10 Best Shopping Cart Designs in 2023

10 Best Shopping Cart Designs in 2023

23 May 28 September ~ 8 min read 2072 views
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Claspo Blog 10 Best Shopping Cart Designs in 2023

In the rapidly evolving world of e-commerce, a well-designed shopping cart is crucial in enhancing user experience and driving conversions. A shopping cart serves as a virtual basket where customers gather their desired items before purchasing. This article will explore the 10 best shopping cart designs in 2023, highlighting their unique features and discussing the importance of a well-designed shopping cart in the e-commerce landscape.

Importance of a Well-Designed Shopping Cart in E-commerce

The impact of a well-crafted shopping cart on e-commerce businesses is undeniable — it transforms the entire experience for customers from start to finish. Aesthetically pleasing and functioning smoothly, it bridges gaps between customers' browsing experiences and checkouts seamlessly while inspiring trust among consumers. By making it easier for them to add more items into their carts without any issues arising; therefore reducing the abandoned carts rate significantly increases overall customer satisfaction levels. Today, we bring you 10 of the best-designed online store shopping carts in 2023.

The key to helping reduce shopping cart abandonment rates lies in having an efficient checkout process that ensures easy completion of transactions for your customers. Through a well-designed shopping cart with intuitive features like progress indicators, clear instructions, and easily accessible payment options, businesses can achieve this goal successfully. The result is reduced friction during checkouts, leading to lower chances of abandoning carts and increasing sales conversions, simultaneously ensuring customer satisfaction at all times!

Achieving high levels of customer satisfaction is vital for any thriving e-commerce enterprise, which can be improved by providing an intuitively designed shopping cart as part of their online store experience. Visually striking, easy-to-navigate carts equipped with relevant product details reinforce trust among prospective buyers when making purchase decisions on your site. The streamlined design aimed at maximizing convenience goes beyond just simplifying things for users — it also helps improve overall efficiency across the board leading to higher levels of customer joy and loyalty towards your brand.

10 Best Shopping Cart Designs in 2023

Here we’ve put 10 best shopping cart examples and broken them down into some ideas you can use for your shopping carts.

1. Crossnet game

Worth noting:

Your top priority when setting up your online store's shopping cart page should be delivering an effortless and seamless customer checkout process. This involves removing any features that could cause them needless distraction or delay, such as email pop-ups, Google AdSense, or banner ads. You can use a heatmap tool to assess how these elements affect customer engagement rates on the page. Prioritizing a straightforward and efficient shopping cart experience is critical in boosting transaction success rates while limiting distractions for buyers.

2. Answear

Worth noting:

To improve the shopping experience, make the checkout button stand out on the shopping cart page using a larger font and contrasting colors matching the theme. It should be placed above the fold so it's visible without scrolling down. If customers have long product lists, consider placing two checkout buttons (one above and one below the cart) for easy access. These design choices will make the checkout process more accessible and streamlined and encourage customers to complete their purchases quickly.

3. Asos

Worth noting:

Add brief product descriptions where applicable to improve your website's shopping cart experience. This will help customers confirm their selections without returning to the product page. By avoiding slow-loading pages and potential frustrations, you can create a smoother shopping experience.

Keep descriptions brief — limiting them to one or two sentences at most would do just fine. Take T-shirt sales as an example: specifying their size and color beneath their name should work as relevant information for potential customers. Besides aiding visual appeal, incorporating thumbnail images serves as an additional source of pertinent details, thereby lessening the need for lengthy interpretations. Pictures have immense potential to convey accurate information without relying solely on language-based communication techniques.

4. Adidas

Worth noting:

To make the payment process smoother and prevent customers from abandoning their carts, it's crucial to provide various payment options in your shopping cart. Some preferred methods include debit/credit cards, bank transfers, and digital wallets. When selecting payment options, it's essential to consider your business size and your customers' preferences. 

It's a good idea for startups to start with popular options like PayPal or Venmo, then add additional options such as Visa, MasterCard, Discover, American Express, Apple Pay, or Afterpay/Klarna. Additionally, integrating an express checkout option like Amazon Pay can make the process easier for customers by eliminating unnecessary steps. Diverse payment options can improve convenience, increase conversions, and enhance customer satisfaction.

5. Dyson

Worth noting:

Providing an estimated total cost on the shopping cart page is essential to keep customers from abandoning their shopping carts. Surprising additional charges can discourage buyers from completing their purchase, especially when selling larger items like sofas, where shipping fees and taxes may be higher than for smaller items like clothing.

One helpful suggestion is to include a product page feature letting shoppers enter their zip codes. This will enable them to view estimated taxes, fees, and shipping choices before adding items to their cart. By being transparent from the start, buyers will be aware of any extra expenses they might have to pay, which will help them make informed decisions about their purchase.

6. Amazon

Worth noting:

Improve your customer's shopping experience and prevent them from leaving their shopping carts by making it easy for them to navigate between the shopping cart page, product pages, and other sections of your website. By optimizing navigation and ensuring smooth transitions between pages, you can make the shopping journey more effortless for your customers and increase user satisfaction.

7. Nike

Worth noting:

When providing coupon codes to customers, it's essential to consider where they are placed on the shopping cart page. If the coupon code is displayed too prominently, it could result in customers leaving the website to search for additional discounts. This could lead to the risk of shopping cart abandonment, and there's no guarantee that they will return.

To address this problem, you can allow customers to enter a coupon code but make it less noticeable. You can achieve this by decreasing its size or relocating it to a less prominent location during checkout. In doing so, customers with a coupon code can still use it. Still, it will have less impact on the overall experience, reducing the chances of distracting or losing other customers not interested in discounts.

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It's important to balance the visibility of the coupon code field to ensure customers complete their purchases while still allowing those with valid coupons to use them. By optimizing the placement and size of the area, you can encourage customers to proceed with the checkout process and increase the chances of successful conversions.

8. Black Wells

Worth noting:

When creating a shopping cart for an online shopping website, including features that build trust and credibility is crucial. To achieve this, you can add a security logo or a prominent CTA button, such as "Proceed to secure checkout", which is especially helpful for new customers. 

Displaying testimonials on the shopping cart page helps to address any doubts and encourages shoppers to complete their orders. Also, showcasing product review scores can reassure customers about the quality and popularity of their chosen items. These elements work together to establish a sense of confidence and enhance customer satisfaction.

9. Vans

Worth noting:

The shopping cart in an online store is a great way to implement upselling and cross-selling techniques. This is particularly beneficial when customers need complementary products to improve the functionality of their intended purchase. 

However, it is essential to use these strategies thoughtfully and avoid overwhelming shoppers with too many items. Reasonable limits should be set as an excessive approach may annoy customers and cause them to abandon their initial purchase. Finding the right balance is the key to successfully using upselling and cross-selling techniques in the shopping cart.

10. Victoria’s Secret

Worth noting:

Your brand needs to display its contact number and address to establish trust and make it easier for customers to communicate with you. This helps customers feel more confident when interacting with your business. It would help if you also considered providing customer service options on the shopping cart page to create a more comfortable and attentive experience. By offering real-time assistance from human representatives, shoppers can receive advice and feel positive about their buying experience.

Phone assistance and live chat options can significantly increase sales by offering helpful support to customers. You can even provide immediate discounts through these channels, which can assist customers in making their purchasing decisions. It's important to remember that many people prefer live chat over phone calls because it's more convenient and offers real-time communication.

Provide clear contact information and customer service options such as live chat to boost customer satisfaction and engagement. These actions build trust and increase the chances of successful conversions.

Shopping Cart Page Best Practices

On today's e-commerce websites, no feature is more critical than the all-important shopping cart page. This vital step allows customers to double-check their choices before purchasing. To ensure this step is as smooth as possible for your users and maximizes your conversions,  we strongly suggest using best practices when creating a shopping cart. That includes:

  • utilizing minimalistic or clean designs built around user needs; 
  • designing with mobile users in mind first (since they're likely most of your traffic);
  • implementing interactive features for engagement;
  • emphasizing visual elements like images or videos to showcase products effectively;
  • streamlining checkout options so customers never get lost or frustrated during payment processing phases;
  • crafting personalized cart design to build trust with customers; 
  • integrating social media on your cart page to reach new audiences; 
  • experimenting with innovative designs that help set you apart from competitors in crowded markets.

Minimalistic and Clean Design

Every business should aim for a shopping cart page that follows a minimalist and clean design approach. This strategy ensures simplicity and ease of use are at the forefront of the user experience. Eliminating any unnecessary clutter or distractions means customers can easily browse their items, ultimately leading them to make purchase decisions without hesitation.

In today's fast-paced online marketplace, consumers demand clarity and efficiency when shopping for products online. A key component of meeting these expectations is ensuring your shopping cart website design has an uncluttered design that fosters easy navigation. To accomplish this goal effectively requires offering product summaries that are both concise and sufficiently informative to help shoppers make informed buying decisions at a glance. This means including relevant details like product names, prices, and quantities available alongside any possible customization options to provide maximum clarity without overwhelming buyers.

Moreover, a well-designed shopping cart page incorporates a prominent call-to-action button for proceeding to checkout, ensuring that customers can easily complete their purchases. The effective utilization of white space plays a significant role in achieving a visually appealing and organized shopping cart page. By strategically incorporating white space, businesses enhance readability and create a sense of visual balance, improving the overall user experience.

Mobile-First Design

When implementing a mobile-first design for the shopping cart page, there are several key considerations to remember. First and foremost, larger buttons are crucial to ensure easy tapping on touchscreens. Businesses facilitate smooth and accurate interactions by making buttons and interactive elements more prominent, reducing the risk of accidental clicks or frustrating user experiences.

Simplified forms are another vital aspect of mobile-first design. Optimizing forms for efficient data entry on mobile devices involves minimizing the number of input fields and utilizing auto-fill and predictive text functions. By reducing the effort required for data entry, businesses can enhance the overall user experience and streamline the checkout process.

Streamlined navigation is equally important when designing for mobile devices. With limited screen real estate, it's crucial to prioritize essential navigation elements and ensure easy access to key sections of the shopping cart page. Simplified and intuitive navigation menus or icons allow mobile users to effortlessly move between different areas, review their items, and proceed to checkout without any confusion or frustration.

By adopting a mobile-first design approach, businesses enable customers to effortlessly review their items and proceed to checkout on their mobile devices. This ensures a seamless and user-friendly experience, catering to the growing number of mobile shoppers. With larger buttons, simplified forms, and streamlined navigation, businesses can optimize the mobile shopping experience and facilitate smooth interactions, increasing customer satisfaction and driving conversions.

Interactive and Dynamic Design

A dynamic and interactive shopping cart page is necessary to engage customers effectively while shopping online. Implement several features, such as real-time updates on item quantities, dynamic price calculations, and an option to add or remove items without needing any page reloads to achieve it. These modifications heighten user friendliness for your shoppers.

Trust is paramount when it comes to building lasting relationships with customers. That's why it's best to implement real-time updates on item availability so customers always know what to expect. Additionally, you can offer dynamic price calculations that clarify total costs throughout the purchasing process — no more guessing or estimation required! Finally, you can allow modifying items in your cart to make changes and proceed directly to checkout.

Moreover, integrating intelligent algorithms can enhance the shopping experience by offering personalized product recommendations based on the customer's selections. This feature not only entices customers to explore additional items but also has the potential to increase the average order value.

Together, these features create a dynamic and engaging shopping experience that leaves customers satisfied and eager to return.

Visual and Image-Centric Design

In online stores, visuals are key to ensuring your shopping cart page look top-notch. From high-quality product images to zoom-in capabilities and even color variation or image thumbnails — these visual cues make your platform all the more informative and attractive to customers.

Be sure to show your products with high-quality images that accurately depict each item's quality, design, and features. Such visual representation empowers customers to assess the offerings at a glance and make informed buying decisions confidently.

With the zoom-in feature, customers can check products better, examining every detail. This allows for more informed purchasing choices as customers can be confident in their selection.

Visual cues such as color variations or product thumbnails offer additional information about the selected items. Customers can easily identify color options or variations available for a specific product, enabling them to choose their preferred variant seamlessly.

A well-designed shopping cart page goes beyond just functionality, it can also impact customer satisfaction and trust. More visuals and images on this important page allow for greater exploration and evaluation of selected items. As a result, customers have a more enjoyable experience while feeling more confident in their purchasing decisions.

Seamless Checkout Process

A seamless checkout process is necessary to reduce cart abandonment rates and ensure customers' smooth shopping experience. The shopping cart page should serve as a reliable guide, leading customers through each step of the checkout process with clarity and ease.

Clear instructions and prominent visibility of progress are essential on the shopping cart page. By providing concise guidance, customers can understand the necessary actions and feel confident about proceeding to the next step. Additionally, displaying a summary of the total order, shipping information, and available payment options on the shopping cart page allows customers to review and confirm their purchases without any confusion or surprises.

To streamline the checkout process further, offering convenient features like guest checkout, saved payment information, and one-click ordering options can significantly reduce friction. Guest checkout enables customers to complete their purchases without creating an account, simplifying the process for those who prefer a swift and hassle-free checkout experience. Saved payment information allows returning customers to skip entering their payment details, saving time and effort. Meanwhile, one-click ordering options enable customers to make repeat purchases quickly, fostering convenience and encouraging customer loyalty.

The shopping cart page becomes a gateway to hassle-free transactions by focusing on a seamless checkout process. Customers can finalize their purchases smoothly, lowering cart abandonment rates and heightening customer satisfaction.

Personalized Shopping Cart Design

E-commerce's emphasis on personalization has given rise to an array of techniques designed to enhance user experience — one such technique being personalized shopping carts. Using customer data and preferences enables the display of tailored product recommendations, exclusive offers, and targeted messaging, culminating in a uniquely tailored online retail journey that meets customers' needs effectively.

With personalized shopping cart designs, customers are presented with product recommendations that align with their tastes and interests. By analyzing their browsing history, purchase patterns, and demographic information, the shopping cart can intelligently suggest complementary or similar items that resonate with their preferences. This personalized touch helps customers discover relevant products and enhances their overall shopping satisfaction.

Furthermore, customized offers can be displayed within the shopping cart, providing exclusive discounts or promotions tailored to each customer's buying habits. By offering personalized incentives, such as special pricing or free shipping on preferred items, customers are more likely to feel valued and motivated to complete their purchase.

Targeted messaging is another powerful aspect of personalized shopping cart designs. The shopping cart page can provide helpful information, such as limited stock alerts or personalized recommendations for upselling or cross-selling opportunities, by delivering relevant messages based on customer behavior or segmented data. This targeted approach creates a sense of relevance and helps customers make informed decisions.

To enhance user experience, it's essential to implement a customized shopping cart design that effectively reflects individual preferences and needs. By emphasizing personalized product recommendations, customized offers, and targeted messaging, shopping carts become more interactive platforms that promote customer engagement while increasing purchasing rates.

Social Media Integration

Integrating social media features into the shopping cart page adds a layer of interactivity and connectivity to the shopping experience. This integration harnesses the power of social proof by enabling customers to share their purchases or wishlist items with their social networks. Customers can showcase their preferences, recommendations, and satisfaction with their peers, influencing others' buying decisions and generating valuable word-of-mouth marketing.

Furthermore, offering social media login options streamlines the checkout process. By allowing customers to log in using their existing social media credentials, they can avoid the hassle of creating a new account or entering lengthy registration details. Reducing friction enhances convenience and expedites the checkout process, improving the overall user experience.

Social media integration on the shopping cart page promotes engagement and expands the brand's reach. When customers share their purchases or wishlist items on social media platforms, they indirectly endorse the products and potentially attract new customers to the brand.

Integrating social media features into the shopping cart page enhances the user experience by leveraging social proof and simplifying the checkout process. It empowers customers to share their shopping experiences, strengthens brand visibility, and encourages social interactions, ultimately contributing to increased customer satisfaction and potential business growth.

Innovative Shopping Cart Designs

Innovation in shopping cart design can differentiate a brand from its competitors and create a memorable shopping experience. Innovative shopping cart designs push the boundaries of traditional design concepts and introduce new functionalities. For example, gamified shopping carts add an element of fun and interactivity, encouraging customers to engage more with their shopping experience. Voice-enabled interfaces allow customers to interact with the shopping cart using voice commands, making the process hands-free and convenient. Augmented reality product previews enable customers to visualize products in their environment, enhancing their confidence in purchasing decisions. Furthermore, chatbot-assisted customer support within the shopping cart page can provide real-time assistance and answer customer queries, ensuring a seamless and personalized experience.


In conclusion, designing a well-crafted shopping cart is vital for e-commerce success in the dynamic landscape 2023. A carefully designed shopping cart can significantly impact user experience, instilling customer confidence and encouraging them to complete their purchases. By implementing best practices such as minimalistic and clean design, mobile-first approach, interactive and dynamic features, visual and image-centric elements, seamless checkout process, personalized design, social media integration, and innovative functionalities, businesses can elevate their shopping cart design to new heights. These practices reduce cart abandonment rates, enhance customer satisfaction, and ultimately drive conversions. As e-commerce continues to evolve, businesses need to prioritize the design and functionality of their shopping cart pages to provide an exceptional online shopping experience for their customers.

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