Get Insights for Your Marketing Strategy - Page № 13

When visitors enter your website, they search either for particular items or something to be inspired by. In the age of e-commerce, each person can find anything on the Internet and get the best product for the best price by simply touching the screen or a keyboard. But it doesn’t mean that every person that stumbles upon your website will buy something in a blink of an eye. People can leave your website every possible minute.  Among many issues that...

Do you know what EPC in affiliate marketing is? It states for earnings per click, and it can help you increase your profits. If you want to know the truth about products or services you sell, you can use EPC to find out whether you should continue creating them or reselling them. This metric also can show you whether you should invest in specific campaigns or upgrade them to get better results. Here we will cover the ways you can...

People always crave what is hard to get, whether it is a bottle of water, a luxurious necklace, limited edition T-shirt, or the last box of chocolates. In the age of consumerism, you might be tempted to fall into the fallacy of perceiving this world as rich rather than deficient in products. Yet, resources, means, and product scarcity infiltrates every level of the modern economy, starting from your weekend grocery shopping to international politics. Let’s see how you can use...

When shoppers and clients face unexpected problems with obtaining or using products/services, it hurts them psychologically, causing emotional pain. That’s why any issue that inflicts this distress is called a pain point. Meanwhile, the only way to build stable, long-lasting, mutually beneficial relations with buyers is to care not only about your immediate profits but also about fulfilling their needs. In this article, we’ll explore viable strategies to relieve consumers of their pain and earn their loyalty.   Table of Contents...

A limited-time offer is one of the most effective sales strategies designed to create urgency and speed up customer decision-making. Whether you're launching a new product, clearing seasonal inventory, or running a quick revenue boost campaign, a time-limited promotion motivates immediate action through the scarcity of the offer and its perceived value. This sales strategy typically involves discounts, exclusive gifts, bundled deals, or early access offers available for a short period. These tactics boost conversions and support broader sales objectives,...

Have you heard about client acquisition? We think you have since it is not possible to omit this topic even when many don't do that. Digital acquisition is happening via the Internet; obviously, as many totally switched to online communication with the pandemic. It is not the restriction per se. It is the new way of life that we face. But still, the most successful leaders have found their way to build businesses and create superb products with a digital...

Each day around us we see plenty of advertisements. Some of them evoke emotions and the urge to get the product/service, while others don't. And as many creatives and marketing specialists are on the constant run to create the best commercial that is business-oriented, they can forget about the basics of ethical advertisements and use shady practices to get the attention of new customers. It might cost the brand all the authority and loyalty that has been accumulated throughout the...

Spoiler alert: this article will teach you how to make money on Shopify.  But why Shopify? First, Shopify's total revenue keeps growing each year and shows no signs of stopping. Second, it’s a very user-friendly platform. Finally, it can suit any kind of business, from a tiny family bakery to a massive mega-corporation selling anything from musical instruments to motorcycles (if you know, you know). In this article, we will give you 15 ideas for making money on Shopify. Please...

As a rule, people don't have time to answer long surveys. It gets annoying with every new question, and many people can't even understand why they are dealing with some of those questions. So how to increase survey response rates, and what is a good survey response rate?   Surveys are a great tool when you want to get a decent amount of information in a short period of time. Even a small amount of answers will help you understand your...

Understanding your audience is key to making a profit, building your brand, and establishing relationships with your loyal customers. Important information about your audience you need to consider is the demographic data. You might wonder why you need it and why you should include demographic survey questions when picking data. But when you know your customer’s age, you understand the marketing channels, triggers, insights, and many other subtleties. For example, only 11% of people who are 50 years old or...

Customer reviews are a valuable source of information necessary for the effective operation of an analytics system and business as a whole. They not only reflect the general opinion of your audience but also provide the data needed to make the right management decisions and formulate a development strategy. By knowing how to ask customers for reviews properly, you will be able to create a continuous flow of information for analysis. In turn, it will allow you to analyze the...

Faceted navigation is a popular practice among UX designers. It helps users find the necessary products or services faster. However, it might end up with some SEO complications. Most of them are known, so you can omit them when creating a website that is both user-friendly and SEO-friendly.  You've definitely seen faceted navigation here or there. Remember filtering your search results by price, availability, size, etc.? That's the faceted filter. It eases each customer’s life and offers an effective way...

How to ask for a sample testimonial letter via email? No single person shopping online would want to buy a "cat in a sack". Therefore, people check the social evidence to see if they can trust the store (Facebook and Instagram are the most popular platforms for feedback). Customer feedback is the most powerful tool that engages new people and turns them into loyal customers. Much has been said about the importance of testimonial request from clients. It is a...

Marketing, promotion, and advertising are essential to any business. It helps to bring new customers and increase sales. If you want to find new business horizons, try to review your current strategy and add some new mediums like cross-promotion, these ideas can help you achieve new heights. You will both benefit from such a campaign and grow the customers' list. Let's see how you can use cross-platform to bring your business to a new level.  Table of Contents 1. What...

When running a business, you have to increase the number of your customers and boost sales all the time. It includes all types of promotions: advertising, offers, discounts, free shipping, etc. Each of them engages people and allows you to grow your business while giving people what they want. In addition to the options mentioned earlier, you have to think about how to upsell a product to your customer. Here you can create a unique strategy for a product upsell...

Mobile conversion optimization is not the future but the present. So we hope you have worked on your mobile conversion and know the basics. But there are still many business owners who don't know what to do with their websites. Or they have a specialist who is not that much of a specialist. That is also ok, but you have to understand what makes high website mobile conversion.  Table of Contents 1. What Is Mobile Conversion Rate Optimization? 2. Why...

We've all seen businesses that have plenty of visitors but not so many actual customers. Even if the business is very user-friendly, it can lack specific encouragement must-haves that may lead people to the purchase, which, in turn, results in a low conversion rate. It can happen because you don't pay enough attention to specific aspects of your business. For example, your CTA might not be that engaging, your message might be unclear, or your checkout process might be too...

The sales funnel is something that any business owner is familiar with. It works simply — you accumulate potential customers and walk them down a funnel, so some of them convert into loyal customers and buy something from you.  The sales conversion funnel is a powerful tool when you need to convert people into your customers. Many marketing specialists have their points of view on this tool and ways to reach the desired goal. But with the development of marketing...

Conversions on your website depend on various factors, including your offers, your CTAs' messaging, and even button colors. Some companies see up to a 30% conversion increase thanks to changing the color of their CTA buttons. So, this topic definitely warrants further attention. And we (with the help of our designers) are here to guide you through the sometimes difficult choices that make your design effective. Keep reading to learn step-by-step about best practices for CTA button colors! Why are...

Do you think that you know everything about conversion rate optimization? We've already written about the necessary steps for conversion optimization, and now it's time to move further. The next thing you should learn about to generate more conversions is CRO tools. They will provide you with the opportunity to get insight into your website and understand your users better.  Each CRO tool collects the necessary information about your website and your visitors. It will help you understand how customers...

TL;DR What are the Steps of Conversion Optimization? Step 1: Make Research & Data Gathering Step 2: Form a Hypothesis for Further Work Step 3: Prioritize Your Hypothesis and Ideas Step 4: Implement and Test Your Hypotheses Step 5: Learn and Review Results Many marketers and owners of small businesses spend a huge amount of time working on website traffic and web conversion optimization. And no wonder why since website traffic is highly important as it attracts attention and helps...

Quality leads are essential for any company, regardless of industry. Therefore, attracting new customers should be one of the main goals, as this directly leads to business growth. With the power of digital marketing, social media platforms, and automation software, turning leads into profitable ones has never been easier. The main thing is to use every opportunity correctly. So, let’s find out what is digital lead generation, and how to generate leads in digital marketing? Table of Contents What is...

One of the main goals of a business is to make a profit. Profit, in turn, is formed, among the things through sales. Therefore, the more a company uses effective marketing channels, the more customers it will eventually get. All potential customers who have expressed interest in a product through any marketing channel are called leads. In this article, we will find out what is lead generation in sales and marketing and what tools to use for lead generation? Suppose...

According to statistics, 88% of C-suite executives consider feedback data a critical decision-making tool. However, collecting customer feedback makes no sense without its subsequent analysis. By delving deeper into the first-hand insights you receive and intelligently interpreting them, you can make data-driven decisions. In this article, we will explain why and how to analyze customer reviews. We will also provide you with ideas, techniques, and helpful tools for automated customer feedback analysis. So, keep reading to get the most from...