Top Ways to Increase Your Sales Funnel Conversion

20 May ~ 10 min read 993 views
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Claspo Blog Top Ways to Increase Your Sales Funnel Conversion

The sales funnel is something that any business owner is familiar with. It works simply — you accumulate potential customers and walk them down a funnel, so some of them convert into loyal customers and buy something from you. 

The sales conversion funnel is a powerful tool when you need to convert people into your customers. And many marketing specialists have their own views on this tool and ways to reach the desired goal. But with the development of marketing itself and the trends in this field, we can say that the important part of any tool is personalization. People don't vibe with generic solutions and businesses that don't care about them or any general issues. 

If you already have a built funnel conversion, you should think about optimizing it. Here you can check the steps that might be helpful for your conversion funnel optimization. They will be important for both marketing and sales departments as they are part of an overall strategy to make more deals that bring more money. 

You can optimize your funnel sales to grow revenue and boost your marketing game. And the sooner you'll understand what a sales funnel is and how to improve conversion rates, the sooner you'll convert users into loyal and paying customers. 

Table of Contents

1. What Is a Sales Funnel?

2. Why Is a Sales Funnel Such an Important Part of Your Strategy?

3. Ways to Optimize Your Sales Funnel

4. Conclusion

What Is a Sales Funnel?

A sales funnel is a graphical depiction of the sales stages that a customer goes through while buying a product. This concept is based on the idea that when making a purchase, all customers go through more or less the same involvement of the content and personal desires.

Although the number of levels assigned to the sales funnel may vary, the classic model includes the stages of Awareness, interest, evaluation, decision-making, purchase, and post-purchase evaluation. The crucial stages are Awareness, interest, desire, and purchase. The number of potential customers involved in the information phase decreases in the next stages of the funnel, so the end result is a much smaller number of real customers.

  • Awareness. At this stage, people learn about your business. It can be any channel — social media, print media, famous people, or any people that can suggest your products and services. 
  • Interest. After hearing about your product, the person wants to learn whether it is suitable for his or her needs.
  • Desire. Here the potential customer checks the price and takes time to compare your product or service to another and find the best option. 
  • Purchase. At this stage, the customer buys your product or service. 

It is called a funnel as there are lots of people in the Awareness stage as it covers lots of potential customers, but only a smaller amount of people actually purchase something from you. Thus, the graphical representation looks like an upside-down triangle which looks similar to a funnel. 

Sales Funnel.png

The effectiveness of this tool can be assessed based on the number of leads found at each stage and the sales conversion rates at these stages.

Why Is a Sales Funnel Such an Important Part of Your Strategy?

A market funnel is not only helpful when it comes to planning your activities but also to understand the customers' journey from the moment they found out about your product to the point when they are ready to give feedback. 

We are sure with each day your business grows, you have more and more potential and options to upgrade your sales funnel. Here at Claspo, we hope that you check your tools once in a while and make adjustments to achieve your strategic goals, as with each day, you build your business and have new opportunities. This is why the sale funnel is a crucial part of your business and your business strategy. 

It might provide you with a better understanding of customer behavior which leads to new hypotheses and better tools to get data to optimize the sales funnel and business. And with each optimization of funnel conversion, you will bring more loyal customers, push more prospects, see a better marketing strategy, and enjoy your power over competitors. 

Ways to Optimize Your Sales Funnel

Learn the 10 steps that will help you to boost your funnel sales and answer the question "How to increase sales conversion rate."

Step 1. Know Your Audience

It is important to target those who might want to buy your product, so understanding your audience is key. Targeting the wrong people might cost you money and lead to zero purchases as those people are not just that interested in your products or services. You can't be liked by all, but you need to look for your people.

During the Awareness stage at the beginning of the sales funnel campaign, you should get as many potential customers as possible. If you have a small number of potential customers or they seem way too good for your business, it means that something might go wrong. Make sure to get as many as possible. In another case, you might end up with no purchases. 

Your goal is to create a customer persona for your audience, including age, gender, income, location, and more, depending on how important your product or service is for these people. That's why it is important to learn about your audience and know everything about them. 

After learning your target audience, you'll understand where exactly to target them. Not every audience checks Instagram all the time, as well as not all people read newspapers every day. Do you get the point?

Step 2. Set Goals

When you set your business goal, you can work on your sale funnel. During this step, you move from the Awareness to the Interest stage. Now you can track how many people are interested in your product and predict further work of your campaign to optimize the sales funnel. 

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The obtained data helps you get the necessary information on your target audience and see the weak spots of your websites. Now you can see where and when exactly people leave their carts and close the website. 

Step 3. Analyze Landing Pages

Analyze your landing page as it should be relevant to the interests of your customers. Basically speaking, try to personalize it to the needs of your target audience. It means that you don't need to place pictures of dogs around if your target audience prefers cats. And be clear with things you offer. 

This step is crucial as people will head to your website after finding out about your business. This means that the landing page should meet all the marketing requirements before people see it after the start of your campaign. Be clear, work on your copy and CTAs. This is the page people will see after using the Google search, and they will, most likely, end up on your landing page. 

Communicate with your reader, describe your USP, and clearly state what you want from your customers. This should not be a bland page with information. This should be communication between you and your client. In another case, the user will leave the page, influencing your bounce rate. 

One of the most important things here is the loading speed of your website. We all know that if the website is slow, we will look for another one. So why will our customers wait? Make sure to be as fast as possible with the loading speed. 

Step 4. Social Media Activity

It is not a secret that lots of the audience come via social media. This is a customer conversion funnel channel that requires extra attention as it reaches most people. People spend scrolling lots of time during the day and night, so you need to constantly remind them about yourself, creating valuable and engaging content. Among the many benefits of social media channels, we can highlight the following ones: 

  • It allows building brand awareness with the help of content, ads, influencers, activations, etc.
  • It places you among your competitors, so the users that look for a specific niche will most likely see your business.
  • It offers your followers to visit your website to buy items. 
  • It offers your followers to buy your goods from the social media page itself. 

For several years social media has been nothing but a powerful marketing tool that connects audiences with businesses, bringing benefits to both of them.

After learning your target audience, see what social media channel has the biggest number of potential customers. Some of them might be using Instagram and Facebook, and some might be using Pinterest and LinkedIn.

Step 5. Learn Feedback

There's nothing better than a happy customer. To go further, you can be sure that if the customer is happy, he or she can share a word about your business. This is an important element of your sales funnel strategy, as you grow your audience without paying money for that. And with each review, people build more trust in your brand, you can expect that people will come back to you for purchases again and again.

Even if potential customers start by looking for feedback and reviews, it is a great chance to make them fall in love with the brand through the experience of other people. Good feedback can arouse the feeling of desire as the customers see that it is of good quality and looks nice. 

It is not hard to get truthful reviews as many websites to have an option to share your thoughts linking to the specific topic, brand, or idea. For example, there are plenty of reviews on TripAdvisor, Google, Twitter, etc. You can also integrate feedback into your website and create an extra page where you place all the reviews, including photos and videos. 

Step 6. Create Superb Content

Superb content is a key to every customers' heart. This is not just a way to say it but actually a part of the relationship between the business and customers. As a brand, you should have a tone of voice, personality, identity, big idea, and overall goals. Imagine your brand as a person and let him or her talk to your audience. 

When the customer feels that the brand understands the needs and desires, he or she will fall for it and be loyal to the end. This will result in sales funnel conversion rate growth as well as purchase rate growth. A good content strategy and the content itself will bring paying customers. 

Think about developing a brand communication strategy if you don't have one yet. Depending on its goals, you'll build your content: do you want more followers to raise awareness, or do you want people to share your content, or leave the social media and visit your website for purchase? Each action needs to be thought of and developed into clear content. 

Step 7. Work On Your CTAs

Encourage customers to go down the sales funnel and purchase your products or services with powerful CTAs. Feature the CTAs in your content heavily. Use sentences that clearly state what you need from your customers, for example, "Buy now!", "Download the demo!" etc.

For any last-minute offer, CTAs must be included in the promotional email and shopping cart stage. This encourages buyers to buy them or spend a little more than they've planned. 

Take your time to make sure your CTA is attractive: use bright colors and bold and clear text. This will catch the users' eye, which might result in your desired action. 

Step 8. Be Ready To Help Out

Are you ready to help your customers if they have questions? You should be able to do that as quickly as possible. Make sure that customers can contact you very quickly and get answers as soon as possible. This is very crucial when the customer is in the final stages of your funnel sales, as each step takes less time to make a decision.

You can provide customers with a phone number and email address or implement a chat on your website where a 24/7 operator will be ready to answer all the questions. 

At this step, you will be able to trade as much as you can for your potential customers if you answer questions quickly. 

Step 9. Personalization

Personalization is the key tool that draws the edge between you and others, as it is the way you communicate with your customers. The smallest you can do is to personalize your calls. Sometimes it doesn't matter how many emails or messages you send. The only thing that can convert a random user into a loyal customer is personalization. Try sending out emails with specific goods that the person was interested in with a nice discounted price. We guarantee you that you will see the difference between your regular generic emails and personalized emails effect. 

Step 10. Use CRM

Implement a CRM system if you haven't done it yet. It helps to improve your sales conversion rate as it keeps all the information on your leads and keeps track of any cracks. 

You can set reminders to run specific actions for your leads to lead them to the purchase, catch up with their birthdays, and offer possible discount options. The CRM will show you how many times each customer bought items from your website. And depending on this information, you can run different campaigns for different groups of your customers. 


We hope that this article will bring light to your funnel conversion question. If done right, you'll see how good it can work. Remember about your target audience, think about their expectations, and think about what you can do to be different from your competitors.

Follow and check each of the above-mentioned steps to step your marketing game up. This will not only help you to make new purchases but also build a strong brand that will bring happiness and profit to both you and your customers.

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