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Everyone appreciates a bargain, especially a month before Christmas. This explains the world's growing enthusiasm for the commercial traditions inherited from the United States of Black Friday and Cyber ​​Monday. The last Friday of November and the following Monday have become two high points in the calendars of major retailers and consumers alike. One thing is certain: Cyber Monday promotions mark the peak of e-commerce sales each year. These large-scale commercial operations are a unique opportunity to increase your annual...

The tripwire funnel is designed to make the price of a product so low that no one can reject the offer. Imagine, habitually, you do not spend too much on clothing or accessories but see a proposal from a luxury brand with a 90% discount on certain items. Of course, you will buy one of them, at least just to see what all the fuss is about. With the price of a regular product, you will not regret spending money...

Lifecycle marketing is a surprisingly effective strategy that allows you to get the best results from every single marketing action and always reach the customer with the right message and at the right time. Whether it materializes through sending an email, launching an offer, or putting premium content online, customer lifecycle marketing allows you to reach a specific target with the appropriate tone and message at the exact point of the buyer's journey.  Table of Contents What is lifecycle marketing?...

Visual marketing has been killing it for the last forever. It has always been there as people love things with their eyes. The first impression always works, and visual advertising is what helps you promote your items. Today marketing teams invest all they have into images and video as they know this is a powerful tool that helps to bring your ideas to users and look better than your competitors.  Let's check what exactly can be on your visual advertisement...

Some SEO for eCommerce tips will help you a lot as you can implement them into your work and your team's work. After a while, you'll surely have results.  You need SEO for online stores for many reasons. Most importantly, when you have your product on the market, you want people actually to find it, see it, and buy it. The higher your website in Google — the more chances people will buy from you. And that's what a nice...

Are you planning the email opt-in campaign and need some inspiration? We've got your back. Here you'll see great opt-in email examples that will put you on track. Even though there are many options for how you can get the personal information for your email list, you can get inspired with opt-in form examples to upgrade your email marketing. Table of Contents What is Opt-in Email Marketing? Email Opt-in Examples: 11 Ideas For Your Business Conclusion What is Opt-in Email...

The сustomer acquisition funnel is an essential part of the marketing process. Eventually, the acquisition funnel provides a useful framework for engaging users throughout their buying journey. At the top of the acquisition funnel, the widest part, many people interact with your business in some way, even if they're just noticing a Facebook ad or post. The narrower the funnel, the fewer people there are at each stage. The final tip of the funnel represents a customer making a purchase....

You have to have website widgets if you want your website to bloom, get a bigger following, and have loyal customers. Well, it's not that it's a rule but rather very good addition to make your website more useful, interesting, and unique.  If you look for ways you can be better than your competitors, you can add cool website widgets to create a more functional website and give more fun to your customers. Here you can find 25 web widget...

Lead generation is essential for your success if you want to get new customers and add them to your sales funnel.  Trying to build a perfect marketing campaign may be a hard task. And if you ever spent a significant amount of money on marketing and later wondered if it was a reasonable use of your cash, you may dive a bit deeper into generating leads, answering an important question: “How much should lead generation cost?” Figuring out a lead...