Wheel Popups: How to Use Gamification in a Right Way

Spin to win popups, spin-a-sale, lucky spin, wheel popups, or simply wheels — people call this type of on-site ad in many ways. But regardless of the name, the truth is that these popups work!

The spin the wheel pop up concept became popular after “Wheel of Fortune”, a popular American game show, aired. Brands and marketers quickly picked up on this idea and implemented it in their communication with the audience. So far, website visitors have hardly resisted the temptation to spin the wheel and get their discount. 

What are popup wheels, and why should you consider making them a part of your marketing strategy? How to create wheels, and what are the ways of making such pop-ups effective? Let’s figure it out.

Best Spin Wheel Popup Tools

Several spin wheel popup tools can help you create engaging and effective spin to win popups on your website.

1. Wheelio

Wheelio is a marketing tool commonly used in e-commerce websites. It is a gamified popup that offers visitors the chance to spin a wheel or turn a digital wheel to win discounts, promotions, or other incentives.

Features:

• Spin the Wheel: Wheelio allows website visitors to interact with a spinning wheel by clicking or dragging, providing an engaging and interactive experience.
• Customizable Wheel Design: Users can customize the wheel's appearance, including the colors, segments, prizes, and branding elements to match their website's look and feel.
• Prize Configuration: Admins can define the prizes or incentives offered in the wheel, such as percentage discounts, free shipping, gifts, or other promotional offers.

Pricing:

Beginners level: $14.92/month

Level 1: $29.92/month

Level 2: $54.92/month

Level 3: $109.92/month

Level 4: $192.92/month

The Big Guns: $249.92/month

2. OptinSpin

OptinSpin is another gamified marketing tool that allows website visitors to spin a wheel for a chance to win discounts, promotions, or other incentives.

Features:

• Interactive Spin Wheel: OptinSpin provides an interactive spin wheel interface that engages visitors and encourages them to participate by spinning the wheel.
• Mobile Responsiveness: Ensure the opt-in wheel is optimized for mobile devices to provide a consistent user experience across different screens.
• Segment Customization: The wheel can be divided into different segments, each representing a specific prize or reward. Users can customize the number of segments, their sizes, and the probability of winning each prize.

Pricing:

Regular License — $99

The total price includes the item price and a buyer fee.

3. Spin-a-Sale

Spin-a-Sale completely reinvents the standard subscriber popup and makes it interactive, fun, and irresistible for your visitors. Dramatically grow your email list, generate more sales, and increase your conversion rates to levels you've never seen before.

Features:

• Time-based Triggers: Set specific time intervals for the opt-in wheel to appear, such as after a certain period or on specific days.
• Exit-Intent Trigger: Spin-a-Sale can be triggered when a visitor is about to leave the website. This feature aims to capture their attention and entice them to spin the wheel before they exit.
• Referral Incentives: Offer additional rewards or incentives for visitors who refer others to spin the wheel and sign up.

Pricing:

Pro $9.99 Month — 25,000 Monthly Views

Premium $24.99 Month — 100,000 Monthly Views

4. WP Optin Wheel

WP Optin Wheel is a gamified opt-in plugin specifically designed for WordPress websites. WP OW provides an interactive and gamified spinning wheel interface where visitors can spin the wheel for a chance to win discounts, promotions, or other incentives.

Features:

• Advanced Analytics: Track and analyze the performance of the opt-in wheel, including the number of spins, conversion rates, and overall effectiveness.
• A/B Testing: Conduct split testing to compare different variations of the opt-in wheel and determine the most effective design and prize configuration.
• Advanced Targeting Options: Target specific segments of your audience with personalized opt-in wheel experiences based on factors like demographics, referral sources, or browsing behavior.

Pricing:

Starter $49 — use on 1 site

Business $99 — use on 3 sites

Agency $199 — use on 20 sites

5. Wheel of Popups

Wheel of Popups is a gamified pop-up tool that allows website visitors to spin a wheel and win discounts, promotions, or other incentives.

Features:

• Integration with Email Marketing Services: Integrate with popular email marketing services to automatically add captured email addresses to your mailing list and trigger follow-up campaigns.
• Analytics and Reporting: Track and analyze the performance of the wheel popup, including the number of spins, conversion rates, and the effectiveness of the gamified experience.
• Targeting and Segmentation: Apply targeting rules to display the wheel popup to specific segments of your audience based on factors like referring source, geolocation, or browsing behavior.
• Responsive Design: Ensure the wheel popup is optimized for various devices and screen sizes, providing a consistent user experience across different platforms.

Pricing:

Basic — 19$

Startup — 49$

Business — 149$

Enterprise — 249$

How to Create a Good Wheel Popup?

According to a Market Gen report, 93% of marketers confirm gamified ads are an effective asset to boost customer engagement and increase conversions on a website. Gamification is based on psychology. This technique allows the creation of native advertising that is usually well accepted by users and even by ad blockers, which are extensively used by online visitors worldwide.

1. Use Exit-Intent Trigger

Exit-intent trigger shows customers a special offer or incentive when they are about to leave the website. This can be an effective way to keep customers on the website and motivate them to make purchases.

2. Don't Use Default Wheel Popup Templates

Default templates are often used by many other websites, making your wheel popup appear generic and unremarkable. Customizing the design and content is essential to stand out and create a unique brand experience.

3. Avoid Users Who Are Mostly Concerned With Prizes

Users who are primarily interested in prizes may not have a genuine interest in your products or services. By focusing on engaging users who are genuinely interested in your brand and offerings, you can generate higher-quality leads that are more likely to convert into long-term customers.

4. Utilize an Anti-Spam 

Anti-spam measures are designed to filter out and block automated spam submissions made through your website wheel popups. These submissions can be a nuisance, wasting your time and resources in managing and filtering through irrelevant or malicious content. Spam submissions can contain malicious links, viruses, or phishing attempts that pose a risk to your website and its users. By implementing an anti-spam solution, you can protect the integrity of your website data and ensure a safe user experience.

5. Use a Countdown Timer

Popups with a countdown timer convert better than forms without it by 112%. A countdown helps push visitors to buy and increase sales. The discount, valid for several minutes, makes people more irrational and leaves no time to think twice or ask for advice.

6. Choose the Right Time for Showing

Consider the level of user engagement on your website. Display the spin-to-win wheel popup when users are actively browsing your site, showing interest in your products or services. Avoid showing it immediately upon arrival, as users may not have had a chance to explore or understand your offerings.

7. Match the Wheel with Your Website

In contrast to classic lightboxes, floating bars, and popping-up windows, wheels are beautiful by design that should fit your website’s brand style. They grab user’s attention with bright colors, round shapes, and engaging CTA buttons.

8. Send a Dedicated Sequence for Spin-to-win Subscribers

By sending a dedicated email sequence, you can personalize the content and messaging based on the spin-to-win interaction. Tailor the emails to reference the specific prize or offer the subscriber received from the spin the wheel pop up, creating a more personalized and relevant experience.

9. Be careful with Prizes 

Ensure that the prizes you offer are relevant and appealing to your target audience. Consider their demographics, interests, and preferences to select prizes that will resonate with them. Irrelevant or unattractive prizes may not generate genuine interest or motivate participation.

10. Make responsive spin-to-win wheel popups

Start with a spin-to-win wheel popup that is inherently mobile-friendly and responsive. Ensure that the elements and layout of the wheel are flexible and can adjust smoothly to different screen sizes. Design the spin the wheel pop up a fluid layout that allows it to resize and adjust proportionally based on the screen size. Avoid fixed pixel widths and use percentage-based or relative units, such as percentages or ems, for the wheel's dimensions and elements. Remember to test the responsiveness and functionality of the wheel on different devices and screen sizes.

Claspo's goal is to develop many ready-to-use solutions that can be configured in an hour, and then connected to CRM or ESP. We are currently developing a gamified solution for creating a wheel popup in particular.

Make Smart Use of Spin-to-Win Popups

Wheel popups can be a valuable tool for engaging website visitors and boosting conversions. To make smart use of these gamified wheels, it's crucial to have clear goals and offer relevant prizes that resonate with your target audience.

Timing is key, so strategically trigger the spin wheels based on user engagement or exit intent. Personalize the experience by segmenting users and customizing the prizes and messaging accordingly. Ensure that the spin wheels are mobile-responsive for a seamless user experience on different devices.

Monitor performance metrics, conduct A/B testing, and optimize your campaigns based on data-driven insights. Compliance with regulations and transparent communication of terms and conditions are essential for building trust.

By implementing these strategies, you can create compelling gamified wheels that captivate users, increase conversions, and provide a positive overall experience on your website.

Frequently Asked Questions About Spin Wheels

1. What is a spin wheel?

A spin wheel, also known as a wheel of fortune or prize wheel, is an interactive element typically used in marketing campaigns to engage website visitors. It presents a virtual wheel divided into sections, each representing a prize or offer. Users can spin the wheel for a chance to win one of the prizes or receive a special offer.

2. How does a spin wheel work?

When a user interacts with a wheel popup, they typically click a button or perform a specific action to initiate the spinning motion. The wheel then rotates and gradually slows down until it lands on a particular section, determining the prize or offer the user will receive.

3. What are the benefits of using a wheel popup on a website?

Using a wheel popup on a website offers several benefits, including:

• Increased user engagement;
• Lead generation;
• Conversion boost;
• Data collection;
• Enhanced user experience.

4. What types of prizes or offers can be included on a spin wheel?

The prizes or offers on a wheel popup can vary based on the website owner's goals and target audience. Common examples include:

• Discount codes: offering percentage or fixed amount discounts on products or services.
• Freebies or samples: providing free samples, trial periods, or downloadable resources.
• Exclusive content: granting access to exclusive content, guides, or tutorials.
• Gift cards or vouchers: giving users a chance to win gift cards or vouchers that can be used for future purchases.
• Product giveaways: offering the opportunity to win specific products or services.