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Use Cases & Tools - Page № 4

Claspo Blog Use Cases & Tools
SaaS Marketing Funnel: Detailed Guide SaaS Marketing Funnel: Detailed Guide Marketing SaaS funnels differ from those we're used to seeing in traditional services and retail. You need a special approach to promoting your products to run an efficient business in this area. Let's consider the stages of the funnel in more detail and how you can optimize your business promotion strategy at each stage. What is a SaaS Marketing Funnel The SaaS marketing funnel is a graphical representation of a customer journey. Traditional businesses are about the journey from the... 04 December 2023 6 min read
How to Increase Conversion Rate for Shopify eCommerce How to Increase Conversion Rate for Shopify eCommerce Conversion rate optimization on Shopify is one of the top priorities in online store promotion. Today, this platform supports almost one million commercial websites that form a dynamic, highly competitive environment.  Let's take a closer look at tools you can use to improve business performance on Shopify.  8 ways to increase your online store conversion rate on Shopify You can work with many techniques on your own without involving a team of experts. Let's look at 7 simple but very... 09 November 2023 8 min read
One Slider Instead of Multiple Pop-Ups: Claspo's Anti-Annoyance Solution One Slider Instead of Multiple Pop-Ups: Claspo's Anti-Annoyance Solution How to use multiple pop-ups to convert and not lose website visitors? Marketers and website owners puzzle over this question when they have a variety of new products, bestsellers, or great deals to show customers. On one hand, pop-ups do work. According to Entrepreneur Media, the average conversion rate for sites with pop-ups is 16%, compared to 3.7% for sites without them. But on the other hand, if there are too many they annoy visitors and cause them to leave... 15 August 2023 7 min read
Top 20 Shopify Subscription Apps to Use in 2025 Top 20 Shopify Subscription Apps to Use in 2025 If you use Shopify to provide services on an ongoing basis, you should consider the Shopify subscription apps. They can provide all sorts of benefits, from automation to analytics and anything in between. We picked the best Shopify subscription apps based on the user’s ratings, the number of reviews, the app's top features, and our personal preferences. If you’re new to Shopify and are only beginning, we recommend checking our guide for starting a Shopify store to have a bit... 07 July 2023 10 min read
Top 35 Ecommerce Marketing Tools Review for 2025 Top 35 E-commerce Marketing Tools Review for 2025 E-commerce marketing tools allow businesses to keep up with competition and achieve growth. To be successful, businesses need to do more than offer great products. Finding new leads and nurturing relationships with existing customers are also vital. Marketing tools allow us to do it more efficiently, especially with the emergence of various AI tools.  So whether you're just setting up an e-commerce business or want to optimize and scale up an existing one, you're in the right place. In this... 03 July 2023 12 min read
Overlay Pop-up Best Practices, Examples, and Templates Overlay Pop-up Best Practices, Examples, and Templates The term "popup window" has negative associations for many Internet users. A picture that covers the desired text fragment appears in front of your eyes. When trying to close, the user often goes to another resource altogether. Despite this bad reputation, pop-ups can also be helpful. Initially, they were just a type of dialog used in programming as a user interface element. They serve as information and a means of dialogue between the user and the program (web application). However,... 23 June 2023 10 min read
Top 20 Zapier Alternatives & Competitors in 2025 Top 20 Zapier Alternatives & Competitors in 2025 Table of Contents About Zapier Best Zapier Free Alternatives in The Year 2025 Similar to Zapier Paid Tools Conclusion The modern need for automation led to the emergence of such a tool as Zapier, which became the leader of the market in the shortest term. Despite its evident dominance, various apps are alternative to Zapier and provide similar services for a lower price. About Zapier Zapier is like an Octoparse for web scraping tools. By that, we mean that Zapier... 21 June 2023 13 min read
How to Optimize the Shopify Thank You Page How to Optimize the Shopify Thank You Page You go to a store and spend hundreds of dollars on numerous items. Then, when you get to the checkout, cashiers don't even glance at you. And then you set off without even a simple "Thank you" or "Come back again". Customers want a touch of humanity in their transactions, and e-commerce can satisfy that request. The idea is that if you use the regular Shopify thank you page, you aren't generating as much money as you should. Why? Your... 15 June 2023 10 min read
What To Sell On Shopify: 5 Best Products + 5 Niches What To Sell On Shopify: 5 Best Products + 5 Niches The rise of e-commerce has provided great chances for entrepreneurs to establish their own online businesses. Thanks to platforms like Shopify, starting an online store has become easier. However, many new entrepreneurs face the challenge of deciding what to sell. Сhoose the right products that your target audience will connect with, as this largely contributes to the success of your online business. Discover how to use Shopify, as well as five successful product ideas and niche markets on Shopify in... 12 June 2023 8 min read
Satisfaction Guarantees: 7 of The Best Examples Pay Attention To Satisfaction Guarantees: 7 of The Best Examples Pay Attention To Offering a satisfaction guarantee to buyers helps differentiate a brand from competitors, lowers barriers to purchase, and provides the desired sense of confidence in a product. The guarantee is a universal tool that works regardless of the industry. By implementing at least one of the money-back guarantee examples offered in this article, you will see how your customers become happier, more grateful, and more loyal. Table of Contents What Is a Satisfaction Guarantee? Types of Satisfaction Guarantees for eCommerce 7... 10 June 2023 8 min read
10 Best Shopping Cart Designs in 2025 10 Best Shopping Cart Designs in 2025 In the rapidly evolving world of e-commerce, a well-designed shopping cart is crucial in enhancing user experience and driving conversions. A shopping cart serves as a virtual basket where customers gather their desired items before purchasing. This article will explore the 10 best shopping cart designs in 2025, highlighting their unique features and discussing the importance of a well-designed shopping cart in the e-commerce landscape. Importance of a Well-Designed Shopping Cart in E-commerce The impact of a well-crafted shopping cart... 23 May 2023 8 min read
Website Pop-Up Design Examples & Best Practices Website Pop-Up Design Examples & Best Practices Want to increase signups, reduce cart abandonment, or capture user feedback — without redesigning your entire site? Try this: improve your website pop-up design. In this how-to guide, you’ll learn: What a pop-up is and why it works How to design a pop-up that gets results Real examples and best practices you can apply today Whether you’re a designer, developer, or marketer, you’ll get clear, practical instructions and real popup examples to help you build pop-ups that actually do their... 10 April 2023 10 min read
8 Best E-commerce Newsletters to Follow in 2025 15 Best E-commerce Newsletters to Follow in 2025 The best e-commerce newsletters help digital marketers, business owners, retailers, and all other stakeholders understand how to develop an online store and stay ahead of the curve. Image not having to spend time researching various media for statistics, industry insights, and the latest trends because the newsletters contain everything you need in a concise format. A quick glance during your morning coffee is enough to stay informed. So, let's take a closer look at what different expert sources have to... 08 February 2023 11 min read
Overview of the 5 Best Shipping Apps Overview of the 5 Best Shipping Apps Have you known that 90% of consumers would shop online more often if they were given the option of free shipping? At the same time, 73% of people are more likely to buy an item if it includes free shipping. Suppose you are a fan of shopping and are tired of tracking parcels by numbers in online stores. In that case, our article will help you find a universal shipping app where you can track everything at once or at... 25 January 2023 7 min read
16 Shopify Pros and Cons Reviewed Shopify Review: 16 Pros and Cons Every platform has flaws, and Shopify is no different, so let’s look at Shopify’s pros and cons. Shopify is among the world’s most popular e-commerce platforms, and for a good reason. You can quickly start a Shopify store without prior experience and begin selling online.  But should you choose this platform? Are the benefits not worth the trouble? Keep reading to get answers. Shopify: Pros and Cons You can find a short list of pros and cons of Shopify below.... 18 January 2023 8 min read
Best New Year Email Campaign Ideas Best New Year Email Campaign Ideas The holidays are the perfect time for sending out New Year emails to attract customers, stimulate sales, and promote products. One letter is good, but a series of emails is significantly more effective. That is why we strongly advise you to plan your pre-New Year mailings in advance and learn more about opt-in email marketing to launch the first New Year email on time.  Let’s talk about techniques that help you establish contact with the audience in the pre-New Year... 19 December 2022 10 min read
10 New Year Marketing Ideas to Increase Your Sales in 2025 8 New Year Marketing Ideas to Increase Your Sales in 2025 The New Year brings a lot of customers to stores, and many savvy companies come up with New Year ads to capture this flow. Preparing for New Year marketing campaigns can take weeks or even months.  You need to develop a strategy and choose the proper channels and ways to influence the consumer. To help inspire you, we collected 8 exceptional New Year marketing ideas. When Should I Start My New Year Marketing Campaign? In 2025, the majority of holiday... 12 December 2022 7 min read
15 Best Website Contact Form Examples of 2025 15 Best Website Contact Form Examples of 2025 Website contact forms are an essential part of most websites. They provide a way for visitors to get in touch with you, and they help you collect important information from your users. However, not all contact forms are created equal. Here are fifteen contact form examples from real websites to help you get inspired to create your best contact form design. Each example has a description where you can see the strong and weak points of such a solution. With... 08 December 2022 13 min read
6 Christmas Marketing Campaign Ideas to Increase Your Sales 20 Christmas Marketing Campaign Ideas to Increase Your Sales Christmas is by far the biggest holiday, especially for the retail industry. This warm and fuzzy holiday is the perfect time to wow your customers with your Christmas marketing.  Some marketing campaigns become iconic and synonymous with Christmas, remaining in the memory of millions of users. Unique Christmas videos are reviewed annually, and catchy advertising texts are quoted by fans.  If you need inspiration to create your content marketing strategy for the holidays or just need a few fresh tips,... 30 November 2022 13 min read
17 Giving Tuesday Campaigns Ideas & Tips in 2025 17 Giving Tuesday Campaigns Ideas & Tips in 2025 GivingTuesday is a global movement that encourages and multiplies giving, commitment and solidarity. The goal? Dedicate a day to generosity and solidarity by celebrating donations in all forms. In a single day, Giving Tuesday participants in the United States gave $2.47 billion, more than all US philanthropic foundations in an entire year. A successful Giving Tuesday campaign requires some thoughtful elements. To help you identify and incorporate all of these factors, we bring great ideas for the best Giving Tuesday... 01 November 2022 13 min read
21 Hello Bar Examples to Boost Conversions & Instigate Your Creativity 21 Hello Bar Examples to Boost Conversions & Instigate Your Creativity Hello bars are one of the greatest marketing tools ever invented. With their ability to stay in place without blocking the visitors’ view of the page, they are incredible in drawing users’ attention in the most noninvasive manner. You can add them to the top or bottom of any page to announce new products, tempt users to subscribe, offer incentives, alert them about important changes, ask for their preferences, and serve a multitude of other purposes.  It is only the... 03 October 2022 11 min read
Explicit Instructions on How to Make a Website for a Small Business Explicit Instructions on How to Make a Website for a Small Business You must be wondering how to create a small business website. Technically, it is easy. With the advanced contemporary technologies, you can even do it automatically.  Yet, if that is so simple, why is web design still considered a promising career path? Naturally, it takes more than uploading everything into one template to craft a convenient and converting platform. So, let’s see how you can overcome all the obstacles and get a fascinating site for your company with no experience... 16 August 2022 9 min read
Website Overlays: a ‘What, Why, and How’ Guide With Illustrations Website Overlays: a ‘What, Why, and How’ Guide With Illustrations A website overlay is a type of pop-up, designed to focus users’ attention on a specific message that you want to convey to them by putting it on top of the webpage, thus overlapping the rest of the content. It is irreplaceable when you need to get a full scope of readers’ attention. But how can you create the one that would be persuasive without being forced at the same time? There are a few tricks that might help. If... 13 August 2022 10 min read
How to Start a Shopify Store: Step by Step Guide How to Start a Shopify Store: Step-by-Step Guide Are you wondering how to start a Shopify store? We’re here to help!  Shopify is one of the most popular e-commerce platforms: it’s easy to use, has many tools for customization and automation, and has plenty of resources for support. In this guide, we will take you through each step of setting up a successful Shopify marketplace. Starting a Shopify Store: Yes or No? Before starting your e-commerce store, you need to calculate your budget and understand how to use... 17 July 2022 10 min read