6 Christmas Marketing Campaign Ideas to Increase Your Sales
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20 Christmas Marketing Campaign Ideas to Increase Your Sales

30 November 2022 29 December 2023 ~ 13 min read 2650 views
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Claspo Blog 20 Christmas Marketing Campaign Ideas to Increase Your Sales

Christmas is by far the biggest holiday, especially for the retail industry. This warm and fuzzy holiday is the perfect time to wow your customers with your Christmas marketing. 

Some marketing campaigns become iconic and synonymous with Christmas, remaining in the memory of millions of users. Unique Christmas videos are reviewed annually, and catchy advertising texts are quoted by fans. 

If you need inspiration to create your content marketing strategy for the holidays or just need a few fresh tips, our team at Claspo has gathered 20 creative and practical Christmas marketing campaign ideas.

4 Marketing Design Ideas For Christmas

You can use just one of the options or combine them to your heart’s content. After all, your Christmas marketing campaign should reflect who you are as a company and also fit your budget. 

1. Add Christmas Symbols to the Logo

This is a  good option for those who want to save time and are afraid to go too far with Christmas decorations. Many companies use the standard “Santa hat on the logo,” which you can certainly opt for if you’re not big on holiday spirit.

However, there are way more creative ways to make your logo festive. Look at Coles with its traditionally minimalistic logo.

Christmas_Symbols_to_the_Logo

With a bit of creativity, the fairly uneventful logo turns the festive mood to eleven. Adding an ornate logo works great and is a much more dedicated way to show you care about the holiday.

2. Create a Christmas Landing Page

As with the previous point, you can go as simplistic or overboard as you feel like. It could be a real Christmas masterpiece with gift options, holiday content, and cozy winter designs. For example, you can post photos of products in a Christmas interior or launch a falling snowball on the site.

We found the Christmas landing page by JYSK Canada to strike a particularly nice balance between functionality and festivity.

Christmas_Landing_Page

It may not look like much, but the design actually works well with JYSK’s brand identity. It’s clean and slick and shows you everything you need with just a few clicks. To top it all off, the Christmas button is highlighted in red to attract more attention.

If you decide to follow JYSK’s example and create a landing page like this, we strongly recommend adding a Claspo widget on the homepage to redirect website visitors to it. More people seeing your efforts means more impressed and satisfied customers.

Bring your customers closer to conversions with Claspo’s attention-grabbing widgets

3. Make a Christmas Cover for Social Networks 

Active visitors to your pages will appreciate the new design. Also, social media is extremely volatile, and a successful marketing campaign might go viral if you’re thorough and creative enough.

If you want to look for the epitome of the Christmas spirit in the business world, you don’t have to go further than Coca-Cola. Their Great Britain X (formerly known as Twitter) page and their pages for several other regions added a branded Christmas cover this year.

Make_a_Christmas_Cover_for_Social_Networks

The composition is especially vital for this photo and the brand's overall message. On the forefront is a happy couple outside in the snow, sharing a Coke. The massive Coca-Cola truck is seen in the background. Despite its size, it’s pretty hard to notice—just like it’s hard to notice Coca-Cola with all of its efforts subtly making your life better.

4. Add a Christmas Widget on the Site

In addition to the aesthetic function, it can serve several other purposes: gathering contact data, informing about ongoing offers, or even preventing exit intent.

Taste_of_Winter
Use this template

It’s the season of giving, and Claspo is nothing if not generous. You can make your Christmas marketing campaign outstanding by launching a high-conversion pop-up using our Christmas pop-up templates. Even a complete newbie can master our intuitive builder quickly! 

4 Ideas for Useful Christmas Content

Christmas marketing doesn’t have to be all (jingle) bells and whistles. Sometimes, the best way to entice potential customers is to give them something they actually need. Here is where useful Christmas content can make a difference.

1. Write a Gift Guide

This is perhaps the most popular option, as it benefits customers and helps the company sell more. The guide can be issued as a blog article, a post on social networks, a newsletter email, or a landing page—bonus points for having multiple options intertwined.

The main thing is to help users quickly find what they need among your products (depending on interests, age, gender, budget, etc.). Among other things, the guide is an excellent way to attract organic traffic. You can supplement the guide with an interactive form (quiz). The visitor answers a few questions and immediately receives suitable gifts.

Silver Mushroom, a family-run UK business selling home goods, used a bold strategy to target a specific audience instead of all their buyers. Granted, the audience is coffee drinkers, which is a lot of people, to put it lightly.

Idea_1

Nevertheless, it’s a good strategy for connecting with your target audience. Especially considering the email also leads you to the landing page with all gifts available on their storefront.

If you write a Christmas gift guide, consider boosting it with a catchy pop-up. Claspo’s widgets can lead your customers to the appropriate page or gather their emails in exchange for your guide.

You can use Claspo in many ways. Try and see for yourself

2. Prepare a Holiday Checklist

Some marketing ideas for Christmas are simply there to help fellow humans cope with the stress of the holiday season. Christmas is a period of burning deadlines: you must find good gifts, do all the chores and preparations, and still do your regular job. To help your readers remember the important things, create a Christmas checklist. 

Minted, an online marketplace of premium design goods, features an excellent example of a checklist like that. It’s a perfect blend of caring for your customers and subtle advertising.

Minted_Christmas_Checklist

You don’t need to sell anything directly. Just point your customers in the right direction. For example, in their article, Minted features a bunch of articles and landing pages for good Christmas gifts and ideas. It does not feel intrusive or aggressive but helpful and occasionally compassionate.

It also includes valuable tips, which you can include in your checklist or make a separate article if you have too many.

3. Send the Client’s Year Recap

If you have customer statistics, you can arrange them beautifully and send the summary in an email or integrate it into your website or app. Tell your customers how much they ordered from you, how much they spent, how many hours they spent in the service, and what results they achieved.

An easy slam-dunk example is Spotify Wrapped. Since its inception as “Year in Music” in 2015, this marketing campaign has evolved to become one of the most beloved features of the service. 

Idea_3

While it can sometimes have hiccups, Spotify Wrapped is more than just content—it’s an experience many people await to have every year and share with their friends and family.

4. Tell Fortunes Through a Horoscope

Ok, bear with us on this one. It’s very niche and may not fit every business. But a horoscope can be a fun addition if done creatively. Some people genuinely believe in those, and many read them just for fun. 

The main thing is for your horoscope to reflect your business and your team. If you have a fun and outgoing image, go for a fun-filled horoscope. On the other hand, if you’re more of a solemn and esoteric business, a more serious horoscope would fit better.

Look at BRUU, a British gourmet tea club. Their horoscope takes itself rather seriously, which might not fit the business’s image best. However, it does remarkably assign each star sign a blend of tea.

Idea_4

It’s a great marketing strategy to get your more superstitious and curious customers to try a blend of their star sign. Those who believe in it might find a tea for life, and those who don’t will have an excuse to try something new.

5 Ideas for Special Christmas Products and Services

Before Christmas, most people think about what to give to relatives, friends, and colleagues. But the difficulties continue: you still need to wrap the gift, sign the card, and hand it all to the recipient. It's good when the company offers to take on at least some of these concerns. A product complemented by useful services is much more valuable. In addition, it can be a part of your Christmas marketing campaign.

1. Design Festive Packaging

Nothing says “Christmas” more than a nicely-wrapped box, no matter the contents. Pizza Hut in the US offered a tasty Tripple Treat Box. But Pizza Hut Singapore impressed us even more with their 2015 Christmas packaging called “Big Santa Box.”

Design_Festive_Packaging_1

Holidays are a great time to entice new customers with advantageous offers. A branded box with Christmas symbols will bring joy to both old and new customers alike.

Here is another one. In 1997, Starbucks decided to sell drinks in special celebratory cups from September to January. The first packages were not even the traditional Christmas red, but purple. They were quite different from those used to serve drinks during the rest of the year.

Two years later, Starbucks Christmas cups were the color of caramel apples. The arrival of holiday packaging also meant a new Christmas menu that could only be sampled for a few months. Every year, the company presents a new design of glasses.

In 2015, the coffee shop chain used only a red background and its logo, which caused a flurry of discontent. Starbucks has been accused of removing Christmas images from holiday packaging, ostensibly to be politically correct.

Design_Festive_Packaging_2

A trend has appeared on Twitter under the hashtag #ItsJustACup. Starbucks cups were discussed on social media and talk shows, and even US President Donald Trump commented on the issue.

The Christmas marketing campaign in 2015 made a splash. In the 13 weeks leading up to Christmas, the company earned almost 12% more than the previous year. The Starbucks chain has earned billions of dollars by creating a minimalistic and simple design.

2. Add a Complementary Postcard

If you charge an additional fee for packaging, offer a postcard as a bonus. You can add text they provide or just send a blank branded postcard to let them practice their own penmanship. 

If they order for themselves, put a postcard without warning. The surprise will be even more pleasant if the card is supplemented with a Christmas souvenir. Also, if they’re a frequent client, sending them a postcard might be a nice gesture even if they didn’t purchase anything for the holidays.

a_Complementary_Postcard

Look at Apple Optometry. Their postcard was a stroke of genius. It’s a simplistic idea that all of us are familiar with. Transforming a regular object into a festive postcard is a fun and creative idea buyers will appreciate.

3. Include a Small Gift

Your Christmas advertising ideas don’t all have to be Super Bowl ads. Sometimes, the best advertising is word of mouth. Keep your buyers satisfied, and they will surely recommend you to their friends.

You can offer a gift for a purchase of a certain amount or add a gift to the order without warning. Everyone loves pleasant surprises, even small ones. If you announce your little present with a widget on your website, increased sales are guaranteed. Claspo has plenty of templates for this.

Include_a_Small_Gift

Kissed By A Bee Organics, an apothecary and urban farm, offers free samples with every purchase. The only thing lacking is the festive packaging to really add to that Christmas spirit.

Pro Tip: give out online gift certificates. Unless you are an exclusively offline shop, digital certificates are usually more convenient and can circumvent potential delivery issues.

4. Gift Baskets

Gift baskets are a brilliant way to gift a lot of small stuff at once in a festive wrapping. These can contain anything your heart desires, from foods to cosmetics and anything in between.

Gift_Baskets

The most obvious example is a gourmet food basket like that offered by Hickory Farms, an American food gift retailer. They have various packages for all occasions. 

But you don’t need to be a specialized retailer to make your own basket containing your chosen products.

5. Use an Ugly Sweater

The ugly sweater is a joke name for a cute symbol of Christmas, which has recently become an international meme. And every year, its popularity is growing. Large companies from the USA, Canada, England, and several other European countries have mastered the production of their ugly sweaters for Christmas. The latter quickly gained popularity and became a collector's item.

For example, in 2018 and 2019, Microsoft released its versions of the ugly sweater. They were dedicated to the operating systems Windows 95 and XP. Sweaters could not be bought; they were presented to employees, journalists, and bloggers. Later, they appeared at auctions at sky-high prices.

Ugly_Sweater

In 2020, the already traditional sweaters from Microsoft began to depict popular programs. In 2021, Microsoft released its ugly sweater based on its Minesweeper game. 

Seeing the popularity of clothing in the same year, the company did not make sweaters exclusive. Now, anyone can purchase their own Microsoft ugly sweater for $75. But you have to be quick because these sweaters fly off the shelves. You barely even have one day to buy.

Another example is Texas-based liquor maker Tito's Handmade Vodka, which released a new bottle clad in an ugly sweater. The manufacturer launched a limited edition of bottles for sale in an exclusive format. 

Ugly_Sweater_2

The alcoholic drink was available for purchase only in Cannes (France). The brand plans to expand sales to a number of international airports in different countries.

4 Ideas for Winter Holiday Entertainment

Christmas is a lighthearted and cozy holiday. During this time, we are drawn to anything interesting, playful, and fun. Many brands know the audience's desires and launch Christmas marketing campaigns on their social networks, websites, or mailing lists before the holidays.

1. Games on the Site and Social Networks

The complexity of your game depends on your resources and imagination. If you have a multi-page site, you can hide gifts all over your site and ask visitors to find them. A more complex option is to come up with and make an online game. In addition, you can prepare different tasks and give gifts for their implementation.

You don’t have to go far to find a good example of a Christmas game. Just google “how many days until Christmas” and click the box. See where that rabbit hole leads.

Games_on_the_Site_and_Social_Networks

This year, Google treated us to a whole suite of games, from snowball fighting to dancing and even a bit of coding. They’re a fun time for kids and adults alike and increase the awareness and affection of the players.

2. Advent Calendar

This is a popular way to entertain visitors and motivate them to visit the site more often. An advent calendar is a page with flaps or a box with doors and cubbies, each hiding a gift, exciting content, or holiday wishes. Every day, starting with December 1, a new door opens until Christmas Day or Christmas Eve.

All kinds of stores offer advent calendars, from coffee shops to fashionable boutiques. Let’s stop at the former and look at Onyx Coffee Labs.

Advent_Calendar

The calendar itself is a phenomenal work of art. The box, the coffee compartments, and the calendar are all great. But what adds even more charm to it are the supporting videos. Every day, Onyx Coffee Labs films and uploads a short video telling you more about the specific coffee blend you will taste. That is a true dedication to their craft, and we salute these people for their creativity.

Here’s a creative idea for an advent calendar with Claspo. Create new sales and offers every day before Christmas. Today, it’s a sale on your main product. Tomorrow, on a bunch of supplementary stuff. The next day is a free shipping day! You can set up every widget's start and end times so the first offer will disappear at the end of the first day and get replaced with the next one. It's a simple and proven way to boost engagement!

Claspo is a hub of creative ideas. Join us and let your imagination run wild

3. Contests and Raffles

The easiest way to attract buyers on Christmas is to arrange a raffle among those who bought in December. A more complex mechanic is to announce a competition for the best Christmas photo with a product or a poem with the company's name.

You can also come up with an attractive Christmas quiz. It’s good if these are not just questions about Christmas but tasks related to your business. For example, you can create a test where you offer to guess famous characters from their letters to Santa Claus. For correct answers, you can offer a discount or a gift.

Starbucks Canada has been doing a similar thing for 10 years straight now, offering customers to play a game, gather prizes, and have a chance to win prizes, including “Starbucks for Life” (one free daily drink or food item for up to 30 years). It’s completely free to enter, without any need for purchase. 

Contests_and_Raffles

Naturally, many people will try it, and most will fail. But it will attract attention and garner positive publicity for the company. The benefit of this marketing campaign will clearly outweigh the cost of free daily coffee for one person.

Starbucks made a separate website page specifically for the raffle. But not everyone can throw money willy-nilly like them. Instead, you can create a simple Claspo widget that allows users to register for the raffle or gives them access in exchange for their emails.

4. Organize or Participate in a Christmas Fair

As we said before, your Christmas advertising ideas don’t need to be direct. Participating in a community and showing your value is much better than bragging about it on a billboard. Organize or participate in a Christmas market with other local businesses. It will help you increase your holiday sales much more than any ad.

Give your customers a shopping experience by creating Christmas activities and entertaining them. Hire local musicians or Christmas choirs to sing Christmas songs. Invite local artisans to demonstrate how to make Christmas decorations for your home.

You can even host a small Christmas party for your clients. Hosting a holiday party is one of the best Christmas promotion ideas for building strong customer relationships. You can show appreciation to your customers by having fun and building brand awareness.

There are plenty of amazing Christmas events worldwide, so pick your local market and showcase your goods. It’s well worth the effort.

3 Ideas for Video Content

3_Ideas_for_Video_Content

Video is currently one of the leading digital marketing trends. Communication with the client must be practical and involving, and it is necessary to influence all the human senses. 

Interactive content copes with this task perfectly: we hear, see, and immerse ourselves in the plot of the video and are left with impressions from the information received. If you are up to date and want new customers, add video content to your strategy. It is desirable to make videos small, up to 1 minute.

The main secret of successful marketing ideas for Christmas is to come up with a magical story about family values. It's good if it is a little sad at the beginning, but always with a happy ending. Most Christmas videos emphasize the importance of spending more time with loved ones and supporting others, even if they are not like you. 

YouTube is the most popular video hosting platform, so the chances are you’ll be using it to post your Christmas content. With Claspo, you can add your YouTube video in a pop-up and play it directly on your website.

The world needs to see your videos. Claspo can help

1. Traditional Videos

The German supermarket chain EDEKA invites us to think about what is more essential — time spent with children or New Year's fuss.

It highlights the busy work most adults get stuck in and its impact on their children. Don’t we all get completely stuck in the rut, forgetting about our family occasionally?

We do it because we think those are the most important things in the world. But “your time is the best gift,” says the ad. It speaks to the traditional values of its many customers and relays an unexpectedly wholesome message.

2. Subversive Videos

Apple's Сhristmas marketing campaign in 2013 with a similar message caused a heated discussion in the community.

Apple released a “Misunderstood” Christmas commercial promoting the iPhone 5s. The video's protagonist is a teenager, not looking up from his phone. He ignores how his family is having fun and does not participate in games and preparations for Christmas.

Throughout the video, the viewer is sure that all advertising is about how a teenager replaces communication with his family with "communication" with the phone. Only at the end of the video does the teenager on the TV screen show the video he shot, which captures all family members on these holidays.

Viewers were fascinated by the new video. But not everyone shared the delight of what they saw. Many critics pointed out that while the teenager was photographing and filming, he missed all those cute family moments shown later in his video. The teenager acted as an observer, not a participant.

“Apple has always been about people and living,” said Jonathan Salem Baskin, founder of consulting firm Baskin Associates. “This video is about technology, and it’s very depressing.” The expert called the ad frankly bad.

Some said Apple would do better if their ads said, "Put your iPhone away this holiday season and talk to your family and friends."

The use of phones at the family table is annoying for many. Some American restaurants have begun offering a five percent discount to those willing to give up their mobile devices and sit all the time talking to people in reality.

Despite criticism, “Misunderstood” won Apple a Creative Arts Emmy Award for Most Outstanding Advertising in 2014.

3. Charity Videos

In 2011, eBay partnered with Toys for Tots to launch a "Give a Toy" promotion around the holidays. Interactive holiday stores were installed in San Francisco and New York City, displaying the most popular toys, from teddy bears to trains. Their cost ranged from $2 to $25.

Passers-by who wanted to donate had to download the eBay app on their phone, with which they could scan the display price tags.

After confirming the choice, the toy came to life thanks to passers-by. In addition, it was possible to participate in the promotion on the eBay website and the company's official Facebook page. For each donated toy, eBay listed one dollar.

Marketing Principles to Follow for Best Effect

The number of ideas might be overwhelming. So here are some pointers for applying them to your brand and business.

  • Learn from your competitors. Take companies from your industry as well as from related ones. Study their Christmas marketing ideas and advertising over the past few years. If some option is repeated, then it was successful. It may be worth taking note of this idea and adapting it to your liking.
  • Relationships first, sales second. Selling as much as possible on Christmas is an important task, but it is much more critical that the holiday customers are satisfied and come back to you more than once in the new year. Do not forget to keep promises and support customers after the purchase.
  • Create a comprehensive campaign. The more exciting offers, games, and gifts you prepare for Christmas, the more customers you will attract.
  • Use humor. If you feel the strength to joke, do not be shy. Such advertising always stands out against the backdrop of cozy family stories.

Conclusion

Leading brands often innovate with creative Christmas marketing ideas to effectively showcase their products and captivate potential customers. Consider adopting their techniques! 

Effective Christmas marketing creates a festive atmosphere, a trend many brands follow. Your Christmas campaign should focus on emotional appeal, whether it's a brief 15-second video or a narrative about Santa's journey, always centering on the holiday spirit. The goal is to craft an advertisement that aligns your brand with the joy and anticipation of the winter season.

Regardless of the specific Christmas marketing ideas you choose, the key is to concentrate on producing and sharing content that is both engaging and relevant. This approach not only entertains your customers but also drives profits. 

This article has introduced several creative methods and strategies to captivate your audience with outstanding content, thereby attracting new customers. Whatever your idea is, Claspo’s Christmas pop-up templates will help you capture your customers’ attention and bring a festive mood to your website.

Create Your Christmas Marketing Campaign With Claspo!

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