Get Insights for Your Marketing Strategy - Page № 4

By choosing WooCommerce or Shopify, you can quickly create an online store and launch your business online. But you should realize that these are fundamentally different content management systems (CMS) with unique advantages and disadvantages. One provides maximum freedom and helps to optimize the budget at the start, but requires much more effort. The other significantly simplifies the work but requires a lot of money and puts you under some restrictions. So, which system is most appropriate for creating a...

In 2024, marketing and AI are inextricably linked. The biggest companies in the world started using AI-based tools several years ago, which allowed them to gain and maintain their current leadership positions. According to Content at Scale, 80% of American businesses already use AI, and another 15% will join them this year.  Technology does not stand still, so AI has gradually evolved from an expensive and mysterious software for the elite to an accessible solution. Today, even small businesses and...

Plugins for Shopify improve the core functionality of this commercial content management system (CMS). By connecting them, you can expand the list of marketing tools, improve analytics effectiveness, access new communication channels, and automate sales. The platform provides almost unlimited potential for scaling a company and optimizing its business model.  At the same time, most plugins for Shopify require a subscription with monthly or annual fees. Therefore, it is very important to choose the necessary services in advance. Today, we...

According to a research paper published by Harvard Business Review, A/B testing is associated with an up to 15% increase in website visits and positively impacts conversions, product introductions, and other performance metrics. Even the smallest changes can have the biggest impact. For example, Microsoft Bing used an A/B test to change the display of their ad headlines and added $100M (12%) revenue in a single year. It’s no wonder split testing remains the most popular approach in marketing. In...

It's Monday afternoon in Cape Town, 22nd January. I'm watching a session recording of somebody shopping, finding something they want, adding it to the cart, and then suddenly closing the website. Their abandoning the website makes no sense; everything looked perfect for a straightforward purchase, but something must have happened to stop them. I've noticed this “something happened” pattern many times over the last 13 years. I've been optimising e-commerce websites in the UK, US, South Africa, and Australia, and...

Customer-centric marketing is one of the key business trends of 2024. It helps top companies maintain leadership positions and helps ambitious startups operate in highly competitive markets. By adopting this strategy, you can significantly increase customer loyalty, improve engagement rates, and increase marketing profitability.  Let's dive deeper into this subject to see how the strategy works, how to use it in your business, and review examples to inspire you to generate your own ideas. What is Customer-Centric Marketing Customer-centric marketing...

Successful marketing promotion ideas are a serious weapon for your business in the competitive market.  Today, consumers are overwhelmed with choices.  Thousands of brands are vying for their attention with high-quality products and services using various promotional techniques. That's why we've collected ideas for marketing campaigns with proven effectiveness that will help you find a place in the hearts of consumers and on their shopping lists. 8 Ideas for Marketing Campaigns The beauty of the campaign marketing ideas on this...

The spread of new cookieless tracking methods is a response to recent high-profile data leaks. They allow businesses to collect information about website visitors without creating cybersecurity threats and violating current legislation, particularly GDPR and CCPA regulations. We will explain how these methods work, how they affect attribution and analytics strategies, and how they will evolve in the near future. What is Cookieless Tracking Cookieless tracking is the collection of information about website visitors that does not involve data exchange...

Marketing ideas for Valentine's Day are often the most productive and efficient. This day has long been considered not only the holiday of love but also the holiday of marketers. According to the American Retail Federation, total consumer spending related to it is expected to reach $26 billion in 2024.  Ready to take advantage of this opportunity? Then, keep reading and learn about interesting holiday marketing ideas. 14 Marketing Ideas for Valentine’s Day Before we get started, there are two...