Get Insights for Your Marketing Strategy - Page № 6

According to a research paper published by Harvard Business Review, A/B testing is associated with an up to 15% increase in website visits and positively impacts conversions, product introductions, and other performance metrics. Even the smallest changes can have the biggest impact. For example, Microsoft Bing used an A/B test to change the display of their ad headlines and added $100M (12%) revenue in a single year. It’s no wonder split testing remains the most popular approach in marketing. In...

It's Monday afternoon in Cape Town, 22nd January. I'm watching a session recording of somebody shopping, finding something they want, adding it to the cart, and then suddenly closing the website. Their abandoning the website makes no sense; everything looked perfect for a straightforward purchase, but something must have happened to stop them. I've noticed this “something happened” pattern many times over the last 13 years. I've been optimising e-commerce websites in the UK, US, South Africa, and Australia, and...

Customer-centric marketing is one of the key business trends of 2025. It helps top companies maintain leadership positions and helps ambitious startups operate in highly competitive markets. By adopting this strategy, you can significantly increase customer loyalty, improve engagement rates, and increase marketing profitability.  Let's dive deeper into this subject to see how the strategy works, how to use it in your business, and review examples to inspire you to generate your own ideas. What is Customer-Centric Marketing Customer-centric marketing...

Successful marketing promotion ideas are a serious weapon for your business in the competitive market.  Today, consumers are overwhelmed with choices.  Thousands of brands are vying for their attention with high-quality products and services using various promotional techniques. That's why we've collected ideas for marketing campaigns with proven effectiveness that will help you find a place in the hearts of consumers and on their shopping lists. 8 Ideas for Marketing Campaigns The beauty of the campaign marketing ideas on this...

The spread of new cookieless tracking methods is a response to recent high-profile data leaks. They allow businesses to collect information about website visitors without creating cybersecurity threats and violating current legislation, particularly GDPR and CCPA regulations. We will explain how these methods work, how they affect attribution and analytics strategies, and how they will evolve in the near future. What is Cookieless Tracking Cookieless tracking is the collection of information about website visitors that does not involve data exchange...

Marketing ideas for Valentine's Day are often the most productive and efficient. This day has long been considered not only the holiday of love but also the holiday of marketers. According to the American Retail Federation, total consumer spending related to it is expected to reach $27,5 billion in 2025.  Ready to take advantage of this opportunity? Then, keep reading and learn about interesting holiday marketing ideas. 14 Marketing Ideas for Valentine’s Day Before we get started, there are two...

When comparing retargeting vs remarketing, it's easy to get confused by the nuances of terminology. Especially since the development of technology continues to blur the thin line between them, making their techniques interchangeable.  Today, we will explain how these online business tools work, in which scenarios they are the most effective, and the difference between retargeting and remarketing. What is Remarketing Remarketing is working with an audience that has already had some interaction with a company, its brand, or its...

Top companies use closed-loop marketing to generate more leads, conversions, and sales with limited resources. This relatively new business methodology has emerged thanks to modern data processing and analysis technologies. Let’s discuss it in more detail. What is Closed-Loop Marketing By definition, closed-loop marketing is a business promotion strategy that involves a continuous information exchange between a marketing team and a sales department. It may seem that this is the way any company works. But, in fact, in a traditional...

The key to automating business processes is using marketing metrics.  Metrics of marketing are numbers that reflect the current state of a company and the effectiveness of its activities. Usually, their calculation is straightforward, sometimes even intuitive. But, the interpretation and ways to use these metrics may not be as obvious.  In this article, we will tell you which metrics you should track, their advantages and practical use difficulties, and how to combine metrics for your company effectively. What are...

Ah, Valentine's Day – where love fills the air, hearts grace every corner, and the joy of gifting warms our souls. Spending on Valentine’s gifts has been on a sweet rise, from $21.8 billion in 2021 to $25.9 billion in 2023. Meanwhile, 35% of shoppers prefer the online route for their love-filled purchases. So, why not turn your online store into the go-to destination for all lovers? With Claspo widgets for websites, it's a breeze. This article unveils the best...

Holidays are a great time for the whole family to get together, have a nice meal, catch up on life’s events, and watch holiday movies. However, if you’re a business owner, there is much to plan and do before you can enjoy your well-deserved time off. Claspo has prepared a marketing holiday calendar to assist you with the planning. We will point out important dates and events and some optional ideas to consider if you have the resources. What is...

A high customer retention rate is one of the signs of a successful marketing strategy. Working with regular customers, you can sell more and spend less, generating more profit. Let's figure out why this metric is so important, how to improve it, and how to bring the expertise of successful companies into your business. Meaning of Customer Retention Customer retention means maintaining a regular customer base. In trade and traditional services, it means repeated customer requests during the reporting period. ...

Almost every company compares customer retention vs customer acquisition at some point in its development. Businesses face a difficult choice - looking for new customers or focusing on existing ones. In most cases, combining the two methods in a specific proportion is the right option. We will explain customer retention and acquisition, their advantages and features, and which businesses they are suitable for.  Customer Acquisition and Customer Retention: criteria for comparison Customer retention is the creation of long-term relationships with...

The customer retention rate formula allows you to determine how effectively a company works with its existing customer base. By calculating key loyalty indicators, you can optimize your marketing strategy, increase resource usage efficiency, and choose new promising areas of business development.  In this article, we will tell you how to get the main customer retention metrics, what they affect, and what benchmarks should be your reference values. What is the Customer Retention Rate Customer retention rate is the relative...

Inbound sales is a modern approach to marketing that is wholly customer-oriented. Implementation of this approach increases brand reputation, reduces churn rates, and simplifies the formation of a loyal customer base. We will examine the features of this approach, provide examples, and tell you how to build relationships with customers. Inbound Sales Definition Inbound sales is an approach where a company provides a customer with some value before offering a product. According to the terminology of old-school salespeople, it should...

In today's information-rich business environment, it is important to use data-driven marketing techniques for successful growth. Analysis of big data volumes allows companies to study their customers, understand their needs, and create convenient and personalized products or services.  Data-driven marketing helps to effectively direct advertising efforts and brings innovations to the strategic decision-making process. In this article, we'll consider the main ideas and benefits of using data-driven marketing techniques to increase the competitiveness of your e-commerce business. What is Data-Driven...

We’re zeroing in on the New Year at light speed, so it’s time to pick up a New Year pop-up to place on your website. Hello, this is Claspo, your captain for this holiday flight speaking. We’re about to enter the world of user-friendly festive pop-ups that will bring you many leads and customers this holiday season. Our previous journeys have shown us that New Year email-gathering templates and information-sharing pop-ups are the most popular among our users. Here are...

The peculiarity of the customer journey in SaaS is that a customer can go through all the stages without contacting company representatives. To optimize it, increase sales efficiency, and improve retention rates, you need to create a model or map that shows all interactions. We will explain in detail why mapping is necessary and what methods are used in it.  What Does Customer Journey in SaaS Mean The SaaS customer journey is a set of all contact points between a...

Christmas is right around the corner.  During this period, people all over the world will spend hundreds and even thousands of dollars. If you want to maximize your profits during the holiday season, website pop-ups can help. Websites with pop-ups are 4 times more likely to convert users than those without this tech, so it’s safe to say Christmas pop-ups are a must. In this article, we’ve gathered the 17 best Christmas-themed pop-up templates for your website that are the...

As we approach 2025, it's a perfect time for us at Claspo to reflect on the achievements of 2024. We're thrilled to share some exciting milestones:  We welcomed 7500+ new wonderful users, motivating us to keep growing. We added 500 new templates to our library, solidifying Claspo as a leader in ready-made solutions. And the heart of it all – we made over 100 updates crafted with your needs in mind. In our special New Year's digest, we're eager to...

Using a CMS for e-commerce, you can create an online store on your own, with minimal involvement of professional web developers and designers. A content management system (CMS) is software that simplifies website administration and reduces the time spent on writing code, allowing you to do it without visual designers. CMS helps to optimize the project budget and create ideal conditions for a quick start.  We will tell you about the important criteria for choosing a content management system for...

The churn rate in the SaaS industry is one of the key metrics for companies that provide subscription-based services with regular payments. By calculating it, you can understand how many users refuse your product for a definite reason and develop a strategy for retaining them. Today, we will explain what the SaaS churn rate is, how it is measured, what it should be, and how to optimize this indicator. SaaS Churn Rate Definition The churn rate for SaaS is the...

A bounce rate for email will help you analyze the effectiveness of your mailings. It will show what percentage of recipients did not receive or could not access the company's marketing materials. By reducing the bounce rate, you can increase the conversion rate and return on advertising, ultimately leading to better financial results.  We will explain in detail what email bounce rate is and why it is important for businesses. The article also provides examples of strategies you can use...

Using built-in analytics functionality or an external service, you can track Shopify KPIs to measure the effectiveness of your business. Using these indicators is easy — the main challenge is choosing the right metrics and integrating them into an interconnected system.  In this article, we'll explain what KPIs are, why they're so important, and what indicators you need to monitor your business performance.  What are KPIs KPIs on Shopify and other eCommerce platforms are key performance indicators. These quantitative metrics...