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Do website popups really annoy customers? 73% of users have a negative attitude toward popups. So why do marketers continue to use them everywhere? The answer is obvious; popups work! The average conversion rate of top-performing popups is 28%.  Indeed, poorly placed popups do annoy and repel people and sometimes interfere with the perception of content so much that users leave the site without completing the intended action. Big brands are not an exception. How Brands Make Annoying Popups  To...

Are you setting up a new e-commerce brand eager to start selling? Do you wish to sell on the Internet but don't have a website? Then, how can you expect your company to attract clients if it has yet to have one? The good news is that you don't need a website to earn sales. All you need is a free platform that has been used for years. Instagram is most known for posting selfies, photographs of your pets, and...

If you want to attract a loyal audience, your product's promotion should include surprise and delight marketing components. The presence of such an approach in your lifecycle marketing can help you attract new clients to your business and increase your ability to retain old ones. In our article, we are going to find out useful information that will help you implement surprise and delight marketing strategies in your business successfully. Surprise and Delight Marketing Definition Surprise and delight is a...

Choosing the right marketing path for your brand is a challenging task that involves considering multiple factors. Depending on what your final goal is, you might puzzle over different types of marketing like business-to-business (B2B), business-to-customer (B2C), click-through rate (CTR), or any other. And when you dig deeper, you will find even more strategies like ethical marketing, influencer marketing, or search engine marketing. Today, we will uncover the value of reaching out to a client directly with the help of...

Web scraping can be helpful for various purposes, such as market research, data analysis, content aggregation, price comparison, monitoring websites for changes, and many others. Let’s consider the 14 best web scraping tools for data extraction in 2023. Table of contents What is Web Scraping? 14 Best Web Scraping Tools Web Scraping As A Powerful Tool Web Scraping Tools FAQ 1. What is Web Scraping? Web scraping is a technique used to extract data from websites automatically. It involves writing...

The rise of online shopping has profoundly influenced the retail industry.. Customers now prefer the unmatched convenience and accessibility of digital commerce. Understanding the differences between physical stores and their online counterparts is crucial. This article examines the unique features of both options and evaluates which approach is more successful in today's market. Businesses looking for valuable insights into the unique opportunities and obstacles facing physical vs. digital storefronts can undertake a comparative analysis of both models. The advantages of...

Looking for the best Shopify themes? Want to maximize your ecommerce store's conversions in 2023? Look no further! This article will discuss over 20 of the highest-converting Shopify themes that will drive more sales and revenue for your business. We'll provide an overview of each theme with its features, peculiarities, and pricing so you can decide which is right for your store. Whether you're just starting or have been running a successful ecommerce business for years, these high-converting Shopify themes...

Customers' tastes are changing rapidly, new trends in business are developing, and companies are creating new offers. Therefore, it is essential to constantly keep your finger on the pulse of these changes, monitor recent marketing trends, and adjust your messages, language, and communication channels with customers, considering the changed conditions. A key factor to consider in this constantly evolving scenario is search engine optimization (SEO). Marketers can leverage various tools, such as keyword research and competitor tracking. The latter involves...

In the rapidly evolving world of e-commerce, a well-designed shopping cart is crucial in enhancing user experience and driving conversions. A shopping cart serves as a virtual basket where customers gather their desired items before purchasing. This article will explore the 10 best shopping cart designs in 2023, highlighting their unique features and discussing the importance of a well-designed shopping cart in the e-commerce landscape. Importance of a Well-Designed Shopping Cart in E-commerce The impact of a well-crafted shopping cart...