Get Insights for Your Marketing Strategy - Page № 12

Some SEO for eCommerce tips will help you a lot as you can implement them into your work and your team's work. After a while, you'll surely have results.  You need SEO for online stores for many reasons. Most importantly, when you have your product on the market, you want people actually to find it, see it, and buy it. The higher your website in Google — the more chances people will buy from you. And that's what a nice...

Are you planning the email opt-in campaign and need some inspiration? We've got your back. Here you'll see great opt-in email examples that will put you on track. Even though there are many options for how you can get the personal information for your email list, you can get inspired with examples of the best opt-in forms to upgrade your email marketing. Table of Contents What is Opt-In Email Marketing? Email Opt-In Form Examples: 19 Ideas For Your Business Pop-up...

The customer acquisition funnel is an essential part of the marketing process. Eventually, the acquisition funnel provides a useful framework for engaging users throughout their buying journey. At the top of the acquisition funnel, the widest part, many people interact with your business somehow, even if they're noticing a Facebook ad or post. The narrower the funnel, the fewer people there are at each stage. The final tip of the funnel represents a customer making a purchase. At this stage,...

Trying to build a perfect marketing campaign may be a hard task. And if you ever spent a significant amount of money on marketing and later wondered if it was a reasonable use of your cash, you may dive a bit deeper into generating leads, answering an important question: “How much should lead generation cost?” Figuring out a lead cost can give you more confidence in running lead generation campaigns. You will be able to determine whether your campaign was...

Are you wondering how to make money doing affiliate marketing? Most likely, you expect the answer to be simple. Yet, you should not forget about the marketing part of the phrase. It is there for a reason. So, you should be prepared to put in actual efforts to promote the product and rightfully earn your commission. Let’s see if there are ways to turn this business into pleasure. Table of Contents The Fancy Facade & Complicated Inside of Affiliate Marketing...

A LinkedIn business page is not another social media account, it is a bridge between you and more than 750 million potential employees, clients, and partners. Of course, it requires a certain amount of work to make your self-presentation truly mesmerizing. But if you do it the right way, the reward will be worth the effort. Table of Contents LinkedIn Business Pages: Unheralded Tool to Invigorate Performance LinkedIn Company Page Creation: a Step-by-Step Instruction Evident & Not-So-Obvious Ways to Benefit...

You must be wondering how to create a small business website. Technically, it is easy. With the advanced contemporary technologies, you can even do it automatically.  Yet, if that is so simple, why is web design still considered a promising career path? Naturally, it takes more than uploading everything into one template to craft a convenient and converting platform. So, let’s see how you can overcome all the obstacles and get a fascinating site for your company with no experience...

A website overlay is a type of pop-up, designed to focus users’ attention on a specific message that you want to convey to them by putting it on top of the webpage, thus overlapping the rest of the content. It is irreplaceable when you need to get a full scope of readers’ attention. But how can you create the one that would be persuasive without being forced at the same time? There are a few tricks that might help. If...

Conversion copywriting plays a significant role in the interaction between businesses and consumers. A study has shown that people rarely read online. Instead, they just scan content with their eyes. The main approaches to writing conversion copy help capture the attention of the reader and potential customer while they scan and encourage them to take a targeted action (that is, to convert).  Each marketing channel has unique specifics and goals, such as attraction, retention, etc. That's why it's important for...

How to do email marketing? It is not the simplest question, but surely it can be answered and incorporated into your work. Emailing your customers is a great tool you can have when it comes to communicating, raising brand awareness, and selling your products.  Statista reports that there are more than 4 billion people who use emails constantly, which means that there is plenty of your target audience that you can reach via email.  In this article, you'll discover how...

If you have an online store and sell goods or services online, you might want to consider ecommerce advertising. Some business owners think that if they just make a business, people will come because they really need it. But the truth is whatever the niche your business operates in, it’s highly possible that it is very competitive. Your online store needs to stand out, so you have to promote it, and attract your target audience so that they know that...

In the world of sales, upselling techniques hold significant potential for increasing revenue. It may seem like a straightforward approach, merely presenting customers with a higher-end or pricier version of a product. However, adopting such a simplistic view often leads to customer dissatisfaction and a negative perception of your company as a whole. To ensure successful upselling, careful consideration of your strategies is crucial.  When is the ideal time to introduce an upsell? Should you present a curated list of...

Cart abandonment email subject lines significantly impact the effectiveness of your recovery efforts. They determine the recipients’ answers to the eternal question, “Open or skip?”. So, how do you write subject lines for abandoned cart emails that will make users click them? Let’s see 16 proven techniques for abandoned cart subject lines. Abandoned Email Cart Subject Line Tips and Examples 64% of recipients open emails based solely on the subject line. Due to the sheer abundance of information and everyone’s...

Thinking about how to make money on Twitter? And is it even possible? Yes, it is possible, and you can actually earn a dime. You can promote yourself or your business on a Twitter account easily. Each brand should have as many tools to help reach new customers or build loyalty.  Twitter is one of the most popular and biggest social media platforms on the Internet. A daily count of active users goes up to 126 millions, so be sure...

Decades ago in his garage, Jeff Bezos launched a company that was bound to become the world’s most valuable brand, leaving behind Google, Microsoft, Facebook, Apple, and Instagram. Yet, not everyone possesses an entrepreneurial spirit this strong. Frankly speaking, many people do not have it at all. Still, it does not mean a platform this big will limit its users’ profit-generating opportunities strictly to buyer-seller relations. So, if you have been wondering, “How can I make money on Amazon without...

You can easily get more subscribers on YouTube if you only think that everyday people around the world collectively spend 1 billion hours on the platform. For sure, there should be a place for your content! No one in 2025 should ignore video marketing, but to learn how to get subscribers on YouTube. With such popularity of a video medium, anyone can grow their channel and use it for many other goals like promoting your own brand, promoting your business,...

How to price a product? This is one of those decisions you should make as a business owner to take care of your business. But you should be careful as it affects not only your business but your customers as well. It is not a secret that people want products of great quality for a fair amount of money, and as most people are price-sensitive, you should consider that during the product pricing.  It is easy to get lost with...

Are you wondering how to start a Shopify store? We’re here to help!  Shopify is one of the most popular e-commerce platforms: it’s easy to use, has many tools for customization and automation, and has plenty of resources for support. In this guide, we will take you through each step of setting up a successful Shopify marketplace. Starting a Shopify Store: Yes or No? Before starting your e-commerce store, you need to calculate your budget and understand how to use...

We are sure there are plenty of Shopify tutorials, but most of them require you to understand the platform. Let’s break down how to use Shopify in an easier way so you know why to use it, what it can give you, and what the benefits are. You’ve probably heard of Shopify as the most popular e-commerce software that helps to run any business type. That’s true. This cloud-based platform is easy to use and intuitively helps sell, ship, and...

If you are looking for how to grow your YouTube channel, you should start asking yourself why you need that. As of February 2025, there were 253 million active YouTube users in the USA only! India itself had 467 million active users. So can you predict how many there will be next year and in years to come? Plenty enough for you to start growing a YouTube channel for different purposes. It helps grow business, raise awareness of your brand,...

We constantly want to have more but spend less. These two contradicting impulses power up our economic and social systems by determining our financial decisions and behavior patterns. Therefore, there is no wonder that scarcity of advertising is an inherent part of almost every company’s campaigns. It is a truly viable strategy because it is built on the most basic of human instincts. Still, being abundant or careless with scarcity tactics can often result in losing the faith of your...

Users send social signals, such as likes, shares, and comments, to convey their attitude toward the materials they consume on Instagram, Facebook, Pinterest, LinkedIn, and other platforms. Many companies have already discovered the perks of using these indicators to increase their clientele, satisfy or anticipate shoppers' needs, and take communication with customers to another level. If you do not want to fall behind in this respect, it is time for you to turn these actions into keys to increase your...

Convincing people to buy your product is like performing a magical art. It's a complex journey that encompasses various elements, starting from optimizing your site’s design and finishing with revising your choice of words. Yet, it is not the reason to get low-spirited. Here are 15 valuable tips on how to encourage customers to buy from you. Even if your business is small and you are inexperienced in marketing, you will find many feasible solutions.  Table of Contents How to...

You can’t expect visitors to buy something the first time they enter your online store, which is why you have to encourage them. The most straightforward way to do so is to use website pop-ups, but it is crucial to choose the right timing for them. With a nice design and a strong CTA of your pop up window, you can prompt customers to get a specific item, use a discount code, or purchase a bundle. More than that, pop...