Nikita Korchevskyi

In a highly competitive market, affordable prices and favorable terms of cooperation are no longer enough. You need to offer customers something more - a personalized customer experience. Using a combination of proven psychological methods and modern technologies, you can build a trusting relationship with your target audience. We will tell you why you need to do this, which methods of influence you can use and which tools you will need for this. What is a Personalized Customer Experience A...

In a highly competitive environment, the use of traditional marketing tools becomes a necessary minimum to operate in the market rather than a competitive advantage. It is very difficult to manipulate prices and attract attention by the quality of service. All sorts of aggregators and review sites allow monitoring thousands of offers, selecting the best. Therefore, today the fight for customers moves to a new plane - its main tool becomes an individual approach to each consumer. For this purpose,...

Great deals have long been an integral part of the online store strategy. One such deal is the flash sale, a proven pusher for impulse buys. A study in Cogent Business & Management has shown that these sales increase the excitement and pleasure of consumers. Consumers think they hit the jackpot and get something that will soon become unavailable to others. These feelings motivate them to buy immediately.  With such an impact on buying behavior, flash sales can increase the...

Pop-ups are an effective marketing tool withhigh conversion rates. You can create them yourself with little or no programming skills. Let's find out how to make popups and add them to the website using Bootstrap and apply alternative ready-made solutions. What Is Bootstrap Popup A popup is a separate website frame that is displayed on top of the rest of the content while the site is downloading, temporarily blocking it to draw attention to a particular message. Examples include ads,...

It doesn't matter if you promote an online store or a mini-hotel. In any case, it is vital to understand your customers and their problems and wishes. Only by knowing this will you be able to offer people what they want, turning them into your customers. This is where customized marketing comes in. An individual approach to consumers is the key concept of modern marketing. After all, everyone wants to be a prominent person in today's world. Most progressive companies...

The online subscription business model has transformed the way companies offer their goods and services. It is one of the most desired business strategies for both new entrepreneurs and already established businesses. Whatever kind of business you operate, if you like the Shopify e-commerce subscription concept, you should check out the best subscription apps for Shopify. These applications can help you create recurring revenue while also providing significant value to your customers by delivering the goods they want on time...