11 Best Shopify Plugins in 2024

Plugins for Shopify improve the core functionality of this commercial content management system (CMS). By connecting them, you can expand the list of marketing tools, improve analytics effectiveness, access new communication channels, and automate sales. The platform provides almost unlimited potential for scaling a company and optimizing its business model. 

At the same time, most plugins for Shopify require a subscription with monthly or annual fees. Therefore, it is very important to choose the necessary services in advance. Today, we will talk about CMS add-ons worth paying attention to first.

11 Best Plugins for Shopify

The main criteria for selecting add-ons is their list of functions and cost. You should also consider convenience and the level of complexity. Add-ons should be simple enough to use without expanding your staff or increasing consulting costs. So, which Shopify plugins are must-haves for an online store? 

1. Claspo

According to Entrepreneur,  websites with widgets show a 4 times higher conversion rate than websites without them. And their use in e-commerce, in particular, is associated with 70% higher sales. Claspo is the best Shopify plugin for widget creation for several reasons:

• Its intuitive builder makes it easy to create widgets even for beginners without technical knowledge or basic understanding of code,
• It has a special toolkit to ensure a positive user experience and avoid website bounce rate growth,
• Its library contains more than 700 templates for 36 use cases, which makes Claspo a leader in the number of ready-made solutions,
• Its advanced targeting options and thoughtful display rules allow you to intelligently fit pop-ups into the customer's journey on the site and personalize your message,
• Its affordable and flexible payment plans are suitable for businesses of any size. Still, before committing to them, you can always take advantage of the free plan and see the first results for your online store without any investment.

Cost: from $10 per month, there is a lifetime free plan with access to all advanced functionality.

2. HubSpot CRM

According to McKinsey & Company, personalization can increase a company's revenue by 40%, and Liveclicker statistics show that the return on investment on personalized marketing is as high as 20:1. The key to success in this area is using a modern customer relationship management system - CRM. And HubSpot is the perfect service for optimizing customer relationships. 

The service tops the Shopify plugins list due to its rich features set. It allows you to:

• collect customer data;
• segment the customer base;
• create scenarios for the use of marketing tools;
• analyze the effectiveness of advertising campaigns.

HubSpot doesn't just work with Shopify. It also integrates seamlessly with Claspo. Thus, you can make widgets part of your overall marketing strategy and provide your audience with a consistent and personalized experience across different communication channels.

Cost: from $20 per month, there is a free version with limited functionality.

3. Plug in SEO

To attract users to a website, you need to make it visible in search engines. The services of SEO specialists cost thousands of dollars. Connecting this plugin will allow you to do most of the work yourself, optimizing the budget of online store promotion. 

The application provides the following functions:

• comprehensive site audit;
• search for broken links;
• keyword optimization;
• estimation of content loading time;
• script optimization.

Another advantage of Plug in SEO is its extensive knowledge base with tutorials, videos, step-by-step guides, and interesting articles.

Cost: from $29.99 per month, there's a 14-day trial period.

4. Vajro — Mobile App Builder

Statista research shows that in 2023, 60% of e-commerce purchases were made using mobile gadgets. Ignoring this segment leads to the loss of most potential revenue. Fortunately, Vajro allows you to develop mobile apps on your own and synchronize them with your online store. 

It is one of Shopify's best plugins. Its advantages are:

• visual app builder - no programming or manual rendering is required;
• templates for personalized push messages that raise sales;
• synchronization with social networks for fast content publishing and live broadcasts;
• 24/7 user support.

Vajro also allows you to launch targeted advertising campaigns. The plugin offers tools for segmenting a customer base by various characteristics, including the amount and composition of a check.

Cost: from $99 per month, there's a 30-day trial period.

5. Instant Buy — Ajax Mobile Cart

An over-complicated conversion process is one of the most common UX problems. It can reduce sales in an online store. The Instant Buy plugin allows you to significantly simplify it by adding an instant purchase button. A user clicks on it to add the product to the cart and automatically goes to the order processing page. 

The application provides the following benefits:

• button customization - changing its color, size, text, font, etc.;
• collecting statistics on the number of views and clicks;
• running the script with zero delay - the button does not affect the loading speed of the site;
• remarketing of abandoned baskets on Facebook and Pinterest.

Cost: from $9 per month, there is a free version with limited features.

6. SuperCEO Store Analytics

In the dynamic eCommerce industry, making decisions based on up-to-date data is important. The Shopify SuperCEO plugin is designed for this purpose. It sends data to the mobile app, which generates personalized reports on a daily basis. You can independently select the necessary data fields and customize comparisons of indicators with previous periods. 

The mobile app allows you to track the following metrics:

• sales volume;
• number of orders;
• average check amount;
• marketing profitability;
• advertising costs, etc.

The plugin is attractive with its gamification mechanics. It marks the achievement of certain KPIs, which is a good motivator for improving business efficiency.

Cost: free.

7. Spocket

Spocket is not just a plugin but rather a full-fledged dropshipping marketplace. After subscribing, you can find suitable products by searching by industry, supplier location, and other parameters. Spocket primarily focuses on the US and EU markets, but companies from other regions are also represented. 

Advantages of the marketplace:

• dropshipping margin up to 30-40%;
• one-click samples order;
• branding of invoices and delivery notes;
• extended support;
• automated solutions for migration from other platforms.

Spocket is suitable for all business formats. The plugin offers several pricing plans, depending on the number of unique products in the catalog.

Cost: from $39.99 per month, there's a 14-day trial period.

8. Userlike

Another mandatory condition for success in e-commerce is effective communication. Using Userlike, you can add an online chat button to your online store. This Shopify plugin provides the following features:

• full customization of the window - setting the size, font, message style, etc.;
• possibility to connect chatbots;
• integration with Facebook Messenger, WhatsApp and Telegram;
• creation of quick question templates;
• adaptation of communication scenarios to specific pages of the site.

Userlike is suitable for both e-commerce and service industries. A manager can switch to video call mode by pressing one button to provide a user with an extensive consultation.

Cost: from $90 per month, there is a free version with limited functionality.

9. Hextom: Free Shipping Bar

According to MarTech, free shipping is a decisive argument in choosing an online store for 88% of users. It can also be a tool for increasing sales - by setting a minimum threshold, you can significantly increase the average check amount. And Hextom is one of the best Shopify plugins for this. Its mechanism of action is simple - when adding items to the cart, it shows how much more a buyer needs to spend for free shipping. 

The add-on has the following advantages:

• automatically recognizes a user's region and selects the currency;
• allows you to schedule promotions with free shipping without limits;
• connects in one click, no programming required;
• targeting by user characteristics and device type.

Cost: from $9.99 per month, a free version with limited features is available.

10. Voyager Upsell & Cross‑Sell

Voyager is a plugin that will help you sell more using time-proven promo mechanics. Recognizing the items in a customer's shopping cart, it suggests perfect add-ons to them, creating sets with discounts or exclusive bonus offers. The flexible customization system allows you to define an individual set of presales rules for each category of customers. 

Benefits of the add-on:

• adaptive design - suitable for any mobile gadgets;
• a wide range of promotional templates;
• possibility of using different ways to encourage customers.

Cost: from $27 per month, there is a 7-day trial period.

11. Outfy

Social media also serves as a powerful sales driver. By publishing quality content on these platforms, you can get tens of thousands of new customers at minimal cost. And for this purpose, you can choose one of the must-have Shopify plugins for social media. Outfy allows you to generate posts for the following platforms instantly:

• Instagram
• Facebook
• Twitter (X)
• YouTube
• TikTok

Synchronization with Shopify allows you to use ready-made multimedia assets of the store, automatically launch advertising campaigns when goods arrive, and stop them when stocks run out. The built-in AI-based scheduler helps you choose the best time to launch a post and selects trending hashtags. 

Cost: from $20 per month, there is a free version with limited functionality.

Conclusion

Using Shopify plugins, you can create a fully functional online store without hiring professional developers, designers, and marketers. Most of the add-ons you'll need to get started will also require investment, but using them is cheaper than expanding your staff and hiring employees. The platform's flexibility makes it easy to scale your business by choosing alternative applications or simply upgrading to new pricing plans. 

As you saw above, the Claspo plugin is available on Shopify, and all you have to do is install it to take your conversions and user experience to the next level! But we at Claspo want to give you not only the tools but also the knowledge to improve your business results. Therefore, our professional team constantly updates the blog with valuable insights, step-by-step guides, and comprehensive research. By subscribing to our newsletter, you will receive this entire wealth of knowledge, along with our updates, in your inbox. Great, right?