Make choice easier with a product quiz
Product discovery quiz helps shoppers choose faster and move toward purchase by turning browsing into a short, game-like flow with a relevant result at the end
12%
avg. CTR
popups with gamified components
12%
avg. CTR
popups with gamified components
4.5%
avg. CTR
multi-step flows keep users engaged
4.5%
avg. CTR
multi-step flows keep users engaged
5.5%
avg. CTR
curiosity-driven popups spark interaction
5.5%
avg. CTR
curiosity-driven popups spark interaction
3.5%
avg. CTR
problem → solution hook drives clicks
3.5%
avg. CTR
problem → solution hook drives clicks
12%
avg. CTR
popups with gamified components
5.5%
avg. CTR
curiosity-driven popups spark interaction
4.5%
avg. CTR
multi-step flows keep users engaged
3.5%
avg. CTR
problem → solution hook drives clicks
Help visitors narrow the choice
Some visitors don’t know where to start — there are too many options. A short quiz helps them get to a few relevant products instead of going through the whole catalog on their own.
Make recommendations feel personal
You ask a few simple questions, and people get products that match their answers. It feels more relevant than just showing the same items to everyone.
Turn discovery into purchase
The quiz doesn’t stop at interaction. It leads people to a product or a curated set they can explore right away — which makes it easier to move from browsing to a purchase
Key features
Key features
Start with a clear first step
Game component
From the first screen, people should understand what this is and what they’ll get at the end. If it’s not clear, many won’t start at all.
Use game-like popups people instantly recognize — spin the wheel, scratch cards, memory matching, treasure hunts, slot machines, pick-a-gift, or seasonal ones.
Keep each step quick and simple
Incentive offer
Questions should be easy to answer — just a tap or a click. If it feels long or complicated, people drop off before they finish.
Offer clear rewards — discounts, free shipping, or exclusive perks — in exchange for email. Well-structured incentives motivate signups while allowing you to control margins.
Show a result they can use right away
Conversion-focused flow
At the end, give something people can act on — a product or a small selection to explore. Add a clear next step so they can continue without thinking.
Guide users from interaction to signup with a simple flow: game, email capture, strong call-to-action, and optional countdown timers to create urgency.
Start with a clear first step
From the first screen, people should understand what this is and what they’ll get at the end. If it’s not clear, many won’t start at all.
Keep each step quick and simple
Questions should be easy to answer — just a tap or a click. If it feels long or complicated, people drop off before they finish.
Show a result they can use right away
At the end, give something people can act on — a product or a small selection to explore. Add a clear next step so they can continue without thinking.
When to use for better results
When to use for better results
When choice is complex
Convert first-time visitors
If you sell something with lots of options — like tea, skincare, or anything with variations — people can get stuck. A quiz helps them figure out what to pick.
Turn first visits into signups or first purchases by offering an engaging reward upfront. This helps you capture attention early and build your list before users leave without taking action.
Use it where browsing starts
Recover exiting visitors
Homepage and category pages work best. People are still looking around there, so it’s easier to show the quiz at that point.
Stop visitors right before they leave with a timely offer or discount. Exit-intent gamified popups give users a reason to stay, helping you capture leads and recover lost conversions.
Show it after visitors engage a bit
Drive seasonal campaigns
Don’t show it immediately. Wait a bit or let people scroll first, then show it so it doesn’t feel abrupt.
Highlight limited-time offers during peak periods with interactive experiences that stand out. Gamified popups help increase engagement and drive more immediate sales during high-traffic campaigns.
When choice is complex
If you sell something with lots of options — like tea, skincare, or anything with variations — people can get stuck. A quiz helps them figure out what to pick.
Use it where browsing starts
Homepage and category pages work best. People are still looking around there, so it’s easier to show the quiz at that point.
Show it after visitors engage a bit
Don’t show it immediately. Wait a bit or let people scroll first, then show it so it doesn’t feel abrupt.
Connects with any of your tools
Connects with any of your tools
and more than 20+ tools to integrate
Get inspired by CRO-ready templates
Get inspired by CRO-ready templates
How to create
How to create
Convert more with proven CRO tactics
Convert more with proven CRO tactics
Convert more with proven CRO tactics
See how much revenue your current popups are leaving on the table. Get started in minutes and see results right after.
See how much revenue your current popups are leaving on the table. Get started in minutes and see results right after.