Pop Up Timing: Choosing the Best Time to Display
You can’t expect visitors to buy something the first time they enter your online store, which is why you have to encourage them. The most straightforward way to do so is to use pop-ups, but it is crucial to choose the right timing for them. With a nice design and a strong CTA of your pop up window, you can prompt customers to get a specific item, use a discount code, or purchase a bundle. More than that, pop ups can be used for building your contact list and getting newsletter subscriptions. By carefully selecting the words and the timing, pop ups can do wonders to your business and increase your desired rates. Aim for minimalistic yet informative designs, making it clear to users what action you want them to take. Ensure your words and design are straightforward and easy to understand.
There are plenty of pop up types that you can use for different goals. Each of such pop ups should have its own timing to achieve your goals. When exploring your niche and goal, you’ll see which one fits you the most. And if you feel like you could use a hand with this task, you can always contact Claspo. We will help you pick the best option that can suit your website and brand.
You can read about different pop up types in our article, 49 Types of Website Pop-ups for Your Business where we break down the most commonly used pop ups, showing the ways you can use them in your business. But now let’s find out what is the right timing for a pop up so that it will effectively capture the user's attention and prompt them to take action, without being too intrusive or interrupting their browsing experience.
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Pop ups are extremely effective as they don’t irritate customers yet do their job by collecting contacts, offering better price options, bundles, free shipping, discounts, and anything else that can help the business owner and the marketing team achieve their goal. As the pop up is such a strong tool, it should be timed right and speak in a particular tone of voice to encourage visitors to perform the desired action.
When you decide that your pop up timing should be sooner, you risk irritating customers, which can result in losing them at any stage of the purchasing process. However, you can try and test the earlier pop up timing, if it is based on your previous experience or prior research. Some experts say it even works better, but it really depends on your niche, pop up type, and the message you want your users to receive.
If you show the pop up window too late, you can lose the chance to share valuable information with your customers. This results in cart abandonments, unsatisfactory rates, and anything else, actually. The users might even think about buying from you but decide to wait for better times, but a carefully timed pop up window can push them towards the purchase.
You shouldn’t use pop ups too often as they can get extremely annoying, and that has never encouraged anyone to complete the purchase. Don’t upset your customers and visitors with flashy windows that appear on the screen every 5 seconds. Just explore your customers and pick the best possible pop up timing.
The correct pop up timing depends on the type of offer or content you want to share with your users. If you want to run an exit intent pop up, then it is obvious that you should display it when the user reaches for the red button with a white cross.
It also might be a good option to wait for a person to place goods into the cart so you can offer specific discounts or offers. You can also pay attention to how much the particular person wants to spend. It is always a good idea to remind people that they are several dollars away from free shipping. For sure, it is nicer to spend money on products and services rather than on shipping.
You can work with the pop up timing with the help of a professional timer. Even though it is hard to pick the exact and perfect pop up timing, there are still the best time windows that you can use to achieve the best result.
The most efficient method to work with the pop up timer is to use it during opt-in forms.
You can analyze how many pages a common customer checks before dropping out or proceeding to checkout. This information will help you identify the best pop up timing to share the necessary information with your visitors and customers.
If people check about 3-5 pages before leaving or purchasing, place a pop up window when they’ve checked 2-3 pages. If you are noticing that some items are extremely popular among your viewers, you can try and place the necessary pop up window when people spend some time on that page.
If you have information that helps you understand where people stop scrolling, you can pick a pop up timing based on that factor. This increases the chances that after checking the item or a service, people will more likely follow your pop up window and see what you have to offer.
For example, if you run a service website and people read a lot about your working process and results, they might get to the bottom of the page. And, if they are there, it means that they are more likely to get your service, right? The more they express their desire to know your business, the more chances they would like to use it. So why don’t you help them decide, displaying pop up at the right timing?
Time Spent in the store
If you notice that some pages are more interesting to people based on the time period they spend there, use this knowledge to choose the perfect pop up timing. Such information means that if people have stayed on a particular page for a longer amount of time, they are interested in your product or service.
For sure, there are pages where you offer discounted products or services; this might have the best interest of people as they will try to find the best deal possible. And as you work out your pop up timing and strategy plan, be sure to include this type of pop up. You can inform people about what’s going on on a particular page, offer best sellers, remind them about free shipping, notify them when hot deals end, etc.
Pop up timing can improve your conversion rates and engage people so they don’t leave your website without purchasing your products or services. The main goal here is to understand your audience, learn everything possible about it, and optimize your marketing strategy.
Remember that marketing is not something that can guarantee you a 100% result but rather help you with understanding how to spend your budget more wisely.
If you feel that you need additional help with pop up timing or pop ups windows overall, you can contact Claspo.