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Advanced Trends - Page № 2

Claspo Blog Advanced Trends
Transparency in Advertising: The Importance of Being Honest and Clear in Marketing Communications Transparency in Advertising: The Importance of Being Honest and Clear in Marketing Communications In a situation where every business tries to emphasize the positive aspects of its products and hide the negative ones, customers value transparency in advertising the most. Honesty helps to build trust, which turns into engagement and later into loyalty. That's why most market leaders today try to avoid actions and messages that mislead consumers to obtain positive business results.  Let's see why transparency has become a new trend, what its advantages are, and how to make it a key... 08 April 2024 12 min read
8 Mother's Day Marketing Ideas 8 Mother's Day Marketing Ideas Mother's Day promotions are among the most successful marketing campaigns in e-commerce. According to Statista, sales related to this holiday in the United States have grown by $15 billion, or 72.8%, over the past ten years.  Moreover, this amount is 2-2.5 times higher than the average retail revenue on a weekend. Therefore, Mother's Day is a great opportunity not only to congratulate your loved ones but also to launch a new marketing campaign. We have prepared some simple but effective... 04 April 2024 15 min read
AI and Predictive Analytics AI and Predictive Analytics New technologies such as artificial intelligence (AI) and predictive analytics are transforming online businesses. They allow you to use new and more effective marketing methods, improving financial results and gaining additional competitive advantages. The most important thing is that most of the work is done automatically. All you have to do is make appropriate management decisions and launch marketing campaigns.  Wondering how you can apply new technologies in practice? Let us tell you more about their key advantages and real-world... 03 April 2024 15 min read
9 Best AI Chatbots in 2025 9 Best AI Chatbots in 2025 The best AI chatbots in the world irrevocably change the e-commerce market, increasing business efficiency and facilitating its scaling. ChatInsight statistics show that at the beginning of 2025, almost 91% of US online stores are using intelligent chatbots that can handle more than 70% of customer requests on their own. On a global scale, this means saving an incredible 2.5 billion working hours per year! So, the arguments in favor of the new technology are undeniable. All that remains is... 02 April 2024 15 min read
10 Best AI Marketing Tools 10 Best AI Marketing Tools According to IBM, 35% of big businesses have already integrated AI marketing tools into their business processes, and another 30% are experimenting with them and assessing their effectiveness. Those already leveraging these new technologies are saving at least 30% of their working time; this figure reaches an impressive 50-75% in some industries!  Now, imagine how artificial intelligence will affect your business. It will give you an impetus for scaling, reducing costs, and dealing with weak points where previously you relied... 01 April 2024 15 min read
8 Spring Marketing Ideas 8 Spring Marketing Ideas Are you looking for spring marketing ideas to catch the attention of your customers and make your brand recognizable? We have some exciting suggestions that are suitable for any business. So, let's get ready for the season of beauty and renewal! Spring Marketing Campaign: Why Is It Essential for Your Business Spring is not just the first warm days and new leaves on trees. Along with the weather, consumers' moods improve. They become more susceptible to emotional impulse spending and... 27 March 2024 12 min read
What is Sustainable Marketing: Definition and Strategies with Examples What is Sustainable Marketing: Definition and Strategies with Examples Sustainable marketing is one of the key trends in the 21st century. Governments and non-profit organizations are paying more attention to environmental protection and preserving the planet’s resources, and businesses cannot stand aside. This is an excellent opportunity for businesses to contribute to solving global problems while improving their reputation and achieving other commercial goals.  Keep reading to learn what sustainable marketing is, its advantages, and ways to use it. What is Sustainable Marketing Sustainable marketing is the promotion of... 25 March 2024 12 min read
Top 10 Easter Pop-ups from Claspo Top 10 Easter Pop-ups from Claspo Easter is a time of cherished traditions, prominently featuring the joy of giving gifts to loved ones. In 2024, Easter holiday spending reached $22.4 billion, with a third of shoppers turning to online stores. So, if you have special offers, don't tuck them away like hidden Easter eggs. Instead, showcase them front and center on your website, enticing shoppers to choose your store for their gift-hunting adventure.  How do you make your offers stand out? Claspo is your ally here. This... 21 March 2024 12 min read
AI in the E-Commerce Industry AI in the E-Commerce Industry If you're not using AI in e-commerce yet, you're already behind the trends. According to Contentscale, 80% of US retailers are currently using AI, and this share may increase to 95% in 2025. Let us tell you more about how AI increases business efficiency and which top companies have achieved the greatest success in this area. Why You Should Use AI in E-Commerce Modern artificial intelligence simulates processes similar to those in the human brain. Unlike computer programs of the... 18 March 2024 10 min read
6 Memorable Spring Campaigns + 5 Relevant Templates from Claspo 6 Memorable Spring Campaigns + 5 Relevant Templates from Claspo Spring is a time of renewal and vibrancy, which is also reflected in the marketing campaigns of many businesses. Let’s explore how other companies welcome spring and what you can learn from them. We will also look at a few ways you can incorporate Claspo’s best widgets on the web into your spring marketing campaign to ensure its success. Create Seasonal Pop-up with Ready-Made Templates In Minutes Get Started 6 Memorable Spring Campaigns The best way to learn something is to... 15 March 2024 12 min read
7 Marketing Campaign Ideas for International Women’s Day + 5 Relevant Templates from Claspo 7 Marketing Campaign Ideas for International Women’s Day + 5 Relevant Templates from Claspo International Women's Day (IWD) is fast approaching, and it’s a great opportunity for shoppers to purchase gifts for their friends, loved ones, or themselves. It’s also a brilliant opportunity for marketers and business owners to encourage shoppers to buy specifically from them while earning loyalty during this celebration. But to capitalize on this celebration, you must prepare a great marketing campaign in advance. But what if you have no ideas for a great campaign? You can inspire yourself with something... 07 March 2024 12 min read
AI in Marketing: Examples and Use Cases AI in Marketing: Examples and Use Cases In 2025, marketing and AI are inextricably linked. The biggest companies in the world started using AI-based tools several years ago, which allowed them to gain and maintain their current leadership positions. According to Content at Scale, 80% of American businesses already use AI, and another 15% will join them this year.  Technology does not stand still, so AI has gradually evolved from an expensive and mysterious software for the elite to an accessible solution. Today, even small businesses and... 04 March 2024 14 min read
Valentine's Day Marketing: 14 ideas Valentine's Day Marketing: 14 ideas Marketing ideas for Valentine's Day are often the most productive and efficient. This day has long been considered not only the holiday of love but also the holiday of marketers. According to the American Retail Federation, total consumer spending related to it is expected to reach $27,5 billion in 2025.  Ready to take advantage of this opportunity? Then, keep reading and learn about interesting holiday marketing ideas. 14 Marketing Ideas for Valentine’s Day Before we get started, there are two... 14 February 2024 7 min read
16 Best Valentine's Day Pop-ups 16 Best Valentine's Day Pop-ups Ah, Valentine's Day – where love fills the air, hearts grace every corner, and the joy of gifting warms our souls. Spending on Valentine’s gifts has been on a sweet rise, from $21.8 billion in 2021 to $25.9 billion in 2023. Meanwhile, 35% of shoppers prefer the online route for their love-filled purchases. So, why not turn your online store into the go-to destination for all lovers? With Claspo widgets for websites, it's a breeze. This article unveils the best... 19 January 2024 10 min read
Holiday Marketing Calendar: Dates You Shouldn't Miss in 2025 Holiday Marketing Calendar: Dates You Shouldn't Miss in 2025 Holidays are a great time for the whole family to get together, have a nice meal, catch up on life’s events, and watch holiday movies. However, if you’re a business owner, there is much to plan and do before you can enjoy your well-deserved time off. Claspo has prepared a marketing holiday calendar to assist you with the planning. We will point out important dates and events and some optional ideas to consider if you have the resources. What is... 17 January 2024 18 min read
17 Best New Year Pop-up Templates from Claspo You Can Use 17 Best New Year Pop-up Templates from Claspo You Can Use We’re zeroing in on the New Year at light speed, so it’s time to pick up a New Year pop-up to place on your website. Hello, this is Claspo, your captain for this holiday flight speaking. We’re about to enter the world of user-friendly festive pop-ups that will bring you many leads and customers this holiday season. Our previous journeys have shown us that New Year email-gathering templates and information-sharing pop-ups are the most popular among our users. Here are... 02 January 2024 10 min read
17 Best Christmas Pop-up Templates from Claspo 17 Best Christmas Pop-up Templates from Claspo Christmas is right around the corner.  During this period, people all over the world will spend hundreds and even thousands of dollars. If you want to maximize your profits during the holiday season, website pop-ups can help. Websites with pop-ups are 4 times more likely to convert users than those without this tech, so it’s safe to say Christmas pop-ups are a must. In this article, we’ve gathered the 17 best Christmas-themed pop-up templates for your website that are the... 26 December 2023 10 min read
120 Impactful Summer Email Subject Lines: Get Inspired Now! 120 Impactful Summer Email Subject Lines: Get Inspired Now! The subject line of an email serves as a tool to engage subscribers and convince them to open the email. It is an effective strategy for reducing consumer shopping cart abandonment and increasing open rates, click-through rates, and, ultimately, conversions. We've compiled a list of the greatest summer email subject lines from abandoned cart subject lines to those which assist you in increasing open rates, driving purchases, and sparking conversations during these scorching months. Table of Contents Superior Summer Email... 22 June 2023 8 min read
Best Email Marketing Services for Small Business 2025 Best Small Business Email Marketing Services for 2025 Proper use of marketing tools and platforms ensures the success of your business by attracting more customers and facilitating their return. They save business resources, allowing the owner and team to reduce routine tasks and focus on strategic plans and creativity. Here is a list of small business marketing solutions that will help you get your business noticed and expand your market share, including email marketing software for small businesses.   Yespo Smartlead HubSpot Userlist Beehiiv Constant Contact Benchmark SendinBlue... 13 January 2023 11 min read
6 All-Time Best Black Friday Email Ideas And Templates 6 All-Time Best Black Friday Email Ideas And Templates You might think the November marketing campaign scope is an excuse to take it easy when creating your Black Friday email. All you need is an unambiguous headline, a prominent call to action button, and a vast “100% OFF” text in the center. This is not entirely true. We admit that Black Friday email with a primitive design, but an incredibly profitable offer inside, can attract customers' attention. But in the week leading up to day X, your audience's inboxes... 29 December 2022 10 min read
Best New Year Email Campaign Ideas Best New Year Email Campaign Ideas The holidays are the perfect time for sending out New Year emails to attract customers, stimulate sales, and promote products. One letter is good, but a series of emails is significantly more effective. That is why we strongly advise you to plan your pre-New Year mailings in advance and learn more about opt-in email marketing to launch the first New Year email on time.  Let’s talk about techniques that help you establish contact with the audience in the pre-New Year... 19 December 2022 10 min read
10 New Year Marketing Ideas to Increase Your Sales in 2025 8 New Year Marketing Ideas to Increase Your Sales in 2025 The New Year brings a lot of customers to stores, and many savvy companies come up with New Year ads to capture this flow. Preparing for New Year marketing campaigns can take weeks or even months.  You need to develop a strategy and choose the proper channels and ways to influence the consumer. To help inspire you, we collected 8 exceptional New Year marketing ideas. When Should I Start My New Year Marketing Campaign? In 2025, the majority of holiday... 12 December 2022 7 min read
6 Christmas Marketing Campaign Ideas to Increase Your Sales 20 Christmas Marketing Campaign Ideas to Increase Your Sales Christmas is by far the biggest holiday, especially for the retail industry. This warm and fuzzy holiday is the perfect time to wow your customers with your Christmas marketing.  Some marketing campaigns become iconic and synonymous with Christmas, remaining in the memory of millions of users. Unique Christmas videos are reviewed annually, and catchy advertising texts are quoted by fans.  If you need inspiration to create your content marketing strategy for the holidays or just need a few fresh tips,... 30 November 2022 13 min read
17 Giving Tuesday Campaigns Ideas & Tips in 2025 17 Giving Tuesday Campaigns Ideas & Tips in 2025 GivingTuesday is a global movement that encourages and multiplies giving, commitment and solidarity. The goal? Dedicate a day to generosity and solidarity by celebrating donations in all forms. In a single day, Giving Tuesday participants in the United States gave $2.47 billion, more than all US philanthropic foundations in an entire year. A successful Giving Tuesday campaign requires some thoughtful elements. To help you identify and incorporate all of these factors, we bring great ideas for the best Giving Tuesday... 01 November 2022 13 min read