Cart Abandonment

There are many ways to recover cart abandonment, and cart abandonment emails are among the most effective.  An abandoned cart occurs when a potential customer adds items from your online store to their cart but leaves without completing the purchase. An email can be used to remind users about items they forgot or convince them to come back with persuasive text, an enticing offer, or other tactics. But how do you write an email that will return customers to their...

Abandoned carts are an issue that eats into the revenue of many e-commerce stores, costing them billions of dollars yearly. But is it really your fault and responsibility, or is it just a reality that you must learn to deal with? In this article, we will examine cart abandonment, its main causes, and how it can be prevented. What is Shopping Cart Abandonment? With so much of our shopping done digitally, it is easy to imagine casually browsing an online...