Cyber Monday Promotion Tips to Boost Your Sales in 2023
Everyone appreciates a bargain, especially a month before Christmas. This explains the world's growing enthusiasm for the commercial traditions inherited from the United States of Black Friday and Cyber Monday. The last Friday of November and the following Monday have become two high points in the calendars of major retailers and consumers alike.
One thing is certain: Cyber Monday promotions mark the peak of e-commerce sales each year. These large-scale commercial operations are a unique opportunity to increase your annual turnover. That’s why we share practical tips to help you seize these opportunities.
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The Cyber Monday 2023 date is set to begin on Monday, November 27. Cyber Monday is a term used to refer to the first Monday following the Thanksgiving holiday in the United States or the Monday immediately following Black Friday. Black Friday usually kicks off the traditional holiday shopping season, and consumers flock to local stores to pick up products at heavily discounted prices.
On Cyber Monday, this trend tends to move online as consumers shop at work and home in search of the best online deals advertised by merchants and offered only for that day.
Although Black Friday tends to be the most profitable day of the year for many brick and mortar stores, the number of online transactions taking place on this day has also increased. The popularity and potential profitability of Cyber Monday promotion is one of the reasons brick-and-mortar stores have opened electronic storefronts. To capitalize on the number of people shopping online that day, e-tailers are also making promo codes widely available for Cyber Monday sales.
So, how to go about maximizing Cyber Monday and increasing your sales? We offer 3 ideas for Cyber Week promotions, whether you do dropshipping or classic e-commerce. These are “low effort high impact” ideas that are easy to implement.
1. Create a flash sale
On Cyber Monday 2023, consumers will be on the lookout for the best deals and offers. There is a certain sense of urgency as the event lasts only 24 hours. To encourage customers to buy from your store, you can create a flash offer with an attractive product that is sold at an attractive price for a limited time. It can for example be a “Happy Hour Cyber Monday”. Create special banners and promote your flash sale on social media.
2. Offer a special Cyber Monday discount
Consumers want bargain prices from Cyber Week promotions. Some brands now offer discounts of up to 40%. It is therefore a question of being generous and offering a significant discount while ensuring the correct calculation of your commercial margin. Consider making an offer different from your Black Friday offer, or extending your promotion until Cyber Monday. Highlight the amazing discount to convince customers.
3. Offer delivery costs
Free delivery costs can encourage consumers to buy from your website rather than another. It is a measure that has a significant psychological impact and can really make a difference. Delivery dates, return policy and shipping are the three biggest hurdles for customers abandoning their shopping cart.
What Are The Most Efficient Cyber Monday Marketing Strategies?
Here are the most efficient Cyber Monday strategies:
1. Drawing attention to your campaign
Cyber Week promotions aren't a battle for discounts but for customer attention. If you want to win this battle, your first goal must be to get noticed. If you want to get noticed, the best advice possible is to act early. Now is the time to ramp up communications, social media, email and website content, all of which help get people talking.
2. Lead conversion
You have set the stage and succeeded in raising awareness and creating excitement around your upcoming sale. Cyber Week promotions are coming, so your main goal is to convert customers into buyers.
Online shoppers can be fickle and are always on the lookout for the best deals and experiences. A small glitch in the consumer's journey when they try to use your website or make a purchase can cause them to abandon full carts.
Here are the key factors that can help businesses increase conversion rates and shopper order value, and minimize abandoned cart rates:
- make sure your website is fully optimized;
- become mobile friendly;
- style your website and content with Cyber Monday theme;
- allow multiple payment methods;
- clearly state all costs (including tax, shipping and any other charges) in the shopping cart.
3. Earning customer loyalty
Customer retention is the ability to keep your customers coming back. While Cyber Week advertising is generally aimed at acquiring new customers, there are equally important strategies for retaining them.
How can you convert leads into customers?
1. Use offers after purchases
Keep your customers coming back with special offers. The best way to personalize them is to select goods that the specific shopper will find most useful, such as a discount on an item that goes well with the purchase they just made.
2. Maintain loyalty programs
You should show your appreciation to your customers by keeping them up to date with new offers. A rewards system is a great way to keep your customers interested and incentivized to buy even after Cyber Week promotions.
3. Create an overall positive customer experience
You are on the right track to retain your customers if you:
● successfully managed your customers' online shopping experience throughout the conversion process;
● provide comprehensive customer service and payment system;
● added value through loyalty programs and additional benefits.
1. Create a guide with gift ideas
Many people take advantage of Cyber Week promotions to start doing Christmas shopping and preparing gifts for their family. These purchases then extend over several weeks. And, very often, consumers are out of inspiration: it's not easy to find good gift ideas.
This “problem” is in fact an opportunity for e-merchants. One of the most effective strategies for maximizing this period is indeed the creation of a guide with gift ideas for everyone. You can even create amusing categories like “for a geek friend” or for “a handyman grandpa”. Post these ideas regularly on social media to reach as many people as possible.
2. Sell a product pack at a preferential price
For example, you can offer a pack with the same product in a different color to vary the pleasures. Or an add-on product sold with the original product. This is what is called cross-selling in marketing, i.e. increasing sales and the average basket with a complementary product. It can, for example, be an accessory or a kit.
3. Don’t neglect email marketing
Isn’t it too obvious for Cyber Monday ideas for small business? According to McKinsey, email marketing is 40 times more effective at getting new customers than advertising on Twitter or Facebook.
Email marketing campaigns are a crucial strategy for attracting your customers. It allows brands to engage with buyers one-on-one and create a lasting relationship with them. This makes it easier to retain and acquire customers because you can reach buyers at different points in their buying journey.
4. Create a pop-up email campaign
Before Cyber Week promotions, create an email pop-up targeting people who have shown interest in your website and products.
Customers can be persuaded to sign up with pop-ups that offer exclusive deals, savings, early access to promotions and other incentives. You can express your gratitude to subscribers by emailing them a special deal or early access.
To create eye-catching images you can always use Claspo Cyber Monday pop-ups. You can choose a design and discount amount: 50% off, -25% on Cyber Monday or Limited Offer.
5. Send a special offer to your past customers
Customer retention costs a brand five times less than acquiring new customers. You will have to put much less effort into attracting customers who have already purchased from your store – provided you have a good customer relationship in place. You can distribute Cyber Week advertising to your former customers, via a mailing for example, by integrating a promo code or a link to benefit from an exclusive offer.
6. Reward your clients
As an extension of the previous idea, you can also capitalize on your customers who just bought one of your products during Black Friday by offering them another discounted product for Cyber Monday as a reward.
Why Is It Important to Prepare for Cyber Monday?
In recent years, Cyber Week promotions have seen an increasing number of shoppers turn to online and mobile platforms.
2020 has seen these changes intensify as the pandemic affects consumers' ability to shop in-store. Cyber Monday sales reached $10.8 billion, making it the busiest shopping day of the year.
What are the 2023 e-commerce forecasts? According to Statista, growth should continue, with an increase of 11.35% per year on average between 2021 and 2025. The future is therefore promising!
Cyber Monday is a major shopping day for online retailers and follows Black Friday, which is the biggest shopping day of the year for brick-and-mortar stores.
Cyber Monday promotions are constantly changing. These subtle but noticeable changes alter shoppers' and retailers' behavior during the holiday season. It is, therefore, essential to develop and pursue marketing strategies adapted to the times.
Finally, when it's time to capitalize on your gains and get ready for the next shopping season, there's no better way to capitalize than to turn one-time customers into lifelong customers.