Best New Year Email Campaign Ideas
New Year's Eve is an excellent time to promote your brand. Not a single New Year has been complete without contests, tests, quizzes, and other entertainment from different companies. The holiday helps to attract customers, stimulates sales, and promotes products through online and offline channels. We will talk in detail about New Year’s emails.
One letter is good, but a series of emails is even better. After all, a chain will work if one letter does not work. That is why we strongly advise you to plan your pre-New Year mailings in advance and learn what is opt-in email marketing to launch the first New Year email in this series as early as the first days of December.
In this article, we will talk about techniques that help to establish contact with the audience in the pre-New Year period and about examples of companies that have implemented interesting New Year email campaign ideas.
Table of Contents
The period in which it is crucial to conduct a New Year's email campaign is the end of November-January, and the sooner you start its implementation, the more likely it is to attract customers.
1st Idea. Helpful content
Offer clients a gift guide by organically fitting your products into it.
Another way to engage your audience in your sales funnel and attract people to your brand is with a test naturally dedicated to the holiday. Ideally, something related to the direction of your business.
2nd Idea. Gifts
Do not be stingy with gifts for your customers. Attach small gifts to their order: for example, a greeting card or a company souvenir. Another excellent way to capture the New Year mood and pass it on to your customers is gift sets from your products. This will allow them to ease the pain of choosing gifts, and you will gain trust in the brand.
Another simple but working scheme is to arrange a New Year's giveaway. For example, among those who bought something from you in December. This way, you will “kill two birds with one stone”: increase the audience's involvement and push it to buy.
Use the “Find a gift on the site” game
The mechanics are strongly reminiscent of the game Hidden Objects. The principle is simple: all over the site, you hide gifts - discounts, bonus promo codes, and free services, and customers must find them.
If you have a multi-page site, users will not be able to climb it physically, you need to give hints in the New Year's email, thereby increasing the open rate of the letters.
Be sure to highlight on the page what gifts are hidden on the site so that users can evaluate in advance whether the gifts are worth the time spent. There is nothing worse than the "expectation-reality" feeling.
3rd Idea. Your New Year sale email decoration
New Year's design unwittingly uplifts the mood, evokes fond memories, and encourages customers to explore the offer. It is possible that they will not order anything immediately, but then the subconscious mind will remind them of your beautiful site, and they will return with an already-defined goal. That's why preparing your New Year’s emails for a holiday is so important. Add a New Year design like Christy did:
What can be done?
- add bright banners
- create a section with holiday products on the website
- start the countdown to the New Year
- add a Santa hat to your company logo.
4th Idea. Hyper personalization
According to the trends of recent years, the division of subscribers into segments continues, and the segments become smaller so that the subscriber does not doubt for a second that the New Year sale email he received was written for him. It is easy to believe in the prospects of this trend: you just need to look at the statistics. A personalized letter is 26% more likely to be opened than a regular email.
It is no longer enough to simply add the subscriber's name to the beginning of the New Year’s email. The must-have for personalization is content. The content of the letter must exactly match the interests of the reader. Otherwise, the company risks losing up to 20% of the base. Can you imagine? Study customers: follow the actions on the site, analyze data, and learn about their interests. Everyone has to find their approach.
5th Idea. 3D animation and interactive letters
Perhaps the primary design trend in New Year’s emails is 3D animation. To demonstrate the merits of their products, it is already being used in emails by major trend-setting brands such as Apple and Google. There is no doubt that other companies will follow soon. Anyone who takes an example from them will break into the market leaders.
Interactive New Year’s emails will be popular - those in which you can scroll through options, view products, and take action without clicking on links to the site. Unfortunately, not all mail providers can do this on the market yet, plus there are difficulties with technical implementation.
Keep up the conversation after the New Year.
If everything goes right, you now have an engaged audience. Here's how to keep the fire going after the New Year:
- Analyze results for the future. Measure the overall engagement. How many people bought from you, and what was it? What did they almost buy? If you see a lot of users clicking on the red dress, send them a newsletter when you get a new batch of red dresses.
- Keep taking care of your customers. Plan one or two New Year email marketing campaigns you want to run after the New Year. Send up to 1-2 newsletters per month to maintain a good relationship with users. One mailing can be marketing, and the other can be informational.
- Use the life cycle of your products. If you're selling t-shirts, you can reactivate customers after a few months and say, "Hi! We have new t-shirts. Submit a catalog?" Or, if you're in the food delivery business, send customers a checkout link with items already in their cart. Some brands include QR code cards in their boxes to increase the chance of reordering.
1st New Year Sale Email Template
It's time for designers to move away from boring tones. The reader needs to be surprised by the brightness of the colors as soon as he opens the New Year’s emails. The influence of color on customer actions is confirmed by Kissmetrics: 93% of buyers are based on the product's color when making a decision.
The Vimeo video service tells about the year for users: how many videos were uploaded, what events happened, and what new features were launched. The letter is long but easy to read due to its exciting illustrations and bright colors.
2nd New Year Sale Email Template
However, the best option is to make the history of the results not about the company but about the user. The Spotify music listening service tells in the letter how many songs the user has listened to and offers to see more detailed account statistics.
3rd New Year Sale Email Template
Bright gifs attract attention well. In an email from Busuu, a language learning app, there is a banner with an attractive animation and a 50% discount offer.
4th New Year Sale Email Template
The WizzAir airline created a GIF with a Christmas tree for New Year’s emails, which seems to be drawn by the trail of a flying plane, and instead of decorations, the names of cities.
5th New Year Sale Email Template
Another gamification option is from Typeform, a service for creating forms and surveys. They played with the 12-day tradition of Christmas and came up with 12 quizzes, one per day. Of course, quizzes are collected in Typeform.
6th New Year Sale Email Template
Humor will help unload the heads of your subscribers. A good joke will dilute the flow of letters with the same type of congratulations from other companies.
Online store Asos obviously didn't spend much time on the New Year’s emails, but it turned out to be funny: where else on the mailing list have you seen a model with such a facial expression? And a great message - you didn’t receive the desired gift, so please yourself, and we will give a discount.
7th New Year Sale Email Template
The last hero of this collection is a New Year sale email from the clothing store Crew Clothing with a dachshund as a Christmas deer. This trick always works: if you don’t know what to write or want to write without text, make a cute visual with a pet.
We offer you to try the following New email campaign ideas:
- Useful content
- Your email decoration
- Hyper personalization
- 3D animation and interactive New Year’s emails
The earlier you start planning a New Year's email marketing campaign, the more likely it will be successful. Don't beg your customers to buy just because it's New Year's Eve - give them the benefit of using your brand.
First, divide your audience into as many segments as you need. Then create personalized emails and offers.
Try re-engaging inactive followers and building relationships with them ahead of the big day. Also, if you want to send out a series of New Year’s emails with different products and promotions, don't forget to tag those who converted. This way, you won't annoy them with your mailing list. You can send them a thank you note instead.
Prepare some abandoned cart emails. Offer help to customers and see if they convert. If they still need to make a purchase, send them another reminder with a special offer like free shipping.
Everything needs to be tested - holiday emails can be an effective tool to increase sales, so it is essential to ensure they are entirely correct. Check whether links work and how letters are displayed on different devices and in different email clients if there are any typos in the text.
If everything went according to plan and the client made a purchase, be sure to thank him for this and ask him to rate the quality of service or fill out a short questionnaire.