Get Insights for Your Marketing Strategy - Page № 2

Many companies strive to be more customer-focused, so reviews play an essential role. Collecting feedback from customers, even if negative, is at the heart of improving products and services. If a customer's experience is really bad, they often don't report that they don't meet expectations but never use the company's services again. And this, you see, is a high price for the absence of negative feedback. Ask customers for their reviews immediately after the purchase if you want to upgrade...

The impact of the COVID-19 pandemic on our everyday life is undeniable. Being forced to stay at home, we have grown to appreciate the perks of online shopping. It’s fast, comfortable, and does not require standing in line. When you can purchase everything from your favorite pizza to a new couch within a couple of clicks without the necessity to change your pajamas, it might be hard to switch back to going to the actual stores.  As reported by eMarketer,...

While Shakespearean characters are haunted by existential struggles, wondering “To be, or not to be”, pragmatic minds of business owners are constantly preoccupied with one eternal question: “How to boost sales?”. Everyone from mango-selling merchants on the streets of Delhi to the major transnational corporations like Coca-Cola challenges their brains to solve this riddle.  Naturally, no key opens every door. Therefore, common recipes might not sit well with your company. Plus, everyone knows, applies, and talks about them. That is...

Have you ever heard about a customer satisfaction survey? One of the most important tasks of marketing research is to determine the factors that influence the consumer's decision to purchase your products or service. Especially if the company focuses on the quality of services and motives of consumer behavior in its marketing strategy. But what standards will allow you to have maximum revenue and break away from competitors? What if your standards will really work for customer satisfaction? What will...

Despite the fact that many owners of online stores, especially new ones, are completely oblivious to this moment, in fact, customer feedback remains very important. First of all, you need to understand that having reviews helps increase sales. They help a potential customer get rid of doubts about a particular product or help in the final choice of a product from several similar options. Sometimes it might look like a customer’s feedback is something you can neglect and skip. We...

Are you annoyed by popups? 73% of users say they have a negative attitude toward popup windows. But that is not stopping marketers from continuing to use them. Why is that? The answer is pretty simple, they are functional! Despite everything, clients continue to interact with popups and this tool does not lose effectiveness. But even minor mistakes in setting up the window, such as inappropriate appearance time or data overloading, can lead to loss of customers and traffic. Popups...

Growing your email list is often considered a top priority for marketers. Every marketer asks themselves where they can get email addresses to send out the campaigns and other materials.  The following ways will help you grow your subscriber base through different approaches: Create Unique Content Promote on Social Networks Create Videos Provide Bonus Content Conduct Webinars Conduct Giveaways Offer Coupons, Discounts, Free Shipping, etc. Ask for Feedback Partner up with Bloggers and Other Media Influencers Add Social Proof Let’s...

When the COVID-19 pandemic forced people to buy everything online, from prescribed medicine to your favorite strawberry croissants, the entire e-commerce sphere, and retail, in particular, entered the period of prosperity that shall likely be remembered as their glory days. But there is always the one cloud that eclipses the sun. So, why is shopping cart abandonment a problem for retailers? As the number of visitors grows, the number of unfinished purchasing sessions also goes up. This tendency might seem...

Once upon a time, a handsome, young merchant ran an online store. The revenue was not spectacular, but the business was profitable and everyone around kept telling him that he was coping well. Yet, being teased by his ambitions, he longed for more.  One day, he noticed that even though the visitors of his website were excited about acquiring things at first, they often had a change of heart later, quitting the platform and leaving the carts’ content behind. Naturally,...