10+3 Strategies to Reduce Cart Abandonment
How E-Commerce Clients Achieve Success with Claspo
MAUDAU is an e-commerce shop for everyday and holiday shopping. Here are some improvements they experienced by collaborating with Claspo:
Reduce Cart Abandonment with 10+3 Pop-up Strategies
Ongoing sale reminder
Remind customers about ongoing sales.
- Attractive deals
- Higher engagement with ongoing deals
- No need to create new sales
Expected conversion rate gain
5-15%
Free shipping offer
Offer free shipping for spending a certain amount in your store.
- Low investment
- High return
- Customers love it
Expected conversion rate gain
10-30%
Promo codes without additional requirements
Offer promo codes to users intending to leave. They don’t need to take it, but they’ll probably regret not doing so.
- Flexible offers
- No commitment is required from the customer
Expected conversion rate gain
10-20%
Promo codes in exchange for email address
Exchange promo codes for customers’ email addresses. Make your customer happy now, and save the email for future use.
- Flexible offers
- Gather emails for future campaigns
Expected conversion rate gain
10-15%
High-value deals
It’s easy to ignore a 10% discount. A 50% one? Not so much.
- Offers that customers can’t refuse
- High investment for high returns
- Builds image of generosity
Expected conversion rate gain
15-35%
Freebies with every order
Everyone loves free stuff, even if it’s not anything big. Add a few testers, overstocked products, or a small treat to leaving customers—see if they decide to stay.
- Everyone loves freebies
- Low cost
- Get rid of overstocked products
Expected conversion rate gain
10-25%
Setting up a reminder
Sometimes, your customers need some time to think. If they’re indecisive, get their email and remind them later.
- Gather emails for future campaigns
- Return potential customers
- Build a caring image
Expected conversion rate gain
10-20%
Personalized deals
The math is simple: if customers want something and can get it for less, more of them will get it.
- Highest conversion rate
- Most likely to keep buyers returning
- With or without email gathering
Expected conversion rate gain
20-50%
Cross-selling
“Buyers of X also like Y” is a subtle way to offer supplementary or similar items.
- Unintrusive
- Desirable for customers
Expected conversion rate gain
10-20%
Exit survey
Asking your customers about their experience while exiting does not directly contribute to sales. But it helps you to learn more about your business and how to improve it.
- No commitment from the customer
- Useful feedback
- Focus on aspects important for you
Expected conversion rate gain
20-50%
Bonus 1. Exit-intent pop-ups
According to our client’s feedback, the number one most converting widget for reducing cart abandonment is an exit-intent pop-up.
- Pick one of the 10 tactics above
- Slap in on an exit-intent pop-up from Claspo
- Watch conversions skyrocket
Bonus 2. Track your users’ journeys
Users can get distracted by another page on your website instead of leaving outright. Do this:
- Check if users go to another page on your website instead of leaving outright.
- Check if users come back to their cart within an hour.
- If they do, let them look around.
- If they don’t, implement an exit-intent pop-up.
Bonus 3. Experiment!
Different strokes for different folks. If it works for someone else, it doesn’t mean it will work for you. Experiment. Find what works for you.
Consider elements:
- Timers
- Forms
- Sliders
- Videos
- Gamification
Try different formats:
- Pop-ups
- Floating boxes
- Floating bars
- Built-in widgets
- Content-blocking widgets
- Launchers
Free and paid plans
Widget setup in a few clicks
No credit card needed
To use Claspo you don’t need any experience in design or programming. With ready-made templates and tools, you can easily launch conversion eye-catching pop-ups on your own website.
Select use case, layout, industry and theme to find the template suitable for your business needs and design concept.
Change the width and height of the widget, add the text, set the content style, and adapt it to desktop and mobile versions.
Choose when and to whom to show the widget. You can select the type of device to display it on and hide it for those who are already subscribed.
After setting up and installing the script, you can publish a pop-up and get all the required statistics right in Claspo.
Effortless Integration with most Marketing Tools
With a wide selection of accessible integrations, you can import data from CRM, CDP, or other available instruments to add a personal touch to your pop-ups and increase their impact.
Limitless Opportunities for Your Business
Promo code pop-ups capture 97% of customers and encourage them to buy.
Video allows customers to convey their experience with the product.
Use this effective persuasion tool to evoke a sense of urgency!
Adapt your widget to any industry or use case and set widget display conditions!
Сhange the template design and get a product that is easy to learn and interact with.
Learn if your widgets work as expected and which are most efficient for your clients!
What Our Clients Say About Us
Retention Team Lead MAUDAU
We seamlessly plugged in Claspo to our site without developers involved. Now, our marketing team effortlessly runs A/B tests and kicks off promos at lightning speed. The results? Solid revenue boosts and promotions that hit the mark. Big thanks to Claspo for elevating our business game!
Retention Manager, Devart
Incredible easy-to-use software with a bundle of features that can help you to obtain more leads. Awesome customer support. Highly recommended!
Marketing Specialist, DeepStateMap
Our conversion rate increased by 3.9 times thanks to the SPA supported by Сlaspo. The script works more correctly, is more stable, and loads better. We really enjoy multilanguage widgets and geotargeting!
Product Marketing Lead
An easy-to-use and customizable solution. No cons were found during the work, overall clear and useful functionality.
Email marketing specialist, Grade.ua
We decided to introduce a floating information widget. It is not intrusive, but it had to appear with each new session. Claspo was the easiest way to do this. The platform is easy to understand, you can figure everything out in half an hour.
Partner Relations Manager
The A/B testing feature is a huge plus! Overall: With Claspo's wide range of customizable widgets, you can create all kinds of interactive elements that help your sites stand out and engage visitors. The A/B testing allows you to optimize each element and determine which widget performs better
Marketing
It looks like Claspo makes creating and launching website widgets easy fot any coding skills. I am excited to try the customization options and KPI-driven analytics to optimize my site's conversion.
