Zoryana Oberemok

Many marketers and owners of small businesses take care and spend a huge amount of time working on website traffic and web conversion optimization. And no wonder why since the website traffic is highly important as it attracts attention and helps convert visitors into loyal users and paying customers.  But whether you are starting a business and writing a business plan or trying to develop an existing one, traffic alone is not enough. You must actually convert visitors into paying...

One of the main goals of a business is to make a profit. Profit, in turn, is formed, including through sales. Therefore, the more a company uses effective marketing channels, the more customers it will eventually get. All potential customers who have expressed interest in a product through any marketing channel are called leads. In this article, we will find out what is lead generation in sales and marketing and what tools to use for lead generation? Suppose you are...

Small enterprises do not necessarily share the kismet of having small profits. Of course, they do not have the luxury of insurmountable budgets they can invest into business proliferation. Yet, they often have the privilege to be neighborly close with their customers. This pivotal advantage combined with creative market positioning, modern technology, and effective communication is incredibly productive if you long to increase small business sales.  Table of Contents How to Boost Sales in a Small Business by Coddling Existing...

It is finally springtime, and everything is blooming, except your business? Keep calm and do not rush to another expensive course.  Of course, finding your target audience and learning to approach it correctly or rearranging your website’s layout might require professional assistance. Yet, sometimes planting small seeds like creating an email list or adding high-quality photo and video materials is an effective take on how to grow e-commerce sales.   Table of Contents 5 Ways You Can Disappoint Visitors and Fail...

The impact of the COVID-19 pandemic on our everyday life is undeniable. Being forced to stay at home, we have grown to appreciate the perks of online shopping. It’s fast, comfortable, and does not require standing in line. When you can purchase everything from your favorite pizza to a new couch within a couple of clicks without the necessity to change your pajamas, it might be hard to switch back to going to the actual stores.  As reported by eMarketer,...

Have you ever heard about a customer satisfaction survey? One of the most important tasks of marketing research is to determine the factors that influence the consumer's decision to purchase your products or service. Especially if the company focuses on the quality of services and motives of consumer behavior in its marketing strategy. But what standards will allow you to have maximum revenue and break away from competitors? What if your standards will really work for customer satisfaction? What will...