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Boost Your Website with the 13 Best SEO Tips for eCommerce

05 September ~ 7 min read 1179 views
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Claspo Blog Boost Your Website with the 13 Best SEO Tips for eCommerce

Some SEO for eCommerce tips will help you a lot as you can implement them into your work and your team's work. After a while, you'll surely have results. 

You need SEO for online stores for many reasons. Most importantly, when you have your product on the market, you want people actually to find it, see it, and buy it. The higher your website in Google — the more chances people will buy from you. And that's what a nice SEO strategy and its use does. Don't miss your chance to upgrade your marketing, so check the following 13 SEO tips for eCommerce and bring your business to another level. 

Table of Contents

1. Use Compelling Keywords

2. Work on the Product Descriptions

3. Watch Content Uniqueness

4. Use Keywords for Anchor Links

5. Work on URL Structure So Search Engine Can Crawl

6. Add Alternative Text to Your Images

7. Work on the Navigation and Structure

8. Work on Broken Links and Optimize Your 404 Page

9. Secure Your Store With HTTPS

10. Work on Page Speed Improvements

11. Optimize for Mobile Devices

12. Create a Blog for Your eCommerce

13. Create Internal Links to Products, Categories, and Blogs

14. Conclusion

1. Use Compelling Keywords

Keywords are different phrases and words people look for online when they want specific or niche things. That's why you want to pick the words that your potential clients are the most interested in. 

It's better to have lots of them on your website and in your blog content, but you need to ensure that they fit like a glove and don't get too annoying. And, of course, they have to be relevant, so people actually buy from you and not just visit the website. 

Keywords, basically, are the way to tell the Google searching engine what's about your business is. And the more specific you get, the better you use the keywords, and the more chances the desired website's pages will appear on the first pages of Google. 

Here are some SEO eCommerce tips on how you can pick the keywords correctly: 

  1. Use words that describe your niche in general. It can be "clothes for kids," "pet toys," or "steel watches."
  2. Check the data. There are analytical tools that help you find the right terms for keywords, so you don't sit there guessing whether something works or not. Use Google Analytics, Moz Keyword Explorer, or another tool you like better. 
  3. Be more specific with words. You can add specifications that differentiate your product from others, and that can help people find what they want based on that information. For example, if you sell dog food, go deeper with "canned dog food for puppies," "natural dog food," "vegan dog food," etc. 
  4. Target relevant terms with high search volume. A Google Keyword Planner can help you find the necessary data and ensure that you pick the right words and vary them when needed. 
  5. Place yourself into your user's shoes. This is the ultimate marketing tip that is also applicable to SEO planning. Think as a user to bring more users to your store. Think about things you would search for if you needed something similar or the exact product. Try to focus on keywords that people search for when they actually want to buy something. For example, try something like "buy vintage jackets worldwide" — be specific and purchase-driven. 

2. Work on the Product Descriptions

Even thou it doesn't sound like one of the eCommerce SEO tips, this is the one. Work on your product descriptions. Sell those items with words. Give people all the information you have on the item. Don't place a photo and a title — make sure to tell people things they might want to know. Some of those things are material, size, weight, color, etc. And try to incorporate the keywords into the description if possible. 

You can also not only state all the characteristics in a row or in the list but also create a nice description. There are plenty of different writing styles, and it is better to hire a copywriter who can write the best text for your target audience. Or, if you plan to write yourself, you can check different writing tips on the Internet, where you'll surely find writing tips from Amazon — the biggest eCommerce store on the planet. Here you can incorporate keywords easily and be more SEO friendly. 

3. Watch Content Uniqueness

Another essential SEO for online stores tip is that you have to watch the uniqueness of your content. Of course, the products and topics can be the same as there are not much of unique things in the world, but your content should be unique. And it's easy to track plagiarism when it comes to written content — texts, blog posts, descriptions, etc. More than it is simply unprofessional and unethical, it is also extremely important for Google as it won't promote the content which is copy pasted.

Here are some simple rules to avoid any possible duplicated content:

  1. Don't copy descriptions that the product manufacturer provides you with. It doesn't matter if you have drop ship products, stock products, or anything else. Write a unique copy that your target audience will fall in love with! Besides, many other owners who buy or promote the same products might have copied the description already. 
  2. Write texts and descriptions yourself. Even if you see that many people have the same product described in the most beautiful and unique way, you can't achieve it yourself. Just don't. Even though it might be tempting, stick to the clean copy that provides all the necessary information. 
  3. Check your texts and descriptions with software that checks content for uniqueness. There are plenty of different ones, where Grammarly being one of the most popular. But you can use any that you like the most. 

4. Use Keywords for Anchor Links

Google likes when you use anchor links on your pages as it helps connect them for the SEO for online stores. This builds relationships between pages and helps Google understand your niche. But make sure not just simple place "click here for information" but "check best women's trendy clothing here."

5. Work on URL Structure So Search Engine Can Crawl

Another one of many SEO tips for eCommerce is that a good URL can provide an equally good user experience by letting website visitors preview the content of the page. But they also do the same for search engines.

Make sure your URL is short, concise, and meaningful. So, for example, if you're selling dog food, you don't want your URL to look like claspo.com/store/products/1234/show/. Use a more descriptive URL if you want to succeed in SEO, try something like claspo.com/store/dogsfood/pedigree/. This is more user-friendly for both people and Google.

You may also want to include keywords. Your main focus should be the experience of your website visitors. But maybe you can incorporate the keyword into the URL, as it works just fine.

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6. Add Alternative Text to Your Images

Google can see your images based on the information you place in the alt text. 

Essentially, alt text is the title you add to each image on your website, and it should contain your target keyword and be as descriptive as possible. And more than that, your goal should be to describe your image in a way that people who can't see it at all can understand. Screen readers also use alt text to "read" images, and your website becomes inclusive so more people can use your services or buy specific products. And Google likes it.

You can add keywords if possible but the main idea here to use the alt text is that people who can't see the picture could use the screen reader and still understand what you mean.

7. Work on the Navigation and Structure

Although every eCommerce site is different, the average time a user spends on a site before deciding to leave is up to 20 seconds. If your website is difficult to navigate, if your categories are cluttered, if users aren't attracted to your brand within that time frame, they'll look elsewhere. Therefore, improving your navigation and site structure is important not only for SEO but also for the general user experience.

There are two main components to this technique. The first is the improvement of navigation, which can be achieved by adding so-called breadcrumbs. And this SEO for online stores tip is quite important.

Breadcrumbs help to navigate around the website showing users where they are in the website hierarchy without having to check the URL. 

8. Work on Broken Links and Optimize Your 404 Page

Broken links have been a negative factor for SEO's work. They affect not only the performance of your website but also the customer experience. Links to broken product pages and categories will keep users on track. Some might stay and click through to a new page. Others might abandon your site.

If you have an SEO tool like Moz, Ahrefs, or Semrush, you can easily spot all the broken links that you have on your eCommerce site and take your time to fix them. It's as simple as unlinking the link anywhere. If you miss some broken links, it's not that bad, so don't punish yourself. And this is where an optimized 404 page helps, as it can be used to navigate users to other parts of your site to check new products.

9. Secure Your Store With HTTPS

Every store owner can collect customers' personal information after every purchase, email registration, or even SMS registration. You should ensure that all information collected is encrypted and secure.

This is obvious from a customer trust standpoint. When someone is browsing your eCommerce store and doesn't feel safe, they'll go elsewhere. If you need another reason: Google has declared HTTPS as a ranking factor for websites. After all, most quality websites have already switched to HTTPS. 

Fortunately, most eCommerce platforms offer SSL standards on their platforms or simply make them available for purchase. As this is one of this article's basic SEO eCommerce tips, it's the foundation of your online store's success.

10. Work on Page Speed Improvements

Everyone knows that Google uses page speed as one of its ranking factors. From a practical standpoint, page speed helps connect shoppers with the products they're looking for as quickly as possible.

Remember the previous statistic referenced in this article, what is the average time a user spends on a website before leaving? A slow page loading will surely make your traffic and SEO suffer.

Building a fast-loading eCommerce site is easier said than done, so I've listed some quick wins you can implement that should directly impact your page speed performance.

  • Make the image files size smaller

Try to do that in one of the several ways. With a budget for this task, you can look into a CMS to host your images, audio, and video. This should help reduce the stress on your website.

A budget-conscious approach is to integrate with a file optimization app.

  • Add lazy loading

Optimize page speed by eliminating unnecessary code and using shorter variables and functions. The fewer bytes of data it takes to load a web page, the better for SEO.

You can visit Google's free PageSpeed ​​Insights tool to get an overview of the metrics used to measure page performance.

Some eCommerce builders offer lazy loading by default, while others ask you to integrate lay loading after downloading an app. So keep an eye on that. 

11. Optimize for Mobile Devices

In 2019, Google stated that they'd crawl websites with a mobile device crawler. Basically, from 2019, Google checks your mobile eCommerce website; first, its performance against benchmarks to rank you accordingly. 

Even though Google doesn't share how exactly they rank or crawl sites, there are still some things you can consider as SEO eCommerce tips. Here they are:

  • Make sure the desktop version and mobile version have the same content. 
  • Make sure all images, all videos, and overall content are optimized for the mobile version.
  • Make sure that all your commercials on the page don't affect the mobile version. 

12. Create a Blog for Your eCommerce

Blogging is a proven way to get more traffic to your online store. While starting a blog for a new brand can be daunting, it can have long-term benefits. For example, your blog might rank for various keywords related to the products you sell and your industry. Your blog will then be used as a tool to drive product page views, increasing sales opportunities.

But even if your blog isn't a sales driver, it can provide product information and be used to build your brand voice. Which is also important for the marketing of your business.

13. Create Internal Links to Products, Categories, and Blogs

While getting backlinks individually or organically is more difficult, there is a linking exercise you can do that can directly impact your eCommerce SEO. This practice is internal linking.

When you link internally to your product, category, and blog pages, you are providing link capital for that page. The more internal links to a particular product or page, the more signals Google needs to prioritize that page.

Conclusion

ECommerce SEO takes lots of time, patience, and consistency to bring you the desired results. But that's how it works. Growing organic traffic has never been easy, and it's especially difficult for eCommerce brands these days. But that doesn't mean it's impossible. You'll increase your organic traffic by following at least some of the SEO tips for eCommerce mentioned in this article.

Don't expect immediate results. There is just simply no such thing as an immediate result. SEO has been a long-term game of constant attention. Giving your SEO enough patience and hard work will be a lever to stabilize your brand's business for years to come and reduce your reliance on paid campaigns.

Use the mentioned SEO for eCommerce tips on a day-to-day basis and see your business grow and blossom. Also, don't forget about other aspects of the marketing as they build your brand and drive sales as well. 

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