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In a highly competitive market, affordable prices and favorable terms of cooperation are no longer enough. You need to offer customers something more - a personalized customer experience. Using a combination of proven psychological methods and modern technologies, you can build a trusting relationship with your target audience. We will tell you why you need to do this, which methods of influence you can use and which tools you will need for this. What is a Personalized Customer Experience A...

In a highly competitive environment, the use of traditional marketing tools becomes a necessary minimum to operate in the market rather than a competitive advantage. It is very difficult to manipulate prices and attract attention by the quality of service. All sorts of aggregators and review sites allow monitoring thousands of offers, selecting the best. Therefore, today the fight for customers moves to a new plane - its main tool becomes an individual approach to each consumer. For this purpose,...

Today, one-size-fits-all marketing strategies have become a thing of the past. Enter marketing personalized – a strategy that has taken center stage in modern commerce. In a world where consumers are inundated with overwhelming information and options, personalization stands out as a beacon of relevance and engagement. But what is personalized marketing? And why has it become a cornerstone for successful businesses? What Is Personalized Marketing Personalized marketing is a strategic approach that tailors marketing efforts to cater to individual...

Giveaways have a 34% conversion rate, higher than other content. It’s a powerful marketing tool capable of engaging audiences, increasing brand awareness, and driving customer loyalty. When done right, giveaway promotion can yield impressive results for businesses across various industries. In this article, we will explore ten giveaway ideas that have successfully captivated audiences and delivered tangible benefits to businesses. From product giveaways to creative contests, these tried-and-tested strategies will excite your target audience and help you achieve your marketing...

Great deals have long been an integral part of the online store strategy. One such deal is the flash sale, a proven pusher for impulse buys. A study in Cogent Business & Management has shown that these sales increase the excitement and pleasure of consumers. Consumers think they hit the jackpot and get something that will soon become unavailable to others. These feelings motivate them to buy immediately.  With such an impact on buying behavior, flash sales can increase the...

How to use multiple pop-ups to convert and not lose website visitors? Marketers and website owners puzzle over this question when they have a variety of new products, bestsellers, or great deals to show customers. On one hand, pop-ups do work. According to Entrepreneur Media, the average conversion rate for sites with pop-ups is 16%, compared to 3.7% for sites without them. But on the other hand, if there are too many they annoy visitors and cause them to leave...

In 2023, 71% of companies worldwide have a website, and 43% plan to invest in it. And this is not surprising. With the transition to online commerce, the website has become almost the primary source of income for many businesses. Therefore, entrepreneurs and retailers are developing new strategies to increase website conversions and sales. Website widgets are a vital part of this strategy today. Data from a million Duda sites says that websites that use widgets have an average conversion...

What Is an Email Popup? An email popup is a window that appears on a website, allowing visitors to enter their email addresses for sign-up. This window can either slide into view or overlay the site's content to capture the user's attention. A typical email popup looks like this: Email popups are a powerful tool for marketers and businesses to engage and convert visitors into loyal subscribers and customers. This comprehensive guide aims to equip you with the knowledge and...

Spin to win popups, spin-a-sale, lucky spin, wheel popups, or simply wheels — people call this type of on-site ad in many ways. But regardless of the name, the truth is that these popups work! The spin the wheel pop up concept became popular after “Wheel of Fortune”, a popular American game show, aired. Brands and marketers quickly picked up on this idea and implemented it in their communication with the audience. So far, website visitors have hardly resisted the...