Eng

Use Cases & Tools - Page № 3

Claspo Blog Use Cases & Tools
Interview With Slobodan Manic: About Pop-ups, WordPress Widget Plugins & Personalization Interview With Slobodan Manić: About Pop-ups, WordPress Widget Plugins & Personalization The web space is constantly evolving, changing the game's rules, and we at Claspo want to keep pace and help you do so. The proven way is to learn from the seasoned experts who navigate that web space effortlessly. That's why we jumped at the opportunity to talk with Slobodan (Sani) Manić. His 15 years of experience in web development and optimization, a successful podcast dedicated to great online experiences, and contribution to five major WordPress releases promise extremely valuable... 29 April 2024 8 min read
11 Best Claspo Pop-ups for Environmental Holidays & Cause Marketing 11 Best Claspo Pop-ups for Environmental Holidays & Cause Marketing Originally, we wanted to showcase awesome Claspo pop-up templates and encourage you to utilize them right away. However, we soon recognized that some companies just play on environmental and social themes, intentionally or inadvertently, leading to customer deception and harm to brand reputation. As a result, we decided to go deeper.  So, this article will safeguard you from unethical pitfalls, offer insights for crafting genuinely impactful campaigns and promotions, and demonstrate the Claspo web page widgets' flexibility to your unique... 09 April 2024 15 min read
8 Mother's Day Marketing Ideas 8 Mother's Day Marketing Ideas Mother's Day promotions are among the most successful marketing campaigns in e-commerce. According to Statista, sales related to this holiday in the United States have grown by $15 billion, or 72.8%, over the past ten years.  Moreover, this amount is 2-2.5 times higher than the average retail revenue on a weekend. Therefore, Mother's Day is a great opportunity not only to congratulate your loved ones but also to launch a new marketing campaign. We have prepared some simple but effective... 04 April 2024 15 min read
Website Widget A/B Testing by Linda Bustos Website Widget A/B Testing by Linda Bustos With all the design and customization options for the widgets available nowadays, it’s easy to get overwhelmed by the possibilities. While there are many tools to A/B test any aspect of your website widget to prove what performs best, it’s important to test the right variables first to avoid endless rounds of trivial tests. Because what rockets conversions for one site might fail on another, you want to determine what design and delivery decisions work best with your customer. I'm... 29 March 2024 10 min read
Top 10 Easter Pop-ups from Claspo Top 10 Easter Pop-ups from Claspo Easter is a time of cherished traditions, prominently featuring the joy of giving gifts to loved ones. In 2024, Easter holiday spending reached $22.4 billion, with a third of shoppers turning to online stores. So, if you have special offers, don't tuck them away like hidden Easter eggs. Instead, showcase them front and center on your website, enticing shoppers to choose your store for their gift-hunting adventure.  How do you make your offers stand out? Claspo is your ally here. This... 21 March 2024 12 min read
Magento vs. Shopify: Which Platform Is Best for You Magento vs. Shopify: Which Platform Is Best for You Most online stores choose one of the two mega-popular content management systems - Shopify or Magento. Both were developed with e-commerce in mind. Both offer extensive customization options. And both are compatible with hundreds of add-ons that cover all business needs. So which is the best option for you?  Today, let's compare Shopify and Magento in the context of creating a new online store to help you choose the best content management system to launch your own business. Easily Create... 20 March 2024 8 min read
AI in the E-Commerce Industry AI in the E-Commerce Industry If you're not using AI in e-commerce yet, you're already behind the trends. According to Contentscale, 80% of US retailers are currently using AI, and this share may increase to 95% in 2025. Let us tell you more about how AI increases business efficiency and which top companies have achieved the greatest success in this area. Why You Should Use AI in E-Commerce Modern artificial intelligence simulates processes similar to those in the human brain. Unlike computer programs of the... 18 March 2024 10 min read
6 Memorable Spring Campaigns + 5 Relevant Templates from Claspo 6 Memorable Spring Campaigns + 5 Relevant Templates from Claspo Spring is a time of renewal and vibrancy, which is also reflected in the marketing campaigns of many businesses. Let’s explore how other companies welcome spring and what you can learn from them. We will also look at a few ways you can incorporate Claspo’s best widgets on the web into your spring marketing campaign to ensure its success. Create Seasonal Pop-up with Ready-Made Templates In Minutes Get Started 6 Memorable Spring Campaigns The best way to learn something is to... 15 March 2024 12 min read
Magento to Shopify Migration Checklist: Complete Guide Magento to Shopify Migration Checklist: Complete Guide Migrating from Magento to Shopify is a perfect solution if you want an easier-to-manage online store. The first CMS is more suitable for medium and large businesses - it provides almost unlimited possibilities for customization and scaling. Shopify is quite attractive for its usability - you can run your business independently, connecting the necessary plugins from the built-in store to your site.  However, migrating a running store to another platform can be a challenge. In this article, we will guide... 14 March 2024 9 min read
7 Marketing Campaign Ideas for International Women’s Day + 5 Relevant Templates from Claspo 7 Marketing Campaign Ideas for International Women’s Day + 5 Relevant Templates from Claspo International Women's Day (IWD) is fast approaching, and it’s a great opportunity for shoppers to purchase gifts for their friends, loved ones, or themselves. It’s also a brilliant opportunity for marketers and business owners to encourage shoppers to buy specifically from them while earning loyalty during this celebration. But to capitalize on this celebration, you must prepare a great marketing campaign in advance. But what if you have no ideas for a great campaign? You can inspire yourself with something... 07 March 2024 12 min read
WooCommerce vs. Shopify: Which Is Better For Your Business WooCommerce vs. Shopify: Which Is Better For Your Business By choosing WooCommerce or Shopify, you can quickly create an online store and launch your business online. But you should realize that these are fundamentally different content management systems (CMS) with unique advantages and disadvantages. One provides maximum freedom and helps to optimize the budget at the start, but requires much more effort. The other significantly simplifies the work but requires a lot of money and puts you under some restrictions. So, which system is most appropriate for creating a... 06 March 2024 9 min read
17 Best Shopify Apps in 2025 17 Best Shopify Apps in 2025 Shopify apps improve the core functionality of this commercial content management system (CMS). By connecting them, you can expand the list of marketing tools, improve analytics effectiveness, access new communication channels, and automate sales. The platform provides almost unlimited potential for scaling a company and optimizing its business model.  At the same time, most Shopify apps require a subscription with monthly or annual fees. Therefore, it is very important to choose the necessary services in advance. Today, we will talk... 01 March 2024 10 min read
16 Best Valentine's Day Pop-ups 16 Best Valentine's Day Pop-ups Ah, Valentine's Day – where love fills the air, hearts grace every corner, and the joy of gifting warms our souls. Spending on Valentine’s gifts has been on a sweet rise, from $21.8 billion in 2021 to $25.9 billion in 2023. Meanwhile, 35% of shoppers prefer the online route for their love-filled purchases. So, why not turn your online store into the go-to destination for all lovers? With Claspo widgets for websites, it's a breeze. This article unveils the best... 19 January 2024 10 min read
Data-Driven Marketing for E-Commerce: Benefits, Trends, Examples Data-Driven Marketing for E-Commerce: Benefits, Trends, Examples In today's information-rich business environment, it is important to use data-driven marketing techniques for successful growth. Analysis of big data volumes allows companies to study their customers, understand their needs, and create convenient and personalized products or services.  Data-driven marketing helps to effectively direct advertising efforts and brings innovations to the strategic decision-making process. In this article, we'll consider the main ideas and benefits of using data-driven marketing techniques to increase the competitiveness of your e-commerce business. What is Data-Driven... 05 January 2024 6 min read
17 Best New Year Pop-up Templates from Claspo You Can Use 17 Best New Year Pop-up Templates from Claspo You Can Use We’re zeroing in on the New Year at light speed, so it’s time to pick up a New Year pop-up to place on your website. Hello, this is Claspo, your captain for this holiday flight speaking. We’re about to enter the world of user-friendly festive pop-ups that will bring you many leads and customers this holiday season. Our previous journeys have shown us that New Year email-gathering templates and information-sharing pop-ups are the most popular among our users. Here are... 02 January 2024 10 min read
What is a SaaS Customer Journey: Mapping, Benefits, Stages What is a SaaS Customer Journey: Mapping, Benefits, Stages The peculiarity of the customer journey in SaaS is that a customer can go through all the stages without contacting company representatives. To optimize it, increase sales efficiency, and improve retention rates, you need to create a model or map that shows all interactions. We will explain in detail why mapping is necessary and what methods are used in it.  What Does Customer Journey in SaaS Mean The SaaS customer journey is a set of all contact points between a... 28 December 2023 7 min read
17 Best Christmas Pop-up Templates from Claspo 17 Best Christmas Pop-up Templates from Claspo Christmas is right around the corner.  During this period, people all over the world will spend hundreds and even thousands of dollars. If you want to maximize your profits during the holiday season, website pop-ups can help. Websites with pop-ups are 4 times more likely to convert users than those without this tech, so it’s safe to say Christmas pop-ups are a must. In this article, we’ve gathered the 17 best Christmas-themed pop-up templates for your website that are the... 26 December 2023 10 min read
7 Best E-Commerce CMS Solutions You Can Use 7 Best E-Commerce CMS Solutions You Can Use Using a CMS for e-commerce, you can create an online store on your own, with minimal involvement of professional web developers and designers. A content management system (CMS) is software that simplifies website administration and reduces the time spent on writing code, allowing you to do it without visual designers. CMS helps to optimize the project budget and create ideal conditions for a quick start.  We will tell you about the important criteria for choosing a content management system for... 20 December 2023 9 min read
What is Churn Rate for SaaS companies What is Churn Rate for SaaS companies The churn rate in the SaaS industry is one of the key metrics for companies that provide subscription-based services with regular payments. By calculating it, you can understand how many users refuse your product for a definite reason and develop a strategy for retaining them. Today, we will explain what the SaaS churn rate is, how it is measured, what it should be, and how to optimize this indicator. SaaS Churn Rate Definition The churn rate for SaaS is the... 18 December 2023 6 min read
8 Shopify KPIs That You Should Track 8 Shopify KPIs That You Should Track Using built-in analytics functionality or an external service, you can track Shopify KPIs to measure the effectiveness of your business. Using these indicators is easy — the main challenge is choosing the right metrics and integrating them into an interconnected system.  In this article, we'll explain what KPIs are, why they're so important, and what indicators you need to monitor your business performance.  What are KPIs KPIs on Shopify and other eCommerce platforms are key performance indicators. These quantitative metrics... 12 December 2023 6 min read
SaaS Marketing Funnel: Detailed Guide SaaS Marketing Funnel: Detailed Guide Marketing SaaS funnels differ from those we're used to seeing in traditional services and retail. You need a special approach to promoting your products to run an efficient business in this area. Let's consider the stages of the funnel in more detail and how you can optimize your business promotion strategy at each stage. What is a SaaS Marketing Funnel The SaaS marketing funnel is a graphical representation of a customer journey. Traditional businesses are about the journey from the... 04 December 2023 6 min read
How to Increase Conversion Rate for Shopify eCommerce How to Increase Conversion Rate for Shopify eCommerce Conversion rate optimization on Shopify is one of the top priorities in online store promotion. Today, this platform supports almost one million commercial websites that form a dynamic, highly competitive environment.  Let's take a closer look at tools you can use to improve business performance on Shopify.  8 ways to increase your online store conversion rate on Shopify You can work with many techniques on your own without involving a team of experts. Let's look at 7 simple but very... 09 November 2023 8 min read
One Slider Instead of Multiple Pop-Ups: Claspo's Anti-Annoyance Solution One Slider Instead of Multiple Pop-Ups: Claspo's Anti-Annoyance Solution How to use multiple pop-ups to convert and not lose website visitors? Marketers and website owners puzzle over this question when they have a variety of new products, bestsellers, or great deals to show customers. On one hand, pop-ups do work. According to Entrepreneur Media, the average conversion rate for sites with pop-ups is 16%, compared to 3.7% for sites without them. But on the other hand, if there are too many they annoy visitors and cause them to leave... 15 August 2023 7 min read
Top 20 Shopify Subscription Apps to Use in 2025 Top 20 Shopify Subscription Apps to Use in 2025 If you use Shopify to provide services on an ongoing basis, you should consider the Shopify subscription apps. They can provide all sorts of benefits, from automation to analytics and anything in between. We picked the best Shopify subscription apps based on the user’s ratings, the number of reviews, the app's top features, and our personal preferences. If you’re new to Shopify and are only beginning, we recommend checking our guide for starting a Shopify store to have a bit... 07 July 2023 10 min read