How to Build Your Personal Brand Using Pop Ups?
How to build your personal brand with pop ups? What do you think of pop ups? Do you find them annoying like many users across the world? But don’t you still want to use them? We are always curious why business owners don’t like pop ups when they are on the other websites but still place the same ones on their websites.
There’s a solution to that! You can create an informative and unannoying pop up for your personal brand or your business. You just have to walk in your users’ shoes for a while.
Here are some of the most annoying pop ups that people talk about:
- The pop up covers the whole viewport
- One person sees the same pop up over and over again
- The pop up takes the user to another website
- The person can’t close the window and doesn’t see the Close button
- Only useless offers are on the display
These are the most common and the most popular “mistakes” that drive people nuts, so why not get rid of them?
- Why Pop Ups Can Be Useful
- What Type of Pop Ups Should I Use?
- How to Use Pop Ups for Your Brand
- Pop Ups Are Your Friends in a Startup
Why Pop Ups Can Be Useful
The main purpose of the pop up is to show important information to the user while keeping attention to the brand itself. Even though most people find any type of pop up irritating, you have a chance to prove them wrong and provide nice content with a useful freebie.
Pop ups can help you build a clients list, understand your audience better, engage in actions, retain, and communicate with people. If you run a professional blog, you can offer a consultation (maybe even the first one for free), an e-book, a discount for your consultations, or a free lesson on your topic. This will help you get the contact information, learn your audience better, and build a strong relationship based on your kindness and professionalism.
As a result, your sales will rise, you will be more known, and you’ll get more loyal or new customers.
What Type of Pop Ups Should I Use?
As there is plenty of pop up window types, it is important to understand which one fits your brand and needs the most. And you don’t have to guess here. Even though marketing is not math where you can get one right answer, it still can lower the possibility of failing and uncertainty.
You can ask yourself the following questions to see if your pop up information will be important to your visitors. This will also give you information on how to build your brand with pop ups.
- Does your pop up information help your client?
- Do you have it in some other place on the website?
- Is this information useful?
- Is it annoying?
Any pop up can be tailored for any purpose today. So there are plenty of varieties for any goal.
This is the most common pop up you see. It appears in any part of the page after the user spends about a minute on the website. Such pop up is aimed to get the personal information about the user, which allows communicating later: send news, promo codes, discounts, freebies, and notify about new relative content.
Retain visitors with a freebie or some kind of discount. Even if you create content and don’t do consultations, you can offer a free checklist that depicts your niche. When the users see such things, it’s hard to move forward without free content that might be useful.
Notify users about any news or announce important information. You can place any information that won’t actually “pop up” but instead follow the person on the page. Place a countdown if some kind of event is on the way. Or just write the promo code that the user can use anytime.
How to Use Pop Ups for Your Brand
As we noticed before, many people think about the pop ups as something extremely annoying and useless. You have a chance to stand out and prove them wrong. There are many creative ways to be loved and cherished for the use of pop up windows.
How to achieve such results?
Respect Your Customers
Respect your clients’ desire to learn your content first. Don’t place banners or pop ups everywhere. Make sure to give people enough time to find out what kind of content you have on the website and what services you offer.
And when the time comes to show your pop ups, make sure to show one at a time.
Personalization is the Key
Invest your time in learning your statistics. Don’t show exit-intent content to the person who’s just entered the website. Target visitors with only relative content to the one they’ve read on your website.
After receiving their personal information, you can communicate with them based on that info. Make sure to congratulate them on their birthday, etc.
Provide your visitors only with information they will actually like. It can be news they come for, stickers, books, secret information, useful video tips, etc. No one wants to get something they won’t use even in digital. There are way too many information and freebies around us on the internet, so users are pretty picky about that.
Creativity is the key to any heart. Good creativity is based on your clients’ everyday life. Don’t try to imagine something that is not happening but learn and use that knowledge in your campaigns.
Think about how your content or service can be useful in your client's everyday life and create something unique based on that knowledge. If you create news, show some uncommon scenarios where people can check your website and talk about your content is so interesting that any place is a good place to read some news.
Pop Ups Are Your Friends in a Startup
Every business, startup, etc. starts with a product and lives due to its customers. So it is a great opportunity to get contacts for your further e-mail or SMS newsletter and promo codes.
Pop ups can also help you learn more about your customers and find out what they are most interested in and what they are expecting from you.
How to build a brand? Today, a brand is not only a company that provides a product or service. In today’s business, individuality becomes a brand.
Personal branding is an image that develops about you in the professional community. And behind this image can be anything: belonging to a certain company, possessing skills and abilities, strong personal qualities. A personal brand consists of a reputation, and everyone should be aware of that. That is, people must talk about you well and often.
And a pop up can be a reason for that. If you share your knowledge, care about people, and are not annoying, you will be everyone’s favorite!