Get Insights for Your Marketing Strategy - Page № 2

The holidays are the perfect time to wow your customers with your Christmas marketing. If you need more inspiration to create an effective content marketing strategy for the holidays or fresh tips for your content marketing strategy, enjoy the most creative and practical examples of Christmas marketing campaign ideas. Let’s figure out how marketing campaigns become iconic and why some of them remain in the memory of millions of users. Unique Christmas videos are reviewed annually, and fans quote advertising...

Email newsletters are one of the important channels of communication with users or buyers on the Internet. If the mailing is single, you can do without serious planning, but you should not hope for good results either because newsletter marketing involves painstaking, long-term thoughtful work. And that requires a strategy. This is a kind of road map which indicates the main goals, ways of communicating with customers, types of mailing lists, and other important points. When planning an email marketing...

Pop-up ads are specific messages shown to a user while they are browsing. Advertisement pop-up usually appears over the content of a website. It’s designed to grab users’ attention. A well-thought-out pop-up organically fits into the site's functionality, adding information. Pop-ups are a valuable marketing tool when used correctly: their conversion can reach 40%. Pop-up advertisements on the site showed the best click-through rate compared to other types of advertising - about 2%. Let’s talk about conversion pop-up forms that...

Different shoppers have different approaches to finding the best deals on the products they want to buy. Some compare prices at multiple retailers, while others use comparison shopping engines to analyze offers and find the best deal. But what exactly are comparison shopping engines? These tools gather product and pricing information from many eCommerce websites. This way, consumers can search for a specific product category and see what different stores offer. This can be a helpful way to save time...

Users refuse to fill out forms often due to low relevance and lack of logic in the requested information, inconvenient interaction with the form, additional barriers in the form of drop-down lists, and poor optimization for mobile devices. Also, the user is lazy. What is the difference between multistep forms and single-step forms?  Why do multi-step ones have 86% higher conversion? Only 40% of marketers use them, but those that do report 17% higher satisfaction rates with their lead generation...

47% of marketers use whitepapers in brand promotion. Companies create whitepapers as part of their content strategies. This format allows them to demonstrate subject matter expertise, build user trust, generate leads, and expand their reach. Whitepapers are used at different sales funnel stages, but more often before a deal is made. The document helps a wide audience understand the topic and ensures the source is authoritative, leads users familiar with the brand to solve their problems through the product, and...

The website sales funnel illustrates how a company first attracts a wide audience and turns it into clients. The simplest ecommerce sales funnel example has only four steps: acquaintance, consideration, desire, and action. There are options with more stages. There are also those where the path does not end with the action. It is followed by loyalty and building relationships with the brand. User behavior is hard to predict because it's not that linear. Touches are mixed and affect the...

GivingTuesday is a global movement that encourages and multiplies giving, commitment and solidarity. The goal? Dedicate a day to generosity and solidarity by celebrating donations in all forms. In a single day, Giving Tuesday participants in the United States gave $2.47 billion, more than all US philanthropic foundations in an entire year. A successful Giving Tuesday campaign requires some thoughtful elements. To help you identify and incorporate all of these factors, we bring great ideas for the best Giving Tuesday...

In the contemporary world, curating ethical campaigns can be exhausting and insurmountably frustrating. One wrong step can cause irreparable damage to your reputation. The cancel culture became such a widespread phenomenon that its definition can be found not only on Wikipedia but also in Cambridge and Merriam-Webster dictionaries.  Even though social pressure can be unbearable at times, businesses still have to stay honest, transparent, and responsible. Plus, contributing to solving the world’s problems does not only help you endear people...