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How G-MOS & Claspo Strengthen the Funnel From Traffic to Conversion
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How G-MOS & Claspo Strengthen the Funnel From Traffic to Conversion

Marketers often invest time and budget into attracting the new audience. Unfortunately, many of those visitors exit the next moment they land on a website. The issue is the disconnect between how users arrive and what they experience next. Pop-ups and well-timed ads can bridge that gap, but only when they’re driven by real intent and tailored to the user’s journey. G-MOS and Claspo strengthen different parts of the customer journey.  G-MOS automates and constantly updates Google Ads based on...

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17 Best Ethical Marketing Examples That Melt Consumers’ Hearts 17 Best Ethical Marketing Examples That Melt Consumers’ Hearts 69% of consumers say they want brands that express their values. According to 2021-2022 surveys, 40% of Millennial and Gen Z consumers in the UK chose brands that promote sustainable practices or values, and 37% chose brands that have ethical ones. 34% dropped a brand due to ethical concerns. Also, notably, 62% of customers with higher than average income said they'd like to be able to filter product lists based on their values.  What does it mean in practice? Your... 27 October 2022 12 min read
11 Proven Black Friday Marketing Strategies for 2025 11 Proven Black Friday Marketing Strategies for 2025 Black Friday is now the most important event of the year in e-commerce. This day of massive promotions allows consumers to start their Christmas shopping. As an e-merchant, it is essential to prepare your online store well to succeed on Black Friday. If your website or e-commerce site is ready, it's time to consider your marketing Black Friday strategy. Because to boost your sales, consumers must be aware that you are participating in this commercial event. To avoid missing the... 24 October 2022 9 min read
How To Do Competitor Analysis & Improve Your Strategy How To Do Competitor Analysis & Improve Your Strategy Digital competitor analysis is an important step in any marketing reflection for business creation or development. It allows you to identify your strengths and weaknesses and anticipate the threats that weigh on your market. It also will enable you to understand globally what differentiates competitors from you – from the customer's point of view.  Armed with this information, you can choose appropriate strategies. This information is crucial for optimizing the business strategy, developing a marketing plan, or building an effective... 18 October 2022 13 min read
Small Business Saturday 2025: 25 Outstanding Ideas for Successful Campaign Small Business Saturday 2025: 25 Outstanding Ideas for Successful Campaign During the Small Business Saturday sale, all people are invited to visit a business in their neighborhood to highlight the unique contribution of these companies to the communities. How to effectively prepare for this day to get the maximum benefit? Get inspired with targeted Small Business Saturday ideas to prepare you for that big day and beyond. Table of Contents What is Small Business Saturday? When Is Small Business Saturday 2025? 25 Small Business Saturday Ideas for 2025 Inspire Your... 13 October 2022 11 min read
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14 Breathtaking Halloween Marketing Ideas for Your Business 14 Breathtaking Halloween Marketing Ideas for Your Business In recent years, the Halloween party has made a place for itself in the marketing strategy of brands. This event is a springboard allowing e-merchants, brands and retailers to promote their offers or products through ever more original promotional campaigns. Halloween is the perfect time to get out of your habit and explore fun new ways to communicate effectively with your customers. To do this, start simmering on the subject early and plan your strategies. Thus, you will take full... 07 October 2022 10 min read
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Cyber Monday Promotion Tips to Boost Your Sales in 2025 Cyber Monday Promotion Tips to Boost Your Sales in 2025 Everyone appreciates a bargain, especially a month before Christmas. This explains the world's growing enthusiasm for the commercial traditions inherited from the United States of Black Friday and Cyber ​​Monday. The last Friday of November and the following Monday have become two high points in the calendars of major retailers and consumers alike. One thing is certain: Cyber Monday promotions mark the peak of e-commerce sales each year. These large-scale commercial operations are a unique opportunity to increase your annual... 22 September 2022 9 min read
What Is a Tripwire Funnel And How To Make It Work? Break the Barriers & Let Customers In What Is a Tripwire Funnel And How To Make It Work? Break the Barriers & Let Customers In The tripwire funnel is designed to make the price of a product so low that no one can reject the offer. Imagine, habitually, you do not spend too much on clothing or accessories but see a proposal from a luxury brand with a 90% discount on certain items. Of course, you will buy one of them, at least just to see what all the fuss is about. With the price of a regular product, you will not regret spending money... 19 September 2022 13 min read
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Customer Acquisition Funnel: The Complete Guide Customer Acquisition Funnel: The Complete Guide The customer acquisition funnel is an essential part of the marketing process. Eventually, the acquisition funnel provides a useful framework for engaging users throughout their buying journey. At the top of the acquisition funnel, the widest part, many people interact with your business somehow, even if they're noticing a Facebook ad or post. The narrower the funnel, the fewer people there are at each stage. The final tip of the funnel represents a customer making a purchase. At this stage,... 26 August 2022 12 min read
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Get Started With Email Marketing: 11 Steps in 2025 Get Started With Email Marketing: 11 Steps in 2025 How to do email marketing? It is not the simplest question, but surely it can be answered and incorporated into your work. Emailing your customers is a great tool you can have when it comes to communicating, raising brand awareness, and selling your products.  Statista reports that there are more than 4 billion people who use emails constantly, which means that there is plenty of your target audience that you can reach via email.  In this article, you'll discover how... 09 August 2022 13 min read

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