12 Strong Newsletter Signup Examples and Useful Tips

14 December 2021 ~ 9 min read 4487 views
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Claspo Blog 12 Strong Newsletter Signup Examples and Useful Tips

Email marketing is an old tool, but it still does the job. It helps business owners worldwide get closer to customers and see what they need and want. You can build a legit relationship with the help of email marketing.

We advise you to create a newsletter signup message to connect with your audience, but you need to work on the content and ensure your information is valuable to people.

See How Quick And Easy It Is To Make Your Own Popups!

The first impression you make is when the user sees the popup. This is the moment when important decisions are made. If the words are boring and don’t represent the whole picture, only a few people will subscribe to our newsletters and leave their personal information. But if you dive deep into the depth of the newsletter subscription popup possibilities, you might find some ways to engage more people. 

Check the most compelling examples and subscribe to our newsletter popup examples to see the best practice and get inspired to create something even better.

Table of Contents

10 Newsletter Signup Examples for Your Inspiration

1. Keep It In Front Of the Users’ Eyes

Make sure the user sees your offer all the time. Place the newsletter signup email popup anywhere on the page and make it sticky. The most common place the user sees is the bottom webpage. There’s no need to hide it. 

You can ask how many letters the user wants to receive and what topic needs to be covered. There’s nothing worse than receiving information you don’t want to read. There is way too much info chaos around us.

Use simple designs for your newsletter signup form so the user sees it and understands your intention in a second. Yes, it is harder to notice the signup messages as it is not actual pop-up, but placing them at the bottom of the viewport is a wise decision since it doesn’t bug the reader but still is noticeable.

Keep It In Front Of the Users’ Eyes

2. Create a Two-Step Subscription

At first, the user sees the sticky bottom line that offers to sign up for a newsletter. And after the client presses the button, and sees another newsletter signup pop-up that offers to insert the data. 

This option divides one process into smaller steps, and it is easier to follow as it looks like you need to make less to achieve the result. 

You can also add social proof in the form of reviews from current subscribers or place several already subscribed users. Also, show what exact benefit the user gets from your content. Will there be exclusive content or some uncommon tips and tricks?

Create a Two-Step Subscription Example

Create a Two-Step Subscription Popup Example

3. Offer a Discount For Subscription

You can constantly offer a discount for every subscription. This working tool has been around for a long time and always works. Of course, you need to provide your customers with valuable information and create excellent content. However, they will quickly agree on a subscription.

Create a powerful CTA — not just a regular Subscribe, but one that states the discount percentage. For example, place “Yes, I want my 10% off”. And for the hostile button, place something like “No, I don’t want my 10% off”. People like discounts, and we doubt someone can ditch such a generous present for a simple subscription. 

You can not just offer a subscription the second the user enters the website but wait until they reach the particular place or try to leave the service altogether.

Offer a Discount For Subscription Popup Example

4. Create Subscribers While Instagramming

If you have a massive following, you can always place a Link Tree link where you can keep all the necessary services and information about your business. It means you can offer an email newsletter signup there as well. 

Don’t miss out on your followers that might be interested in your information. This approach doesn’t involve coding or anything like that, so you can do everything yourself. You just have to copy and paste the link.

Social Media platforms are essential as they get more engagement, and the followers might be more loyal as they can see the connection with your content. We recommend you use this and convert your followers into subscribers.

Create Subscribers While Instagramming Example

Create Subscribers While Instagramming Popup Example

5. Greet Your Visitors With a Pop-up Asking to Subscribe

You can always greet your user with warming hi and a simple subscription offer. This is more than a welcome note; you can offer a free guide, book, or tips regarding your service. Or even share a little secret that only your subscribers know. 

Remember to show the social proof for the newcomers, as it always helps show that your newsletter is interesting and helpful. 

Remember to highlight your freebies, as people love them and are ready to leave their data for that. 

Greet Your Visitors With a Pop-up Asking to Subscribe Popup Example


6. Share the Most Important Information

Be honest with your readers. Don’t guess what they’ll enjoy and say immediately what you will send them. Make sure to write down the frequency of your letters: will it be twice a week or a month?

This is a great strategy to keep your intentions transparent, as no one likes being fooled with useless content that clutters the inbox.

Share the Most Important Information Popup Example

7. Give Them a Reason to Subscribe

Write about specific things that are important to your customer. Your content should solve some user issues. If you provide services, write down some free advice that might change someone’s life. 

Also, set the frequency of your emails. Services usually send around 1-2 letters per week. Let’s say you send emails every Monday and Friday — tell your customer who is about to subscribe to our newsletter. 

You can also place an example of your previous letter to know what happens when reading the news.

Give Them a Reason to Subscribe Popup Example

8. Offer to Become an Insider

People love to be a part of the closed community. Invite them to be a part of yours. Tell them that you’ll share exclusive content only available for a circle of subscribed friends. And make every letter count.

Offer to Become an Insider Popup Example

9. Ask Questions

The main text should attract the user with its topic. Ask a rhetorical question that you don’t need users to answer. Their answer should be an email address they leave in the subscription form. 

Make your newsletter signup easy to understand, minimalistic, and straightforward. No additional steps, pictures, or texts should distract users from your main goal.


Ask Questions Popup Example

10. Say Hi!

Pay attention to a chance to say hi to your user! And make it as loud as possible. This will surely get the desired attention and help you get a new subscriber. 

Don’t forget to add some value, as a simple hi is not enough for a person to leave personal data.

Say Hi Popup Example

11. Keep Everything Simple

The shorter text of your newsletter signup, the better. Be open and honest. 


Keep Everything Simple Newsletter Popup Example

12. Use Gamified Newsletter Popups

Businesses that use gamification can experience up to 7 times higher conversion rates. Bring your newsletter signup to life with a gamified popup.


Gamified Newsletter Popups Example

Useful Tips

If you want to create a powerful newsletter signup popup, you need to follow powerful tips that you can find here below. Make sure to check all these steps as you create a pop-up. This will help you create the most engaging newsletter signup and get the most out of this campaign. 

  • Give users immediate value — a free e-book, a discount, a promo code, free shipping, etc.
  • State the exact number of emails that people will receive and how often. Tell them what kind of letter they’ll get so they won’t freak out about something new. 
  • Create personalized newsletter signup forms if possible. 
  • Stick to the corporate style and corporate colors in the design of the newsletter signup. If the form is combined with the site, it inspires confidence. On the one hand, the subscription form should attract attention; on the other hand, it should not look alien on the page. Make it brighter than other site elements, but keep the design in the corporate style. For example, if, according to the brand book, your colors are beige and pastel pink, you should not make the uniform acid yellow or fuchsia. It is enough to highlight the main elements, first of all, the CTA button.
  • Don’t forget about the social proof. People trust more when they see someone’s prior experience. You have to have positive reviews to invite more users. 
  • Work on your CTA. It should be like Crouching Tiger, Hidden Dragon. Show the subscriber the benefits and be nice.
  • Add navigation elements. Show where the form is located with an arrow, a dotted line, or an image. This format looks unobtrusive, fits the overall design, and adds interactivity. Embedding a subscription form on the first screen is optional. The navigation can appear at the end of the page or in a popup. Either way, attention controls work.
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Why Newsletter Signup Is Important

You can always get newsletter signups with excellent copy and minimalistic design. It is essential to care about your users, and being ecological about your marketing tools is essential. Don’t create weird things that no one will understand. Learn your audience and product before making any campaign.

A subscription might bring new users and followers who can be your loyal customers. Take care of each of them. Consider what data is important for your company to segment the audience and personalize offers. And also what data the visitors want and can share. Thanks to this, you can make your newsletter signup email more personalized and effective.

If you feel inspired, ask Claspo for help and create your best newsletter signup popup.

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