Use Cases & Tools - Page № 3
The churn rate in the SaaS industry is one of the key metrics for companies that provide subscription-based services with regular payments. By calculating it, you can understand how many users refuse your product for a definite reason and develop a strategy for retaining them. Today, we will explain what the SaaS churn rate is, how it is measured, what it should be, and how to optimize this indicator. SaaS Churn Rate Definition The churn rate for SaaS is the...
Using built-in analytics functionality or an external service, you can track Shopify KPIs to measure the effectiveness of your business. Using these indicators is easy — the main challenge is choosing the right metrics and integrating them into an interconnected system. In this article, we'll explain what KPIs are, why they're so important, and what indicators you need to monitor your business performance. What are KPIs KPIs on Shopify and other eCommerce platforms are key performance indicators. These quantitative metrics...
Marketing SaaS funnels differ from those we're used to seeing in traditional services and retail. You need a special approach to promoting your products to run an efficient business in this area. Let's consider the stages of the funnel in more detail and how you can optimize your business promotion strategy at each stage. What is a SaaS Marketing Funnel The SaaS marketing funnel is a graphical representation of a customer journey. Traditional businesses are about the journey from the...
Conversion rate optimization on Shopify is one of the top priorities in online store promotion. Today, this platform supports almost one million commercial websites that form a dynamic, highly competitive environment. Let's take a closer look at tools you can use to improve business performance on Shopify. 7 ways to increase your online store conversion rate on Shopify You can work with many techniques on your own without involving a team of experts. Let's look at 7 simple but very...
How to use multiple pop-ups to convert and not lose website visitors? Marketers and website owners puzzle over this question when they have a variety of new products, bestsellers, or great deals to show customers. On one hand, pop-ups do work. According to Entrepreneur Media, the average conversion rate for sites with pop-ups is 16%, compared to 3.7% for sites without them. But on the other hand, if there are too many they annoy visitors and cause them to leave...
In 2023, 71% of companies worldwide have a website, and 43% plan to invest in it. And this is not surprising. With the transition to online commerce, the website has become almost the primary source of income for many businesses. Therefore, entrepreneurs and retailers are developing new strategies to increase website conversions and sales. Website widgets are a vital part of this strategy today. Data from a million Duda sites says that websites that use widgets have an average conversion...
Email pop-ups are a powerful tool for marketers and businesses to engage and convert visitors into loyal subscribers and customers. This comprehensive guide aims to equip you with the knowledge and inspiration you need to master the art of email pop-ups. Here, we will delve into the best practices that will help you maximize your email pop-up campaigns and achieve outstanding results. Email Pop-up Guide Sections: What Is an Email Pop-up? Are Email Pop-ups Effective? Email Pop-up Best Practices and...
If you use Shopify to provide services on an ongoing basis, you should consider the Shopify subscription apps. They can provide all sorts of benefits, from automation to analytics and anything in between. We picked the best Shopify subscription apps based on the user’s ratings, the number of reviews, the app's top features, and our personal preferences. If you’re new to Shopify and are only beginning, we recommend checking our guide for starting a Shopify store to have a bit...
In today's fast-changing world of e-commerce, businesses need effective marketing tools in order to keep up with competition and achieve growth. The year 2023 is expected to introduce new advancements and trends in ecommerce marketing and ecommerce marketing tools, offering businesses opportunities to improve their online presence, attract customers, and increase sales. This article aims to provide a comprehensive review of the top 35 ecommerce marketing tools for 2023. We will examine various tools according to their specific functions and...