5 Popup Tips to Make Them More Pleasant
It seems that pop up windows were on the internet as soon as the internet appeared. We all remember the weird and annoying popups that wanted to get everything from us, except souls. But that time is over, and every business owner should consider using better methods to get customers’ information.
Even now, you can see that lots of manipulation have gone, and the pop-up windows have become more friendly, informative, and less annoying.
Let’s check how you can make an offer that won’t be too annoying for most people. Here are some of the pop up tips.
We have included a table of content to help you navigate:
5 Popup Tips
1. Timing Is Very Important
Don’t rush in with offering your customers all your goods as soon as they enter the website. Do you remember how annoying it gets when the staff of the actual store offers you help as soon as you walk in? This works the same. But if the staff asked you a bit later — when you actually went through the store, you would use their offer and accept the help.
So if you run a website, there is a high chance that the user will simply close the window and never return, just like in the case of an actual store. And if you offer to leave their personal data, they will wonder whether your e-mails or SMS are as annoying as this popup.
Take your time to run a pop up window.
The timed pop up is one of the best and most used tools. You can show your campaign after a certain period of user spending time on your website. This is important as users can see the part of your items and services and learn what you offer. Thus, the offer will be more in demand if you offer some kind of a discount.
You should analyze when exactly to show your pop up. And when you have some information, make sure to test it so you make the most of it. The right timing is the key to pop up marketing success.
And you can also set cookie-based triggers so the users that have seen the particular campaign won’t see it again. Notice that you can show the same pop up window to the same people if you want to.
Another time-based strategy is to focus on exit pop ups — as soon as the user scrolled through your website and is ready to leave, you can offer a discount, free shipping, or something else to retain the user.
2. Follow Your Branding
Try not to use standard pop up windows. You should always consider using your own path with the brand’s identity that will help users to identify your business.
The bad design is capable of bringing down the whole business. Besides being aesthetically unpleasing, it can also be not user-friendly, which is not the result you want to get.
Make sure to adjust your pop up campaign to your website look. It might take extra time, but we want to assure you that it is totally worth it. Take a look at all the colors and fonts you use to achieve the desired result.
Make sure to use the visuals that highlight your brand and your priorities.
3. Make Your CTA Clear and Compelling
CTA plays the main role in your pop up campaign as it invites users to click on the buttons. And the more engaging and clear it will be, the more people will click on it. And that’s the fact.
Make sure that your Call To Action is visible and not lost among all the surrounding words that you have in your campaign.
Pay extra attention to your CTA. It should be visible as soon as the user sees your campaign, so give a user a reason to click on the button.
Make sure to tell what you need from them: is it just an e-mail for business use only, is it a phone number, or something else? Be transparent and let people know what you want from them and stick to it.
4. Don’t Overuse the Fields Number
Every user understands why you show the pop up window. So it’s not a secret that you want to collect the data. We hope that you know this fact and not trying to hide it from your users that already know it.
And if you ask for way too much information, the user won’t feel comfortable and most likely just leave your website so you won’t get conversions. There should be as many fields as you need for real and right now.
Don’t use them just because.
Never get way too personal! Ask only for the standard and required information such as name, e-mail, and maybe the phone number if you want to send phone messages.
You can finish gathering information later, but don’t ask for too much personal stuff right after you meet.
5. Show the Clients That They Are Subscribed
Don’t leave your clients clueless about what just happened. Make sure to show them that you received the information and are ready to process it. If you offered to enter an e-mail to get newsletters, tell them that the first newsletter is on the way.
It is enough to simply tell the clients that you are grateful for their trust and will send only the most important news without spamming.
Make sure to have a noticeable exit button so the clients can easily close the Thank You window. As soon as the users close the window, they can go back to what they’ve been doing — picking your items or services for purchase.
We recommend you always put yourself in your clients’ shoes to see every little piece that you might miss. We understand that when working with pop up campaigns for an extensive period of time makes you non-sensitive to it, but most users see your ad for the first time, so make sure their experience is pleasant.
Pop ups shouldn’t be annoying or even considered as one. This is one of the many popup tips. They were created to help both business owners and customers. So each time the user gets a promo code, free shipping, discount, or any other knick-knack, the chances that the client purchases an item or a service grow, which is great for both sides.
Pop ups are quite popular and are one of the most popular marketing tools on the market. And it’s up to you to make it nice, clear, and useful!