How to Build Your Personal Brand Using Pop Ups?
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How to Build Your Personal Brand Using Pop Ups?

31 January 2022 19 April ~ 13 min read 5818 views
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Claspo Blog How to Build Your Personal Brand Using Pop Ups?

Building a personal brand is essential in establishing yourself as a thought leader, influencer, or expert in your field. How can pop-up come in handy to you in this? Pop-up can help you build a client list, understand your audience better, engage in actions, retain, and communicate with people. If you run a professional blog, you can offer a consultation (maybe even the first one for free), an e-book, a discount for your consultations, or a free lesson on your topic. Every business, startup, or project starts with a product and lives due to its customers. So it is a great opportunity to get contacts for your further email or SMS newsletter and promo codes.

We will provide you with simple steps on how to build a brand and share the secret information on how to properly use pop-ups for promotion purposes.

Table of Contents

  1. How to Build A Brand in 7 Steps
  2. What Type of Pop-ups Should I Use?
  3. How to Use Pop-ups for Your Brand
  4. Individuality is a Brand

How to Build A Brand in 7 Steps 

1. Define your brand identity

If you are wondering how to build a personal brand, start by defining your brand identity. What do you want to be known for? What are your unique skills, strengths, and values? Define your brand in terms of your personality, values, and goals.

2. Identify your target audience

Who do you want to reach with your brand? Define your target audience in terms of demographics, interests, and behavior. Knowing your audience will help you create content that resonates with them.

3. Develop your online presence

Create an online presence through social media and other online platforms. Ensure your online profiles align with your brand identity and use consistent messaging across all platforms.

4. Create content

Create content that showcases your expertise and builds credibility. This could include blog posts, videos, podcasts, or social media posts. Ensure your content is informative, engaging, and adds value to your audience.

5. Network

Build relationships with people in your industry and your target audience. Attend events, participate in online communities, and engage with others on social media.

6. Be consistent

Consistency is critical when building a personal brand. Stick to your messaging, tone, and style across all platforms. Consistent branding will help you establish trust and credibility with your audience.

7. Monitor and adjust

Monitor your brand and adjust your strategy as needed. Pay attention to how your audience responds to your content, adjust your messaging, and approach accordingly.

So, how to build a brand? Remember, building a personal brand is a long-term process that requires dedication and patience. It takes time to establish yourself as an authority in your field, but with persistence and effort, you can build a solid personal brand to help you achieve your goals.

What Type of Pop-ups Should I Use?

The pop-up primary purpose is to show critical user information while keeping attention to the brand. Even though most people find any type of pop-up irritating, you can prove them wrong and provide excellent content with a valuable freebie.

As there are plenty of pop-up window types, it is vital to understand which one fits your brand and meets your needs the most. You don’t have to guess here. Even though marketing is not math, where you can get one correct answer, it can still reduce the chance of failure and uncertainty.

Ask yourself the following questions to see if your pop-up information will be necessary to your visitors. This will also give you information on how to build your brand with pop-ups:

  1. Does your pop-up information help your client?
  2. Do you have it in some other place on the website?
  3. Is this information helpful?
  4. Is it annoying?

Any pop-up can be tailored for any purpose today. So there are plenty of varieties for any goal.

Lead Capture

This is the most common pop-up you see. It appears on any part of the page after the user spends about a minute on the website. Such a pop-up is aimed at getting personal information about the user, which allows further communication, such as sending news, promo codes, discounts, freebies, and notifications about new relative content.

Lead Capture Pop Up Example.png

Exit-Intent

Retain visitors with a freebie or some kind of discount when they want to leave your site. Even if you create content and don’t do consultations, you can offer a free checklist that depicts your niche. When the users see such things, it’s hard to move forward without free content that might be useful.  

Exit-Intent (2).gif

Banners

Notify users about any news or make announcements. You can place any information that won’t actually “popup” but instead follow the person on the page. Place a countdown if some kind of event is on the way. Or just write the promo code that the user can use anytime.

How to Use Pop-ups for Your Brand

As we noticed before, many people consider pop-ups annoying and useless. You have a chance to stand out and prove them wrong. There are many creative ways to be loved and cherished for pop-up windows.

How to achieve such results? How to build a personal brand that would be strong and recognizable? Let's find out how pop-ups can help us reach this goal.

Respect Your Customers

Respect your client’s desire to learn your content first. Don’t place banners or pop-ups everywhere. Make sure to give people enough time to find out what kind of content you have on the website and what services you offer. Then, when the time comes, show one pop-up at a time.

Personalization is the Key

Invest your time in learning your statistics. Target visitors with only relative content and don’t show exit-intent content to someone who’s just entered the website. 

After receiving customers' personal information, you can communicate with them based on that info. Make sure to congratulate them on their birthday and other holidays.

Be Valuable

Provide your visitors only with the information they will like. It can be the news they come for, stickers, books, secret information, helpful video tips, etc. No one wants to get something they won’t use, even digitally. The Internet has too much information and freebies, so users are picky about that. 

Be Creative

Creativity is the key to any heart. Good creativity is based on your client’s everyday life. Think about how your content or service can be useful in your client's everyday life and create something unique based on that knowledge. If you create news, show some uncommon scenarios where people can check your website and discuss your content. Any place is a good place to read some news.

Individuality is a Brand

Nowadays, a brand is not only a company that provides a product or service. In today’s business, individuality becomes a brand.

Personal branding is an image that forms about you in the professional community. Anything can stand behind this image: belonging to a particular company, possessing skills and abilities, or strong personal qualities. A personal brand consists of a reputation, and a pop-up can be one of the reasons for a good or bad reputation. If you share your knowledge, care about people, and are not annoying, you will be everyone’s favorite!

Pop-ups can help you get contact information, learn your audience better, find out what they are most interested in and what they are expecting from you, and build a strong relationship based on your kindness and professionalism.

As a result, your sales will increase, you will be more known, and you’ll get more loyal customers or even new ones.

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