12 Pop-up Message Examples & Useful Tips

Pop-up messages are like a digital tap on the shoulder, delivering important information, notifications, or a friendly nudge to take action. From newsletter subscriptions to exclusive offers, these little windows are all about engaging users and increasing conversions.

But creating the perfect popup design is a big deal. It's all about finding the right balance between capturing attention and not driving your visitors crazy. That's where we come in with some handy tips and real-world examples to inspire your widget creations. So buckle up as we take a closer look at how different brands use pop-ups to connect with their audiences and drive results. We'll also share some advice on creating widgets and getting the most out of this marketing tool.

What is a Pop-up Message?

A pop-up message is a type of graphical user interface element that appears suddenly on top of the current content of a website, application, or digital interface. 

Pop-up messages are often designed to capture the user's attention and prompt them to take a specific action, such as subscribing to a newsletter, confirming an action, providing feedback, or informing them about promotions or updates. One effective way to engage visitors is through pop-up gamification, which turns the message into an interactive experience. This can increase user participation and make the pop-up more enjoyable, encouraging higher conversion rates. For instance, a pick-a-gift popup can allow users to engage with your brand by offering them a fun opportunity to choose a gift in exchange for their participation. This not only encourages interaction but also drives conversions by giving users an incentive to act. Similarly, a spin-the-wheel popup provides a gamified experience where users can spin a virtual wheel for a chance to win discounts or prizes, further enhancing user engagement and boosting conversion rates.

Tips on Creating Effective Messages That Pop Up

Web page widgets, including pop-ups, are effective in achieving your goals, whether it's expanding your contact base without disrupting the main conversion process or directly increasing revenue. For example, the strategic use of Claspo’s widget resulted in a 48% increase in product downloads for an IT product company and a 19% boost in transactions for an e-commerce platform. If you're not sure how to make the most of this marketing channel to enhance the user experience rather than hinder it, check out the useful tips in this article.

Crafting Concise Pop-up Message — Example

Ensure your pop-up message is clear, concise, and easily understandable at a glance. Clarity prevents confusion and ensures that users quickly grasp the purpose of the widget. You can get more tips about conversion-provoking copywriting in our separate article.

Take a look at Grammarly's clear website pop-up message directing visitors to a dedicated landing page. The text callout immediately presents the consumer with the service's benefits. Additionally, the main tools available to users are highlighted. There is also an appeal to social proof, which aims to convince people of the service's high efficiency.

Showing Personalized Messages: Pop-up That Resonates 

According to statistics, 71% of consumers expect personalized experiences from brands. While companies may lack the data to tailor pop-up content to individual interests or behavior, you can still add a personal touch to widgets.

Location-based personalization. In Claspo, you can use geolocation to tailor messages based on the visitor's location. For example, if your website operates in different regions or countries, you can customize the pop-up message to reflect: 

• local events,
• promotions or discounts related to local holidays,
• pop-up announcement about fast delivery across a town or local pickup points, etc. 

According to one survey, among the criteria for a personalized brand experience, respondents mentioned recommendations based on location data. In Claspo, you can set up rules to display a specific widget to visitors from selected countries, regions and cities.

UTM-enabled personalization.  In Claspo, you can configure widgets to display to visitors based on their traffic source, a specific campaign, or even a particular keyword that triggered your PPC ad. This way, you can present a website pop-up message that aligns with their interests, encouraging them to convert. Consider this hypothetical scenario: you've advertised a shampoo for brittle-colored hair on Facebook. When a user clicks on the ad and lands on the website, the trigger set up by the UTM tag is activated, prompting the user to see a pop-up with a special offer for this shampoo.

Contextual matching. Take into account the context in which the pop-up message appears. For example, if a visitor is browsing a particular product category, you can customize widgets with special deals related to it. This way, you provide a broader range of options that may pique the interest of this specific customer. 

Try a simple copywriting trick to increase the impact of your website pop-up message: replace ‘your’ with ‘my’ in the call to action. For example, replace ‘Take your discount’ with ‘Get my discount’. Using first-person phrases in CTA button text can increase click-through rates by up to 90%.

Focusing on Placement Messages Pop-ups

Place widgets on your website's high-traffic pages. For example, according to statistics, subscription forms placed on a website's home page and various customer-facing pages are effective for conversions. Analyze the traffic to determine the most 'crowded places' where you can add a widget. Our client, Devart, adopted this approach by placing widgets on pages with high traffic but low conversion rates. As a result of this strategy and the use of varied designs and key messages, they managed to grow the number of product downloads by 48% and increase conversion rates by 26.7%.

Consider placing a pop-up message in a screen area where they do not obscure important content and do not interfere with the user experience. The exception is the content-blocking widget when you need to convey important information to visitors or verify their age to access the site. For mobile pop-ups, ensure that the design is optimized to fit smaller screens and does not disrupt the flow of the user's browsing experience, especially when navigating on mobile devices.

Choosing Triggers for Messages to Pop Up

Timing matters. Avoid showing pop-ups the second a visitor arrives on your website because the person hasn't had time to understand the context, the goods and services offered, or their value to them. According to a study, this is one of the main reasons why consumers don't like pop-ups. 

The following rules can act as triggers:

• Timing: select the moment to trigger the widget based on the average time visitors spend on your website or a specific page. For instance, if the average time is 40 seconds, set the pop-up message to appear at 30 seconds. Although Claspo defaults to 20 seconds, you can easily adjust this setting.
• Scroll-Based: trigger widgets based on user scrolling behavior. For example, you can set pop-ups to appear when users reach a certain percentage of the page.
• Action-based: you can specify a rule for the widget to appear on the screen when the visitor has viewed a certain number of pages. Alternatively, it can appear if the person has been inactive on the site for a certain period of time. For WordPress users, this is easy to set up with a WordPress popup without plugin that can trigger after a defined period of inactivity or page views.
• Exit-Intent: use exit-intent pop-ups that appear when users are about to leave your website. These pop-up texts can offer discounts, promotions, or compelling content to entice customers to stay or take action before they leave. For example, a special lead capture pop-up can be triggered when a user is about to exit, offering them an incentive to subscribe or learn more before leaving your site. This tactic is especially powerful when adapted for mobile users — with an exit intent popup on mobile, you can retain shoppers right before they tap away, using smooth gestures and timing detection without disrupting the browsing experience.

Claspo allows you to set up these and other rules in just a couple of clicks and change any settings just as easily — on your own, without involving developers.

Protecting the Smooth User Experience

According to one study, 60% of consumers will leave a website because of intrusive pop-ups. Among the top reasons were that the site looks spammy and disrupts their user experience. We recognize the importance of delivering a seamless UX while leveraging the power of pop-ups for engagement. To achieve this balance, Claspo offers the silent interval feature. It prevents pop-up overload using strategic intervals between widget displays.

Here's how it works:

• If no other pop-up is currently visible, the widget appears as intended.
• If a pop-up is already present, the system waits for a set duration (default 3 minutes) before displaying the next widget. 

This time gap ensures visitors aren't overwhelmed with multiple pop-up messages simultaneously.

Another cool feature we have is overlapping protection. With it, your widgets will never blend on the screen, covering each other. The system automatically schedules their display, even if you accidentally specify the same trigger conditions. Such help is hard to overestimate when you have to manage the display of several widgets with different purposes on your website. 

Enhancing Widgets with A/B Testing

If you want to make widgets the most effective tool for customer engagement, get ready to conduct some testing. Experiment with different widget variations, including messaging, design, locations, and timing, to identify the most effective combination. You can read more about the step-by-step widget testing process in this article. 

A/B testing allows you to gather data-driven insights into what resonates best with your audience. By continuously testing and optimizing pop-up messages on a website, you can improve their performance over time and maximize their impact on conversions. For example, by experimenting with the placement and content of widgets on our blog, we achieved a 300% increase in newsletter registrations.

By the way, we've already prepared an A/B testing template to help you quickly determine what to test. So don't hesitate. Download the template, start experimenting and improve your conversion rate!

12 Best Pop-up Message Examples For Inspiration

A well-crafted website pop-up message can be concise, impactful, and irresistibly persuasive, making it an incredible tool for conveying a brand's essence and unique value proposition. Let's examine how different companies utilize this marketing channel for various purposes.

1. Adidas's Exit-Intent Pop-up Message Example

Adidas provides a good example of an Exit-intent pop-up. The text is structured to draw attention to the headline and the primary offer: to explore the latest products. This approach helps users quickly understand the purpose of the widget and what they can get out of it. 

Notably, the text on the CTA button adopts a first-person perspective, adding a personalized touch. The concise font enhances readability and aligns seamlessly with the brand's aesthetic, while the pop-up design prominently features three colors. 

2. LEGO’s ‘Traffic Sign’ Pop-up

The first thing visitors encounter on the LEGO website is a pop-up message offering a choice between shopping or entertainment. Visually, this widget is split in half by two colors, directly referencing the look of the iconic construction set. 

Interestingly, the shopping section is more formal and seems aimed at adult consumers, while the entertainment section invites users to leave their cares behind and immerse themselves in play. Even the text on the CTA button is capitalized, and the button appears larger and 3D-shaped, suggesting it's designed for a younger and more playful audience. This approach might be worth considering if your business has dual focuses.

3. H&M Marketing Website Pop-up Message

In this example, the brand deviates from the typical practice of using minimal text in the widget. A visitor is immediately presented with the primary offer in the capitalized headline. This headline is designed to capture attention and encourage further reading of the explanatory text, which is conveniently presented in bullet points for easy comprehension. 

Additionally, attention is drawn to the Call-to-Action buttons. The first button, designed for conversion, is highlighted in color and features text written from a first-person perspective. The second button offers the user a choice, with its message formulated as a more moderate ‘maybe’ rather than a categorical ‘no’.

4. Blume’s Pop-up Keeps Visitors Intrigued

The Blume brand adds an element of mystery by keeping the exact discount for its newsletter subscribers a secret. The pop-up message only says that the discount will be up to 20%. This fuels the user's excitement, prompting them to open the confirmation email from the company with interest to find out the exact discount amount.

The customer is definitely promised a free return of the purchased goods. This way, the company eliminates one of the possible objections from consumers right from the start. Please also note that visitors have the option to refuse this offer.

5. Enjoy The Wood Signup + Deal Pop-up

Enjoy the Wood brand uses a full-screen pop-up to achieve two goals simultaneously. The main website pop-up message invites visitors to subscribe to their newsletter. The text targets consumers who may be looking for a gift for the upcoming Father's Day. It promises subscribers a special selection of themed products in their email and a discount. If you’re using WordPress, implementing a similar WordPress popup form will allow you to easily capture email signups and boost engagement with personalized offers tailored to your audience.

To the left of the main part of the pop-up, they added social proof with stars and the number of positive reviews. However, if a visitor doesn’t want to subscribe, the right side of the widget features a promo code and the specified discount amount to grab their attention and encourage a purchase. This approach does not interfere with the primary conversion, and the subscriber base will include consumers who are actually interested in email newsletters... or very inattentive users. 

In Claspo, you can also easily create widgets with embedded promo codes that site visitors can copy and paste at checkout. A study found that 67% of consumers made purchases they hadn't planned on when they saw a promo code.

6. Target Feedback Pop-up

Target's request for feedback is an example of a simple, polite, and concise pop-up message. The company doesn't start with the words, ‘Please give us your feedback’, but instead asks if you have time to provide it. Similarly, you can create an engaging Shopify popup newsletter to collect customer feedback right after they sign up for your newsletter. In a short text, the brand explains why it is necessary to provide your feedback — so it can improve the customer experience. Such courtesy and clear motivation will surely do the trick and encourage people to fill out the form.

It's important for businesses to receive feedback not only from customers but also from visitors who didn't complete a purchase. Claspo offers highly useful exit-intent survey pop-ups for this purpose. These widgets allow you to ask users about any issues they encountered and invite them to leave a review and provide their contact information so you can address their concerns.

7. Happiest Baby’s Exit-Intent Pop-up

The Happiest Baby brand effectively retains potential customers by displaying a special offer on a bestselling product through a pop-up as they are about to leave. The primary focus is on creating a sense of urgency, as emphasized by the call to action on the CTA button. This urgency is further heightened by a countdown timer, indicating that the decision must be made immediately, with only 5 minutes to take advantage of the offer.

The median bounce rate stands at 44.82%, although it varies across different industries. Crafting compelling and relevant content and offers that align with the interests and intentions of your target audience is essential to prevent visitors from leaving the site quickly without converting. Another effective tool for retaining visitors is the exit-intent pop-up. Our template library offers a variety of these widgets, including those with countdown timers. In Claspo, you can utilize the relative timer, which automatically starts the countdown for a specific visitor once your widget is displayed to them.

8. Dove’s Signup Pop-up

The Dove subscription form pop-up captures attention with two primary elements: the image and the headline. It’s a great email pop-up example that shows how visual identity and a clear message can work together to drive signups while reinforcing brand values. The picture effectively communicates the brand's social message — advocating for diversity and beauty in all its forms. The headline emphasizes the benefits subscribers will enjoy: discounts and beauty tips. Additionally, at the bottom, in a smaller font, there is an explanation of the content subscribers can expect to receive in their inbox.

9. L’Oreal Sustainability Pop-up

L’Oreal uses a little pop-up about its sustainability achievement with its product: it is a socially important cause that the brand is proud of. Numbers work great because you don’t need to write much — just place an impressive number, and if you have one, it’ll do the job.

L'Oréal simply shows how many liters of water have been saved thanks to its initiative. The widget also includes a link to learn more. Thus, consumers who are interested in the topic can be directed to a dedicated page. 

10. Swarovski Help Pop-up

Some products can be pretty difficult to choose without expert advice. The Swarovski jewelry brand gracefully addresses this need on its website through the pop-up message. A subtle element offers assistance without distracting the user from the main conversion goal, even on the product page. A polite inquiry about whether help is needed and assurances that the customer is welcome to seek advice evoke positive emotions.

This small element acts as a launcher, opening a widget with a detailed explanation. Clicking on it directs the user to the “Book an Appointment” page, where they can schedule an in-store consultation with crystal experts at selected offline shops or contact a consultant via online chat. You can easily implement a similar approach on your website using our widgets with launchers.

11. DKNY Promo Code Pop-up

Pop-ups are a great tool for attracting customers with a promo code. The DKNY brand provides a discounted promo code that is valid for multiple promotions simultaneously. This way, consumers learn about the current promotions and the deadline for making a purchase to receive their order before the upcoming holiday. Thus, the widget serves two purposes: informing visitors and driving sales.

12. Adore Me Promoting Pop-up

On the site's homepage, the Adore Me brand features a pop-up message promoting a special service called '#1Lingerie Box'. The headline invites customers to explore this feature, while a brief description explains its advantages. However, the primary focus is on the image, which shows examples of the products a prospect will receive in the mysterious box. Until they open it, they won't know exactly what's inside. More details about this enticing opportunity are revealed when the user clicks the CTA button and is taken to the appropriate page.

6 Pop-up Text Ideas

We've compiled copywriting advice for several of the most common widget types and included examples demonstrating how messages created using these principles might appear.

Welcome Greeting

Here are a few tips you can follow to create a welcome pop-up message:

1. Warmth: Create a welcoming and friendly tone. Use positive language and expressions to convey warmth and hospitality.
2. Relevant message: Provide a brief but meaningful message that communicates the purpose of the pop-up and sets expectations for the user's experience.
3. Call-to-Action: Include a clear and compelling CTA that prompts users to take the next step or engage with your website. For example, you could invite them to browse products, subscribe to a newsletter, or create an account.

Look at the our greeting pop-up message example:

Pop-up title: ‘Welcome! Enjoy a Special Offer Just for You!’

Message: ‘For the next 24 hours, enjoy 30% off all products with code 'SUMMER30' at checkout. Don't miss out on our exclusive summer sale. Start shopping now!’

Limited-Time Offer Countdown Pop-Up Message Example

For this type of widget, you can write text according to the following tips:

1. Urgency: Emphasize the limited-time nature of the offer to create a sense of urgency and encourage immediate action. Use phrases like ‘Act now’, ‘Hurry’, ‘Offer ends soon’, etc.
2. Details: Clearly outline the details of the offer and any specific terms or conditions.
3. Benefits: Highlight the benefits or value proposition of the offer to entice users to act.
4. Countdown timer: Include a countdown timer to visually illustrate the remaining time until the offer expires.

Look at a hypothetical example of the text:

Title: ‘Hurry! Time's Running Out!’

Message: ‘Only 24 hours left to grab our exclusive summer sale. Use code 'SUMMER30' at checkout and enjoy a refreshing 30% off on all products. Don't let this amazing offer slip away!’

Exit Intent Pop-up

This type of popup will help keep the visitor on the site or even prevent the customer from leaving the abandoned cart. Consider this advice:

1. Attention-grabbing: Start with a headline that captures the user's attention. 
2. Offer: Clearly communicate the offer or incentive that users will receive if they stay or take action. 
3. Value: To reinforce the value of staying or engaging with the pop-up, highlight the benefits or outcomes users will experience.

Here is a hypothetical example of the text:

Title: ‘Wait! Don't Leave Empty-Handed!’

Message: ‘Unlock a 10% discount on your next purchase! Simply enter your email to claim your exclusive offer and stay updated on our latest promotions and products’.

Gamified Engagement

You can entertain customers in various ways. For example, create a mini-quest by adding a promo code to a video and placing a video widget on your website. This will attract visitors, ignite their excitement, and increase their time on the site. 

For a pop-up with gamification elements, you can use the following scheme for writing text:

1. Catchy headline: Introduce the game and capture the user's interest. Use language that sparks curiosity and encourages participation.
2. Game description: Briefly explain how to play, the objective, and any rules or instructions users need to know.
3. Reward: Clearly communicate the reward or incentive users will receive for playing the game.

A hypothetical pop-up text example: 

Title: ‘Spin the Wheel of Fortune!’

Message: ‘Get ready for some fun! Spin the wheel and win exciting discounts of up to 50% off. Everyone's a winner! Give it a whirl and see what amazing deal fate has in store for you’.

Social Proof and Testimonials

Testimonials significantly influence people's purchasing decisions. According to a study, 41% of consumers consider customer reviews very important when deciding whether to engage with a company. You can highlight a review in a slider widget, where the feedback will automatically scroll one by one. Website visitors will undoubtedly notice and pay attention to the testimonials, increasing the chances of conversion. 

Here's a basic outline for writing text for a Social proof and testimonials website popup message:

1. Headline: Briefly explain the purpose of the popup.
2. Social proof section: Highlight the number of satisfied customers/users. Mention any notable brands or individuals who endorse your product/service. Include statistics or metrics that demonstrate your popularity or credibility. Use phrases like ‘Join X happy customers’ or ‘X users can't be wrong’ etc.
3. Testimonials section: Feature authentic testimonials from satisfied customers. Include names, photos (if available), and customers' locations for credibility. Use quotes that highlight specific benefits or positive experiences with your product/service.

A pop-up message example might look like this: 

Title: ‘Hear What Our Customers Say!’

Message: ‘Our customers love us, and we're sure you will too! Check out what some of them have to say about their experience with us. Join our happy community and experience the same exceptional service’.

Abandoned Cart Recovery

Creating an effective abandoned cart recovery pop-up involves the following text structure:

• Incentives: Offer a discount, free shipping, or other perks to encourage completion of the purchase. Use urgency or scarcity language to prompt action (‘Limited time offer’, ‘Act now to secure your discount’, etc.).
• Trust signals: Reassure customers about the security of their information and the reliability of your service. Mention any guarantees, return policies, or customer support options.

An example of a pop-up message might look like this:

Title: ‘Don't Forget Your Favorites!’

Message: ‘You left something behind! Your selected items are waiting for you in your cart. Complete your purchase now and enjoy free shipping on orders above $50’.

Keep in mind that the success of these pop-up messages relies on getting the timing, making them relevant, and ensuring they align with your overall marketing strategy. It's important to test and optimize each pop-up to get the most out of customer engagement and conversions.

Creating Pop-ups With AI

Artificial intelligence can help you in some stages of creating widgets. In particular, ChatGPT is a good assistant when it comes to writing text. Think of it as a brainstorming partner and ask it to generate several ideas that you can use to formulate a really catchy message.

The main rule for using AI remains the same: provide the system with as much clear and understandable context as possible. For this purpose, write down the following information:

• the goal of the pop-up;
• the target audience and its pain points;
• brand voice;
• the key message of the pop-up announcement;
• CTA button purpose;
• additional information (sale, discount, free shipping, etc.). 

For example, we gave ChatGPT the following task:

‘Please generate 5 text options for my widget. Please format the text so that it is clear where the headline is, where the body text is, and where the call to action for the CTA button is. 
The pop-up objective: I want to collect email sign-ups. My target audience is comic book fans. Their pain point is that it is difficult to find interesting stories that they have not already read. They are always looking for something special. Our brand voice is friendly and conversational. The key message is: the value of subscribing to our newsletter lies in the opportunity to be among the first to know when interesting and rare comic books come up for sale. The CTA is about subscribing to a newsletter. Our offer: 15% discount promo code in the first email’.

The system offers the following options:

Then, you can also ask to generate several variations of the call-to-action for the button (for example, in the first person or highlighting the main benefit, etc.). You can also ask to rewrite the text in a different style or for a specific audience segment. Moreover, ChatGPT can help you find ideas for widget design. Here are the options the tool suggested for the pop-up based on the query above.

After that, you can create a cool visual with the best idea. AI tools can help you with this as well. For example, here's a variant generated by Copylot at our request:

‘Create a collage of iconic comic book covers for advertising. Make it colorful and eye-catching. Make sure it has a dynamic composition’.

And here's what Ideogram offered on request: 

‘I need an image for advertising comic books. It should contain a collage of iconic comic books’.

Discover more about AI image generators in this article.

How to Create Efficient Pop-up Announcement with Claspo

Now that these interesting pop-up message examples have inspired you, it's time to bring your most exciting ideas to life! With Claspo, you can create a new widget in a few steps. 

As soon as you sign up, you’ll get to your profile, where you can store all your widgets and information. Note the number of buttons — not many. We decided to use only the most essential interface elements so everyone can create converting popup forms quickly without stress.

Step 1. Now, you can craft your own unique pop-up or select from the templates we’ve created. Let’s go with the templates. Claspo’s library includes a wide variety of pop-up templates for different goals — from newsletter signups to promo announcements — so you can launch high-converting widgets even without design or coding experience.

Step 2. At our template library, you can pick a widget and customize it. We divided the library into categories so you can easily navigate and find what you need. Alternatively, if you want to fully personalize your approach, Claspo’s popup maker enables you to create a pop-up from scratch, ensuring a unique design that suits your business perfectly.

Step 3. Customize the desired variant to your needs. Change the color, text, and messages that will pop up under different circumstances — Success, Already Subscribed, Error — and adapt to mobile view. 

Step 4. Now it’s time to finish with the triggers and ensure that your widget will appear at the desired time and place on your website.

Step 5. That’s pretty much it! Just specify the desired integrations with ESP, CRM, and CDP to automatically transfer all the data that your site visitors provide. 

Step 6. Copy the ready-made widget script and add it to your website via Google Tag Manager or WordPress. Read more about this step in our simple guide. If you’re using Shopify, you can also install Claspo as a Shopify popup app — this makes setup even faster and helps seamlessly integrate forms with your store.

If you don’t feel confident, please don’t hesitate to contact us. We can help you with script integration for free.

Keep Testing and Stay Sharp

From personalized greetings to enticing offers, from exit-intent prevention to gamified interactions, pop-ups come in many forms, each tailored to specific marketing goals. However, one important aspect that stands out among this creative variety is the importance of A/B testing. It allows you to refine your messaging, optimize user experience, and maximize conversions.

At Claspo, you can create any type of widget using the most converting elements and test your ideas right on our platform. So don't hesitate — sign up for a free right now and start bringing your concepts to life. Moreover, with our best lifetime free plan, you’ll be able to be creative without limits and see first conversions without any investment! We are confident that your success will quickly inspire you to keep going.