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Mother's Day promotions are among the most successful marketing campaigns in e-commerce. According to Statista, sales related to this holiday in the United States have grown by $15 billion, or 72.8%, over the past ten years.  Moreover, this amount is 2-2.5 times higher than the average retail revenue on a weekend. Therefore, Mother's Day is a great opportunity not only to congratulate your loved ones but also to launch a new marketing campaign. We have prepared some simple but effective...

New technologies such as artificial intelligence (AI) and predictive analytics are transforming online businesses. They allow you to use new and more effective marketing methods, improving financial results and gaining additional competitive advantages. The most important thing is that most of the work is done automatically. All you have to do is make appropriate management decisions and launch marketing campaigns.  Wondering how you can apply new technologies in practice? Let us tell you more about their key advantages and real-world...

The best AI chatbots in the world irrevocably change the e-commerce market, increasing business efficiency and facilitating its scaling. ChatInsight statistics show that at the beginning of 2024, almost 91% of US online stores are using intelligent chatbots that can handle more than 70% of customer requests on their own. On a global scale, this means saving an incredible 2.5 billion working hours per year! So, the arguments in favor of the new technology are undeniable. All that remains is...

According to IBM, 35% of big businesses have already integrated AI marketing tools into their business processes, and another 30% are experimenting with them and assessing their effectiveness. Those already leveraging these new technologies are saving at least 30% of their working time; this figure reaches an impressive 50-75% in some industries!  Now, imagine how artificial intelligence will affect your business. It will give you an impetus for scaling, reducing costs, and dealing with weak points where previously you relied...

Digital customer engagement is the key to online business success. The "see, buy, forget" formula is in the distant past. Today, most companies try to build long-term relationships with consumers. Why do they want to do this, and what methods do they use to achieve this goal? Keep reading to find out. What is Digital Customer Engagement The meaning of digital customer engagement is creating a strong connection between a business and its target audience. It aims to build the...

With all the design and customization options for the widgets available nowadays, it’s easy to get overwhelmed by the possibilities. While there are many tools to A/B test any aspect of your widget to prove what performs best, it’s important to test the right variables first to avoid endless rounds of trivial tests. Because what rockets conversions for one site might fail on another, you want to determine what design and delivery decisions work best with your customer. I'm Linda...

Are you looking for spring marketing ideas to catch the attention of your customers and make your brand recognizable? We have some exciting suggestions that are suitable for any business. So, let's get ready for the season of beauty and renewal! Spring Marketing Campaign: Why Is It Essential for Your Business Spring is not just the first warm days and new leaves on trees. Along with the weather, consumers' moods improve. They become more susceptible to emotional impulse spending and...

Sustainable marketing is one of the key trends in the 21st century. Governments and non-profit organizations are paying more attention to environmental protection and preserving the planet’s resources, and businesses cannot stand aside. This is an excellent opportunity for businesses to contribute to solving global problems while improving their reputation and achieving other commercial goals.  Keep reading to learn what sustainable marketing is, its advantages, and ways to use it. What is Sustainable Marketing Sustainable marketing is the promotion of...

Easter is a time of cherished traditions, prominently featuring the joy of giving gifts to loved ones. In 2024, spending for the Easter holiday is expected to reach $22.4 billion, with a third of shoppers turning to online stores. So, if you have special offers, don't tuck them away like hidden Easter eggs. Instead, showcase them front and center on your website, enticing shoppers to choose your store for their gift-hunting adventure.  How do you make your offers stand out?...