Use Cases & Tools - Page № 4

The rise of e-commerce has provided great chances for entrepreneurs to establish their own online businesses. Thanks to platforms like Shopify, starting an online store has become easier. However, many new entrepreneurs face the challenge of deciding what to sell. Сhoose the right products that your target audience will connect with, as this largely contributes to the success of your online business. Discover how to use Shopify, as well as five successful product ideas and niche markets on Shopify in...

Offering a satisfaction guarantee to buyers helps differentiate a brand from competitors, lowers barriers to purchase, and provides the desired sense of confidence in a product. The guarantee is a universal tool that works regardless of the industry. By implementing at least one of the money-back guarantee examples offered in this article, you will see how your customers become happier, more grateful, and more loyal. Table of Contents What Is a Satisfaction Guarantee? Types of Satisfaction Guarantees for eCommerce 7...

In the rapidly evolving world of e-commerce, a well-designed shopping cart is crucial in enhancing user experience and driving conversions. A shopping cart serves as a virtual basket where customers gather their desired items before purchasing. This article will explore the 10 best shopping cart designs in 2025, highlighting their unique features and discussing the importance of a well-designed shopping cart in the e-commerce landscape. Importance of a Well-Designed Shopping Cart in E-commerce The impact of a well-crafted shopping cart...

Want to increase signups, reduce cart abandonment, or capture user feedback — without redesigning your entire site? Try this: improve your website pop-up design. In this how-to guide, you’ll learn: What a pop-up is and why it works How to design a pop-up that gets results Real examples and best practices you can apply today Whether you’re a designer, developer, or marketer, you’ll get clear, practical instructions and real popup examples to help you build pop-ups that actually do their...

The best e-commerce newsletters help digital marketers, business owners, retailers, and all other stakeholders understand how to develop an online store and stay ahead of the curve. Image not having to spend time researching various media for statistics, industry insights, and the latest trends because the newsletters contain everything you need in a concise format. A quick glance during your morning coffee is enough to stay informed. So, let's take a closer look at what different expert sources have to...

Have you known that 90% of consumers would shop online more often if they were given the option of free shipping? At the same time, 73% of people are more likely to buy an item if it includes free shipping. Suppose you are a fan of shopping and are tired of tracking parcels by numbers in online stores. In that case, our article will help you find a universal shipping app where you can track everything at once or at...

Every platform has flaws, and Shopify is no different, so let’s look at Shopify’s pros and cons. Shopify is among the world’s most popular e-commerce platforms, and for a good reason. You can quickly start a Shopify store without prior experience and begin selling online.  But should you choose this platform? Are the benefits not worth the trouble? Keep reading to get answers. Shopify: Pros and Cons You can find a short list of pros and cons of Shopify below....

The holidays are the perfect time for sending out New Year emails to attract customers, stimulate sales, and promote products. One letter is good, but a series of emails is significantly more effective. That is why we strongly advise you to plan your pre-New Year mailings in advance and learn more about opt-in email marketing to launch the first New Year email on time.  Let’s talk about techniques that help you establish contact with the audience in the pre-New Year...

The New Year brings a lot of customers to stores, and many savvy companies come up with New Year ads to capture this flow. Preparing for New Year marketing campaigns can take weeks or even months.  You need to develop a strategy and choose the proper channels and ways to influence the consumer. To help inspire you, we collected 8 exceptional New Year marketing ideas. When Should I Start My New Year Marketing Campaign? In 2025, the majority of holiday...

Website contact forms are an essential part of most websites. They provide a way for visitors to get in touch with you, and they help you collect important information from your users. However, not all contact forms are created equal. Here are fifteen contact form examples from real websites to help you get inspired to create your best contact form design. Each example has a description where you can see the strong and weak points of such a solution. With...

Christmas is by far the biggest holiday, especially for the retail industry. This warm and fuzzy holiday is the perfect time to wow your customers with your Christmas marketing.  Some marketing campaigns become iconic and synonymous with Christmas, remaining in the memory of millions of users. Unique Christmas videos are reviewed annually, and catchy advertising texts are quoted by fans.  If you need inspiration to create your content marketing strategy for the holidays or just need a few fresh tips,...

GivingTuesday is a global movement that encourages and multiplies giving, commitment and solidarity. The goal? Dedicate a day to generosity and solidarity by celebrating donations in all forms. In a single day, Giving Tuesday participants in the United States gave $2.47 billion, more than all US philanthropic foundations in an entire year. A successful Giving Tuesday campaign requires some thoughtful elements. To help you identify and incorporate all of these factors, we bring great ideas for the best Giving Tuesday...

Hello bars are one of the greatest marketing tools ever invented. With their ability to stay in place without blocking the visitors’ view of the page, they are incredible in drawing users’ attention in the most noninvasive manner. You can add them to the top or bottom of any page to announce new products, tempt users to subscribe, offer incentives, alert them about important changes, ask for their preferences, and serve a multitude of other purposes.  It is only the...

You must be wondering how to create a small business website. Technically, it is easy. With the advanced contemporary technologies, you can even do it automatically.  Yet, if that is so simple, why is web design still considered a promising career path? Naturally, it takes more than uploading everything into one template to craft a convenient and converting platform. So, let’s see how you can overcome all the obstacles and get a fascinating site for your company with no experience...

A website overlay is a type of pop-up, designed to focus users’ attention on a specific message that you want to convey to them by putting it on top of the webpage, thus overlapping the rest of the content. It is irreplaceable when you need to get a full scope of readers’ attention. But how can you create the one that would be persuasive without being forced at the same time? There are a few tricks that might help. If...

Are you wondering how to start a Shopify store? We’re here to help!  Shopify is one of the most popular e-commerce platforms: it’s easy to use, has many tools for customization and automation, and has plenty of resources for support. In this guide, we will take you through each step of setting up a successful Shopify marketplace. Starting a Shopify Store: Yes or No? Before starting your e-commerce store, you need to calculate your budget and understand how to use...

A limited-time offer is one of the most effective sales strategies designed to create urgency and speed up customer decision-making. Whether you're launching a new product, clearing seasonal inventory, or running a quick revenue boost campaign, a time-limited promotion motivates immediate action through the scarcity of the offer and its perceived value. This sales strategy typically involves discounts, exclusive gifts, bundled deals, or early access offers available for a short period. These tactics boost conversions and support broader sales objectives,...

Spoiler alert: this article will teach you how to make money on Shopify.  But why Shopify? First, Shopify's total revenue keeps growing each year and shows no signs of stopping. Second, it’s a very user-friendly platform. Finally, it can suit any kind of business, from a tiny family bakery to a massive mega-corporation selling anything from musical instruments to motorcycles (if you know, you know). In this article, we will give you 15 ideas for making money on Shopify. Please...

Faceted navigation is a popular practice among UX designers. It helps users find the necessary products or services faster. However, it might end up with some SEO complications. Most of them are known, so you can omit them when creating a website that is both user-friendly and SEO-friendly.  You've definitely seen faceted navigation here or there. Remember filtering your search results by price, availability, size, etc.? That's the faceted filter. It eases each customer’s life and offers an effective way...

Mobile conversion optimization is not the future but the present. So we hope you have worked on your mobile conversion and know the basics. But there are still many business owners who don't know what to do with their websites. Or they have a specialist who is not that much of a specialist. That is also ok, but you have to understand what makes high website mobile conversion.  Table of Contents 1. What Is Mobile Conversion Rate Optimization? 2. Why...

Whether you are a craftsperson selling your handmade goods, an expert promoting your course, or a tech solopreneur, there comes a time when you start wondering how to increase sales for your small business.  With no budgets for flashy marketing campaigns, 91% of small businesses rely primarily on referrals and word-of-mouth for new customers. It's not a bad thing per se. People who come through those channels are more likely to trust you – and, therefore, make a purchase. But...

Pop-up messages are like a digital tap on the shoulder, delivering important information, notifications, or a friendly nudge to take action. From newsletter subscriptions to exclusive offers, these little windows are all about engaging users and increasing conversions. But creating the perfect popup design is a big deal. It's all about finding the right balance between capturing attention and not driving your visitors crazy. That's where we come in with some handy tips and real-world examples to inspire your widget...

With today's high competition and the struggle for consumer attention, shoppers are confident that they are in control of time and can endlessly study and compare different options. That’s why they browse your products and offers but delay buying indefinitely.  Adding a countdown timer pop-up to your website is a proven way to show customers that your offer is limited and thus regain control over their time. When the counter tends to zero, it stimulates even the most indecisive buyers...

Whether you're designing a landing page, optimizing conversion paths, or just experimenting with front-end features, knowing how to create a pop-up in HTML is a valuable skill. In this guide, we’ll show you two practical approaches to adding a custom pop-up to your website — one using HTML, CSS, and JavaScript, and another with a no-code builder that gets it done in minutes. If you enjoy hands-on coding and full design control, you’ll appreciate our step-by-step walkthrough of the manual...