Zoryana Oberemok

Spring is a time of renewal and vibrancy, which is also reflected in the marketing campaigns of many businesses. Let’s explore how other companies welcome spring and what you can learn from them. We will also look at a few ways you can incorporate Claspo’s top-tier widgets into your spring marketing campaign to ensure its success. 6 Memorable Spring Campaigns The best way to learn something is to look at what succeeds for others, analyze it, and implement various elements...

International Women's Day (IWD) is fast approaching, and it’s a great opportunity for shoppers to purchase gifts for their friends, loved ones, or themselves. It’s also a brilliant opportunity for marketers and business owners to encourage shoppers to buy specifically from them while earning loyalty during this celebration. But to capitalize on this celebration, you must prepare a great marketing campaign in advance. But what if you have no ideas for a great campaign? You can inspire yourself with something...

Customer-centric marketing is one of the key business trends of 2024. It helps top companies maintain leadership positions and helps ambitious startups operate in highly competitive markets. By adopting this strategy, you can significantly increase customer loyalty, improve engagement rates, and increase marketing profitability.  Let's dive deeper into this subject to see how the strategy works, how to use it in your business, and review examples to inspire you to generate your own ideas. What is Customer-Centric Marketing Customer-centric marketing...

Migrating from Magento to Shopify is a perfect solution if you want an easier-to-manage online store. The first CMS is more suitable for medium and large businesses - it provides almost unlimited possibilities for customization and scaling. Shopify is quite attractive for its usability - you can run your business independently, connecting the necessary plugins from the built-in store to your site.  However, migrating a running store to another platform can be a challenge. In this article, we will guide...

Plugins for Shopify improve the core functionality of this commercial content management system (CMS). By connecting them, you can expand the list of marketing tools, improve analytics effectiveness, access new communication channels, and automate sales. The platform provides almost unlimited potential for scaling a company and optimizing its business model.  At the same time, most plugins for Shopify require a subscription with monthly or annual fees. Therefore, it is very important to choose the necessary services in advance. Today, we...

Inbound sales is a modern approach to marketing that is wholly customer-oriented. Implementation of this approach increases brand reputation, reduces churn rates, and simplifies the formation of a loyal customer base. We will examine the features of this approach, provide examples, and tell you how to build relationships with customers. Inbound Sales Definition Inbound sales is an approach where a company provides a customer with some value before offering a product. According to the terminology of old-school salespeople, it should...