What's New in Claspo

Make sure first-time offers reach the right audience — even if you have only recently installed Claspo. New Display Rules use information already available in the visitor’s browser, your store, and campaign links.

Claspo checks two things:

• Visitor lifecycle: New or returning. Claspo considers its own visit history, Shopify login status, previous sessions recorded by Google Analytics, and supported campaign or Klaviyo signals.

• Subscriber status: Known or unknown. Claspo checks previous Claspo submissions, Shopify customer email and marketing consent, recognized Klaviyo links or cookies, and campaign links with utm_medium values such as email, sms, newsletter, or push.

The feature works on all websites with Claspo. It uses available data from Claspo, Shopify, Google Analytics, campaign links, Klaviyo, Brevo, HubSpot, Mailchimp, ActiveCampaign, beehiiv, Kit, Marketo, Omnisend, and SendPulse.

NB:

Claspo uses information available in the current browser only to decide whether to show a popup. It does not identify people or connect activity across devices and browsers. UTM data is retained only for the current Claspo session.

UI сhanges:

• Renamed "After subscription" to "After submission".

• Added the "Exclude existing subscribers" display rule toggle. It hides the current popup from visitors Claspo recognizes as known subscribers.

Send data collected through Claspo widgets to custom Klaviyo profile properties. Enter any property name, and Klaviyo will create it automatically if it doesn’t exist yet.

You can also:

• Map title, locale, address, IP, and timezone.

• Subscribe phone contacts to SMS marketing.

• Process email and SMS subscriptions separately if SMS confirmation fails, and save the phone number as unconfirmed.

When visitors submit their phone numbers through a Claspo widget, Shopify now recognizes them as SMS subscribers in Shopify. Use these contacts in Shopify SMS marketing automations right away.

Email contacts now use single_opt_in too, so email and SMS contacts now follow the same opt-in flow.

Visitors no longer have to re-enter data you already know. Claspo can now pre-fill popup form fields with values from URL parameters, Data Layer variables, or browser cookies.

Autofill works for Email, Phone, First/Last Name, and text inputs. If the data is missing, the field simply shows your default placeholder, so the form stays clean.

Our study shows that popups with Teasers reach a 6.89% avg CR. But Teasers are easy to forget during setup. We fixed this.

Now, when you save a subscription form or request form in a Popup or Floating Box format for the first time, Claspo suggests adding a Teaser if you haven’t set one up yet.

Build multi-step widgets that respond to visitor choices. Branching lets you build quizzes, progressive discounts, NPS surveys, and other multi-step experiences where different answers lead to different pages.