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Many marketers and owners of small businesses take care and spend a huge amount of time working on website traffic and web conversion optimization. And no wonder why since the website traffic is highly important as it attracts attention and helps convert visitors into loyal users and paying customers.  But whether you are starting a business and writing a business plan or trying to develop an existing one, traffic alone is not enough. You must actually convert visitors into paying...

Quality leads are essential for any company, regardless of industry. Therefore, attracting new customers should be one of the main goals, as this directly leads to business growth. With the power of digital marketing, social media platforms, and automation software, turning leads into profitable ones has never been easier. The main thing is to use every opportunity correctly. So, let’s find out what is digital lead generation, and how to generate leads in digital marketing? What is lead generation in...

One of the main goals of a business is to make a profit. Profit, in turn, is formed, including through sales. Therefore, the more a company uses effective marketing channels, the more customers it will eventually get. All potential customers who have expressed interest in a product through any marketing channel are called leads. In this article, we will find out what is lead generation in sales and marketing and what tools to use for lead generation? Suppose you are...

If you just started managing a business or if you are going to start your own, there are a lot of nuances for you as you start dealing with a big number of different customers. Each of your present and potential customers have unique needs and will require an individual approach in fact. This means that it is essential to get and collect customer feedback.  What is customer feedback analysis? Why is customer feedback analysis important? Getting actionable insights from...

Imagine you manage a business and have done almost everything to succeed. It seems like you have set up everything, automated some processes, and your business works properly. Do you think it is enough to have a successful business? Not yet of course. You see, if you manage a company that provides its services to the customers, be it a cafe or a shop, you face some kind of customer feedback. And you must know the most proper ways to...

Table of Contents 5 Productive Ways to Increase Revenue and Course-correct Your Business 3 Out of the Box Ideas to Increase Revenue and Impress Customers Conclusion Expanding your horizons and stimulating sales can turn into a trying task. Sometimes it requires a shift of perspective to find new determinants and drivers for your strategy that will help you increase revenue, like empathic communication or a simplified refund policy. Yet, small things, such as content optimization, mobile-friendly design, or an original...

Small enterprises do not necessarily share the kismet of having small profits. Of course, they do not have the luxury of insurmountable budgets they can invest into business proliferation. Yet, they often have the privilege to be neighborly close with their customers. This pivotal advantage combined with creative market positioning, modern technology, and effective communication is incredibly productive if you long to increase small business sales.  Table of Contents How to Boost Sales in a Small Business by Coddling Existing...

It is finally springtime, and everything is blooming, except your business? Keep calm and do not rush to another expensive course.  Of course, finding your target audience and learning to approach it correctly or rearranging your website’s layout might require professional assistance. Yet, sometimes planting small seeds like creating an email list or adding high-quality photo and video materials is an effective take on how to grow e-commerce sales.   Table of Contents 5 Ways You Can Disappoint Visitors and Fail...

Figuring out how to improve retail sales, when your business is going through a plateau or a downfall, can turn into a challenging quest. Sometimes the fault is in our stars, e.g., when you struggle to mitigate the detrimental consequences of economic recession, and sometimes you just fail to detect the inherent flaws of your action plan. Anyway, in case you withhold no effort, but your profits persistently exhibit no intention of going up, here are 10 evident, yet groundbreaking...