Top 20 Zapier Alternatives & Competitors in 2023

The modern need for automation led to the emergence of such a tool as Zapier, which became the leader of the market in the shortest term. Despite its evident dominance, various apps are alternative to Zapier and provide similar services for a lower price.

About Zapier

Zapier is like an Octoparse for web scraping tools. By that, we mean that Zapier is an absolute leader among other automation platforms. With Zapier’s help, you will be able to create automatic workflows called Zaps without having to write even one line of code.

For example, if you have to automatically send a message or assign a task to your employee, all you will have to do is create a specific Zap. But that’s only a little part of what you will be able to do with Zapier because, with the right use, your possibilities will be practically unlimited.

What Distinguishes Zapier From Its Competitors?

Zapier is a pioneer in the sphere of automation. This platform has shown the world the importance of automation for processes of all kinds. As expected, like any successful company, Zapier has a significant number of competitors, so let’s take a brief look at each of them.

Best Zapier Free Alternatives in The Year 2023

Zapier is a great tool with a wide set of functions that helps you to solve every existing automation process. But what if your budget is limited, and you still want to upgrade your workflow? It’s not a problem, since, in this paragraph, we will talk about free apps like Zapier, so you will have a chance to find your Zapier free alternative.

1. Parabola

Parabola is a great choice if you have a limited budget. This platform offers you a wide variety of free features, so you will not have to pay anything at all. 

Key features

• A user-friendly workflow builder, where you will be able to build your first automation process. 
• A centralized system where you will be able to manage all of the entered data without any difficulties.

Pros

• No limit to running the workflows. One of the top advantages of the parabola is that you can run the created workflow as many times as you want. You will not have to pay for that even if you run your workflow thousands of times.
• Simple workflow creation. Parabola will be suitable even for complete rookies in automation. And all due to the simplicity of working tools and the system's convenience.

Cons

• A limited number of workflows. With the free plan, Parabola will offer you to manage only three workflows at a time. Moreover, the workflow in a free plan is also limited to 25 steps, so you should also keep that in mind.
• Professional tools for an extra price. Parabola provides you with the opportunity to use it for free. Nevertheless, you will have to pay an extra dime to unlock professional tools.

Pricing

Parabola provides you with three options for plans: basic, plus, and advanced. Basic provides you with limited tools for free, plus will cost you $80 per month, and the price for the advance plan is calculated individually.

2. Make

Make is the platform that provides services for all kinds of companies, starting with startups and ending with popular corporations. The platform offers you a significant number of features. 

Key features

• You will be introduced to workflow templates that will help you create your first automation within a few minutes. 
• A visual editor that will provide you with understanding for every step of workflow creation.

Pros

• Many operations. Make will allow you to finish up to one thousand operations within one workflow. It’s worth noting that, for example, Zapier will provide you only with one hundred operations, which is not enough.
• Integration with apps. The number of apps available for integration within Make is quite impressive. Make will help you to connect to almost any known web platform without the necessity for coding.

Cons

• Poor support. Most of the user’s testimonials are overwhelmed with the facts that support is not working properly on Make. That’s why you should be ready to search for answers from people on related portals.
• Limited free functionality. Sure, the platform provides you with great options for a limited budget. But once your company starts to grow, free tools will not be enough for the proper further development.

Pricing 

In the beginning, you can stick to a free basic plan. For intermediate individuals, Make proposes a Core plan for $9 per month or a Pro plan for $16. And the most advanced plan, Teams, is targeted at companies that want to cover multiple complex automations. 

3. Pipedream

When talking about tools like Zapier, it’s impossible to miss Pipedream. This service provides you with many useful features that will assist you in the automation process. 

Key features

• Coding options for automation. That means that if you’re familiar with coding, you can customize your workflow with the help of actual programming.
• The ability to create custom triggers and actions that increase the number of possible workflows almost to infinity.

Pros

• Unlimited amount of workflows. Pipedream will offer you an unlimited amount of workflows to automate your business. More importantly, you do not have to purchase a paid subscription.
• No limits to actions. If you decide to stick to the Pipedream in your automation activity, you will receive unlimited invocation.

Cons

• Poor level of support. Like other discussed services, Pipedream suffers from a poor level of support. Even though this fact doesn’t take the mentioned pros, it still reduces overall satisfaction with the service.
• Simplified dashboard. Many users have noticed a need for more tools for creating workflows. It will be enough to create simple automation but will lack complex scripts.

Pricing

The Pipedream pricing policy is pretty simple since you will be provided with only three options. 

• Basic plan will be provided for free;
• Professional plan for $19 per month;
• Team plan that will cost you $99 monthly. 

4. IFTTT

IFTTT is a service that will help you integrate various apps and improve existing processes in your business. 

Key features

• An applet, which implies the workflow that helps in the integration process. 
• IFTTT will provide you with a mobile version of the platform, unlike other services.

Pros

• Unlimited amount of applets. In contrast, many apps similar to Zapier restrict the number of workflows. But this fact doesn’t apply to IFTTT since, with this service, you will be able to use as many applets as you want.
• Ability to integrate appliances. Probably that is the most unique feature which you will not find in any other platform. And all because IFTTT allows you to connect all your devices to one network.

Cons 

• Complex creation of applets. More likely that you will not be able to find a suitable applet for your specific needs. That’s why some IFTTT customers complain about the difficult workflow creation process.

Pricing 

IFTT provides you with the opportunity to use the platform for free. However, if you stick with the free plan, be ready for the limited number of features. To unlock the full potential, you can subscribe to the Pro plan for $2.50 for one month or Pro+ for $5 per month.

5. Apix-Drive

Apix-Drive is a great alternative to Zapier. With this service’s help, you can create complex and simple automatic chains for better optimization of your workflows. 

Key features

• Tools for data filtration. You will even be able to find a needle in a haystack as some of the best personal email finder tools.

Pros

• No code is needed. Apix-Drive is oriented toward people who aren’t familiar with programming. That’s why you will not need anything except the platform itself to create your first automatic workflow.
• Convenient setup procedure. You will be amazed by the simplicity of this platform. We assure you that during your use of Apix-Drive, you will not meet even a single difficulty, all because of the convenient setup and use process.

Cons

• Fewer apps are available. Indeed the number of apps that Apix-Drive provides for a possible integration is less than on Zapier. However, this con compensates with other great advantages of the platform.

Pricing

Apix-Drive provides four different subscription plans: Test drive, Start, Standard, and Pro. The first plan is free, while the others are provided to you on a paid basis. Precisely:

• Start plan will cost you $19 per month;
• Standard — $29 per month;
• Pro — $59 per month. 

6. Unito

Unito is a perfect choice for people tired of performing manual actions inside several programs simultaneously. 

Key features

• The two-way integrations that provide an opportunity to create a connection between two apps. That’s probably one of the most valuable features of this app, which will significantly facilitate your working routine.

Pros

• Tools for complex integration. Unito provides you not with a simple connection of two separate programs but with tools for complex integration. That means that you will be able to customize your integration uniquely.

Cons 

• Fewer apps to integrate with. This point doesn’t make Unito any worse. However, it offers much fewer opportunities for integration than other platforms from our list.

Pricing

Unito doesn’t offer a separate free plan. Nevertheless, you can try each plan for free for 14 days. Unito provides three subscription options:

• Personal plan for $10 per month;
• Team plan for $46;
• Company plan for $198 for one month of use.

7. Microsoft Power Automate

This product was developed by the most popular software company in the world, so it's not surprising that it’s great. 

Key features

• The unique feature distinguishing Microsoft Power Automate from other tools is the presence of an AI named RPA, or robotic process automation. That means that artificial intelligence will automate routine tasks, significantly increasing work efficiency.

Pros

• Ultimate bug checking. Microsoft Power Automate is an automation tool with a presence of self-diagnosis. That means that the platform will immediately provide you with a cause and possible solution in case of an issue.
• Presence of AI. With the help of RPA, you will handle complex data analyses, manage big arrays of information, and even create predictions based on analyses.

Cons

• Difficult to use. It’s worth noting that, indeed, Microsoft Power Automate is challenging to handle. The interface of the program might be even entangled. However, if you truly want to understand this tool, Microsoft provides a paid course for learning MPA.

Pricing

Microsoft provides you with pretty democratic rates for using their product. For example, you will have to pay $15 per month for a Basic package or $40 with the presence of RPA in the automation processes. However, you can also try the tool for free during the trial period. 

8. Outfunnel

As you have already guessed, this platform was created especially for marketing needs. Outfunnel is a perfect tool for integrating marketing programs and CRM systems. 

Key features

• Outfunnel is going to greatly facilitate the processing of your contact lists and leads. 
• It also provides you with a special analytic tool that will help you be aware of every process and action happening on your platform.

Pros

• Easy to use. The use of this platform will not cause any difficulties for you. The interface of Outfunnel is intuitive and simple, so you will be able to find out every app function pretty soon.
• Marketing-oriented tool. If you are looking for a marketing-oriented tool, Outfunnel is your only choice. It provides you with every possible tool to keep up with your marketing strategy.

Cons

• Limited integration numbers. Unfortunately, the number of integrations in Outfunnel is still limited. However, it doesn’t stand still, and new integrations appear regularly.
• No constant free plan. Indeed Outfunnel will allow you to use it for free but for a limited amount of time. To continue your work, you will have to purchase a paid plan.

Pricing 

Outfunnel provides you with a free trial plan for all subscription packages. Those packages include such options: 

• Starter plan for $19 per month;
• Growth plan for $49;
• Professional subscription plan for $125 per month.

9. Zoho Flow

Zoho Flow, part of the Zoho Suit platform, is the perfect place to bring automation to life. 

Key features

• This platform will allow you to create customizable workflows with the help of a particular Zoho coding language. This unique feature will help you solve compilations of any kind and create smooth integrations for all app pairs.

Pros 

• Wide set of functions. Zoho combines many different features, like its own coding language and a wide variety of automation tools and triggers.
• User-friendly interface. Once you sign up for this platform, you will notice the incredible convenience of the app. Here you will not have to spend hours to understand the functionality, since everything is pretty plain from the beginning.

Cons

• Not enough integrations. Probably every testimonial on Zoho Flow mentions the lack of possible integrations, especially for some unpopular apps. 

Pricing

The platform provides you with an opportunity for a free subscription. However, for a better experience, you can buy one of the following subscriptions: 

• Personal plan for $9.99;
• Professional plan for $19.99;
• Startup plan for $39.99;
• Growth subscription for $79.99;
• Business plan for $159.

10. ZigiOps

The motto of this platform sounds like “Integrate. Simplify. Automate”. And these three words perfectly describe this platform. With the help of ZigiOps, you can connect DevOps with any kind of software or program. 

Key features

• One of the main features of ZigiOps is integration templates. Just search for the correct template in the library, adjust it to your specific needs, and start the automation process.

Pros

• No coding is required. This platform doesn’t require coding knowledge, so basically, every person will be able to create automation workflows within a few hours.

Cons 

• Price. The rates of ZigiOps are one of the highest on the market, which makes it less affordable than other platforms in our list.

Pricing

ZigiOps provides free trial plans for new customers. Unfortunately, you will not be able to use ZigiOps for free regularly, and you will have to purchase a subscription after the end of the trial period.

11. Huginn

Huginn is an excellent alternative to the platforms we have already provided you on our list. 

Key features

• The platform is open-source, which means that the code is open to editing and customization. However, that fact may also lead to some difficulties for people who don’t have coding experience.

Pros

• High customization. The fact that Huggin is an open-source platform opens a wide opportunity for customization of the different levels. With the help of the platform, you will be able to create automation processes for any difficulties.

Cons

• Coding is needed. This is the case when an advantage is a con at the same time since programming knowledge is necessary for the successful use of the platform. So if you don’t know any coding language, this platform is not your best option.

Pricing 

The great news is that you will be able to use Huginn at no additional cost, and the service doesn’t require the purchase of any subscription plan.

12. Actiondesk

If you were looking for a simple-to-use tool to help you gather all your data in one place, turn your attention to Actiondesk. This instrument requires no coding knowledge and can perfectly fit users with a little technical background. 

Key features

• If described in general, Actiondesk is a spreadsheet that gets your data stored. If you are familiar with Excel, you can be sure Actiondesk works the same.

Pros

• Intuitive design. Actiondesk is pretty straightforward. No matter your expertise or business level, it can serve your needs completely with its user-friendly design. However, if you have coding skills, you can use SQL queries.
• Easy data transporting and managing. Whether you are a SaaS company or an agency, you can upload all data you need into Actiondesk within minutes. And with setting simple rules, the system will automate your workflows at once.

Cons

• Lack of advanced integrations. Even though Actiondesk has everything that can cover your needs, it still has not enough integrations with other apps and tools.

Pricing

Actiondesk offers clients a 14-day trial period that can give you a quick look at its functionality. However, to build a sustainable path with this service, you should choose between three paid plans:

• Basic plan for $150/month;
• Growth plan for $600/month; 
• Enterprise plan with a custom price.

13. CloudHQ

CloudHQ is a cloud-to-cloud platform that helps connect cloud applications and websites. It can be a perfect fit for automating the workflows in Gmail. 

Key features

• You can use their templates for Gmail or set up automated follow-ups with no effort included. 
• CloudHQ can also track emails and data from customers, allowing you to analyze that data.

Pros

• One-way and two-way syncing. You can transport data from different places without fear. With one-way sync, you can get data from one cloud to another. And with two-way sync, data on two services will remain unchanged.
• Security measures. CloudHQ has advanced security, so you can rest assured that your data is safe.

Cons

• High prices. The service has set quite a high pricing policy that can be unaffordable for small companies or startups.

Pricing

The service has a free plan and a paid one. 

• Premium plan will cost you $118/year for one user;
• Business plan will cost $300/year for three users;
• Enterprise plan’s cost is negotiable.

Similar to Zapier Paid Tools

1. Tray.io

Tray.io looks similar to Zapier but on a larger scale. Tray.io provides another option that Zapier doesn’t, which is called data management. 

Key features

• Tray.io is oriented toward large companies with a sufficient budget, so if you are a beginner entrepreneur, we advise you to look closely at other candidates from our list.

Pros

• Perfect for large companies. This platform is an ideal solution for large companies because it specializes in processing large amounts of information.

Cons

• Unsuitable for little companies. As mentioned, this platform will not suit small companies or startups due to the high rates that start from $600 per month.

Pricing

• Standard plan will cost you $695 per month;
• Standard plus plan is $1495 per month;
• Professional plan costs $2450 per month.

2. Pabbly Connect

Like Zapier, Pabbly Connect offers you an opportunity to automate processes and create integrations with different platforms. 

Key features

• The number of possible triggers equals the number of Claspo features, which is almost countless. 
• Pabbly Connect provides multi-step workflows to better customize your work processes and various apps to create integrations.

Pros

• Unlimited tasks and triggers. You should not worry about the number of triggers available, since Pabbly Connect doesn’t limit this number. What is more important is that this approach applies to the free plan in particular.
• Free video guides. If you have faced some difficulty during your work with Pabbly Connect, just check their YouTube channel, since it provides some useful tutorials for working with the platform.

Cons

• No integration for some apps. Some customers have mentioned that they could not find a few apps for integration. But do not worry, since most of the popular apps can be integrated easily.

Pricing

Another great news is that Pabbly Connect currently offers lifetime access to the platform for only $249. That means that if you pay once, you will be able to use the application for free for an unlimited period. 

3. API Fuse

API Fuse provides a solution specifically for companies with software as a service (SaaS). The main reason for using API Fuse is that you can know which integrations your customers use the most. 

Key features

• API Fuse has white-label third-party connectors, and it is the only company that operates this type of functionality.

Pros 

• Best for SaaS. If your company specializes in creating such programs, then API Fuse is a great choice. Otherwise, if for example, you want to use it for some regular automation processes it might not be useful.

Cons 

• Need for a professional team. Dealing with the SaaS types of companies is a pretty complex matter. Thus if you don’t have experience, you will have to find something with the one.

Pricing

API Fuse offers a free option inside a basic plan or paid subscriptions inside the “Growth” plan for $899, and the “Platform” plan for $1499 per month. As you can see, monthly rates make this platform one of the most expensive on our list.

4. LeadsBridge

Like Outfunnel, LeadsBridge is another worthwhile option for marketing teams. This product was developed for maximum convenience when working with marketing processes. 

Key features

• Audience tracking;
• Online-to-offline tracking;
• Tools for integrating email marketing contacts with any platform needed.

Pros

• Integration with social networks. LeadsBridge provides you with an excellent opportunity to connect your CRM system with Facebook, Linkedin, and even TikTok.

Cons  

• Complex setup. Some users have claimed that LeadsBridge had a much more complicated setup process than Zapier, so you must spend more time on that.

Pricing

LeadsBridge offers four different subscription plans. 

• The “Marketer” plan is $31 per month;
• The “Hero” plan is $55 per month;
• The “Guru” subscription is $119
• The most expensive plan is $999.

5. Exalate

Exalate provides you with decentralized integrations of your favorite tools. 

Key features

• You will be able to create bridges between the apps with the help of a special language that doesn’t require any coding. But if you want to make a quick integration, Exalate provides a basic mode that will provide you with a workflow within minutes.

Pros

• Convenient platform. You will not face any difficulties with Exalate, since it provides you with a simple platform with intuitive functionality.
• Customer support team. Many users also mention the exceptional work of customer support.

Cons

• Few integrations. Exalate still doesn’t have integrations with such platforms as Asana, Trello, and Topdesk.

Pricing

Exalate allows you a free trial for their premium plan, which will cost you from $6 to $335. The final price will depend on the number of integrations. 

6. Elastic.io

Elastic.io is a PaaS platform targeted for cloud-based applications. It can connect with any application or website with different protocols. 

Key features

• This tool provides low-code instruments for those who have deep knowledge of coding.
• Elastic also has a visual editor that can help you create better integrations.

Pros

• Hybrid platform. It can serve integration with both applications and websites.
• High speed. Elastic.io is also quick in processing tasks. Thanks to its advanced functionality, you can enjoy quality integration quickly.

Cons

• Requires technical knowledge. To use Elastic to its maximum, amateurs will not be a good fit. And the setup process is quite difficult to cope with having zero experience in that field.

Pricing

Elastic.io is considered an expensive service. Its prices start at $199/month and can go up to $1000/month.

7. Workato

The platform provides you with a variety of tools to perform complex actions in your business. Workato provides you with the opportunity to create special recipes that are similar to zaps in Zapier. 

Key features

• The ability to use conditions in your recipes to manage complex automation processes.

Pros

• Workbots. Workato allows you to create unique communication bots for better communication via Slack and MS Teams.

Cons

• Unsuitable for individuals. Unfortunately, this platform is not suitable for individual use.

Pricing

The platform website doesn’t provide you with price information, since all rates are calculated depending on the client's requests.

Conclusion

Zapier is one of the most popular platforms for automation purposes, but it’s not the only one. The market is instantly growing and full of great alternatives that may surpass Zapier in all parameters. In this article, we have collected the best Zapier alternatives that will lead you to great results with the right use.