Get Insights for Your Marketing Strategy - Page № 11

Figuring out how to improve retail sales when your business is experiencing a plateau or decline can often turn into a challenging quest. Sometimes the cause is external factors, when, for example, you try to mitigate the damaging effects of the economic crisis, and sometimes you just ignore flaws inherent to your plan of action. Either way, if you spend a lot of effort but do not see any improvement, here are 10 obvious yet innovative ways to increase sales...

You might think the November marketing campaign scope is an excuse to take it easy when creating your Black Friday email. All you need is an unambiguous headline, a prominent call to action button, and a vast “100% OFF” text in the center. This is not entirely true. We admit that Black Friday email with a primitive design, but an incredibly profitable offer inside, can attract customers' attention. But in the week leading up to day X, your audience's inboxes...

Would it fit into your apartment if you bought everything you'd ever added to your online shopping cart? Probably not. Sometimes people drop their purchases, and that's normal human behavior.  But marketing exists for a reason, so the analysts invented a pool of strategic moves to reduce the number of unfinished orders. The e-commerce term for it is abandoned cart recovery. If you’re a part of this sphere, you might want to learn more about it. What is Abandoned Cart...

The holidays are the perfect time for sending out New Year emails to attract customers, stimulate sales, and promote products. One letter is good, but a series of emails is significantly more effective. That is why we strongly advise you to plan your pre-New Year mailings in advance and learn more about opt-in email marketing to launch the first New Year email on time.  Let’s talk about techniques that help you establish contact with the audience in the pre-New Year...

The New Year brings a lot of customers to stores, and many savvy companies come up with New Year ads to capture this flow. Preparing for New Year marketing campaigns can take weeks or even months.  You need to develop a strategy and choose the proper channels and ways to influence the consumer. To help inspire you, we collected 8 exceptional New Year marketing ideas. When Should I Start My New Year Marketing Campaign? In 2025, the majority of holiday...

Website contact forms are an essential part of most websites. They provide a way for visitors to get in touch with you, and they help you collect important information from your users. However, not all contact forms are created equal. Here are fifteen contact form examples from real websites to help you get inspired to create your best contact form design. Each example has a description where you can see the strong and weak points of such a solution. With...

Nearly 9 in 10 consumers will buy products from a brand they follow on social media. So, while content marketing can be one of the most influential and cost-effective ways to increase traffic and grow your online business, you may find yourself at a dead end if you have an idea crisis. We're here to provide content marketing ideas to help you brainstorm. Table of Contents How To Identify The Right Content Marketing Ideas 17 Digital Marketing Content Ideas Think...

Christmas is by far the biggest holiday, especially for the retail industry. This warm and fuzzy holiday is the perfect time to wow your customers with your Christmas marketing.  Some marketing campaigns become iconic and synonymous with Christmas, remaining in the memory of millions of users. Unique Christmas videos are reviewed annually, and catchy advertising texts are quoted by fans.  If you need inspiration to create your content marketing strategy for the holidays or just need a few fresh tips,...

Email newsletters are one of the important channels of communication with users or buyers on the Internet. If the mailing is single, you can do without serious planning, but you should not hope for good results either because newsletter marketing involves painstaking, long-term thoughtful work. And that requires a strategy. This is a kind of road map which indicates the main goals, ways of communicating with customers, types of mailing lists, and other important points. When planning an email marketing...

Despite the many stereotypes associated with a pop-up ad, this marketing tool does its job perfectly. Virtue Market Research reports that pop-ups can increase website conversions by 40%, and demand for them has increased along with the rise of online shopping. In this article, we will understand what a pop-up is, discuss its pros and cons, and give examples of how it can be used for different purposes. Let’s go! Create Your Free Pop-up with 800+ High-Converting Templates Get Started...

Different shoppers have different approaches to finding the best deals on the products they want to buy. Some compare prices at multiple retailers, while others use comparison shopping engines to analyze offers and find the best deal. But what exactly are comparison shopping engines? These tools gather product and pricing information from many eCommerce websites. This way, consumers can search for a specific product category and see what different stores offer. This can be a helpful way to save time...

47% of marketers use whitepapers in brand promotion. Companies create whitepapers as part of their content strategies. This format allows them to demonstrate subject matter expertise, build user trust, generate leads, and expand their reach. Whitepapers are used at different sales funnel stages, but more often before a deal is made. The document helps a wide audience understand the topic and ensures the source is authoritative, leads users familiar with the brand to solve their problems through the product, and...

The website sales funnel illustrates how a company first attracts a wide audience and turns it into clients. The simplest ecommerce sales funnel example has only four steps: acquaintance, consideration, desire, and action. There are options with more stages. There are also those where the path does not end with the action. It is followed by loyalty and building relationships with the brand. User behavior is hard to predict because it's not that linear. Touches are mixed and affect the...

GivingTuesday is a global movement that encourages and multiplies giving, commitment and solidarity. The goal? Dedicate a day to generosity and solidarity by celebrating donations in all forms. In a single day, Giving Tuesday participants in the United States gave $2.47 billion, more than all US philanthropic foundations in an entire year. A successful Giving Tuesday campaign requires some thoughtful elements. To help you identify and incorporate all of these factors, we bring great ideas for the best Giving Tuesday...

69% of consumers say they want brands that express their values. According to 2021-2022 surveys, 40% of Millennial and Gen Z consumers in the UK chose brands that promote sustainable practices or values, and 37% chose brands that have ethical ones. 34% dropped a brand due to ethical concerns. Also, notably, 62% of customers with higher than average income said they'd like to be able to filter product lists based on their values.  What does it mean in practice? Your...

Black Friday is now the most important event of the year in e-commerce. This day of massive promotions allows consumers to start their Christmas shopping. As an e-merchant, it is essential to prepare your online store well to succeed on Black Friday. If your website or e-commerce site is ready, it's time to consider your marketing Black Friday strategy. Because to boost your sales, consumers must be aware that you are participating in this commercial event. To avoid missing the...

Digital competitor analysis is an important step in any marketing reflection for business creation or development. It allows you to identify your strengths and weaknesses and anticipate the threats that weigh on your market. It also will enable you to understand globally what differentiates competitors from you – from the customer's point of view.  Armed with this information, you can choose appropriate strategies. This information is crucial for optimizing the business strategy, developing a marketing plan, or building an effective...

During the Small Business Saturday sale, all people are invited to visit a business in their neighborhood to highlight the unique contribution of these companies to the communities. How to effectively prepare for this day to get the maximum benefit? Get inspired with targeted Small Business Saturday ideas to prepare you for that big day and beyond. Table of Contents What is Small Business Saturday? When Is Small Business Saturday 2025? 25 Small Business Saturday Ideas for 2025 Inspire Your...

Thanksgiving promotions are one of the most important sales periods for retailers. Setting store-wide discounts and stopping them is insufficient in a market that is becoming more and more competitive. To gain the most profit and the least amount of leftover inventory, you must entice customers with your year-end discounts and time them appropriately. We believe that with our Thanksgiving marketing ideas, you will quickly get through this holiday and achieve the best results in attracting customers and increasing profits....

In recent years, the Halloween party has made a place for itself in the marketing strategy of brands. This event is a springboard allowing e-merchants, brands and retailers to promote their offers or products through ever more original promotional campaigns. Halloween is the perfect time to get out of your habit and explore fun new ways to communicate effectively with your customers. To do this, start simmering on the subject early and plan your strategies. Thus, you will take full...

Hello bars are one of the greatest marketing tools ever invented. With their ability to stay in place without blocking the visitors’ view of the page, they are incredible in drawing users’ attention in the most noninvasive manner. You can add them to the top or bottom of any page to announce new products, tempt users to subscribe, offer incentives, alert them about important changes, ask for their preferences, and serve a multitude of other purposes.  It is only the...

Data enrichment tools are irreplaceable. With them, detecting fraudulent ‘customers’, spotting & approaching potential clients, or segmenting leads for an almost supernatural level of personalization is at your fingertips. Naturally, there is no shortage of them on the market. Google can present you with a complete list of them in less than a second. Yet, here is where the real work commences. So many options to choose from, and so many features to dissect. Plus, in the modern age of...

Everyone appreciates a bargain, especially a month before Christmas. This explains the world's growing enthusiasm for the commercial traditions inherited from the United States of Black Friday and Cyber ​​Monday. The last Friday of November and the following Monday have become two high points in the calendars of major retailers and consumers alike. One thing is certain: Cyber Monday promotions mark the peak of e-commerce sales each year. These large-scale commercial operations are a unique opportunity to increase your annual...

The tripwire funnel is designed to make the price of a product so low that no one can reject the offer. Imagine, habitually, you do not spend too much on clothing or accessories but see a proposal from a luxury brand with a 90% discount on certain items. Of course, you will buy one of them, at least just to see what all the fuss is about. With the price of a regular product, you will not regret spending money...