10+3 Strategies to Reduce Cart Abandonment

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10+3 Strategies to Reduce Cart Abandonment

How E-Commerce Clients Achieve Success with Claspo

MAUDAU is an e-commerce shop for everyday and holiday shopping. Here are some improvements they experienced by collaborating with Claspo:

in product views
in product cart additions

Reduce Cart Abandonment with 10+3 Pop-up Strategies

Ongoing sale reminder

Ongoing sale reminder

Remind customers about ongoing sales.

  • Attractive deals
  • Higher engagement with ongoing deals
  • No need to create new sales

Expected conversion rate gain

Free shipping offer

Free shipping offer

Offer free shipping for spending a certain amount in your store.

  • Low investment
  • High return
  • Customers love it

Expected conversion rate gain

Promo codes without additional requirements

Promo codes without additional requirements

Offer promo codes to users intending to leave. They don’t need to take it, but they’ll probably regret not doing so.

  • Flexible offers
  • No commitment is required from the customer

Expected conversion rate gain

Promo codes in exchange for email address

Promo codes in exchange for email address

Exchange promo codes for customers’ email addresses. Make your customer happy now, and save the email for future use.

  • Flexible offers
  • Gather emails for future campaigns

Expected conversion rate gain

High-value deals

High-value deals

It’s easy to ignore a 10% discount. A 50% one? Not so much.

  • Offers that customers can’t refuse
  • High investment for high returns
  • Builds image of generosity

Expected conversion rate gain

Freebies with every order

Freebies with every order

Everyone loves free stuff, even if it’s not anything big. Add a few testers, overstocked products, or a small treat to leaving customers—see if they decide to stay.

  • Everyone loves freebies
  • Low cost
  • Get rid of overstocked products

Expected conversion rate gain

Setting up a reminder

Setting up a reminder

Sometimes, your customers need some time to think. If they’re indecisive, get their email and remind them later.

  • Gather emails for future campaigns
  • Return potential customers
  • Build a caring image

Expected conversion rate gain

Personalized deals

Personalized deals

The math is simple: if customers want something and can get it for less, more of them will get it.

  • Highest conversion rate
  • Most likely to keep buyers returning
  • With or without email gathering

Expected conversion rate gain



“Buyers of X also like Y” is a subtle way to offer supplementary or similar items.

  • Unintrusive
  • Desirable for customers

Expected conversion rate gain

Exit survey

Exit survey

Asking your customers about their experience while exiting does not directly contribute to sales. But it helps you to learn more about your business and how to improve it.

  • No commitment from the customer
  • Useful feedback
  • Focus on aspects important for you

Expected conversion rate gain

Bonus 1. Exit-intent pop-ups

Bonus 1. Exit-intent pop-ups

According to our client’s feedback, the number one most converting widget for reducing cart abandonment is an exit-intent pop-up.

  • Pick one of the 10 tactics above
  • Slap in on an exit-intent pop-up from Claspo
  • Watch conversions skyrocket
Bonus 2. Track your users’ journeys

Bonus 2. Track your users’ journeys

Users can get distracted by another page on your website instead of leaving outright. Do this:

  • Check if users go to another page on your website instead of leaving outright.
  • Check if users come back to their cart within an hour.
  • If they do, let them look around.
  • If they don’t, implement an exit-intent pop-up.
Bonus 3. Experiment!

Bonus 3. Experiment!

Different strokes for different folks. If it works for someone else, it doesn’t mean it will work for you. Experiment. Find what works for you.

Consider elements:

  • Timers
  • Forms
  • Sliders
  • Videos
  • Gamification

Try different formats:

  • Pop-ups
  • Floating boxes
  • Floating bars
  • Built-in widgets
  • Content-blocking widgets
  • Launchers
Try in our builder
Enjoy The Benefits of High-Conversion Claspo widgets!

To use Claspo you don’t need any experience in design or programming. With ready-made templates and tools, you can easily launch conversion eye-catching pop-ups on your own website.


Choose a new widget

Select use case, layout, industry and theme to find the template suitable for your business needs and design concept.


Customize the widget

Change the width and height of the widget, add the text, set the content style, and adapt it to desktop and mobile versions.


Set display rules

Choose when and to whom to show the widget. You can select the type of device to display it on and hide it for those who are already subscribed.


Publish the widget

After setting up and installing the script, you can publish a pop-up and get all the required statistics right in Claspo.

Effortless Integration with most Marketing Tools

With a wide selection of accessible integrations, you can import data from CRM, CDP, or other available instruments to add a personal touch to your pop-ups and increase their impact.

Limitless Opportunities for Your Business

Promo code

Promo code pop-ups capture 97% of customers and encourage them to buy.

Video component

Video allows customers to convey their experience with the product.

Countdown timer

Use this effective persuasion tool to evoke a sense of urgency!

Unlimited customization

Adapt your widget to any industry or use case and set widget display conditions!

Easy-to-use editor

Сhange the template design and get a product that is easy to learn and interact with.

A/B testing

Learn if your widgets work as expected and which are most efficient for your clients!

What Our Clients Say About Us

Serhii Doroshenko

Retention Team Lead MAUDAU

We seamlessly plugged in Claspo to our site without developers involved. Now, our marketing team effortlessly runs A/B tests and kicks off promos at lightning speed. The results? Solid revenue boosts and promotions that hit the mark. Big thanks to Claspo for elevating our business game!

Nikita Gontar

Retention Manager, Devart

Incredible easy-to-use software with a bundle of features that can help you to obtain more leads. Awesome customer support. Highly recommended!


Marketing Specialist, DeepStateMap

Our conversion rate increased by 3.9 times thanks to the SPA supported by Сlaspo. The script works more correctly, is more stable, and loads better. We really enjoy multilanguage widgets and geotargeting!

Jordan S.

Product Marketing Lead

An easy-to-use and customizable solution. No cons were found during the work, overall clear and useful functionality.

Viktoriia Tsalpinska

Email marketing specialist, Grade.ua

We decided to introduce a floating information widget. It is not intrusive, but it had to appear with each new session. Claspo was the easiest way to do this. The platform is easy to understand, you can figure everything out in half an hour.

Kate K.

Partner Relations Manager

The A/B testing feature is a huge plus! Overall: With Claspo's wide range of customizable widgets, you can create all kinds of interactive elements that help your sites stand out and engage visitors. The A/B testing allows you to optimize each element and determine which widget performs better

Tony Fiston


It looks like Claspo makes creating and launching website widgets easy fot any coding skills. I am excited to try the customization options and KPI-driven analytics to optimize my site's conversion.

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