8 Best E-commerce Newsletters to Follow in 2023
Modern users receive a huge amount of emails daily, and most prefer to block unwanted emails unless you can offer subscribers something new, fresh, and unique. Luckily, we can offer you many email opt-in examples and ecommerce newsletter ideas to test.
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What is an E-commerce Newsletter?
An e-commerce newsletter is a regular email sent to subscribers containing information, updates, and news related to the e-commerce industry. These newsletters can cover various topics, such as trends, technologies, strategies, and best practices in the e-commerce industry. They can also include information about product launches, promotions, and other relevant information that can help e-commerce businesses succeed.
E-commerce newsletters are typically sent out regularly, such as weekly or monthly. They can be subscription-based, meaning that individuals must opt-in to receive them, or they can be sent to a list of existing customers or clients. The content of e-commerce newsletters can vary widely, depending on the target audience and the sender's goals. Some newsletters may focus on specific niches within the e-commerce industry, such as fashion or technology, while others may cover a broader range of topics.
One of the key benefits of e-commerce newsletters is that they can help businesses stay on top of the latest trends and developments in the industry. Additionally, e-commerce newsletters can build customer relationships and increase brand awareness. By providing valuable information and resources to subscribers, businesses can establish themselves as industry experts and build trust with their customers.
Another benefit of e-commerce newsletters is that they can be used as a marketing tool. Newsletters can promote new products or services, inform customers about upcoming sales or promotions, and drive traffic to a business's website. They can also be used to segment and target specific groups of customers, allowing businesses to personalize their marketing efforts and increase their chances of conversion.
List of E-commerce Industry Newsletters You Need to Follow
Here are some of the best e-commerce industry newsletters to follow in 2023:
1. E-Commerce Times
This newsletter provides daily coverage of the latest news and trends in the e-commerce industry, including information on new technologies, strategies, and best practices. The E-Commerce Times also covers topics such as SEO, mobile commerce, and social media marketing, making it a valuable resource for businesses looking to stay on top of the latest developments in the industry.
2. Internet Retailer
This newsletter is geared towards retailers and e-commerce professionals, providing in-depth coverage of the latest trends and strategies in the industry. Internet Retailer covers topics such as mobile commerce, customer experience, and digital marketing and also provides data and analysis on the e-commerce industry.
3. Retail Dive
Retail Dive is a well-rounded e-commerce newsletter that provides daily coverage of the latest trends and news in the retail and e-commerce industries. Retail Dive's coverage includes a wide range of topics, from emerging technologies and digital marketing strategies to consumer trends and industry analysis. Retail Dive is considered one of the best newsletters for retailers and e-commerce businesses to stay informed about the latest developments in the industry.
4. Shopify Plus
Shopify Plus e-commerce newsletter is an excellent option for businesses that use the Shopify platform. The newsletter contains updates on the latest features and tools available on the platform, as well as tips and strategies for optimizing e-commerce operations. Additionally, the Shopify Plus newsletter provides inspiring stories of successful e-commerce businesses and how they leveraged Shopify to achieve their success.
5. Practical Ecommerce
This newsletter is an excellent resource for small and medium-sized e-commerce businesses, suggesting practical advice and strategies for growing and scaling an e-commerce operation. Practical Ecommerce deals with such issues as digital marketing, customer experience, and website optimization, and highlights case studies and success stories from other e-commerce businesses.
6. Retail TouchPoints
The Retail TouchPoints provides in-depth coverage of the latest trends and strategies in the retail and e-commerce industries. The newsletter comprises mobile commerce, customer experience, and digital marketing and provides data and analysis on the retail and e-commerce industry.
eCommerceFuel newsletter is a platform for e-commerce businesses of all sizes, offering extensive coverage of the latest trends and strategies in the industry. SEO, mobile commerce, and social media marketing are one of the issues addressed in the newsletter, not to mention that it shares case studies and success stories from other e-commerce businesses.
8. Retail Minded
Retail Minded will be helpful for medium-sized retailers. There you can find practical advice and strategies for growing and scaling your retail operation. Such topics as digital marketing, customer experience, and website optimization are also presented in the newsletter. More than that, there are case studies and success stories from other retailers.
Why Are Newsletters for the E-Commerce Industry Useful?
First and foremost, they provide e-commerce businesses with valuable information and insights about the latest trends and developments in the industry. This can help businesses stay up-to-date on the latest technologies and strategies and make informed decisions about growing and scaling their operations.
E-commerce newsletters also give businesses access to case studies and success stories from other e-commerce businesses. So, entrepreneurs can learn from the experiences of others and gain valuable insights into what strategies have worked well in the past. Additionally, many newsletters provide tips and best practices for optimizing e-commerce operations, which can help businesses improve their operations and boost their bottom line.
Another critical benefit of e-commerce newsletters is that they can help businesses stay ahead of the competition. The e-commerce industry is constantly evolving, and businesses that stay informed about the latest trends and developments are better positioned to succeed in this rapidly changing environment. By subscribing to newsletters, businesses can stay ahead of the curve and make strategic decisions that will help them stay competitive in the long run.
E-commerce newsletters can help businesses to identify new opportunities and untapped markets. For example, suppose a newsletter highlights a new trend or technology that is gaining popularity in the industry. In that case, businesses can use this information to identify new opportunities for growth and expansion.
Finally, newsletters are a great way for businesses to stay connected to the e-commerce community.
How to Create a Bright E-commerce Newsletter?
Here we have collected the best e-commerce newsletters.
1. Imagine how your team is working on a product
A great example is the handmade cosmetics brand, Lush. Behind-the-scenes content is the backbone of their marketing strategy. To gain the trust and loyalty of the audience, they allow subscribers to see the production process of Lush body washes, soaps, and bath bombs.
You can quickly tailor the video tour idea to your brand. For example, take a video or photo tour of your office or one of your company's events, such as an office party.
2. Tell your brand story
Use the power of storytelling to introduce your brand's story to e-commerce newsletter subscribers. Highlight brand values, founders, or key roadmap points, as shoe store TOMS did in this email:
3. Newsletter from a senior executive
This is another way to let subscribers feel valued as family members. Most brands use the CSO, CMO, and CEO personas to communicate important company or product updates to subscribers.
For example, watch Doug Parker, CEO of American Airlines, talk about the company's improvements during the coronavirus crisis.
Sure, you can send a text email, but where is the evidence that the CEO actually wrote it? So, the best thing we love about this email is the personalized video from the CEO.
Ecommerce newsletter should not be about your company's content but something interesting you've seen during the week: a podcast, a book, a tool, or a movie. Subscribers love to read about things that have helped Level C people succeed in their careers or businesses.
Ideally, it should differ from the majority opinion and include a detailed explanation or evidence to support your point of view.
4. Word game
If it suits your brand tone, try using funny associations with your product as Poo~Pourri did. This toilet spray maker uses every possible joke imaginable about the bathroom. In almost every email they send, you can find exciting wordplay. For example, take a look at this email promoting their Memorial Day collection:
Poo~Pourri marketers are masters of pairing their products with references to different situations.
If you're ready to try it, brainstorm all the associations around your product or niche. Then it will be easier for you to play with words.
5. Add references to pop culture or memes
Pop culture links are a great way to increase engagement if you target a younger audience. But, yes, it requires relevant knowledge. So choose the ones that are appropriate to your niche.
The Function of Beauty cosmetics store is a great example of how brands are using pop culture in their email marketing:
Why Are E-commerce Newsletters Important?
An e-commerce newsletter is a regularly-published email sent to subscribers and provides information and updates about the e-commerce industry. These newsletters can include news and trends, case studies, tips, best practices, and other up-to-date information for businesses in the e-commerce industry.
E-commerce newsletters can offer valuable insights and information about the latest industry trends and developments, give access to case studies and success stories, and suggest tips and best practices optimize your e-commerce operations. They can also help you stay ahead of the competition and identify new opportunities for growth and expansion. Additionally, due to the newsletters, you can stay connected with the e-commerce community.
1. How often are e-commerce newsletters typically sent out?
The frequency of e-commerce newsletters can vary depending on the publisher. Some newsletters may be sent out daily, while others weekly or monthly. It's essential to check with the publisher to see what the schedule is.
2. How do I subscribe to an e-commerce newsletter?
To subscribe to an e-commerce newsletter, you typically need to provide your email address and sign up on the publisher's website. Some newsletters may require additional information, such as your name or business name.
3. Are e-commerce newsletters free?
Many e-commerce newsletters are free to subscribe to, but some may require a paid subscription.
4. What are some popular e-commerce newsletters that I should follow?
Some popular e-commerce newsletters include Shopify Plus, EcommerceFuel, Ecommerce Times, and Ecommerce News.
5. Can I unsubscribe from an e-commerce newsletter if I no longer want to receive it?
Yes, most e-commerce newsletters will allow you to unsubscribe at any time. This option is typically located at the bottom of the email.