Age Verification Pop-up: Why Do You Need It and How to Add One to Your Website
An age verification popup — is a widget that requires website visitors to confirm their age before they start browsing. In this article, we’ll figure out how this simple tool can save your business and reputation, explain the types of website age verification and provide instructions on how to add age verification to the website, both with and without any coding knowledge. Let’s get started.
Table of Contents
What is Age Verification For a Website?
According to Wikipedia, website age verification is a measure of technical protection used to restrict access to digital content for those who haven’t reached a certain age. Examples of digital content that is usually restricted are online stores that sell tobacco and alcohol, video streaming platforms, online movie theatres, social media, gambling, and online gaming services. If you offer services like this, you might have thought of implementing age verification for your website or have been using it for a while.
How to Use Age Verification to Avoid Problems?
To illustrate why it’s important to introduce website age verification to avoid problems with the law and save your reputation, we’ll bring some numbers.
- According to the US National Center for Education Statistics, about 90 percent of American children and adolescents use the Internet.
- Statista reports that more than 18 percent of all children in the US have access to online communications media content. For Egypt and Russian Federation this number makes 35 and 28 percent respectively.
- A survey by Pew Research revealed that 65 percent of parents worry about their kids spending too much time in front of screens.
In other words, the first reason for using website age verification is preventing children from accessing content or purchasing products that are meant for adults.
Reason number two is that dealing with age-sensitive products you must comply with laws and regulations introduced by legal institutions within your region. Violating these rules can entail fines or even imprisonment.
When Does a Website Need Age Verification?
We previously mentioned that age verification is a must for websites that offer age-sensitive products like alcohol and cigarettes, adult-only video content, online games, and other stuff like that. Distributing these types of goods and related content is regulated by laws established by state institutions.
So, here are the two major cases in which you usually need to introduce age verification on your website.
You distribute content or goods that are not meant for minors.
Age confirmation is required by the law of your country.
For example, in the US selling tobacco products (including hookah and e-cigarettes) to consumers that are under 21 y.o. is prohibited by Food and Drug Administration (FDA). To learn how to comply with these rules, retailers operating in this niche can check for detailed information on the FDA official website.
Moreover, a simple age verification pop-up may appear insufficient to comply with industry regulations. Most states in the US require that a consumer present a valid government-issued ID to prove their age when they buy alcoholic drinks.
The world of online entertainment is no different. In the US, consumption of online content by users under the age of 13 is limited by the Children’s Online Privacy Protection Act Rule (COPPA). Similar restrictions are imposed in the EU General Data Protection Regulation (GDPR). Both regulations limit the collection of personally identifiable information of underaged people without their parents’ consent.
Types of Website Age Verification
Age verification methods are several and they vary from basic birth date verification to more advanced techniques like AI-powered face recognition.
A regular age verification pop up usually looks like this.
A regular age verification popup example
Depending on the time and place, a website age verification may be displayed:
- on the landing page;
- at the checkout.
An age verification popup displayed on the landing page
An example of age verification during the checkout
Depending on the industry requirements and local regulations, you may choose to request a user’s birthdate only or go further and ask for personal details like the address or require to upload a photo ID, as shown in the example below.
An example of age verification via photo ID
More sophisticated ways to restrict minors from accessing your website include credit card verification.
Age verification popup examples
In this article, we are dealing with age verification popups specifically. So, we’ve collected a number of age verification pop up examples that the so-called adults-only websites use.
Traditional age verification popups designed in a fun way
Examples of extended age verification popups containing useful information
How to Add Free Age Verification to Your Website
Now let’s proceed to the implementation part of this article and explore the ways of adding age verification popups to your website.
In a nutshell, there are two ways of introducing age verification. One requires a bit of coding, while the other uses no-code templates provided by various pop-ups services.
Age verification wasn’t invented overnight, so it’s no surprise that after browsing for a while, you’ll find a couple of HTML examples, that were once written to help owners of age-sensitive websites protect underaged users and themselves. This method can work if you search for a free age verification tool and have basic code knowledge. Free code samples for adding age verification are available in online communities for testers and discussion forums for programmers.
Code samples for adding an age verification popup available at codepen.io.
If you are not familiar with coding, have no intention of involving developers in the process of pop-up creation or simply don’t feel like doing extra work, there is plenty of ready-to-use solutions, that come with pop-up services.
Using pop-up services
So, if you seek a ready-made solution to introduce age verification on your website, there is a number of pop-up services you can choose from.
Striving to create an easy-to-use solution that would help businesses solve the online age verification issue, we created Claspo, a free pop-up builder that uses simple drag-and-drop logic to create informative and useful forms and messages. Its main benefit is that to create a component (like a free age verification popup), you can either choose among the ready-made solutions or involve developers to develop a custom one if you wish to. In the latter case, further re-use of the component created will not require any modifications to the code.
As you see, with a number of options available on the market, it’s easy to choose a solution that satisfies your aims and tastes with website age verification.
Age verification is definitely a must if you operate in an age-sensitive niche and aim to make your website compliant with laws and regulations issued by legal institutions. Verifying your visitors’ age can take place when they just start browsing or are about to check out.
Thinking of how to add age verification to the website, you usually come across solutions that involve some coding and those that come out of the box. To make the right choice, analyze your needs with such pop-ups and evaluate how each of the solutions available can help you achieve them.