How to Use Popup Animation Effects
Don’t be afraid to experiment with your marketing tools! If you want to bring more attention to your popup windows that have images, text, videos, surveys, and more, just try adding animations! They will surely get more attention from your target audience.
Let’s see how to use popup animation properly and engage the users.
Table of Contents
Definition of Popup Animation Effects
Popup animation effects are sound and visual signs you add to your popups to captivate your visitor.
Catch your readers’ attention with everything you have. Animations are one of those tools that can be used on any device and get great results. Most of them have templates you can insert in any popups window, so they can have their own design.
Since websites don’t use animations as much as other mediums, this means you have a chance to stand out. And if you pay more attention to the forms and colors in the animation, you’ll get even better results.
Not to mention, that animations can be a little twist to the popup campaign, especially when users have a behavior pattern. Just show them something off the box and their interest is guaranteed.
You can also add a simple sound or visual popup effect to highlight your action and notify the user that something has happened. Don’t forget about other strong popup essentials like heading, text, and design. Use popup animation techniques to amplify your coolness and not substitute the essentials. Make your popup window bounce, shake, flash, swing, etc.
When to Use Animation Effects?
Every website owner fears that popups will scare away visitors as soon as they visit the website. And that’s a valid reason, however, if done right, there’s nothing that can drive people away.
Some people even like them as they show related, new, or discounted goods and services that could be more obvious. To be the most efficient and valuable, you have to consider the situations in which users usually don’t mind seeing your pop up animation.
Trigger Inactive Users
As soon as people stop scrolling, clicking, or interacting with the displayed content in any way, show them your popup effect. This will help bring the attention back and show the content you want.
There might be a minor issue. If the person uses another tab or gets away from a device's desktop to get some popcorn, your popup will be missed. You can create a flashing or jumping pop-up to bring back lost attention. Who wouldn’t check their computer if something is all over the screen?
Don’t Let People Get Away From Your Website
We’ve covered exit-intent popups that users see as they move their cursor toward the big red X button. This powerful technique has been around for quite a long time and has shown superb results.
You can not just create an exit-intent popup effect, but also add an animation to be the main attraction to the visitors. Show your visitors what they are missing and what they haven’t seen yet. Surprise them with content, so they stay on the website and search more.
Make Sure to Bring More Attention to the Current Promotion
With the help of popup animation, you can give an emphasis to your special promo or seasonal discount. You can share them among the loyal customers you need to inform about the event or your latest visitors to bring them back to the website.
Every person will be glad to get an extra discount no matter what. And for many, it feels just like a special occasion. Guess what? A popup animation can create a festive feeling that sales bring.
Animations Are Better at Busy Websites
Imagine a page that has only ads and nothing else. Like a big old paper magazine with many campaigns of everything you can think about. Of course, there are better options to share your information that has to be targeted at a specific audience, but sometimes marketing is hard, so you have to use every tool available.
This is how a popup animation can help you make a difference. You can’t predict how every other ad will look there, but you can make your campaign pop among others.
It is a risky strategy, but with the help of animations, you can make your brand more prominent, and that’s what marketing is supposed to do.
Share Lead Magnets
Email marketing might be one of the most proven marketing strategies, but it works with the help of other tools. You can build a strong email list with the help of a nice popup window and a lead magnet.
But most of the time, those lead magnets have to be promoted. And guess what! Animated popups are here to help us! An extraordinary popup animation indeed has something exciting and worthy behind it. People love flashy and free items, so use this combination to achieve your marketing goals.
And if your freebie is of excellent quality, you have nothing to worry about. Just wait until enough people leave their emails and get ready to share promo codes and news with them.
Pop Up Animation Effects Creation Hacks
Okay, so now you know why you need to create pop up animation, but let’s see what you should do so they turn out engaging and attractive to the public.
Notice that you can either create a new popup animation from scratch or add it to the existing campaign.
Hack 1. Rethink Your Pop Up Form
The most popular and somewhat basic form is a square window in the center of the viewport. There’s nothing wrong with it, but users can experience a bit of irritation if the popup has zero interesting information. Marketers use it repeatedly since it’s the most visible popup tool among others; it appears directly before visitors’ eyes, and there’s a 99% chance that the user understands all the information correctly.
However, plenty of other forms can also be helpful and engaging. For example, you can place a popup effect in the form of a circle or heart in any place of the visible area. A new form can quickly attract attention. Add animation to it, and voila, you have a perfect combination of tools that could be more popular but more appealing due to their uniqueness.
Besides, you can experiment with popup animation and its placement on the page. For example, you can make the popup slide out from the window's bottom or left side.
Regular use of popup windows that appear in front of users’ eyes should have something important since it interrupts the user’s reading flow. So consider that before simply turning it on. But this doesn’t mean you have to sacrifice your best marketing tool all along. Popup animation is here to help you. Make your popup slide from the corner, jump, flash, etc. It will bring even more attention to it, and as the user checks the popup animation, they will also read the text unconsciously. So make sure to create engaging texts for every popup you have.
Hack 2. Don’t Forget About the Branding
You’ve seen those minimalistic websites that create popups with huge red headings to ensure users see that. Don’t do that. This idea is not the one that will build your brand. The more you keep the concept, the more people will notice and trust you.
If you don’t use arrows, squares, fingers, etc., in your day-to-day design, don’t use them when you place a popup window. Just don’t! Usually when creating brand books, designers have shapes and colors to highlight important information. Ask them to add some if there is none, so you can show the most critical information without breaking the design rules.
Back in the day, popups were loud and proud, but the times have changed, and a user-friendly design has taken its reign, so nothing should stop you from creating a nice popup.
Follow the website branding, including colors, shapes, and even tone of voice, as it is a necessary feature of the whole branding concept. This means that even animation should follow the design rules of your brand as it has its mood and scenario. For example, don’t use bouncing and flashy popup animation if you have a minimalistic design. Use fade-in/out animations for your popups with dimmed colors. And vice versa: if you have a loud design with bold colors and unusual typography, feel free to use more fun animations.
The basic rule here is to think about your brand and walk in your client's shoes.
Branding Popup Animation Effects
Hack 3. Create Pop Ups for the Mobile Separately
It’s no surprise that a desktop experience differs from the mobile one. So you have to consider this fact.
Mobile phones are not just smaller, they have a different orientation. Desktops have a landscape one, while mobile devices usually are used in portrait orientation. This means the screens are narrower, and you have less space to show your animated ad.
Make sure that each ad part is easy to read and understand. Place as little text as possible, and keep in mind places that are hard to reach. Here’s a map of screen places that everyone can easily tap on.
Mobile Screen Behaviour
So this means you can make your ad float in a place that is easy to tap on. The bottom part of the screen might be your weapon of choice as it is easy to create an eco campaign with engaging pop-up animation.
Popup CSS3-based Animation Effects
Benefits of CSS Animation
Types of Animation in CSS3
CSS uses three main types of animation:
- Transformation — changing the size, and scale of objects, moving them from one point to another, and so on;
- transition — smooth transformation;
- Keyframes — animation change (property, value, etc.) at a certain time or state.
How To Use Popup Animation Effects
Popup animation is one of the interface parts to which you should pay lots of attention. It has many different elements and details that need to be considered each time you want to communicate with the user.
The best advice is to try walking a mile in your user’s shoes. This will give all the desired answers. If you feel the animated popup effect interrupts the user’s flow, that’s a bad popup window. Users will appreciate your brand and your ads if you appreciate them. It’s that simple.
And that’s when you can add popup animation as it creates that extra feeling to your campaign. They can attract and retain users as they decide to take or not take a particular action on your website.
Add new knick-knacks to your popups but don’t forget about must-haves like texts and overall design.
Popup animation FAQs
What is a popup animation effect?
A popup animation is an effect used in modal windows to attract more users' attention. You can also add a simple sound or visual popup effect to highlight your action and notify the user that something has happened.
When to use animation effects?
Popup effects can guide users around the website and even make them buy. Using them with popups can multiply chances to keep users on the site.