Eng

Claspo Researches

Claspo Blog Use Cases & Tools Claspo Researches
25 Website Widgets to Embed in 2025 25 Website Widgets to Embed in 2025 In 2025, 71% of companies worldwide have a website, and 43% plan to invest in it. And this is not surprising. With the transition to online commerce, the website has become almost the primary source of income for many businesses. Therefore, entrepreneurs and retailers are developing new strategies to increase website conversions and sales. Website widgets are a vital part of this strategy today. Data from a million Duda sites says that websites that use widgets have an average conversion... 7 days ago 13 min read
Widget Conversion Benchmarks: 3 Years, 779M Impressions, and Insights from the Top 10% Popup Conversion Benchmarks: 3 Years, 779M Impressions, and Insights from the Top 10% Ever wondered why some pop-ups make you click, while others make you close the tab? We analyzed thousands of widgets to uncover what truly converts: from smart design and copy to components that turn visits into sign-ups and sales. Our study distills three years of real-world data into clear, actionable patterns. Learn how design, copy, and incentives shape visitor behavior — and what you can do to make every widget perform better. How we researched it We analyzed every widget... 29 October 2025 70 min read
Our 2025 Benchmark Study: 9 Focus Areas Behind 10-30% Opt-In Growth Our 2025 Benchmark Study: 9 Focus Areas Behind 10-30% Opt-In Growth Most ecommerce sites are doing fine driving traffic — but not nearly enough of that traffic turns into email subscribers. For example, the average Shopify store converts just 1.5% to 3.5% of its visitors into subscribers. That means for every 100 people who land on your site, 97 leave without a trace. If you’re spending real money on ads, SEO, or influencer campaigns, that low opt-in rate isn’t just a missed opportunity — it’s a slow leak in your entire... 28 June 2025 17 min read
25+ Email Newsletter Signup Examples & Best Practices 25+ Email Newsletter Signup Examples & Best Practices Newsletter signup popups asking for your email are everywhere today, and for a good reason — they’re designed to capture leads and send them straight to your ESP, where they can be nurtured through targeted email campaigns. These popups consistently rank among the top tools for improving email marketing efficiency. In this post, we’ll show you how to optimize your newsletter form template for better results. You’ll find real-life email subscription examples for inspiration and learn how to seamlessly integrate... 11 December 2024 9 min read
40+ Email Popup Examples to Get Newsletter Subscribers in 2025 40+ Email Popup Examples to Get Newsletter Subscribers in 2025 Emails remain one of the most cost-effective and high-ROI marketing channels for engaging customers and driving conversions. According to one study, 75.4% of consumers prefer to receive promotional messages via email. Moreover, 32.7% subscribe to newsletters to access exclusive offers and personalized discounts.  To efficiently grow newsletter subscriber base and scale their lead generation efforts, savvy marketers increasingly rely on newsletter subscription popups — targeted, automated on-site tools that help convert website visitors into loyal email subscribers. In this article,... 11 September 2024 20 min read
30 Welcome Messages Examples For Your Website 30 Welcome Messages Examples For Your Website When welcoming potential customers to your website, it's important to make a good first impression with a compelling introductory message. This message should convey your warmth and eagerness to have them explore your site while catching their interest in the valuable content offered on your web pages. Creating welcoming messages throughout your site can help captivate visitors and keep them engaged as they browse high-value propositions. It would be best to balance being friendly while highlighting what makes your business... 26 July 2024 10 min read
Troubleshooting newsletter signup widgets: How to Not Spend $40 on a Free Version of WordPress Troubleshooting newsletter signup widgets: How to Not Spend $40 on a Free Version of WordPress I decided to investigate the main problems that users of popular ESPs face when creating email subscription for website and setting up basic automation. In this post, we will look at how to add a subscription form in WordPress without breaking the bank — because doing a simple task like creating a lead magnet subscription form can get expensive.  It costs $40 to implement simple mechanics with free versions of WordPress, MailerLite, and Mailchimp Here’s a real example: an author... 30 June 2024 12 min read
Personalization Reimagined: Why is it Never Too Early to Use Personalized Website Widgets? Personalization Reimagined: Why is it Never Too Early to Use Personalized Website Widgets? As the CMO of Claspo, I'm used to hearing all sorts of stereotypes and misconceptions about widgets. One of them is that adding a widget to the site will promiscuously bombard every visitor until they get annoyed. But widgets can actually be a key part of your website's personalization strategy, helping users find what they need when they need it.  Personalization is still a complex issue for site owners and marketers, with many thinking their site isn't ready for it... 31 May 2024 16 min read
Interview With Slobodan Manic: About Pop-ups, WordPress Widget Plugins & Personalization Interview With Slobodan Manić: About Pop-ups, WordPress Widget Plugins & Personalization The web space is constantly evolving, changing the game's rules, and we at Claspo want to keep pace and help you do so. The proven way is to learn from the seasoned experts who navigate that web space effortlessly. That's why we jumped at the opportunity to talk with Slobodan (Sani) Manić. His 15 years of experience in web development and optimization, a successful podcast dedicated to great online experiences, and contribution to five major WordPress releases promise extremely valuable... 29 April 2024 8 min read
6 Memorable Spring Campaigns + 5 Relevant Templates from Claspo 6 Memorable Spring Campaigns + 5 Relevant Templates from Claspo Spring is a time of renewal and vibrancy, which is also reflected in the marketing campaigns of many businesses. Let’s explore how other companies welcome spring and what you can learn from them. We will also look at a few ways you can incorporate Claspo’s best widgets on the web into your spring marketing campaign to ensure its success. Create Seasonal Pop-up with Ready-Made Templates In Minutes Get Started 6 Memorable Spring Campaigns The best way to learn something is to... 15 March 2024 12 min read
7 Marketing Campaign Ideas for International Women’s Day + 5 Relevant Templates from Claspo 7 Marketing Campaign Ideas for International Women’s Day + 5 Relevant Templates from Claspo International Women's Day (IWD) is fast approaching, and it’s a great opportunity for shoppers to purchase gifts for their friends, loved ones, or themselves. It’s also a brilliant opportunity for marketers and business owners to encourage shoppers to buy specifically from them while earning loyalty during this celebration. But to capitalize on this celebration, you must prepare a great marketing campaign in advance. But what if you have no ideas for a great campaign? You can inspire yourself with something... 07 March 2024 12 min read
Overlay Pop-up Best Practices, Examples, and Templates Overlay Pop-up Best Practices, Examples, and Templates The term "popup window" has negative associations for many Internet users. A picture that covers the desired text fragment appears in front of your eyes. When trying to close, the user often goes to another resource altogether. Despite this bad reputation, pop-ups can also be helpful. Initially, they were just a type of dialog used in programming as a user interface element. They serve as information and a means of dialogue between the user and the program (web application). However,... 23 June 2023 10 min read
Satisfaction Guarantees: 7 of The Best Examples Pay Attention To Satisfaction Guarantees: 7 of The Best Examples Pay Attention To Offering a satisfaction guarantee to buyers helps differentiate a brand from competitors, lowers barriers to purchase, and provides the desired sense of confidence in a product. The guarantee is a universal tool that works regardless of the industry. By implementing at least one of the money-back guarantee examples offered in this article, you will see how your customers become happier, more grateful, and more loyal. Table of Contents What Is a Satisfaction Guarantee? Types of Satisfaction Guarantees for eCommerce 7... 10 June 2023 8 min read
10 Best Shopping Cart Designs in 2025 10 Best Shopping Cart Designs in 2025 In the rapidly evolving world of e-commerce, a well-designed shopping cart is crucial in enhancing user experience and driving conversions. A shopping cart serves as a virtual basket where customers gather their desired items before purchasing. This article will explore the 10 best shopping cart designs in 2025, highlighting their unique features and discussing the importance of a well-designed shopping cart in the e-commerce landscape. Importance of a Well-Designed Shopping Cart in E-commerce The impact of a well-crafted shopping cart... 23 May 2023 8 min read
Website Pop-Up Design Examples & Best Practices Website Pop-Up Design Examples & Best Practices Want to increase signups, reduce cart abandonment, or capture user feedback — without redesigning your entire site? Try this: improve your website pop-up design. In this how-to guide, you’ll learn: What a pop-up is and why it works How to design a pop-up that gets results Real examples and best practices you can apply today Whether you’re a designer, developer, or marketer, you’ll get clear, practical instructions and real popup examples to help you build pop-ups that actually do their... 10 April 2023 10 min read
Best New Year Email Campaign Ideas Best New Year Email Campaign Ideas The holidays are the perfect time for sending out New Year emails to attract customers, stimulate sales, and promote products. One letter is good, but a series of emails is significantly more effective. That is why we strongly advise you to plan your pre-New Year mailings in advance and learn more about opt-in email marketing to launch the first New Year email on time.  Let’s talk about techniques that help you establish contact with the audience in the pre-New Year... 19 December 2022 10 min read
10 New Year Marketing Ideas to Increase Your Sales in 2025 8 New Year Marketing Ideas to Increase Your Sales in 2025 The New Year brings a lot of customers to stores, and many savvy companies come up with New Year ads to capture this flow. Preparing for New Year marketing campaigns can take weeks or even months.  You need to develop a strategy and choose the proper channels and ways to influence the consumer. To help inspire you, we collected 8 exceptional New Year marketing ideas. When Should I Start My New Year Marketing Campaign? In 2025, the majority of holiday... 12 December 2022 7 min read
6 Christmas Marketing Campaign Ideas to Increase Your Sales 20 Christmas Marketing Campaign Ideas to Increase Your Sales Christmas is by far the biggest holiday, especially for the retail industry. This warm and fuzzy holiday is the perfect time to wow your customers with your Christmas marketing.  Some marketing campaigns become iconic and synonymous with Christmas, remaining in the memory of millions of users. Unique Christmas videos are reviewed annually, and catchy advertising texts are quoted by fans.  If you need inspiration to create your content marketing strategy for the holidays or just need a few fresh tips,... 30 November 2022 13 min read
21 Hello Bar Examples to Boost Conversions & Instigate Your Creativity 21 Hello Bar Examples to Boost Conversions & Instigate Your Creativity Hello bars are one of the greatest marketing tools ever invented. With their ability to stay in place without blocking the visitors’ view of the page, they are incredible in drawing users’ attention in the most noninvasive manner. You can add them to the top or bottom of any page to announce new products, tempt users to subscribe, offer incentives, alert them about important changes, ask for their preferences, and serve a multitude of other purposes.  It is only the... 03 October 2022 11 min read
How to Create an Effective Pop-Up Message 12 Pop-up Message Examples & Useful Tips Pop-up messages are like a digital tap on the shoulder, delivering important information, notifications, or a friendly nudge to take action. From newsletter subscriptions to exclusive offers, these little windows are all about engaging users and increasing conversions. But creating the perfect popup design is a big deal. It's all about finding the right balance between capturing attention and not driving your visitors crazy. That's where we come in with some handy tips and real-world examples to inspire your widget... 18 January 2022 7 min read
How to Create a Video Pop Up 15 Video Pop-up Examples: How to Make An Effective Video Pop-up If you're looking for simple but effective ways to engage your audience and strengthen your digital strategy, video pop-ups are a perfect choice. By interacting with them, visitors can view your branded video imbued with your messages without leaving your website and easily complete targeted actions by clicking the CTA button.  In this article, we will share some cool video pop-up examples, discuss their advantages, and show you how to create one with minimal time and effort. Create Free Video... 30 December 2021 9 min read
How to Create an SMS Pop-up that Really Works How to Create an SMS Pop-up that Really Works SMS pop-ups for collecting phone numbers are powerful tools for lead generation. They tap into the consumers who prefer receiving concise, direct promotional texts over emails. SMS pop-ups are ideal if you want to align with your audience's preferences, enhance communication, and guide them through the sales funnel. In this article, we'll explore the benefits of SMS pop-ups, highlight successful implementations by various brands, and offer practical tips for maximizing their conversion potential. What is an SMS pop-up? An SMS... 20 December 2021 13 min read
Exit-Intent Pop-up: 15 Powerful Examples Best Exit Intent Popup Examples, Practice Hacks & Strategies "Our Google Analytics data reveals that while 7,000 people visited our site today, only 13 of them made a purchase."  The sad truth of running an ecommerce business is this: Not everyone who visits your website will convert into a customer.  With nearly 70% of online shopping carts left behind, a significant portion of potential sales is slipping away, making abandoned carts a major headache for marketers. You need to boost conversions by any means necessary, re-engage visitors about to... 15 December 2021 15 min read
What is a Lightbox Pop-up and How to Create One? What is a Lightbox Pop-up? Step by Step Guide How to Create One A lightbox pop-up can engage your website visitors and capture their attention toward your content or promotions. This thoughtful hook can enhance your website's conversion rates and enable you to collect leads. In this article, we will give you a lightbox pop-up definition, show you how easy it is to create one in the Claspo drag-and-drop popup builder, inspire you with successful examples, and provide valuable tips to make it truly effective. Create Free Lightbox Pop-up with 800+ High-Converting Templates... 30 November 2021 15 min read