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9 Best Email Marketing Services for Small Business 2023

13 January ~ 11 min read 485 views
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Claspo Blog 9 Best Email Marketing Services for Small Business 2023

Proper use of marketing tools and platforms ensures the success of your business by attracting more customers and facilitating their return. They save business resources, allowing the owner and team to reduce routine tasks and focus on strategic plans and creativity.

Here is a list of small business marketing solutions that will help you get your business noticed and expand your market share.

 

Yespo

HubSpot

Constant Contact

Benchmark

SendinBlue

Drip 

Moosend 

AWeber

Campaign Monitor 

Minimal price

$85/month

$45/month

$9,99/month

$13/month

$25/month

$39/month

$9/month 

$20/month

$9/month

Main features

Collecting customer information based on site behavior, sent messages, cart status, and CRM records

Personalisation of emails for each subscriber based on things like device type, country, list membership

User-friendly email editor and access to unlimited emails, list segmentation and eCommerce integration for Shopify stores

Great automation capabilities and AI-powered smart content

Excellent A/B testing, personalization and grouping audience into segments

SMS notification and ability to easily add pop-ups or opt-in sign up forms to the website

Ability to display content based on the subscribers' access to custom fields and

Access to images from Facebook, Google Drive, Dropbox, Instagram, and OneDrive

AMP emails, automatic RSS-to-email for bloggers, and tag based subscriber segmentation
 

Your email designer can lock sections of the template so that your team only updates what you want them to

Who is it ideal for?

Businesses at any stage of growth

Small-to-medium-sized business, enterprise customers

Small growing businesses and startups

Private company or non-benefit affiliation

Small business who has just started and wants to automate marketing processes

Small companies that love DIY philosophy

Small businesses especially interested in automation and deliverability features

eCommerce, digital marketers and bloggers

Small businesses and the Marketing & Advertising industry

Verdict

Best omnichannel service

Best all-in-one marketing solution

Best for startups and small business email marketing

User-friendly service

Best marketing automation

Best analytics and reporting

Most trend following

The most responsive support service

Best for maximizing marketing initiatives

1. Yespo

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Yespo is an omnichannel customer data platform (CDP) that allows managing cross-channel messaging campaigns via Email, SMS, Web Push, Viber in a single system, segmenting the audience according to the customer's interests, creating product recommendations based on client's behavior and easily automate all your marketing activities.

Who is it ideal for?

For businesses at any stage of growth.

Features

  1. No need to segment the audience manually. Thanks to web-tracking scripts and AI algorithms, Yespo will do all the work automatically.
  2. Convenient CDP for zooming repeat sales and promoting customer loyalty.

Pros & Cons

Pros

Cons

Guidance through every stage of business development

The setting up of event-triggered messages is a bit complicated. However, the dashboard is quite intuitive.

Easy contact base management

 

Pricing plan

  • Advanced - $85/month, 
  • Professional - $280/month,
  • Enterprise - the price is determined depending on the client's needs.

Verdict

Best omnichannel service.

2. HubSpot

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HubSpot is a comprehensive platform of tools for your small business email marketing, sales, and customer support teams and is a powerful digital marketing tool. A/B testing, send time optimization, analytics, marketing automation, and drip programs are all included in HubSpot.

Who is it ideal for?

For small-to-medium-sized businesses or enterprises, customers need a tool to help them manage everything from start to finish.

Features

  1. Even if you aren't using all of the features of HubSpot right now, it's still vital to become familiar with them because the platform has the ability to grow with your small business email marketing.
  2. You can design a report that can look at your clients throughout their whole customer experience, from the moment they first arrived on your website through their interactions with your support staff.
  3. The HubSpot Academy provides a variety of certifications and courses that may teach you more about email marketing for small businesses, sales, and customer support, in addition to how to use every feature of the platform.

Pros & Cons

Pros

Cons

All of your marketing, sales, and customer service data in one place

CRM is not as "customizable" as other solutions

Large app marketplace to connect your other instruments

 

Free plan with CRM and free marketing, sales, service, and operations tools

 

Pricing plan

  • Starter - $45/month, 
  • Professional - $800/month, 
  • Enterprise - $3,600/month.

Verdict

Best All-In-One Marketing Solution.

3. Constant Contact

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Constant Contact Email Plus accounts also include potent features like email automation, surveys and polls, coupons, and online donations that allow you to send targeted emails and increase your open rate.

Additionally, Constant Contact provides live, in-person lectures all throughout the USA. This makes it possible for small business owners to swiftly grasp the fundamentals of email marketing and begin using it to expand their companies like pros.

Who is it ideal for?

For small growing businesses and startups.

Features

  1. Constant Contact provides unrivaled customer support via live chat, phone calls, email, community support, and a vast library of useful materials.
  2. You can send almost an infinite number of emails with Constant Contact's plans, which are charged according to the number of subscribers you have, as opposed to many of its rivals who place lower send restrictions.
  3. Service has a user-friendly email editor that makes it simple to alter the provided templates by automatically grabbing your logo, brand colors, and social media links from your company website.

Pros & Cons

Pros

Cons

30-day money-back guarantee

The A/B testing feature is limited

Affordable monthly plans

 

Excellent customer support

 

Pricing plan

  • Core - $9,99/month, 
  • Plus - $45/month.

Verdict

Best for startups and small business email marketing.

4. Benchmark

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All Benchmark’s plans include features like automation, lead generating, and reporting capabilities that make the service simple to use. Although the free edition lacks several essential capabilities valuable for small business email marketing, we considered these elements to be relatively constrained and basic.

Who is it ideal for?

For a private company or non-benefit affiliation. 

Features

  1. Sophisticated automation capabilities like automated customer journey templates, behavior-based email follow-up, list management, and website engagement automation.
  2. Benchmark also provides Smart Content that is AI-powered. This copywriting tool may create new text from the start or revise already published content using straightforward inputs. Any small business email marketing audience, including B2B, B2C, and e-commerce, can be written for by this tool. With this feature's help, marketers can produce interesting content more quickly and therefore save time.

Pros & Cons

Pros

Cons

Easy-to-use interface

Some tools for layout customization are absent

Helpful automation

 

Handy drag-and-drop email editor 

 

Pricing plan

  • Pro - $13/month, 
  • Enterprise - $611/month.

Verdict

User-friendly service.

5. SendinBlue

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SendinBlue is an all-inclusive SMS and small business email marketing tool. To power automatic or transactional emails from your WordPress website, SendinBlue provides a different SMTP bulk email marketing service. Although you don't require this for email marketing campaigns, it's a wonderful feature if you have a huge website and want real-time, automated emails that are dependent on its content of it.

Who is it ideal for?

For a small business that has just started out and wants to automate marketing processes.

Features

  1. The A/B testing tool helps you determine what message to send to whom and at what time, ensuring that they reach your target audience and increase engagement.
  2. Sendinblue helps you personalize and curate content by dynamically adding text, such as your contact’s name to the email body.
  3. You can group your audience into various segments using multiple filters to send them more targeted content.

Pros & Cons

Pros

Cons

Сlear and useful dashboards

Customer support is dependant of the chosen plan

Simple Salesforce app integration

 

Unlimited automation branching

 

Pricing plan

  • Starter - $25/month, 
  • Business - $65/month, 
  • Enterprise - $1000/month.

Verdict

Best marketing automation.

6. Drip

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Among small business email marketing services Drip provides, the most important is the seamless connection for all the most commonly used website builders, such as WordPress and WooCommerce, with their email software. As a result, adding pop-ups or opt-in signup forms to your website is simple, enabling you to collect more leads. To increase conversion, you can use email popup templates.

Drip also has email segmenting, list groups, split testing features, and a visual drag-and-drop builder for automation workflows so you can reach targeted customers.

Important to note that Drip is a platform that is very focused and leans toward the DIY  ("Do it yourself") philosophy. That's acceptable to some but might be unacceptable to others.

Who is it ideal for?

For small companies that love DIY philosophy.

Features

  1. SMS notification is a feature to all plans which allows you to connect with your users on both email and SMS marketing channels.
  2. Ability to easily add pop-ups or opt-in sign-up forms to the website and capture more leads.

Pros & Cons

Pros

Cons

With smart eCommerce marketing automation, you can send bulk emails while interacting and connecting with each consumer personally

There are almost no templates to choose from

Thanks to an eCommerce revenue attribution feature, you can see how much money you make from each email marketing campaign

 

Pricing plan

  • $39/month.

Verdict

Best analytics and reporting.

7. Moosend

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With Moosend you can move, crop, resize, group, add and change anything you want to create stunning landing pages in just a few clicks.

The email template editor is simple and functional. It enables you to arrange your information using a selection of straightforward layouts. You can add other elements like images, text, buttons, article previews, social sharing and follow buttons, and more.

Who is it ideal for?

For small business email marketing interested in automation and deliverability features.

Features

  1. You can display or conceal content based on the subscribers' access to custom fields.
  2. You can also import your own images from services like Facebook, Google Drive, Dropbox, Instagram, and OneDrive.

Pros & Cons

Pros

Cons

70 ready-made design choices, arranged in categories like Abstract, Corporate, E-Commerce, Real Estate, and more

Only Windows system fonts

You can import your contacts from Google Contacts and Salesforce

No support for right-to-left (RTL) languages such as Hebrew or Arabic

Modern landing page templates trending toward flat design

 

Pricing plan

  • Pro - $9/month, 

  • Enterprise - the price is determined depending on the needs of the client.

Verdict

The most trend-following service.

8. AWeber

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The most remarkable feature of AWeber is DKIM authentication. DKIM is a mechanism that employs encryption to identify your email's origin for the servers that receive it. It verifies that your website, or at the very least your domain name, is the source of the email. DKIM notifies the receiving servers that your email is less likely to contain malicious code or be spam.

Affiliate marketing is permitted by AWeber as well. You must distribute those affiliate links to those who have signed up for them, and the affiliate marketing programs you join must be legal and compliant with AWeber's policies. But it's permitted.

Who is it ideal for?

For eCommerce, digital marketers, and bloggers.

Features

  1. AWeber has AMP emails, automatic RSS-to-email for bloggers, and tag-based subscriber segmentation.
  2. Based on the contact's name, any tags you've given them, their location, email, IP address, and many other factors, you can make information appear (or, conversely, hide).

Pros & Cons

Pros

Cons

Drag-and-drop editor with 700+ templates

Does not offer dedicated IP addresses 

Library of 6,500 stock images

 

Pricing plan

  • $20/month.

Verdict

The most responsive support service for small business email marketing.

9. Campaign Monitor

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Campaign Monitor is an intuitive solution for email marketing for small businesses. It enables business owners of expanding enterprises to send lovely, pertinent newsletters, establishing a trustworthy channel to increase contact with their subscribers and encourage devoted readership. Marketers can easily provide tailored content to massive lists of subscribers because of lovely templates, drag-and-drop UI, and engagement-based segmentation.

Who is it ideal for?

For small businesses and the Marketing & Advertising industry.

Features

  1. Your email designer can lock sections of the template so that your team only updates what you want them to — ensuring your brand style and business-critical information all stay intact.
  2. Through capabilities including deliverability checks, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring, the software helps ensure that email messages are delivered to recipients' inboxes.
     

Pros & Cons

Pros

Cons

Template management for teams

Lack of Premium Consulting / Integration Services

Users can test dynamic content before launching a campaign

 

Pricing plan

  • Basic - $9/month, 
  • Unlimited $29/month, 
  • Premier -$149/month.

Verdict

Best for maximizing marketing initiatives.

How to Choose Small Business Email Marketing Services that Suit Your Strategy?

Email marketing software for small businesses is one of the best ways to increase clicks to your website, increase brand awareness, and generally stay top of mind for your current and potential customers. Do they like your subject lines? Are they still clicking the buttons on your emails? What kind of products do they buy? With the right platforms, you can easily find the answers to these questions.

So, how to choose the right email marketing services for small businesses?

1. Determine the email types

To make your emails personalized, you can choose from a variety of email formats:

  • for newsletters, the email marketing system will need to enable building the address file from the site's forms, creating messages, and tracking performance;
  • to send transactional emails, the technology must be flawlessly linked with your website or e-commerce platform;
  • favor automated marketing platforms over scripted emails will assist you in broadly achieving your business objectives because they are more thorough. The chosen platform should offer tracking information, if necessary, to assess the effectiveness and caliber of your efforts.

2. Test the solution

Reduce the list of viable tools after determining your needs and the suggestions made by the various platforms, and then spend some time testing them. Instruct your team members to utilize the email program as they normally would. Spend some time deciding on the course of action that will make it simpler to satisfy your client's needs while adhering to your principles.

3. Prioritize segmentation

Any legitimate emailing system must have segmentation criteria so that you can generate contact lists for contacts based on their gender, age, or region. When integrated with your CRM or CMS, some solutions will even let you segment based on customer behavior, such as the date of their most recent purchase, their visitation to a specific page on your website, or their abandonment of their shopping cart. This segmentation is a crucial part of email marketing for small businesses so that you can deliver targeted, customized emails.

4. Examine potential connections to other technologies you use

Your CRM is your best friend while working in digital marketing. It takes a lot of time to manually update lists and send emails. You can manage content and customer data quickly and segment it for better targeting by selecting an email marketing platform that connects flawlessly with your CRM.

5. Give a tool with customizable playback and display

It goes without saying that you must be able to alter how your emails look, including their colors, the placement of your logo and other graphics, the inclusion of the recipient's first or last name, etc. The ideal emailing system offers a large selection of responsive, easily customizable, pre-designed layouts. It's important to select an email marketing tool with mobile-friendly features and designs. Your efforts will be ineffective if a customer opens an email on a smartphone that doesn't display properly.

Choosing the right small business email marketing services is crucial, so now that you have all the necessary tools and tips, all you need to do is start creating magical marketing campaigns.