readers, providing expert insights, opinions, and solutions to pressing issues. They offer a sense of community, connecting like-minded individuals. For companies and solopreneurs, blogs present an opportunity to build a personal brand, share expertise,...
When you have many customers, it is important to know their insights and everything they think about. A simple pop up survey can help with that. The survey pop up is a small window that you can place in any part of the page; it might have fields, checkboxes, multichoice to find out something about the user or the product. These answers will take your business to another level for sure. Besides, it is easy to implement a simple survey...
Pop-ups aren't just email capture tools—they can also help you boost sales. By using pop-ups wisely, you can guide visitors to make a purchase and give them special offers. In fact, according to a survey by RetailMeNot, 91% of consumers are more likely to do business with a retailer again if they receive a promo code. You can use pop-ups to tell users about sales, show discount codes, or offer free shipping on orders over a certain amount. A small,...