Pitfalls

In internet marketing, bounce rates are just as important as increasing your website traffic. It requires a lot of effort and creativity but brings great results, such as improving business efficiency without increasing marketing costs.  Let's find out what a website's bounce rate is, why it is so important, and how to decrease bounce rate.  What is Bounce Rate Bounce rate is the proportion of sessions when a user visits just one page of a website without taking a targeted...

Comparing the bounce rate vs exit rate will help you evaluate the performance of each page on your website. Each indicator has a high value, but combined, they will be most informative.  Let's explore how these values are calculated, how to interpret them, and where to look for the correct numbers in Google Analytics 4.  What is Bounce Rate and Exit Rate To understand the difference between exit rate and bounce rate, let's look at the definitions of these metrics...

A marketer needs to know what is a good bounce rate for a landing page. It will help them to make the right management decisions that increase the efficiency of the company's business model.  We will explain to you what value would be optimal and how you can increase user engagement. What is the bounce rate of a landing page The landing page bounce rate is the percentage of sessions that end without conversion and clicks on internal links. These...

Website and email bounce rates are important metrics for marketers and business owners. They allow you to evaluate your digital strategy's overall success and identify areas for improvement. But how do you know when these improvements are really needed? A simple and proven way is to study bounce rate benchmarks by industry to understand what exactly is considered the norm now. In this article, you will find all the necessary information. General Bounce Rate Statistics First, you must know that...

There are many ways to recover cart abandonment, and cart abandonment emails are among the most effective.  An abandoned cart occurs when a potential customer adds items from your online store to their cart but leaves without completing the purchase. An email can be used to remind users about items they forgot or convince them to come back with persuasive text, an enticing offer, or other tactics. But how do you write an email that will return customers to their...

Would it fit into your apartment if you bought everything you'd ever added to your online shopping cart? Probably not. Sometimes people drop their purchases, and that's normal human behavior.  But marketing exists for a reason, so the analysts invented a pool of strategic moves to reduce the number of unfinished orders. The e-commerce term for it is abandoned cart recovery. If you’re a part of this sphere, you might want to learn more about it. What is Abandoned Cart...

Some SEO for eCommerce tips will help you a lot as you can implement them into your work and your team's work. After a while, you'll surely have results.  You need SEO for online stores for many reasons. Most importantly, when you have your product on the market, you want people actually to find it, see it, and buy it. The higher your website in Google — the more chances people will buy from you. And that's what a nice...

The negative effects of shopping cart abandonment are quite obvious: when you lose customers, you lose money. However, many small things quickly add up when the majority of potential customers leave without getting to checkout. Some are not always so obvious. Unlike physical stores, online stores are plagued by cart abandonment, which leads to e-commerce businesses losing billions of dollars every year. In this article, we will discover the five not-so-obvious reasons why cart abandonment is something to care about....

Online shops and marketplaces are a relatively new phenomenon compared to face-to-face sales. That is why plenty of their aspects do not get the attention they deserve.  For instance, many sellers choose to ignore when shoppers add items to their carts but then leave without completing a purchase. Yet, if they spare the time and effort to research the motivation behind this sudden loss of interest, they might be able to identify and fix the problematic aspects, discreetly encouraging people...