How to Create an SMS Popup that Really Works

20 December 2021 ~ 13 min read 1856 views
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Claspo Blog How to Create an SMS Popup that Really Works

Have you ever noticed how eCommerce websites ask you for your phone number to send you the hottest deals for maximum connection? This is another tool you can use to get more customers and create a loyal list. 

SMS marketing isn't new, but we see new approaches each year and learn that people actually use their phones to connect with brands. Even if you think that only small stores create pop-ups that ask for a phone number, that's not true. Big brands like Kim Kardashian's Skims and Anthropologie use this marketing tool to connect with their customers. 


What Is SMS Marketing?

SMS marketing is a way to promote goods and services using SMS messages. It is designed to communicate with customers using a popular, widely available, and relatively inexpensive channel.

Sponsored SMS messages, when used correctly, have a high open-rate and conversion rate. The exact figures depend on the audience and brand awareness, but in most cases, the percentage of SMS openings exceeds the views of bulk emails several times.

There are many reasons to integrate SMS messaging into a company's marketing strategy. For example, SMS is the fastest way to communicate something to your client. But do not limit yourself to SMS because only a combination of various channels for communication and promotion will help you achieve high and visible results.

The SMS campaign will help promote and support existing projects and promotions and allow you to inform the client about the current offers personally. You can use SMS messaging as the main channel for advertising, but, in this case, you risk annoying the client with numerous messages on a mobile phone.

Why You Need SMS Marketing

This is the first question you have to find an answer to. If you don't know why it won't bring you the desired results. 


Your communication with customers has an impact on the company's promotion. Leaving your contacts (phone number, address) in SMS, you remind that the company is always happy to communicate with clients and advise on any issue. Remember, that the communication style influences the loyalty of your customers. 


SMS channel for advertising messages has excellent potential. Since SMS messages are opened by most recipients, this indicates a broad audience reach.


Managing a company's reputation and creating a positive image for customers is also possible with a well-thought-out SMS marketing strategy. Notification of important events, exciting offers, congratulations, reminders contribute to the formation of the image of a company that cares about its customers.

Benefits of SMS Marketing

Check out these benefits of using SMS pop-ups that help grow your customers' list that you can use for further engagement. 

Widen Your Contacts List

There are lots of options of how you can attract your users' attention. You can place a pop-up SMS at the bottom of the page, create a lightbox, or pick an option that works for any pop-up. This will help you build a contact list of people who will read your letters and engage with them. 

Transform Visitors Into Subscribers

Get closer to your visitors as they leave their phone numbers in your pop-up window. Even if they don't visit your website often, you can remind yourself of deals, coupons, or simple news. It is better when the client knows about you and remembers your name as soon as something is needed that you have on your website. Just keep it in mind and remind your customers about special deals and promotions. 

Boost Your Statistics

Have you ever noticed how fast you open your messages? Well, we are sure that it doesn't take you long. Most users open messages as soon as they've received one. So this can be your weapon to create more loyal customers. SMS marketing opens new horizons for most businesses as it is a cheap and efficient tool. 

How to Create an Effective SMS Popup

An effective pop-up is not just a random popup that asks for the user's phone. It has to be friendly, easy to use, and straightforward. If you create a weird popup that asks for users' personal data, they might simply leave the eCommerce website as it all appears too mysterious and creepy. So you have to find the right balance between presenting all the necessary information and staying friendly. 

You can start with simple text. Tell your users what is going on. Describe why you need their data and make sure to notify them that no phone number will be passed to the third party. This is a common practice, which is not okay for sure. And this is the reason most people don't want to leave their personal data as they start getting weird letters that they've never asked for. 

Be respectful and honest with your customers, and they will be the most loyal brand ambassadors you can imagine. 

Also, pick an image that represents the promoted topic. If you ask users' phone numbers to inform them about discounts, make sure to display the picture related to offers, deals, and promo codes. If you plan to notify people about your news and drops, make sure to show this in your picture, such as lots of clothing, if you run a clothing store or any other items you own.

Be as laconic as possible and state one idea in your pop-up window. You don't have to have lots of information that will confuse the users and make them leave the website. 

Think carefully about the text for the buttons. All the CTA should be clear and short. If you want the users to subscribe, write "Subscribe via SMS" or "Here's my number for SMS subscription."

10 Powerfull SMS Popup Examples for your Inspiration

Let's get some inspiration to create superb pop-up SMS, so all users feel safe to leave their personal information.

1. Create an Urgency

You can provide your customers with unique information that they will get first. This works excellent with sales as it raises the awareness of your brand. People also enjoy arriving early at the sales as they have a chance to find more iconic and unique items for the best prices. 

Create not only the sense of urgency but also a feeling of a private club where people that have their SMS notification get to find out the news first. 

Many business owners use this strategy as it is easy to maintain, and you don't have to change much except notifying people who've left their phone numbers first. 

2. Offer Free Shipping

Sometimes you have to give something to receive your customer's phone number. If people see the profit, they will leave their contact information more quickly and happily. You just need to create the most friendliest popup SMS where you state your proposal clearly. 

We recommend starting with simple free shipping for new users who can leave their phone numbers. This is how you get the new lead and offer your present to a customer. 

Later, you can use the user's phone number to notify them about discounts, news, sales, new drops, etc. Just make it as sustainable as possible.

3. Offer a Freebie

You can offer an extra service if you run a service platform or a freebie for the next purchase. Make sure this offer will be valuable for the client as the phone number is sensitive information that not every person strives to share. 

Try to walk in your client's shoes: what would be enough for you to leave your actual phone number: a free hot dog, window cleaning, t-shirt, or a tiny keychain? 

4. Offer Valuable Updates

Your customer's attention is a valuable thing that you should care about. If you promise to send only useful information, make sure you transmit such information. Don't go head over heels with every possible update. Notify your customer once or twice per week with upcoming events if there are such.

You can also ask your user what they want to receive: some people only want information regarding new drops. Some prefer to be notified about sales and discounts. And some want everything. 

5. Offer a Specific Discount in Percentage

Make people purchase items of services from you that they want the most. Offer a discount that you feel might be worth your customer's phone number. 

The independent brands offer around 5-7% off, and more popular and bigger stores offer up to 50% for personal contacts when it comes to clothing items. In any case, you should place a discount that feels reasonable for you. If you don't feel like giving away discounts at all, then don't, and use some other example from this list.

6. Offer an Exact Discount

You can constantly offer a simple $10 off any purchase. This is a simple yet effective offer that has been proven throughout the years of popup SMS marketing. 

You can place any amount of discount you feel okay with. 

7. Start a Lottery

Create a gaming experience for all your customers. As soon as they leave their phone number, they can participate in the lottery with one (or several) valuable prizes.

There's nothing better than a feeling of upcoming luck. People will go and check your eCommerce website from time to time before the lottery takes place. This helps to show people your products and offer your superb services. 

Lotteries have always been one of those activities that people can't take their hands off. It's easy to get involved in, doesn't take much from the client, and gives a chance to win a huge price without even trying. 

8. Wheel of Fortune and Discounts

No one ever gets mad at the wheel of fortune. And people feel that they run their own destiny. Allow them to get a chance to win a prize with their own hands for leaving a mobile phone. That's easy!

Make sure to set the desirable and valuable presents for the phone number. You can place free shipping, free item, or different discounts: either percentage or the set amount of dollars.

9.Trigger People With Full Price

It is hard to let go of a good and generous discount. You can offer your client two options: getting a deal after subscribing to an SMS message or forgetting about the deal.

You can even go further. If your client has something in a cart, show the price with the discount when asking for the mobile number. This will create a sense of owning the product, and the button somewhat likes "No, I don't want a discount" will play wonders.

10. Offer a Discount When The User's Purchase Costs More Than Specific Number

As it is your store, feel free to set the rules you feel comfortable with. If you feel okay with providing the discount only if a person has items in the cart that cost more than $100 — that's fine. You're the boss.

But make sure that the discount is enough to make people leave their personal information, including the phone number. 


You can increase your subscribers and client list quickly and organically by using popup SMS to ask for a phone number. Plenty of apps allow you to send SMS messages to several phones with your news and discounts. You just have to generate content and be sure that there is enough product for everyone. 

Don't forget about other marketing activities. SMS subscription might be a tiny part of the overall goal. If you aim to get as many leads as possible, use extra tools. And if you want to sell your old products, make sure to provide your customer with specific offers via relative communication channels. 

Some might say that this tool is a bit old and annoying. Well, you won't know for sure until you try it. And if people worldwide use it, then it works, right?

Marketing is more about trying different tools to find the one that works the best, so don't throw away ideas just because you don't like them.