Holiday Marketing
Do we still fall for special holiday offers and spend more on holidays? I mean, I do. Moreover, since Claspo is one of the most convenient tools for promoting special offers, we also observed an increase in the use of our widgets. What Do Stats Say? I'm not an expert in holiday marketing (at least, not yet), but I understand that an example of two doesn't establish a pattern. Also, the world's political and economic situation could significantly change people's...
Most businesses come up with new marketing ideas for Easter every year or use ones that have worked well in previous years. And it is not surprising. Easter campaigns are an excellent opportunity to remind the audience about the brand, convey the holiday vibe and increase sales. We will share a few examples of marketing campaigns that will inspire you to create your own successful promotions. Importance of Easter Promotion Campaigns Statista polls show that in 2023, more than 80%...
Mother's Day promotions are among the most successful marketing campaigns in e-commerce. According to Statista, sales related to this holiday in the United States have grown by $15 billion, or 72.8%, over the past ten years. Moreover, this amount is 2-2.5 times higher than the average retail revenue on a weekend. Therefore, Mother's Day is a great opportunity not only to congratulate your loved ones but also to launch a new marketing campaign. We have prepared some simple but effective...
Are you looking for spring marketing ideas to catch the attention of your customers and make your brand recognizable? We have some exciting suggestions that are suitable for any business. So, let's get ready for the season of beauty and renewal! Spring Marketing Campaign: Why Is It Essential for Your Business Spring is not just the first warm days and new leaves on trees. Along with the weather, consumers' moods improve. They become more susceptible to emotional impulse spending and...
Easter is a time of cherished traditions, prominently featuring the joy of giving gifts to loved ones. In 2024, spending for the Easter holiday is expected to reach $22.4 billion, with a third of shoppers turning to online stores. So, if you have special offers, don't tuck them away like hidden Easter eggs. Instead, showcase them front and center on your website, enticing shoppers to choose your store for their gift-hunting adventure. How do you make your offers stand out?...
Spring is a time of renewal and vibrancy, which is also reflected in the marketing campaigns of many businesses. Let’s explore how other companies welcome spring and what you can learn from them. We will also look at a few ways you can incorporate Claspo’s top-tier widgets into your spring marketing campaign to ensure its success. 6 Memorable Spring Campaigns The best way to learn something is to look at what succeeds for others, analyze it, and implement various elements...
International Women's Day (IWD) is fast approaching, and it’s a great opportunity for shoppers to purchase gifts for their friends, loved ones, or themselves. It’s also a brilliant opportunity for marketers and business owners to encourage shoppers to buy specifically from them while earning loyalty during this celebration. But to capitalize on this celebration, you must prepare a great marketing campaign in advance. But what if you have no ideas for a great campaign? You can inspire yourself with something...
Marketing ideas for Valentine's Day are often the most productive and efficient. This day has long been considered not only the holiday of love but also the holiday of marketers. According to the American Retail Federation, total consumer spending related to it is expected to reach $26 billion in 2024. Ready to take advantage of this opportunity? Then, keep reading and learn about interesting holiday marketing ideas. 14 Marketing Ideas for Valentine’s Day Before we get started, there are two...
Ah, Valentine's Day – where love fills the air, hearts grace every corner, and the joy of gifting warms our souls. Spending on Valentine’s gifts has been on a sweet rise, from $21.8 billion in 2021 to $25.9 billion in 2023. Meanwhile, 35% of shoppers prefer the online route for their love-filled purchases. So, why not turn your online store into the go-to destination for all lovers? With Claspo widgets, it's a breeze. This article unveils the best Valentine's Day...