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For many entrepreneurs, Shopify is the perfect solution. It requires minimal effort and virtually zero website-building skills. You don't have to worry about programming, hosting or buying a domain through a reseller. We will tell you how you can quickly start a Shopify store without experience in creating websites and selling on the Internet. Do you want to accept payments from all over the world? Let’s explore the pros and cons of Shopify. What is Shopify? Shopify is one of...

Proper use of marketing tools and platforms ensures the success of your business by attracting more customers and facilitating their return. They save business resources, allowing the owner and team to reduce routine tasks and focus on strategic plans and creativity. Here is a list of small business marketing solutions that will help you get your business noticed and expand your market share.   Yespo HubSpot Constant Contact Benchmark SendinBlue Drip  Moosend  AWeber Campaign Monitor  Minimal price $85/month $45/month $9,99/month...

Figuring out how to increase retail sales when your business is going through a plateau or a downfall can become challenging. Sometimes the fault is in our stars, e.g., when you struggle to mitigate the detrimental consequences of economic recession, and sometimes you need to detect the inherent flaws of your action plan. Anyway, in case you withhold no effort, but your profits persistently exhibit no intention of going up, here are 10 evident yet groundbreaking ways to increase sales...

You might think the November marketing campaign scope is an excuse to take it easy when creating your Black Friday email. All you need is an unambiguous headline, a prominent call to action button, and a vast “100% OFF” text in the center. This is not entirely true. We admit that Black Friday email with a primitive design, but an incredibly profitable offer inside, can attract customers' attention. But in the week leading up to day X, your audience's inboxes...

Would it fit into your apartment if you bought everything you've ever put in your online shopping cart? Probably not. Sometimes people drop their purchases, and that's normal human behavior.  But marketing exists for a reason, so the analysts invented a pool of strategic moves to reduce the number of unfinished orders. The scientific term for it is “abandoned cart recovery.” If you’re a part of the e-commerce sphere, you might want to learn more about it. What is Abandoned...

New Year's Eve is an excellent time to promote your brand. Not a single New Year has been complete without contests, tests, quizzes, and other entertainment from different companies. The holiday helps to attract customers, stimulates sales, and promotes products through online and offline channels. We will talk in detail about New Year’s emails. One letter is good, but a series of emails is even better. After all, a chain will work if one letter does not work. That is...

The New Year is an excellent newsworthy occasion, and many companies use it to increase their product sales. Preparing for New Year marketing campaigns can take weeks or even months. It requires careful preparation: developing a strategy and choosing channels and ways to influence the consumer. The New Year is a time of gifts, positive emotions, and smiles, so brand trust will increase if a business manages to give it to its customers. And trust in the brand has a...

Website contact forms are an essential part of most websites. They provide a way for visitors to get in touch with you, and they help you collect important information from your users. However, not all contact forms are created equal. Here are fifteen contact form examples from real websites to help you get inspired to create your best contact form design. Each example has a description where you can see the strong and weak points of such a solution. With...

Nearly 9 in 10 consumers will buy products from a brand they follow on social media. So, while content marketing can be one of the most influential and cost-effective ways to increase traffic and grow your online business, you may find yourself at a dead end if you have an idea crisis. We're here to provide content marketing ideas to help you brainstorm. Table of Contents How To Identify The Right Content Marketing Ideas 17 Digital Marketing Content Ideas Think...