Zoryana Oberemok

B2B website personalization attracts and holds visitors' attention, making your offer unique and distinguished. You don't have to delve into the intricacies of building a website from scratch to adopt this technique. We'll explain in detail about the tools that will help you personalize your web page quickly and easily. Benefits of B2B Website Personalization Personalization is the individual selection of content and page design to suit the preferences of a particular user. Cookies, accounts, and machine learning technology are...

Today, one-size-fits-all marketing strategies have become a thing of the past. Enter marketing personalized – a strategy that has taken center stage in modern commerce. In a world where consumers are inundated with overwhelming information and options, personalization stands out as a beacon of relevance and engagement. But what is personalized marketing? And why has it become a cornerstone for successful businesses? What Is Personalized Marketing Personalized marketing is a strategic approach that tailors marketing efforts to cater to individual...

Giveaways have a 34% conversion rate, higher than other content. It’s a powerful marketing tool capable of engaging audiences, increasing brand awareness, and driving customer loyalty. When done right, giveaway promotion can yield impressive results for businesses across various industries. In this article, we will explore ten giveaway ideas that have successfully captivated audiences and delivered tangible benefits to businesses. From product giveaways to creative contests, these tried-and-tested strategies will excite your target audience and help you achieve your marketing...

How to use multiple pop-ups to convert and not lose website visitors? Marketers and website owners puzzle over this question when they have a variety of new products, bestsellers, or great deals to show customers. On one hand, pop-ups do work. According to Entrepreneur Media, the average conversion rate for sites with pop-ups is 16%, compared to 3.7% for sites without them. But on the other hand, if there are too many they annoy visitors and cause them to leave...

The goal of any business is to sell and make a profit, ideally increasing its size. Expanding your customer base is not enough to increase revenue. There are other marketing tools that can help you attract and retain customers, improve their experience, and establish strong relationships with them, such as cross-selling and upselling. Below you will find analysis of cross-selling vs upselling. What Is Cross-selling Cross-selling is the sale of a related, supplementary product in addition to the main one....

If you aim to lower the cost of time and material resources in your business and automate workflows, you'll need information synchronization and storage software. In this guide we will tell you about the 8 best integration software that can help you succeed in optimizing your business resources. What Is Integration Software Integration software is an application that synchronizes multiple information flows with a single database. It allows you to automate most of your company's business processes, increasing the speed...