Claspo Researches

Most ecommerce sites are doing fine driving traffic — but not nearly enough of that traffic turns into email subscribers. For example, the average Shopify store converts just 1.5% to 3.5% of its visitors into subscribers. That means for every 100 people who land on your site, 97 leave without a trace. If you’re spending real money on ads, SEO, or influencer campaigns, that low opt-in rate isn’t just a missed opportunity — it’s a slow leak in your entire...

Newsletter signup popups asking for your email are everywhere today, and for a good reason — they’re designed to capture leads and send them straight to your ESP, where they can be nurtured through targeted email campaigns. These popups consistently rank among the top tools for improving email marketing efficiency. In this post, we’ll show you how to optimize your newsletter form template for better results. You’ll find real-life email subscription examples for inspiration and learn how to seamlessly integrate...

Emails remain one of the most cost-effective and high-ROI marketing channels for engaging customers and driving conversions. According to one study, 75.4% of consumers prefer to receive promotional messages via email. Moreover, 32.7% subscribe to newsletters to access exclusive offers and personalized discounts.  To efficiently grow their subscriber base and scale their lead generation efforts, savvy marketers increasingly rely on newsletter subscription popups — targeted, automated on-site tools that help convert website visitors into loyal email subscribers. In this article,...

When welcoming potential customers to your website, it's important to make a good first impression with a compelling introductory message. This message should convey your warmth and eagerness to have them explore your site while catching their interest in the valuable content offered on your web pages. Creating welcoming messages throughout your site can help captivate visitors and keep them engaged as they browse high-value propositions. It would be best to balance being friendly while highlighting what makes your business...

I decided to investigate the main problems that users of popular ESPs face when creating email subscription for website and setting up basic automation. In this post, we will look at how to add a subscription form in WordPress without breaking the bank — because doing a simple task like creating a lead magnet subscription form can get expensive.  It costs $40 to implement simple mechanics with free versions of WordPress, MailerLite, and Mailchimp Here’s a real example: an author...

As the CMO of Claspo, I'm used to hearing all sorts of stereotypes and misconceptions about widgets. One of them is that adding a widget to the site will promiscuously bombard every visitor until they get annoyed. But widgets can actually be a key part of your website's personalization strategy, helping users find what they need when they need it.  Personalization is still a complex issue for site owners and marketers, with many thinking their site isn't ready for it...

The web space is constantly evolving, changing the game's rules, and we at Claspo want to keep pace and help you do so. The proven way is to learn from the seasoned experts who navigate that web space effortlessly. That's why we jumped at the opportunity to talk with Slobodan (Sani) Manić. His 15 years of experience in web development and optimization, a successful podcast dedicated to great online experiences, and contribution to five major WordPress releases promise extremely valuable...

Spring is a time of renewal and vibrancy, which is also reflected in the marketing campaigns of many businesses. Let’s explore how other companies welcome spring and what you can learn from them. We will also look at a few ways you can incorporate Claspo’s best widgets on the web into your spring marketing campaign to ensure its success. Create Seasonal Pop-up with Ready-Made Templates In Minutes Get Started 6 Memorable Spring Campaigns The best way to learn something is to...

International Women's Day (IWD) is fast approaching, and it’s a great opportunity for shoppers to purchase gifts for their friends, loved ones, or themselves. It’s also a brilliant opportunity for marketers and business owners to encourage shoppers to buy specifically from them while earning loyalty during this celebration. But to capitalize on this celebration, you must prepare a great marketing campaign in advance. But what if you have no ideas for a great campaign? You can inspire yourself with something...

The term "popup window" has negative associations for many Internet users. A picture that covers the desired text fragment appears in front of your eyes. When trying to close, the user often goes to another resource altogether. Despite this bad reputation, pop-ups can also be helpful. Initially, they were just a type of dialog used in programming as a user interface element. They serve as information and a means of dialogue between the user and the program (web application). However,...

Offering a satisfaction guarantee to buyers helps differentiate a brand from competitors, lowers barriers to purchase, and provides the desired sense of confidence in a product. The guarantee is a universal tool that works regardless of the industry. By implementing at least one of the money-back guarantee examples offered in this article, you will see how your customers become happier, more grateful, and more loyal. Table of Contents What Is a Satisfaction Guarantee? Types of Satisfaction Guarantees for eCommerce 7...

In the rapidly evolving world of e-commerce, a well-designed shopping cart is crucial in enhancing user experience and driving conversions. A shopping cart serves as a virtual basket where customers gather their desired items before purchasing. This article will explore the 10 best shopping cart designs in 2025, highlighting their unique features and discussing the importance of a well-designed shopping cart in the e-commerce landscape. Importance of a Well-Designed Shopping Cart in E-commerce The impact of a well-crafted shopping cart...

Want to increase signups, reduce cart abandonment, or capture user feedback — without redesigning your entire site? Try this: improve your website pop-up design. In this how-to guide, you’ll learn: What a pop-up is and why it works How to design a pop-up that gets results Real examples and best practices you can apply today Whether you’re a designer, developer, or marketer, you’ll get clear, practical instructions and real popup examples to help you build pop-ups that actually do their...

The holidays are the perfect time for sending out New Year emails to attract customers, stimulate sales, and promote products. One letter is good, but a series of emails is significantly more effective. That is why we strongly advise you to plan your pre-New Year mailings in advance and learn more about opt-in email marketing to launch the first New Year email on time.  Let’s talk about techniques that help you establish contact with the audience in the pre-New Year...

The New Year brings a lot of customers to stores, and many savvy companies come up with New Year ads to capture this flow. Preparing for New Year marketing campaigns can take weeks or even months.  You need to develop a strategy and choose the proper channels and ways to influence the consumer. To help inspire you, we collected 8 exceptional New Year marketing ideas. When Should I Start My New Year Marketing Campaign? In 2025, the majority of holiday...

Christmas is by far the biggest holiday, especially for the retail industry. This warm and fuzzy holiday is the perfect time to wow your customers with your Christmas marketing.  Some marketing campaigns become iconic and synonymous with Christmas, remaining in the memory of millions of users. Unique Christmas videos are reviewed annually, and catchy advertising texts are quoted by fans.  If you need inspiration to create your content marketing strategy for the holidays or just need a few fresh tips,...

Hello bars are one of the greatest marketing tools ever invented. With their ability to stay in place without blocking the visitors’ view of the page, they are incredible in drawing users’ attention in the most noninvasive manner. You can add them to the top or bottom of any page to announce new products, tempt users to subscribe, offer incentives, alert them about important changes, ask for their preferences, and serve a multitude of other purposes.  It is only the...

Pop-up messages are like a digital tap on the shoulder, delivering important information, notifications, or a friendly nudge to take action. From newsletter subscriptions to exclusive offers, these little windows are all about engaging users and increasing conversions. But creating the perfect popup design is a big deal. It's all about finding the right balance between capturing attention and not driving your visitors crazy. That's where we come in with some handy tips and real-world examples to inspire your widget...

If you're looking for simple but effective ways to engage your audience and strengthen your digital strategy, video pop-ups are a perfect choice. By interacting with them, visitors can view your branded video imbued with your messages without leaving your website and easily complete targeted actions by clicking the CTA button.  In this article, we will share some cool video pop-up examples, discuss their advantages, and show you how to create one with minimal time and effort. Create Free Video...

SMS pop-ups for collecting phone numbers are powerful tools for lead generation. They tap into the consumers who prefer receiving concise, direct promotional texts over emails. SMS pop-ups are ideal if you want to align with your audience's preferences, enhance communication, and guide them through the sales funnel. In this article, we'll explore the benefits of SMS pop-ups, highlight successful implementations by various brands, and offer practical tips for maximizing their conversion potential. What is an SMS pop-up? An SMS...

"Our Google Analytics data reveals that while 7,000 people visited our site today, only 13 of them made a purchase."  The sad truth of running an ecommerce business is this: Not everyone who visits your website will convert into a customer.  With nearly 70% of online shopping carts left behind, a significant portion of potential sales is slipping away, making abandoned carts a major headache for marketers. You need to boost conversions by any means necessary, re-engage visitors about to...

A lightbox pop-up can engage your website visitors and capture their attention toward your content or promotions. This thoughtful hook can enhance your website's conversion rates and enable you to collect leads. In this article, we will give you a lightbox pop-up definition, show you how easy it is to create one in the Claspo drag-and-drop popup builder, inspire you with successful examples, and provide valuable tips to make it truly effective. Create Free Lightbox Pop-up with 800+ High-Converting Templates...

Website pop-ups are a key part of modern web design and digital marketing strategy, offering an effective way to engage visitors and generate leads online. When built with strong UX principles and aligned with marketing objectives, pop-ups drive higher engagement and reduce bounce rates. Besides, pop-ups can help marketers achieve specific goals, like growing email lists, improving campaign ROI, and boosting product visibility. This guide covers 49 types of pop ups, categorized by view, goal, and trigger, to help marketers...