Zoryana Oberemok

Data enrichment tools are irreplaceable. With them, detecting fraudulent ‘customers’, spotting & approaching potential clients, or segmenting leads for an almost supernatural level of personalization is at your fingertips. Naturally, there is no shortage of them on the market. Google can present you with a complete list of them in less than a second. Yet, here is where the real work commences. So many options to choose from, and so many features to dissect. Plus, in the modern age of...

Everyone appreciates a bargain, especially a month before Christmas. This explains the world's growing enthusiasm for the commercial traditions inherited from the United States of Black Friday and Cyber ​​Monday. The last Friday of November and the following Monday have become two high points in the calendars of major retailers and consumers alike. One thing is certain: Cyber Monday promotions mark the peak of e-commerce sales each year. These large-scale commercial operations are a unique opportunity to increase your annual...

Lifecycle marketing is a surprisingly effective strategy that allows you to get the best results from every single marketing action and always reach the customer with the right message and at the right time. Whether it materializes through sending an email, launching an offer, or putting premium content online, customer lifecycle marketing allows you to reach a specific target with the appropriate tone and message at the exact point of the buyer's journey.  Table of Contents What is lifecycle marketing?...

The сustomer acquisition funnel is an essential part of the marketing process. Eventually, the acquisition funnel provides a useful framework for engaging users throughout their buying journey. At the top of the acquisition funnel, the widest part, many people interact with your business in some way, even if they're just noticing a Facebook ad or post. The narrower the funnel, the fewer people there are at each stage. The final tip of the funnel represents a customer making a purchase....

How to make a LinkedIn business page? This is a question you might have never asked, yet you should have. It is not another social media account, it is a bridge between you and more than 750 million potential employees, clients, and partners. Of course, it requires a certain amount of work to make your self-presentation truly mesmerizing. But if you do it the right way, the reward will be worth the effort.  LinkedIn Business Pages: Unheralded Tool to Invigorate...

Lead generation is essential for your success if you want to get new customers and add them to your sales funnel.  Trying to build a perfect marketing campaign may be a hard task. And if you ever spent a significant amount of money on marketing and later wondered if it was a reasonable use of your cash, you may dive a bit deeper into generating leads, answering an important question: “How much should lead generation cost?” Figuring out a lead...