8 Mother's Day Marketing Ideas

Mother's Day promotions are among the most successful marketing campaigns in e-commerce. According to Statista, sales related to this holiday in the United States have grown by $15 billion, or 72.8%, over the past ten years.

Moreover, this amount is 2-2.5 times higher than the average retail revenue on a weekend. Therefore, Mother's Day is a great opportunity not only to congratulate your loved ones but also to launch a new marketing campaign. We have prepared some simple but effective ideas for promoting your business on this occasion.

Mother's Day Marketing Ideas: 8 Examples

Yes, holiday discounts and sales are still an effective solution. But let's be honest: most other merchants offer them too. Instead of competing with someone for a bigger discount, use marketing ideas to help you stand out and be remembered among your competitors.

1. Offer a gift selection guide

According to Business Wire statistics, 45.4% of Americans find it difficult to choose a gift for their loved ones, and another 18.8%, although they can do it on their own, would willingly accept help from a business. Therefore, a great Mother's Day marketing idea is to create a special guide with different categories of gifts.

You can categorize your products based on preferences, lifestyle, or personality type. Another good solution is categorizing gifts by price ranges from budget to premium to show your site visitors that you have gifts for any wallet.

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You can promote your guide on the website in different ways:

Create a single banner on the homepage with several buttons, each of which takes visitors to the desired gift category.
Place the complete guide on a separate landing page. In this case, Claspo widgets can promote it throughout the site and quickly redirect interested visitors to the gift selection.
Offer buyers to get a guide to their inboxes. With Claspo, your email collection widget can appear in the right place at the right time, target visitors who came to your site from your Mother's Day ad or keywords like "Mother's Day gifts," and automatically stop displaying to those who have already joined your mailing list.

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2. Listen to receivers of gifts

Allswell brand is a great example. Its representatives asked 1,000 mothers in advance what they would most like to receive on the holiday. The results were quite interesting: most respondents said that they just wanted to stay in bed, not cook. So, Allswell launched a marketing campaign called "Ban the Brunch!" It combined discounts, gift giveaways, and collaboration with influencers.

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This great idea for a Mother's Day promotion will make choosing a gift easier and demonstrate customer care. In addition to offering products that will allow mothers to spend the holiday in bed, you can also offer products related to:

health and appearance;
recuperating during a long vacation;
a day devoted to entertainment;
visiting friends;
mastering a new type of creativity, etc.

You can follow Allswell's example and run a survey on your website using Claspo widgets. It will allow you to understand what your audience wants and develop a truly appealing offer based on this. The main rule is to conduct surveys in advance to get as many answers as possible and have time for their thorough analysis and development of an offer for Mother's Day. Fortunately, creating a widget takes only a few minutes with Claspo, so your survey can appear on the website today.

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3. Leverage user-generated content

Who said that businesses should be the authority in choosing gifts? According to QuestionPro surveys, 92% of people trust influencers more, and 56% trust ordinary users who leave feedback and product reviews. So, it's a great idea to launch a joint campaign with influencers who will recommend the company products as gifts for Mother's Day. You can also add ideas from other customers.

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Of course, to implement this Mother's Day promo idea, you need to encourage people to share your content in advance - hold a contest, organize a gift giveaway, or use other proven marketing tools. The perfect option is to engage people in sharing posts and stories on social media and tagging the company's official account. This will help increase the number of followers and spread the word about the brand.

4. Share content that doesn't sell

Closer to the holidays, all customers will definitely get tired of emails with special offers, discounts, coupons, and bonuses. Thus, you don't have to try to sell them specific products. Simply share interesting and useful information, for example:

what books are worth reading this spring;
what kind of trip to plan after Mother's Day;
how to harmoniously arrange the interior;
how to cook light and tasty breakfasts for every day;
how the company products make daily routine easier.

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Of course, you can't do without the commercial component altogether, as you need to increase sales, right? However, you can make it as unobtrusive as possible by adding images of your products, using products from your online store catalog as vivid examples of how to implement certain ideas, integrating native links into the text of your newsletter or blog posts, or using Claspo widgets to promote those products described in a specific article.

If choosing the latter option, show the pop-up when users have scrolled the article, for example, to the middle. The logic is simple: they are most likely already interested in the topic and are more likely to go to the product page to learn more or even make a purchase.

5. Break down patterns

A typical Mother's Day ad features hearts, flowers, pink and lavender tones in the design. It's tender, sensual, and beautiful but a bit stereotyped. You can seek inspiration from top brands to create truly unique Mother's Day marketing ideas. For example, here's an ad launched by Coca-Cola.

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You take advantage of your own company logo or brand colors. Use your slogan or other elements of your brand book. Make sure that the company message is recognizable. It is not necessary to spend thousands of dollars on design development when there are such effective AI-based tools as Midjourney and DALL-E. The main thing is to write prompts correctly and not give up after the first attempt - a great result is guaranteed!

6. Offer free shipping

Free shipping occupies an honorable place in the list of buyers' priorities, as 66% expect to receive it when placing an order in an online store. If you offer this option, your site visitors are more likely to buy from you. And if you reinforce your offer with an emotional message, your chances of success increase even more. For example, remind them that adult children usually live far from their parents - often in other cities or even countries, and offer to please and surprise their mothers from a distance. And with free shipping, it becomes more affordable. So cute, right?

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Trust Claspo widgets to deliver your sweet message and promote your free shipping offer. They can appear:

on the pages of specific products,
if the visitor is not active on the checkout page for a long time,
when trying to leave the website.

Consider which widget display scenario will work best on your website and implement it with Claspo.

7. Test new social platforms

Facebook and Instagram are effective, but again, they are too mainstream. If your company doesn't have a Pinterest board yet, it's time to create one! According to Oberlo, 77% of users of this social network discover new brands every week and make impulse purchases thanks to quality content. Try to integrate your products into several collections, organizing them by theme or color scheme. You may be pleasantly surprised by the result!

Another engaging platform is TikTok. But before joining it, you should pay attention to its demographics and content features. TikTok publishes short videos aimed at the youth audience. Entertaining, humorous, and informative content works well here.

8. Create gift cards

Shopify statistics show that almost 49% of online store visitors make purchases in the last days before the holidays. This creates inconvenience for all participants in the process. Businesses are swamped with last-minute orders, and customers are forced to choose gifts from the leftover assortment. Gift cards are the solution to such problems. They allow recipients to choose a gift later, increasing the choice options and relieving stores of their workload.

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But no one wants to give just anything. That's why it's better to issue customized gift cards for Mother's Day and other holidays using:

thematic design;
personalization (the name of the recipient is written in);
minimalistic design without emphasizing the amount;
original packaging for physical cards and interesting emails for virtual cards.

When is the Best Time to Start Mother's Day Marketing

The best time to start preparing for a marketing campaign is three months before it starts. When it comes to holiday promotions, such as Mother's Day marketing, they are usually launched 1-3 weeks before the event. But in reality, everything is individual: the timing largely depends on the team's creativity, business resources, and the characteristics of the target audience.

With the marketing calendar from Claspo, you will also have time to implement the boldest and most time-consuming ideas. It includes a list of major and minor holidays throughout the year and tips on when and how to launch your holiday campaigns on various communication channels.

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