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What is Conversion Rate Optimization (CRO): How To Get Started What is Conversion Rate Optimization (CRO): How To Get Started If you want to fully realize the potential of your business idea, you should work on website conversion rate optimization (CRO). It will help you retain more visitors, turn them into buyers, and build a loyal customer audience.  In this article, we will explain what conversion rate is, how you can increase its level, and what elements of your website should be worked on first. Create Your Free Pop-up with 800+ High-Converting Templates Get Started What are Conversion Rates Website... 20 November 2023 9 min read
How To Calculate Conversion Rate: Formula How To Calculate Conversion Rate: Formula Read on to learn how conversion rate is calculated and which formula to use for different digital scenarios. This information will be useful for both novice marketers and more experienced experts. Conversion rate formula A universal conversion rates formula is used in almost all scenarios digital marketers encounter. It looks as follows: Targeted actions usually refer to sales. But even in e-commerce, alternatives can be considered. These include: newsletter subscription; registration on the site; filling out the survey form; adding... 17 November 2023 7 min read
How to Increase Conversion Rate for Shopify eCommerce How to Increase Conversion Rate for Shopify eCommerce Conversion rate optimization on Shopify is one of the top priorities in online store promotion. Today, this platform supports almost one million commercial websites that form a dynamic, highly competitive environment.  Let's take a closer look at tools you can use to improve business performance on Shopify.  8 ways to increase your online store conversion rate on Shopify You can work with many techniques on your own without involving a team of experts. Let's look at 7 simple but very... 09 November 2023 8 min read
9 Trends in Customer Experience in 2025 9 Trends in Customer Experience in 2025 The impact of customer experience on your business outcomes cannot be overestimated. PwC's report shows that 73% of customers consider an excellent experience the main factor in making a purchase decision, 65% believe that a positive experience with a brand works better than any advertising, and 43% are willing to pay more to brands that provide such experience. However, digital customer experience is rapidly evolving, and your task is to keep up and adapt your business to all changes promptly.... 02 October 2023 8 min read
Guide to Flash Sales: Benefits, Best Practices, and Illustrative Examples Guide to Flash Sales: Benefits, Best Practices, and Illustrative Examples Great deals have long been an integral part of the online store strategy. One such deal is the flash sale, a proven pusher for impulse buys. A study in Cogent Business & Management has shown that these sales increase the excitement and pleasure of consumers. Consumers think they hit the jackpot and get something that will soon become unavailable to others. These feelings motivate them to buy immediately.  With such an impact on buying behavior, flash sales can increase the... 19 August 2023 9 min read
Automated Lead Generation: Best Tools & Strategy Automated Lead Generation: Best Tools & Strategy 53% of marketers spend 50% or more of their budget on lead generation. To stay ahead of the competition and drive sustainable growth, businesses are turning to automated lead generation that leverages cutting-edge technologies and streamlined processes. Automated lead generation solutions offer a range of tools and strategies to optimize lead capture, nurturing, and conversion. From advanced AI algorithms to seamless integrations with marketing platforms, these solutions empower businesses to generate leads more efficiently and effectively than ever before. Discover... 10 July 2023 10 min read
16 Transactional Email Examples for Inspiration and Insights 16 Transactional Email Examples for Inspiration and Insights Transactional emails are a critical component of email marketing. They are, however, frequently the most underappreciated and underused component of firms' digital marketing campaigns! This issue gets worse in small organizations because staff may lack the time or expertise required to generate well-designed emails. The correct online marketing platform, on the other hand, makes creating branded transactional emails simple and straightforward. In this post, we look at the best transactional emails examples that support this type of client communication. You'll... 05 July 2023 10 min read
Top 35 Ecommerce Marketing Tools Review for 2025 Top 35 E-commerce Marketing Tools Review for 2025 E-commerce marketing tools allow businesses to keep up with competition and achieve growth. To be successful, businesses need to do more than offer great products. Finding new leads and nurturing relationships with existing customers are also vital. Marketing tools allow us to do it more efficiently, especially with the emergence of various AI tools.  So whether you're just setting up an e-commerce business or want to optimize and scale up an existing one, you're in the right place. In this... 03 July 2023 12 min read
6 Psychographic Segmentation Examples in Marketing Psychographic Segmentation: a Full Guide with Examples The success of any business is directly related to how well the product, service, strategy, and messages are aligned with the needs of the target audience. Therefore, you need to explore your customers, understand their goals, values, and desires, and then utilize psychographic segmentation to categorize them into distinct groups.  People are different, and while one customer segment may prioritize the price of a cotton T-shirt, another might be more concerned about whether it is made from organic cotton. 27%... 29 June 2023 8 min read
15 Powerful Ideas on How to Improve Your Website and Boost Engagement How to Improve Your Website: 15 Tips Regardless of whether you're running an e-commerce store, a blog, or a corporate website, engaging visitors and keeping them hooked is paramount. However, achieving a remarkable website experience requires more than a visually appealing design. It demands strategic thinking and the implementation of proven techniques to captivate users and encourage their active participation. In this article, we'll explore 15 powerful ideas to help in website improvement and user engagement. From improving website speed to leveraging interactive elements, these strategies will... 27 June 2023 10 min read
120 Impactful Summer Email Subject Lines: Get Inspired Now! 120 Impactful Summer Email Subject Lines: Get Inspired Now! The subject line of an email serves as a tool to engage subscribers and convince them to open the email. It is an effective strategy for reducing consumer shopping cart abandonment and increasing open rates, click-through rates, and, ultimately, conversions. We've compiled a list of the greatest summer email subject lines from abandoned cart subject lines to those which assist you in increasing open rates, driving purchases, and sparking conversations during these scorching months. Table of Contents Superior Summer Email... 22 June 2023 8 min read
Satisfaction Guarantees: 7 of The Best Examples Pay Attention To Satisfaction Guarantees: 7 of The Best Examples Pay Attention To Offering a satisfaction guarantee to buyers helps differentiate a brand from competitors, lowers barriers to purchase, and provides the desired sense of confidence in a product. The guarantee is a universal tool that works regardless of the industry. By implementing at least one of the money-back guarantee examples offered in this article, you will see how your customers become happier, more grateful, and more loyal. Table of Contents What Is a Satisfaction Guarantee? Types of Satisfaction Guarantees for eCommerce 7... 10 June 2023 8 min read
How to Avoid Negative Impacts from Annoying Pop-ups on the Website: Сlaspo Tips and Tools How to Avoid Negative Impacts from Annoying Pop-ups on the Website: Сlaspo Tips and Tools Do website pop-up really annoy customers? 73% of users have a negative attitude toward pop-ups. So why do marketers continue to use them everywhere? The answer is obvious: pop-up work! The average conversion rate of top-performing pop-ups is 28%.  Perception of annoying pop ups Indeed, poorly placed pop-up do annoy and repel people and sometimes interfere with the perception of content so much that users leave the site without completing the intended action. Big brands are not an exception. 6... 07 June 2023 5 min read
8 Proven Email Copywriting Hacks for Content that Engages & Converts 8 Proven Email Copywriting Hacks for Content that Engages & Converts When it comes to email copywriting, getting your audience’s attention is more important than ever as it determines whether subscribers stick with your newsletter or opt-out.  Consumers prefer email over other channels but are more overwhelmed than ever. According to Sinch Mailgun’s global survey of over 2,000 consumers, 75% want to get brand offers and updates in their inboxes. However, with the average person getting over 10 brand emails a day, only a tiny fraction of those get opened. In... 01 June 2023 9 min read
Physical Stores vs. Online Stores: Decoding the Contrast Physical Stores vs. Online Stores: Decoding the Contrast The rise of online shopping has profoundly influenced the retail industry. Customers now experience the unmatched convenience and accessibility of digital commerce.  Our comparison of physical stores vs. online stores can help you make a crucial decision regarding your retail model. This article examines the unique features of both options and evaluates which approach is more successful in today's market. Physical Stores vs. Online Stores When comparing online stores vs physical stores, you need to understand that each has its... 29 May 2023 6 min read
10 Best Shopping Cart Designs in 2025 10 Best Shopping Cart Designs in 2025 In the rapidly evolving world of e-commerce, a well-designed shopping cart is crucial in enhancing user experience and driving conversions. A shopping cart serves as a virtual basket where customers gather their desired items before purchasing. This article will explore the 10 best shopping cart designs in 2025, highlighting their unique features and discussing the importance of a well-designed shopping cart in the e-commerce landscape. Importance of a Well-Designed Shopping Cart in E-commerce The impact of a well-crafted shopping cart... 23 May 2023 8 min read
“Thank You for Signing Up” Email Template Examples “Thank You for Signing Up” Email Template Examples A welcome "thank you for registering" or "thanks for subscribing" email can be a secret weapon in your marketing campaign: the open rate for welcome emails is 50%, which makes it 86% more effective than regular newsletters. This first contact is crucial. How do you craft a “thank you for subscribing” email that brings additional value to your users and ultimately makes them want to interact with you again? If you have a case of writer’s block, no worries; we've... 11 May 2023 12 min read
17 Confirmation Email Templates with Examples 17 Confirmation Email Templates with Examples A confirmation email template is a real gem when you need to quickly create such an important message. The value of these notifications cannot be overstated. According to one study, 23.3% of consumers consider transactional emails to be the most valuable content from brands. At the same time, 74% of respondents want to receive such notifications specifically in the email channel. This article explores various types of emails designed to confirm events related to customer actions. We'll analyze compelling examples... 02 May 2023 11 min read
9 Tips to Choose the Right Lead Management System for Your Business 9 Tips to Choose the Right Lead Management System for Your Business Lead generation is undeniably a foundational part of any business’s marketing efforts. But it’s not always the easiest part of the business to manage. 91% of marketers say that lead generation is their most important goal. The first step in generating leads is to have the right tools to manage them efficiently. That's where the best lead management software comes into play. With numerous options available in the market, choosing the perfect one for your business can be overwhelming.  In... 26 April 2023 6 min read
What Are Consumer Behavior Insights in Marketing 2025? What Are Consumer Behavior Insights in Marketing 2025? The behavior of consumers in 2025 in the conditions of economic exchange and their decision-making about the purchase of goods and services depends on many external (characteristics for a specific socio-economic situation) and internal (values, knowledge, experience, lifestyle) factors. Effective marketing decisions cannot be made without taking them into account. Here we’ll talk about what consumer insight is. Understanding Consumer Insights: An Introduction The consumer is the central figure in the market. It is the subject of close attention of... 18 April 2023 8 min read
Website Pop-Up Design Examples & Best Practices Website Pop-Up Design Examples & Best Practices Want to increase signups, reduce cart abandonment, or capture user feedback — without redesigning your entire site? Try this: improve your website pop-up design. In this how-to guide, you’ll learn: What a pop-up is and why it works How to design a pop-up that gets results Real examples and best practices you can apply today Whether you’re a designer, developer, or marketer, you’ll get clear, practical instructions and real popup examples to help you build pop-ups that actually do their... 10 April 2023 10 min read
The 18 Best Personal Email Finder Tools of 2025 The 18 Best Personal Email Finder Tools of 2025 Personal email finders can be a useful resource for individuals or businesses that need to find the email address of a specific person or group of people. Let's find out what tools are on the market, their pros and cons and email opt-in examples. You will see which is right for your business and how to grow your email list. Why Use a Personal Email Finder Tool? A personal email finder tool can save your time and effort by helping... 17 March 2023 8 min read
70 Trigger Words and Phrases & How to Use Them 256 Trigger Words and Phrases & How to Use Them Trigger words are designed to affect human emotions and prompt the audience to take a targeted action. Trigger phrases surround us everywhere: on the Internet, in advertising banners, in stores, at work, and in communication with colleagues and friends. This article will look at the most common examples of trigger words, their types, and their practical application. What Are Trigger Words? By definition, trigger words are specific phrases or words that trigger emotions in the reader or listener. They are... 02 March 2023 11 min read
Best Email Marketing Services for Small Business 2025 Best Small Business Email Marketing Services for 2025 Proper use of marketing tools and platforms ensures the success of your business by attracting more customers and facilitating their return. They save business resources, allowing the owner and team to reduce routine tasks and focus on strategic plans and creativity. Here is a list of small business marketing solutions that will help you get your business noticed and expand your market share, including email marketing software for small businesses.   Yespo Smartlead HubSpot Userlist Beehiiv Constant Contact Benchmark SendinBlue... 13 January 2023 11 min read