Capture high-intent leads and effectively segment them
Increase lead capture rates, gather personalized information, and generate leads through an interactive and personalized experience.
5.4%
avg. CR
multi-step popups for lead generation
5.4%
avg. CR
multi-step popups for lead generation
1.8%
avg. CR
simple popups for lead generation
1.8%
avg. CR
simple popups for lead generation
16.7%
CR
top 10% multi-step popups
16.7%
CR
top 10% multi-step popups
3.1x
higher CR
multi-step vs simple in lead generation
3.1x
higher CR
multi-step vs simple in lead generation
5.4%
avg. CR
multi-step popups for lead generation
16.7%
CR
top 10% multi-step popups
1.8%
avg. CR
simple popups for lead generation
3.1x
higher CR
multi-step vs simple in lead generation
Turn a form into an interaction
Instead of asking for details right away, you guide people through a few simple questions. It feels more like a quick interaction than filling out a form.
Give a reason to share contact details
People are more willing to leave their email when they get something useful in return — like personalized results or recommendations based on their answers.
Collect data you can use
Each answer gives you more context about the visitor. This makes it easier to group leads and follow up with more relevant messages later.
Key features
Key features
Questions with progress
Game component
Keep each step quick. Show how many steps are left so people know what’s coming next and don’t feel stuck in the flow.
Use game-like popups people instantly recognize — spin the wheel, scratch cards, memory matching, treasure hunts, slot machines, pick-a-gift, or seasonal ones.
Personalized result
Incentive offer
Show a result based on the answers — like product suggestions or tailored recommendations. The outcome should feel relevant and worth the time spent.
Offer clear rewards — discounts, free shipping, or exclusive perks — in exchange for email. Well-structured incentives motivate signups while allowing you to control margins.
Email after the result
Conversion-focused flow
Put the email step at the end. People reach it when they want to see the result or get the offer, so filling it in feels expected.
Guide users from interaction to signup with a simple flow: game, email capture, strong call-to-action, and optional countdown timers to create urgency.
Questions with progress
Keep each step quick. Show how many steps are left so people know what’s coming next and don’t feel stuck in the flow.
Personalized result
Show a result based on the answers — like product suggestions or tailored recommendations. The outcome should feel relevant and worth the time spent.
Email after the result
Put the email step at the end. People reach it when they want to see the result or get the offer, so filling it in feels expected.
When to use for better results
When to use for better results
On first visit
Convert first-time visitors
A quiz can work as an entry point for new visitors. It gives them something relevant right away and makes the email step feel more natural.
On exit
Recover exiting visitors
Right before leaving, people are more open to one last interaction. A short quiz can catch attention and get them to engage for a moment.
After engagement
Drive seasonal campaigns
Once someone has looked through content or products, they have more context. At that point, quiz results feel more relevant and easier to act on.
On first visit
A quiz can work as an entry point for new visitors. It gives them something relevant right away and makes the email step feel more natural.
On exit
Right before leaving, people are more open to one last interaction. A short quiz can catch attention and get them to engage for a moment.
After engagement
Once someone has looked through content or products, they have more context. At that point, quiz results feel more relevant and easier to act on.
Connects with any of your tools
Connects with any of your tools
and more than 20+ tools to integrate
Explore gamified popup templates
Explore gamified popup templates
Start with Spin the Wheel, Pick a Gift, or Scratch Card, then customize the design, prizes, and display rules.
Start with Spin the Wheel, Pick a Gift, or Scratch Card, then customize the design, prizes, and display rules.
How to create a gamified popup
How to create a gamified popup
Convert more with proven CRO tactics
Convert more with proven CRO tactics
Convert more with proven CRO tactics
See how much revenue your current popups are leaving on the table. Get started in minutes and see results right after.
See how much revenue your current popups are leaving on the table. Get started in minutes and see results right after.