Customer Relationships
If you want to improve your competitive position in 2024, pay attention to trends of digital marketing. Today's technologies are only the bare minimum. To achieve real success, you need to look to the future. Here's what you should consider in your marketing strategy. 5 Trends in Digital Marketing Not all trends are fast-moving. Some digital trends in marketing have existed for years and are gradually becoming part of our daily lives. We'll start with them and move on to...
Green marketing became popular in the late 1980s but is still popular in modern business. The planet is changing rapidly, and the number of people concerned about the earth is increasing. Today, consumers don't just want to buy a product — they want to know that their choice helps preserve the environment. Meeting their needs is not only a noble mission but also an effective marketing strategy. We will explain in more detail how this approach works, its advantages, the...
Using emotional appeal advertisements in your marketing strategy can significantly increase engagement and boost sales. The concept is that our brain first evaluates the emotional component of the message before using logical reasoning. Therefore, if your ad highlights the emotions and desires of consumers, it can hit the target more accurately and quickly than one focusing only on facts and arguments. Sounds exciting, doesn't it? So, let's see how to find the right keys to unlock the minds and hearts...
Most businesses come up with new marketing ideas for Easter every year or use ones that have worked well in previous years. And it is not surprising. Easter campaigns are an excellent opportunity to remind the audience about the brand, convey the holiday vibe and increase sales. We will share a few examples of marketing campaigns that will inspire you to create your own successful promotions. Importance of Easter Promotion Campaigns Statista polls show that in 2023, more than 80%...
In a situation where every business tries to emphasize the positive aspects of its products and hide the negative ones, customers value transparency in advertising the most. Honesty helps to build trust, which turns into engagement and later into loyalty. That's why most market leaders today try to avoid actions and messages that mislead consumers to obtain positive business results. Let's see why transparency has become a new trend, what its advantages are, and how to make it a key...
Mother's Day promotions are among the most successful marketing campaigns in e-commerce. According to Statista, sales related to this holiday in the United States have grown by $15 billion, or 72.8%, over the past ten years. Moreover, this amount is 2-2.5 times higher than the average retail revenue on a weekend. Therefore, Mother's Day is a great opportunity not only to congratulate your loved ones but also to launch a new marketing campaign. We have prepared some simple but effective...
Digital customer engagement is the key to online business success. The "see, buy, forget" formula is in the distant past. Today, most companies try to build long-term relationships with consumers. Why do they want to do this, and what methods do they use to achieve this goal? Keep reading to find out. What is Digital Customer Engagement The meaning of digital customer engagement is creating a strong connection between a business and its target audience. It aims to build the...
Are you looking for spring marketing ideas to catch the attention of your customers and make your brand recognizable? We have some exciting suggestions that are suitable for any business. So, let's get ready for the season of beauty and renewal! Spring Marketing Campaign: Why Is It Essential for Your Business Spring is not just the first warm days and new leaves on trees. Along with the weather, consumers' moods improve. They become more susceptible to emotional impulse spending and...
Sustainable marketing is one of the key trends in the 21st century. Governments and non-profit organizations are paying more attention to environmental protection and preserving the planet’s resources, and businesses cannot stand aside. This is an excellent opportunity for businesses to contribute to solving global problems while improving their reputation and achieving other commercial goals. Keep reading to learn what sustainable marketing is, its advantages, and ways to use it. What is Sustainable Marketing Sustainable marketing is the promotion of...