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Marketing ideas for Valentine's Day are often the most productive and efficient. This day has long been considered not only the holiday of love but also the holiday of marketers. According to the American Retail Federation, total consumer spending related to it is expected to reach $26 billion in 2024.  Ready to take advantage of this opportunity? Then, keep reading and learn about interesting holiday marketing ideas. 14 Marketing Ideas for Valentine’s Day Before we get started, there are two...

When comparing retargeting vs remarketing, it's easy to get confused by the nuances of terminology. Especially since the development of technology continues to blur the thin line between them, making their techniques interchangeable.  Today, we will explain how these online business tools work, in which scenarios they are the most effective, and the difference between retargeting and remarketing. What is Remarketing Remarketing is working with an audience that has already had some interaction with a company, its brand, or its...

Top companies use closed-loop marketing to generate more leads, conversions, and sales with limited resources. This relatively new business methodology has emerged thanks to modern data processing and analysis technologies. Let’s discuss it in more detail. What is Closed-Loop Marketing By definition, closed-loop marketing is a business promotion strategy that involves a continuous information exchange between a marketing team and a sales department. It may seem that this is the way any company works. But, in fact, in a traditional...

The key to automating business processes is using marketing metrics.  Metrics of marketing are numbers that reflect the current state of a company and the effectiveness of its activities. Usually, their calculation is straightforward, sometimes even intuitive. But, the interpretation and ways to use these metrics may not be as obvious.  In this article, we will tell you which metrics you should track, their advantages and practical use difficulties, and how to combine metrics for your company effectively. What are...

Ah, Valentine's Day – where love fills the air, hearts grace every corner, and the joy of gifting warms our souls. Spending on Valentine’s gifts has been on a sweet rise, from $21.8 billion in 2021 to $25.9 billion in 2023. Meanwhile, 35% of shoppers prefer the online route for their love-filled purchases. So, why not turn your online store into the go-to destination for all lovers? With Claspo widgets, it's a breeze. This article unveils the best Valentine's Day...

Holidays are a great time for the whole family to get together, have a nice meal, catch up on life’s events, and watch holiday movies. However, if you’re a business owner, there is much to plan and do before you can enjoy your well-deserved time off. Claspo has prepared a marketing holiday calendar to assist you with the planning. We will point out important dates and events and some optional ideas to consider if you have the resources. What is...

A high customer retention rate is one of the signs of a successful marketing strategy. Working with regular customers, you can sell more and spend less, generating more profit. Let's figure out why this metric is so important, how to improve it, and how to bring the expertise of successful companies into your business. Meaning of Customer Retention Customer retention means maintaining a regular customer base. In trade and traditional services, it means repeated customer requests during the reporting period. ...

Almost every company compares customer retention vs customer acquisition at some point in its development. Businesses face a difficult choice - looking for new customers or focusing on existing ones. In most cases, combining the two methods in a specific proportion is the right option. We will explain customer retention and acquisition, their advantages and features, and which businesses they are suitable for.  Customer Acquisition and Customer Retention: criteria for comparison Customer retention is the creation of long-term relationships with...

The customer retention rate formula allows you to determine how effectively a company works with its existing customer base. By calculating key loyalty indicators, you can optimize your marketing strategy, increase resource usage efficiency, and choose new promising areas of business development.  In this article, we will tell you how to get the main customer retention metrics, what they affect, and what benchmarks should be your reference values. What is the Customer Retention Rate Customer retention rate is the relative...