Get Insights for Your Marketing Strategy - Page № 7

Retaining customers is easier and more profitable than looking for new ones, which is why optimizing the post-purchase experience positively impacts business performance and financial results.  By investing in this area of marketing, you can expect a return in the form of a loyal customer base. Not only will they make repeat orders, but they will also help promote the brand by increasing its popularity and improving its reputation.  Let's clarify what a post-purchase experience is and why it's so...

Marketing SaaS funnels differ from those we're used to seeing in traditional services and retail. You need a special approach to promoting your products to run an efficient business in this area. Let's consider the stages of the funnel in more detail and how you can optimize your business promotion strategy at each stage. What is a SaaS Marketing Funnel The SaaS marketing funnel is a graphical representation of a customer journey. Traditional businesses are about the journey from the...

Customer lifetime value indicators are used in marketing to plan business development, optimize customer relationships, develop loyalty programs, and more. They can be ambiguous and difficult to calculate, but they can help you improve the accuracy and efficiency of analytics.  We will explain in detail what these metrics are, why they are so important, and how you can improve them. What is Customer Lifetime Value (CLV) Customer lifetime value is an expected profit that a business can get from a...

One of the best ways to increase customer loyalty is to research customer experience (CX), identify weaknesses, and use this information to improve marketing policy.  Read on to learn the essence of such research, its advantages and challenges, and the methods used for such studies. What Does Customer Experience Research Mean Customer experience research is the collection of information about all customers' contact points with the product, brand, and company. According to Zendesk, in 2025, customer experience was the decisive...

Despite all the benefits, limited-time deals still present you with the dilemma of frequency and duration. If your deals are too short, many shoppers may miss the opportunity to use them. But if you do limited-time sales too often, shoppers will lose interest and trust in your business. In both cases, you lose profit. Claspo solves this dilemma with our mind-blowing feature - a relative countdown timer. Regular and Relative Timer: What's the Difference? A regular timer widget starts counting...

In internet marketing, bounce rates are just as important as increasing your website traffic. It requires a lot of effort and creativity but brings great results, such as improving business efficiency without increasing marketing costs.  Let's find out what a website's bounce rate is, why it is so important, and how to decrease bounce rate.  What is Bounce Rate Bounce rate is the proportion of sessions when a user visits just one page of a website without taking a targeted...

If you want to fully realize the potential of your business idea, you should work on website conversion rate optimization (CRO). It will help you retain more visitors, turn them into buyers, and build a loyal customer audience.  In this article, we will explain what conversion rate is, how you can increase its level, and what elements of your website should be worked on first. Create Your Free Pop-up with 800+ High-Converting Templates Get Started What are Conversion Rates Website...

Read on to learn how conversion rate is calculated and which formula to use for different digital scenarios. This information will be useful for both novice marketers and more experienced experts. Conversion rate formula A universal conversion rates formula is used in almost all scenarios digital marketers encounter. It looks as follows: Targeted actions usually refer to sales. But even in e-commerce, alternatives can be considered. These include: newsletter subscription; registration on the site; filling out the survey form; adding...

Every user who leaves a website before conversion is lost income for a business. However, it's easier and cheaper to retain them than to expand your reach and attract new traffic.  Let's find out what the bounce rate on Shopify is, how to reduce the bounce rate on Shopify, what mistakes to consider carefully, and what steps to take to improve the situation. How the bounce rate is calculated on Shopify The bounce rate on Shopify is the ratio of...

Conversion rate optimization on Shopify is one of the top priorities in online store promotion. Today, this platform supports almost one million commercial websites that form a dynamic, highly competitive environment.  Let's take a closer look at tools you can use to improve business performance on Shopify.  8 ways to increase your online store conversion rate on Shopify You can work with many techniques on your own without involving a team of experts. Let's look at 7 simple but very...

Comparing the bounce rate vs exit rate will help you evaluate the performance of each page on your website. Each indicator has a high value, but combined, they will be most informative.  Let's explore how these values are calculated, how to interpret them, and where to look for the correct numbers in Google Analytics 4.  What is Bounce Rate and Exit Rate To understand the difference between exit rate and bounce rate, let's look at the definitions of these metrics...

A marketer needs to know what is a good bounce rate for a landing page. It will help them to make the right management decisions that increase the efficiency of the company's business model.  We will explain to you what value would be optimal and how you can increase user engagement. What is the bounce rate of a landing page The landing page bounce rate is the percentage of sessions that end without conversion and clicks on internal links. These...

Gamification in e-commerce is no longer just a trend — it’s a proven marketing strategy to optimize your store’s performance and boost online sales. By adding interactive elements to your site, you can turn routine customer journeys into engaging experiences that drive more conversions, improve retention, and increase average order value. For online retailers and digital marketers, gamified website elements like spin-to-win wheels or scratch cards aren’t just fun — they’re effective conversion tools. A study among online customers revealed...

Each customer has unique needs, interests, behaviors, and pain points. The better you personalize their experience and journey, the more likely you are to outperform your competitors in the online space. Research by McKinsey & Company shows that companies that rely on personalized marketing have 40% more revenue than those that still adhere to the "one size fits all" strategy.  The website has become the primary means of customer interaction and one of the main sources of income after the...

Website and email bounce rates are important metrics for marketers and business owners. They allow you to evaluate your digital strategy's overall success and identify areas for improvement. But how do you know when these improvements are really needed? A simple and proven way is to study bounce rate benchmarks by industry to understand what exactly is considered the norm now. In this article, you will find all the necessary information. General Bounce Rate Statistics First, you must know that...

Customer service has long been the least automated part of the business. Although many companies experimented with answering machines and directories, the bulk of the workload still was on people. But this situation changed with the emergence of chatbots for customer service, which helped optimize business processes, reducing costs and increasing customer satisfaction.  Let’s learn more about how such chatbots work, what their advantages are and what tools you can use today.  What are Chatbots for Customer Service Chatbots for...

Today we will delve into the issue of how to collect customer data to get the most out of it without violating the law. After all, one of the conditions for successful scaling of a company is the automation of business processes. In its turn,automation requires collecting and storing large amounts of information that will be used to make decisions and run certain scenarios.  Why is Data so Important Analytics allows a company to navigate the business space by identifying...

Good news, everyone! Claspo can now be integrated with Omnisend. By collecting prospects’ emails or phone numbers with Claspo widgets for websites, you can be sure that all the data seamlessly transfers to Omnisend for future communication with your leads.  Modern customers interact with brands through multiple online communication channels. You need to leverage as many channels as possible to maximize your advertising effectiveness. Omnisend allows you to combine some of these channels under one roof and thus build a...

Shopify is a prominent sales platform worth considering if you aim to establish a robust online storefront. As per Statista's data from 2021, it holds substantial popularity among American users. Thriving on any e-commerce platform, Shopify included, requires formulating clear objectives and strategic plans. In addition, you need to utilize top-tier tools and engage highly skilled professionals. A careful review of successful Shopify stores will reveal their meticulously crafted designs and deep commitment to customer satisfaction. Every detail is planned...

Today we will talk about hyper-personalization technology, which will become the main trend of 2025, if not for the entire decade. Let's find out what this methodology is, what its advantages are and how you can implement it into your marketing strategy.  What is Hyper-Personalization The definition of hyper-personalization is the adaptation of a website to the needs of a particular user in real time. Most often it involves generating text and multimedia content on the fly depending on the...

Artificial intelligence and computerized learning technologies are opening up a whole new level of online marketing — real-time personalization. It allows you to instantly respond to any user action, bringing proven offline sales techniques online.  We will delve into the details of their implementation, will explain what advantages of this approach are, what difficulties you may encounter and where to start implementing a new marketing strategy.  Real-Time Personalization Definition Real-time website personalization means providing user-generated content tailored to a user's...

A 1-to-1 marketing strategy can help you generate more revenue from your existing customer base by improving conversion rates, profitability and ROI. After all, intensive business development brings better results and requires less costs than extensive expansion.  Today we will tell you more about this methodology, give step-by-step instructions on its implementation, present examples of successful cases and draw conclusions about the benefits of personalization of advertising appeals.  One-to-one Marketing Definition One-to-one marketing is a strategy in which a company...

Today, Ads personalization has become a buzzword, revolutionizing how we interact with online content. In an era of information, tailored advertisements have emerged as a powerful tool for marketers to engage their audiences. This article will unravel the fascinating world of Ads personalization, shedding light on its impact and prospects. Get ready to embark on a journey through the algorithms and insights that shape the ads you see online. Table of Contents Ad Personalization: What Is It Types of Ads...

The impact of customer experience on your business outcomes cannot be overestimated. PwC's report shows that 73% of customers consider an excellent experience the main factor in making a purchase decision, 65% believe that a positive experience with a brand works better than any advertising, and 43% are willing to pay more to brands that provide such experience. However, digital customer experience is rapidly evolving, and your task is to keep up and adapt your business to all changes promptly....