Testing & Analytics - Page № 2

Table of Contents About Zapier Best Zapier Free Alternatives in The Year 2025 Similar to Zapier Paid Tools Conclusion The modern need for automation led to the emergence of such a tool as Zapier, which became the leader of the market in the shortest term. Despite its evident dominance, various apps are alternative to Zapier and provide similar services for a lower price. About Zapier Zapier is like an Octoparse for web scraping tools. By that, we mean that Zapier...

The rise of e-commerce has provided great chances for entrepreneurs to establish their own online businesses. Thanks to platforms like Shopify, starting an online store has become easier. However, many new entrepreneurs face the challenge of deciding what to sell. Сhoose the right products that your target audience will connect with, as this largely contributes to the success of your online business. Discover how to use Shopify, as well as five successful product ideas and niche markets on Shopify in...

Do website pop-up really annoy customers? 73% of users have a negative attitude toward pop-ups. So why do marketers continue to use them everywhere? The answer is obvious: pop-up work! The average conversion rate of top-performing pop-ups is 28%.  Perception of annoying pop ups Indeed, poorly placed pop-up do annoy and repel people and sometimes interfere with the perception of content so much that users leave the site without completing the intended action. Big brands are not an exception. 6...

Are you planning to run a dropshipping business and wondering how to make money on Shopify? Read our review of 14 Shopify print-on-demand apps and successfully launch your business with these helpful instruments. Table of Contents What Is Print-On-Demand? Best 14 Shopify Print-On-Demand Apps Did You Know That You Can Earn Money Not Only Via Apps? Conclusion FAQs What Is Print-On-Demand? Before we review the best print-on-demand Shopify apps, let’s find out what print-on-demand means. Print-on-demand is a new business...

Figuring out how to improve retail sales when your business is experiencing a plateau or decline can often turn into a challenging quest. Sometimes the cause is external factors, when, for example, you try to mitigate the damaging effects of the economic crisis, and sometimes you just ignore flaws inherent to your plan of action. Either way, if you spend a lot of effort but do not see any improvement, here are 10 obvious yet innovative ways to increase sales...

69% of consumers say they want brands that express their values. According to 2021-2022 surveys, 40% of Millennial and Gen Z consumers in the UK chose brands that promote sustainable practices or values, and 37% chose brands that have ethical ones. 34% dropped a brand due to ethical concerns. Also, notably, 62% of customers with higher than average income said they'd like to be able to filter product lists based on their values.  What does it mean in practice? Your...

During the Small Business Saturday sale, all people are invited to visit a business in their neighborhood to highlight the unique contribution of these companies to the communities. How to effectively prepare for this day to get the maximum benefit? Get inspired with targeted Small Business Saturday ideas to prepare you for that big day and beyond. Table of Contents What is Small Business Saturday? When Is Small Business Saturday 2025? 25 Small Business Saturday Ideas for 2025 Inspire Your...

Thanksgiving promotions are one of the most important sales periods for retailers. Setting store-wide discounts and stopping them is insufficient in a market that is becoming more and more competitive. To gain the most profit and the least amount of leftover inventory, you must entice customers with your year-end discounts and time them appropriately. We believe that with our Thanksgiving marketing ideas, you will quickly get through this holiday and achieve the best results in attracting customers and increasing profits....

Lifecycle marketing is a surprisingly effective strategy that allows you to get the best results from every single marketing action and always reach the customer with the right message and at the right time. Whether it materializes through sending an email, launching an offer, or putting premium content online, customer lifecycle marketing allows you to reach a specific target with the appropriate tone and message at the exact point of the buyer's journey.  Table of Contents What is lifecycle marketing?...

How to price a product? This is one of those decisions you should make as a business owner to take care of your business. But you should be careful as it affects not only your business but your customers as well. It is not a secret that people want products of great quality for a fair amount of money, and as most people are price-sensitive, you should consider that during the product pricing.  It is easy to get lost with...

We constantly want to have more but spend less. These two contradicting impulses power up our economic and social systems by determining our financial decisions and behavior patterns. Therefore, there is no wonder that scarcity of advertising is an inherent part of almost every company’s campaigns. It is a truly viable strategy because it is built on the most basic of human instincts. Still, being abundant or careless with scarcity tactics can often result in losing the faith of your...

You can’t expect visitors to buy something the first time they enter your online store, which is why you have to encourage them. The most straightforward way to do so is to use website pop-ups, but it is crucial to choose the right timing for them. With a nice design and a strong CTA of your pop up window, you can prompt customers to get a specific item, use a discount code, or purchase a bundle. More than that, pop...

The sales funnel is something that any business owner is familiar with. It works simply — you accumulate potential customers and walk them down a funnel, so some of them convert into loyal customers and buy something from you.  The sales conversion funnel is a powerful tool when you need to convert people into your customers. Many marketing specialists have their points of view on this tool and ways to reach the desired goal. But with the development of marketing...

Do you think that you know everything about conversion rate optimization? We've already written about the necessary steps for conversion optimization, and now it's time to move further. The next thing you should learn about to generate more conversions is CRO tools. They will provide you with the opportunity to get insight into your website and understand your users better.  Each CRO tool collects the necessary information about your website and your visitors. It will help you understand how customers...

TL;DR What are the Steps of Conversion Optimization? Step 1: Make Research & Data Gathering Step 2: Form a Hypothesis for Further Work Step 3: Prioritize Your Hypothesis and Ideas Step 4: Implement and Test Your Hypotheses Step 5: Learn and Review Results Many marketers and owners of small businesses spend a huge amount of time working on website traffic and web conversion optimization. And no wonder why since website traffic is highly important as it attracts attention and helps...

According to statistics, 88% of C-suite executives consider feedback data a critical decision-making tool. However, collecting customer feedback makes no sense without its subsequent analysis. By delving deeper into the first-hand insights you receive and intelligently interpreting them, you can make data-driven decisions. In this article, we will explain why and how to analyze customer reviews. We will also provide you with ideas, techniques, and helpful tools for automated customer feedback analysis. So, keep reading to get the most from...

Table of Contents 5 Productive Ways to Increase Revenue and Course-correct Your Business 3 Out of the Box Ideas to Increase Revenue and Impress Customers Conclusion Expanding your horizons and stimulating sales can turn into a trying task. Sometimes it requires a shift of perspective to find new determinants and drivers for your strategy that will help you increase revenue, like empathic communication or a simplified refund policy. Yet, small things, such as content optimization, mobile-friendly design, or an original...

The impact of the COVID-19 pandemic on our everyday life is undeniable. Being forced to stay at home, we have grown to appreciate the perks of online shopping. It’s fast, comfortable, and does not require standing in line. When you can purchase everything from your favorite pizza to a new couch within a couple of clicks without changing your pajamas, it might be hard to go back to the actual store. As reported by eMarketer, the e-commerce sphere flourishes like...

While Shakespearean characters are haunted by existential struggles, wondering “To be, or not to be”, the pragmatic minds of business owners are constantly preoccupied with one eternal question: “How to boost sales?”. Everyone from mango vendors on the streets of Delhi to large transnational corporations like Coca-Cola are challenging their brains to solve this riddle. Obviously, not every key opens every door. Therefore, familiar solutions might not suit your company. Plus, everyone knows, applies and talks about them. That is...

Building a personal brand is essential in establishing yourself as a thought leader, influencer, or expert in your field. How can pop-up come in handy to you in this? Pop-up can help you build a client list, understand your audience better, engage in actions, retain, and communicate with people. If you run a professional blog, you can offer a consultation (maybe even the first one for free), an e-book, a discount for your consultations, or a free lesson on your...

It seems that pop-up windows in HTML were on the Internet as soon as the Internet appeared. We all remember the weird and annoying pop-up that wanted to get everything from us, except souls. But that time is over, and every business owner should consider using pop-up tips to get customer information. Even now, you can see that lots of manipulations are gone, and the pop-up windows have become more friendly, informative, and less annoying. Sit Back And Let Us Do...