Wheel Popups: What Are Those and How To Create One?

28 January ~ 6 min read 1674 views
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Claspo Blog Wheel Popups: What Are Those and How To Create One?


Pop up wheels, spin-a-sale, lucky spin, wheel popups, or simply wheels – people call this type of on-site ads in a number of ways. But regardless of the name, the truth is that these pop-ups work!

The spin-a-sale concept became popular after “Wheel of Fortune”, a popular American game show appeared in the air. Brands and marketers quickly picked up the idea and embedded it in communication with the audiences. Till now, website visitors would hardly resist the temptation to spin the wheel and get their discount. What are pop up wheels and why should you think of making them a part of your marketing strategy? How to create spin-to-wins and what are the ways of making such pop ups effective? Let’s figure it out.

Wheel pop-up definition

As the name implies, wheels are gamified pop up forms that represent a wheel of fortune users can interact with to get a discount or promotional offer. 

A popup wheel example.png

Such ads are common during holiday seasons like Halloween, Christmas, and Black Friday, as well as in terms of regular promotional campaigns.

What is good about pop up wheels?

They convert. And the reasons why they do are several:

  • Non-intrusive nature. Spin-to-wins stay a mile aside from traditional exit-intent pop-ups. Designed to suggest an on-site activity, they never impose performing an action but invite to try one’s fortune. Such an approach dramatically influences the retention rate and time spent on your website

  • Entertainment is something humans will love at all times. Today, when staying at home became something absolutely natural and often inevitable, users want more options for online entertainment. In this situation, a pop up wheel is another way to escape from the routine of browsing and shopping online.

  • Excitement. Wheels of fortune have this gambling element, they bring excitement as well as balance your pop-up strategy with joy, and inflame the desire to win even in those who are not usually competitive by nature.

  • Bright design. In contrast to classic lightboxes, floating bars, and popping-up windows, wheels are beautiful by design. They grab users’ attention with bright colors, round shapes, and engaging CTA buttons.

  • Safety. Although pop-up wheels have the gambling element, by spinning one you’ll never lose anything. Such spins are lucky, which means a user always wins, and even though a promo or discount may be minor, there remain positive emotions only.

In a nutshell, this is all about gamification. According to a Market Gen report, 93% of marketers confirm gamified ads are an effective asset to boost customer engagement and increase conversions on a website.

Gamification is based on psychology. This technique allows creating native advertising that is usually well accepted not only by users but by…ad blockers, which are extensively used by online visitors worldwide.  

How to create a pop up wheel?

Let’s be honest: when we speak of building spin-to-win pop-up wheels, in most cases, we imply choosing a template and adapting it for your needs. With a number of popup builders available on the market, it’s quite easy to choose, customize,  and launch your wheel pop-up campaign following instructions available online. Despite bringing a unique gamified experience, the mechanic of popup wheels building is no different from any other related on-site ads and forms. It includes creating a new campaign, adding customizing its key elements, and setting display rules. 

Key elements of a pop up wheel

A pop up wheel ad usually comprises text blocks, a roulette with promotional prizes, and a CTA button. Optionally, there may be an email box in case the pop-up is not displayed to new visitors.

pop up wheel.png

As a rule, you can customize your wheel pop-up in the following ways:

  • Modify and/or add text blocks

  • Change text style, including fonts, size, color, width, height, etc.

  • Modify promotional prizes or discounts on the wheel sections

  • Change sections colors 

  • Adjust win chances for each prize

  • Add or remove additional sections like the email

  • Modify text and design of the CTA button

Using templates is a common practice in creating pop-ups, including lucky spins. This helps to save time and offers out-of-the-box solutions that have proved to be effective for businesses like yours.   

Setting display rules for pop-ups wheels

Once the layout and content of your wheel are ready, it’s time to target your audience by setting display rules for your pop-up. Here are the major criteria you can use:

  • Types of content a user interacted with on your website

  • Geolocation of a user

  • Device type (desktop, mobile, or tablet)

  • Time a user stays on the website (3 minutes spent)

  • Action or intent (exit-intent)

  • Various activity (30% scroll depth) or inactivity types (user remains inactive for 5 minutes)

Properly setting display rules is important to drive conversions to your website. We suggest using a combination of targets and testing which ones are the most effective in helping you achieve your goals.

How to make pop up wheels more effective?

An effective wheel pop-up is the one that helps you attract more customers, drive conversions and positively influence the engagement rate on your website. In any case, it’s you who decide upon the success of each campaign. At the same time, there are some best practices that can help you create more effective lucky spin pop-ups.

Make the most of customization

The lucky spin concept is rather straightforward. Basically, you’ve got a wheel, some text, and a CTA. It’s no wonder that 9 out of 10 popup wheels look the same. Brands and companies use the same templates and neglect the opportunity to stand out and confirm their brand image. It doesn’t mean you should stop using templates right after you finish reading this. Consider applying as much customization as possible within your popup builder. If allowed, you can also involve developers and create custom components for your pop-up ads. 

Detect and avoid farmers

Farmers are users that never consider buying anything from you. They are hunting for benefits and will never come to your website unless you’ve got easy prey prepared for them. Such visitors leave their email address to then mark news as spam. A high spam rate is definitely not something you are trying to achieve, so, as a way out, we recommend applying the double opt-in method for email subscriptions and removing subscribers that did not open your emails a few times from your email list.

Protect yourself from spam

Another way users can cheat and benefit from your pop-up campaign is by spinning the wheel multiple times. For example, by clearing the browser cookies or hacking the wheel code to make it stop on the offering they want. To avoid exploits like this, we suggest using a solution that includes anti-spam protection like Recaptcha.

Bottom line

Pop up wheels are definitely the type of ads users prefer to standard on-site forms and floating boxes. These gamified pop ups help improve user experience (UX) and diversify your email marketing strategy. It’s also a great way to distribute discounts and collect emails of your website’s visitors in an engaging way.

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