Personalization
If you're not using AI in e-commerce yet, you're already behind the trends. According to Contentscale, 80% of US retailers are currently using AI, and this share may increase to 95% in 2025. Let us tell you more about how AI increases business efficiency and which top companies have achieved the greatest success in this area. Why You Should Use AI in E-Commerce Modern artificial intelligence simulates processes similar to those in the human brain. Unlike computer programs of the...
In 2024, marketing and AI are inextricably linked. The biggest companies in the world started using AI-based tools several years ago, which allowed them to gain and maintain their current leadership positions. According to Content at Scale, 80% of American businesses already use AI, and another 15% will join them this year. Technology does not stand still, so AI has gradually evolved from an expensive and mysterious software for the elite to an accessible solution. Today, even small businesses and...
Retaining customers is easier and more profitable than looking for new ones, which is why optimizing the post-purchase experience positively impacts business performance and financial results. By investing in this area of marketing, you can expect a return in the form of a loyal customer base. Not only will they make repeat orders, but they will also help promote the brand by increasing its popularity and improving its reputation. Let's clarify what a post-purchase experience is and why it's so...
In 2023, 71% of companies worldwide have a website, and 43% plan to invest in it. And this is not surprising. With the transition to online commerce, the website has become almost the primary source of income for many businesses. Therefore, entrepreneurs and retailers are developing new strategies to increase website conversions and sales. Website widgets are a vital part of this strategy today. Data from a million Duda sites says that websites that use widgets have an average conversion...
One of the effective ways for businesses to stay competitive is to use targeted, precision marketing. Apparently, demographic segmentation is not enough to identify your target audience. In order to attract clients’ attention, it is necessary to define their way of thinking, i.e. to use psychographic segmentation. This will be the subject of this article — we will talk about its importance, give examples of psychographic segmentation, explain how to use this technique, and select the appropriate tools for the...
When welcoming potential customers to your website, it's important to make a good first impression with a compelling introductory message. This message should convey your warmth and eagerness to have them explore your site while catching their interest in the valuable content offered on your web pages. Creating welcoming messages throughout your site can help captivate visitors and keep them engaged as they browse high-value propositions. It would be best to balance being friendly while highlighting what makes your business...
The subject line of an email serves as a tool to engage subscribers and convince them to open the email. It is an effective strategy for reducing consumer shopping cart abandonment and increasing open rates, click-through rates, and, ultimately, conversions. We've compiled a list of the greatest summer email subject lines from abandoned cart subject lines to those which assist you in increasing open rates, driving purchases, and sparking conversations during these scorching months. Table of Contents Superior Summer Email...
Offering a satisfaction guarantee to buyers helps differentiate a brand from competitors, lowers barriers to purchase, and provides the desired sense of confidence in a product. The guarantee is a universal tool that works regardless of the industry. By implementing at least one of the money-back guarantee examples offered in this article, you will see how your customers become happier, more grateful, and more loyal. Table of Contents What Is a Satisfaction Guarantee? Types of Satisfaction Guarantees for eCommerce 7...
The behavior of consumers in 2023 in the conditions of economic exchange and their decision-making about the purchase of goods and services depends on many external (characteristics for a specific socio-economic situation) and internal (values, knowledge, experience, lifestyle) factors. Effective marketing decisions cannot be made without taking them into account. Here we’ll talk about what consumer insight is. Understanding Consumer Insights: An Introduction The consumer is the central figure in the market. It is the subject of close attention of...