Most email popups still follow a familiar pattern: show an offer, ask for an email, and hope the visitor is ready to say yes.

Based on Claspo’s 3-year dataset, this report reveals how layout, timing, and gamification shape widget conversions — and what makes the top 10% stand out.

What drives 10–30% opt-in rates? Explore Claspo’s 2026 research and uncover 9 tested tactics to grow your ecommerce email list fast.