8 New Year Marketing Ideas to Increase Your Sales in 2023
The New Year brings a lot of customers to stores, and many savvy companies come up with New Year ads to capture this flow. Preparing for New Year marketing campaigns can take weeks or even months.
You need to develop a strategy and choose the proper channels and ways to influence the consumer. To help inspire you, we collected 8 exceptional New Year marketing ideas.
When Should I Start My New Year Marketing Campaign?
In 2023, the majority of holiday shoppers in the U.S. began their shopping on or before Thanksgiving, with 57% starting their holiday shopping during this period. Only 15% of consumers planned to wait until December to begin their holiday shopping.
This trend reflects a preference for early shopping to avoid the rush and take advantage of early sales and promotions. This means that businesses need to start implementing their New Year marketing ideas quite early.
However, you can also concentrate most of your efforts on Christmas marketing and completely ignore New Year's until after Christmas or carefully sprinkle it between the Santas and reindeer. December 25 is an excellent day to start because it gives people time to unwind after Christmas celebrations and shopping. Additionally, it gives time before the New Year's Eve festivities start.
However, you must be careful to avoid prematurely discontinuing your New Year ads. Run them for at least the first week of January. As interest starts to wane at that point, you might still want to run the New Year marketing campaigns but scale them back a little.
Tips for Your New Year Marketing Campaigns
Before we dive into our New Year marketing ideas, here are 4 tips to keep in mind when creating your campaign. These are general guidelines, not strict rules, so we encourage you to experiment.
1. Less is more
You can spend paragraphs singing praises to your product, but at the end of the day, “I’m lovin’ it” will stay in your mind for way longer than the proverbial marketing novels. Spend more time coming up with high-quality, catchy, or valuable New Year marketing ideas instead of overproduction.
2. Set up retargeting
The most grateful audience is your current customers—they sometimes need to be reminded of your existence. Retargeting will cope with this task 100%. There are at least 3 ways to bring “old friends” back to your site:
- retargeting on Google;
- social media retargeting;
- email marketing to the customer base.
3. Say no to crossposting
Publishing the same material on different sites is already perceived as bad manners. As a rule, each social network has a unique audience with unique interests and needs. What is attractive to Facebook users may only sometimes be of interest to the X (Twitter) audience and vice versa. Therefore, it is necessary to prepare New Year promotion ideas separately for each site, considering its features.
4. Connect with your audience on social media
Interactivity is the backbone of the modern Internet. Anyone can comment, post, and share any publication and thus distribute information online. Comments and response posts from actual users are a great source of unique content for your online business. You can specifically introduce unique talk triggers to provoke readers to communicate.
8 New Year Marketing Ideas
1. New Year's quiz
The idea of the quiz is always the same—correctly answering questions to get a big prize. In the process, the player can collect snowflakes/Christmas balls/mistletoe leaves and exchange them for small gifts. Or receive gifts for each completed task.
Keep the mechanics simple, and avoid getting people to list the names of all of Santa's reindeer and elves. Users simply won't do it. New Year's Eve hustle and bustle at work are already exhausting, so just entertain them.
2. Gift bag
The New Year campaign is a time of generosity and kindness! So be generous and kind—prepare a whole bag of cool gifts for your customers. For example, when ordering any product on your site, give away cute, valuable extras.
Don't cheat users, and don't try to raffle off something you already give away for free. Some participants may not notice this, but some attentive people will figure out the deception.
3. Letter to Santa Claus
There is hardly a person who did not write a letter to Santa Claus as a child. Childhood is long gone, but the desire to ask for something secret has not disappeared. Let users feel free to tell you what they have achieved this year and what they expect from the next. And you will feel like a magician, read all the letters and give something valuable in return.
If you start this New Year campaign, be prepared to answer every letter with a soul, or users will immediately see through the pretense and understand that Santa Claus is not honest!
4. Benefits package
Collect all the most “delicious” products or services in one offer and offer a discount for them. Customers never stood a chance against your “bag of sweets.”
Before holding this New Year advertisement campaign, you need to analyze all the company's services: understand which are popular and which are rarely ordered.
5. Descending discounts
The rules are straightforward: daily discounts on a specific service are melting. For example, a customer can order a product on Monday with a 20% discount; the discount will decrease to only 7% by Sunday. You can also use a countdown timer.
Be sure to cover the entire process of “disappearing” discounts on the page so the client understands they shouldn’t postpone the purchase for later.
6. New Year advent calendar
Advent calendars have the same principle: you open a window and receive a gift of the day every day. In the calendar, in addition to gifts, you can add a wish for every day and a special offer: a discount, a service as a gift, or the ability to order 3 products for the price of one.
Be responsible when choosing gifts for users so they are motivated to visit the page daily.
7. Gift raffle
Arrange a giveaway among customers who have purchased goods/services for a certain sum. Each participant will be assigned a number, and then you can choose the lucky ones using a random number generator.
To appease those who didn’t win anything, take care of guaranteed gifts for each order. Adding a pop-up on your website will also help attract users' attention. Choose from various New Year pop-up templates and test the most suitable for your industry.
8. Wheel of Fortune
New Year ads can have a bit of a gambling. For example, the Wheel of Fortune is a classic: spin the wheel and get gifts. Add a field for gathering emails to get the most out of your wheel. This way, it’s not just a gift but a trade.
The roulette wheel will stop and give out a gift in a second. If the present suits you, it can be activated. If not, continue to try your luck. However, you can rig the game and make the “bad luck” box never appear. Just imagine how lucky your customers will feel! But we strongly discourage doing it as it may damage your reputation.
How to Create Brilliant New Year Ads
Become a good magician for your clients and immerse them in a fairy tale with the help of unusual New Year ads. It can be a quest, a letter to Santa Claus, a virtual Christmas tree decoration, or an Advent calendar to give users a small present and a lot of kind words every day.
Claspo can help make your New Year's promotion ideas come true. Here are some ideas for using our widgets in your marketing campaign:
- Use thematic widgets to gather emails and other information from your users.
- Create gamified pop-ups to give presents.
- Inform users about ongoing sales and promotions.
- Offer pre-orders to get guaranteed access to desired items in the new year.
You can be as creative as you want with our widgets. Our templates are only a starting point for all your crazy ideas.
With your creative New Year ideas in mind and our widgets in hand, you are ready to make this holiday special for your customers.
